This document provides information about a new product called D&W-FC clothes that are stain-free, wrinkle-free, and allow the wearer to change the color and size. The product aims to save the user's time by eliminating ironing, washing, and changing clothes multiple times per day. Market research found most people waste time on laundry and want a product like this. If priced around Rs. 2,500, 80% of people said they would buy it. The product targets college students and young professionals and will be sold online and in student areas.

2. Abo ut the pro duct
Creation of a product which can reduce the wastage of time in normal day to day life of hard
working youth.
Product name: D&W-FC (Mytech india.co) (dirt & wrinkle free
clothes)
Product features:
Stain and dirt free
Wrinkle free
Changeable color(depends upon the emission spectrum, quantum mechanics)
Light weighted and skin friendly (allow proper amount of transfer of vitamin D
from the sunlight to the skin.

3. OBJECTIVE: {Need Assessment}
To decrease the wastage of time over a day on washing, ironing and change of clothes as per
the demand of the situation (office, party, casual, friendly communication such as a walk to the
beer parlor.)
The above product will save a lot of time for the consumers..!!!
Upcoming feature of the Product:
 Able to change the size of the cloth as per the combinations provided.

4. Marketing Mix
Product
Product which will be Stain and dirt free, Wrinkle free,
Changeable color etc.
• Place
Online e-commerce websites.
Student hub areas.

5. Marketing Mix (continued…)
 PricePrice
This product should be priced on an average level with certain specifications
Dirt and Wrinkle free shirt with changing color- Rs 2500
Jeans- Rs 4000
T-shirts- Rs 2200
Clothes with changeable size according to combinations- Rs 3500
Promotion
The product can be promoted through:
Social media, Newspaper advertisements, Advertising in colleges.

6. STP
 Segmentation
Demographic segmentation (Age group 21-35), Upper class and middle class
Geographic- Urban India
Psychographic- Working as well as for non- working.
For people of today, who enjoy their elaborate lifestyle to the fullest and is
conscious about their appearance.
 Targeting
College students and young working professionals. (Mainly youth)
Gender- Males ( Age group- 21- 35)
 PositioningPositioning
Product will help in saving time and energy. During travelling, it will be highly useful as
there will be no need of washing and ironing the clothes.

7. Consumer Research
A questionnaire was being circulated through e-mails and it showed
following results:-
Around 84% of the people felt that there is lot of wastage of time in a week on washing
cloths.
More than 85% of the people face a lot of difficulty in ironing of the cloths for daily use.
Around 92% of the people face difficulty in washing and ironing during travels.
About 82% of the people felt that there is a very much need for such product.
About 80% of the people agreed for spending about Rs 2500 or more for that product (one
time purchase).

8. Demand Forecasting
 A market research can be conducted to identify the student hub areas
(cities) like as in Bangalore, Kota, Bhubaneswar etc. and the product can be
launched.
Current market trend should be followed and the clothes should be following
the current fashion and trend.
Online assessment can be done and according to that the product can be
made available in the leading e-commerce websites such as Myntra.com,
Flipkart, Jabong, Snapdeal etc.

9. SWOT ANALYSISSWOT ANALYSIS
• STRENGTHSTRENGTH
 Good distribution, promotion and campaign
for luring customers
 Advance environmental friendly technology
 Focus on youth.
 Time saving and making life easy
 One time purchase
• WEAKNESS
 Targeted only to youth, specially the working
class .
 Costly
 Product is in initial stage of production
 Long production time.
• OPPORTUNITY
 Following the upcoming trend
 Support of the government and tech savvy
 Celebrity endowment.
 Tie ups with large organisations
• THREAT
 Competitor (me too.)
 Resistance from the textile suppliers.

10. Porter 5 Forces:-Porter 5 Forces:-
New entrance – low
Technology and product design is completely new to the market .
Threat of substitute – high
People can shift toward the more natural type of product and traditional clothing.
Supplier power –high
Since there are only few suppliers of raw material with such an advance technology.
Buyer power –low
Product is mostly designed for the ease of life style of the target population, thus
people who are busy that is in the case of working class youth will eventually get
attracted towards the product.
Competitive rivalry –low
No competition. (as the product is completely new in the market so currently no
competitor)

11. PEST ANALYSIS
1. Technology
 Most advance and secure backed by the top scientists of India.
2. Political
 Supported by the government under the project of (make in India).
3. Economic
 The technology sector is increasing with faster speed which will help the
product on further advancement and it can get public support.
4. Social
 The product mainly target the working class youth who are well aware
about the technology and importance of time in every day life,thus greater
chance of early acceptance.