Walton High Tech Company Ltd presented on their competitive advantages in the appliance market in Bangladesh. They analyzed competitors such as LG, Sony, Singer, and Samsung in refrigerators, TVs, and air conditioners. Walton has competitive advantages over these companies including lower production costs due to having heavy manpower, lower import costs, and an understanding of the local consumer culture. They also outlined their marketing mix and showed how Walton has lower prices than competitors through various price comparisons while maintaining quality, variety, distribution, and opportunities for growth.

1. Presentation
on
Competitive
Advantages

2. Walton High tech company Ltd

3. Company Background
1977

4. Competitors Analysis
Competitor
Refrigerator
LG SONY SINGER SAMSUNG Panasonic
Television
LG SAMSUNG SHARP PANASONIC WHIRLPOOLS
Air-Condition
LG GENERAL GREE SAMSUNG

5. Competitors Analysis
Competitors

6. Market
Analysis
 Price sensitive people.
 Electricity availability is related with
demand.
 Large market by providing competitive
prices.
 Walton’s primary goal is to capture the
local market.

7. Market Segmentation
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation

8. Competitive Advantages
 Low production cost.
 Heavy man power.
 Less import related costs.
 Understand the consumers culture of the country.
 Available resources.
 Physiological factors.

9. Market Mix
Marketing
Mix
Products
Price
Place
Promotion
Products of Walton

10. Price Comparison
Walton
• 42” LCD TV-
75,200
LG • 42” LCD
TV- 95,000
SONY
• 42” LCD
TV- 88,000
Transnet
• 11.5 CFT-
36000
WALTON
• 11.5 CFT-
29700
LG • 11.5 CF-
40000

11. Market Comparison
Price Quality Variety Distribution Scoop For Growth
Walton **** ** * *** ****
LG *** **** **** **** **
Sony * *** *** * *
Singer *** ** ** ** **
Samsung ** *** ** * *

12. Floor is open for questions… … … …