Samsung case study Presentation
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This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
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Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
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Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
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Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
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This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
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This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
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Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
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This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
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This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
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Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
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Samsung is one of the largest producers of electronics in the world. It was founded in 1938 and initially traded goods before expanding into textiles and other industries. The document discusses Samsung's 7Ps marketing mix, including its product portfolio across mobile devices, appliances, TVs, IT, and memory storage. It covers Samsung's pricing, placement, promotion, people, processes, and physical evidence. Samsung targets consumers across demographics and geographies and positions itself as a pioneer of quality products in segments like 3G phones and creates a unique brand image.
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Samsung case study Presentation
- 1. Asia-pacific Institute Of Management Presentation on Case Study of Samsung PGDM GEN. (2019-21) Presented By : (Group – 6) Ayushi Shekhar (2K19G009) Dewank (2K19G013) Harish (2K19G015) Jini (2K19G016) Mashad (2K19G055) Shadabur Rahman Submitted To : Dr. Surabhi Goyal
- 2. KEY POINTS Introduction Diversification Of Samsung STP Process Of Samsung Smartphone Market Share in Q2 2019 Samsung Mobile Business’s Revenue 4 P’s Of Marketing – Marketing Mix SWOT Analysis
- 3. Introduction Founder - Lee Byung chul Founded In 1936 In South Korea Your Imaginations Our Goals
- 4. Diversification Of Samsung Samsung was Started With Dried Fish, Noodles and Groceries Sugar Refinery in 1947 And Woollen Mill in 1954 In 1960 - Samsung Entered The Electronic Industry In 1960 - First Electronic Product was a Black & White Television Set In 1980 - Samsung Started To Make Switchboard, Fax Manufacturing System and then In Mobile Phones In 1990 - Samsung Entered in Building Construction and Securities System
- 5. Diversification Of Samsung Samsung was also in Military Tank Manufacturing Sector, Insurance Sector, Medical Sector. In 1992 - Samsung became World’s Largest Producer of Memory Chips In 1995 - Samsung created its First Liquid- Crystal Display Screen In 2009 – Samsung’s First Android Phone (GT- I7500) was released
- 6. STP Process Of Samsung
- 7. Segmentation 1. Geographic Segmentation – 2. Demographic – • Samsung Sells Mobile All over the World • Different Needs of International & Domestic Market • Different Mobile Segment to Rural Areas & Urban Areas • Low Range Phone For Lower Income Group • Mid Range Phone For Average Income Group • High Range Phone For High Income Group
- 8. Segmentation 3. Psychographic Segmentation – 4. Behavioural Segmentation – • Phones Based on The Lifestyle Of People • Phones Based on The Status quo of People • Phone is a basic amenity nowadays • Phones are being designed to cater to personal preferences of customer.
- 9. Targeting The Young Generations Professional Users The Common Cellular Phone Users Organisational Purpose Large Businesses To Acquire And Retain The Customer
- 10. Positioning • Focuses more on the real Margin which comes from mid-to-high-end segments • Samsung Concept Store • Market making & category creation in small towns • Wider Care Network • Access to Samsung care line • Created a Unique Brand Image for itself as a high end value driven brand.
- 11. 28% 25%11% 8% 9% 19% Smartphone Market Share Q2 2019 Xiaomi Samsung Vivo Oppo Realme Others Reference Link - https://candytech.in/smartphone-market-share-india/
- 12. 128.2 98.4 85.4 80.9 97.4 86.9 0 20 40 60 80 100 120 140 2013 2014 2015 2016 2017 2018 Revenue(In$Billion) YEAR Samsung Mobile Business’s Revenue Reference Link - https://www.statista.com/chart/8319/samsung-vs-apple/
- 13. 4 P’s In Marketing Product Price Place Promoti on 4 P’s In Marketing
- 14. Product - Mobile Devices : Smartphones, Normal Phones And Tablets & MP3 Players For Mobiles Home Appliances : Refrigerators, Microwaves, Vacuum Cleaners, Washing Machines, Air Conditioners etc. Digital Displays : Plasma Displays, LED Displays, OLED Displays Semiconductors : DRAM, SDRAM, Flash Memory & Hard Drives Computing Products : Monitors, Laptops, UMPCs, CD and DVD Drivers
- 16. Price - 1. Skimming Price Policy – 2. Competitive Price Policy – • High Price At the Launched Time • Sacrifice High Sales To Gain High Profit • Drop The Price of the Product due to Competition • Maintain the price in the Market • Price of the Product according to Competitive price • Brand & Quality Matters of the Product
- 17. Place - Tie-up With Small as well as Large Retailers A large Number of Service Centres Samsung has their Own Solo Distributors also Selling Through E-Commerce Website Samsung has covered from Urban To Rural Area
- 18. Promotion - Samsung uses both Online & Offline Mode of Promotion Samsung promotes itself by Sponsorship Samsung is doing Internet Marketing Also. Samsung uses their products in the Entertainment or Film Industry Advertisement through Display in the Film
- 19. SWO T Strengt h Weakne ss Opportun ity Threats • Research And Development • Award Winning • Ecologically Friendly Innovation • Stronghold in the Asian Market • Heavily Dependent On the American Markets • Decline In Smart Phones • Triple Protection Proposition • HR Management • Diversification and Acquisitions • Controversies • Increased Competition • Legal And Regulatory Threats