Marketing analysis of walton

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This presentation analyzes the marketing strategies of a Bangladeshi home appliance producer. The company was established in 1977 and produces and assembles products in Bangladesh, serving both the local and international markets. As a sister company of an established group, it differentiates itself through channel, product, people and image differentiation to target the local Bangladeshi market. The marketing mix discusses the 7Ps of the company's television products including price, place, and promotion.

Business

EXECUTIVE SUMMARY ,[object Object],[object Object],[object Object]

COMPANY BACKGROUND ,[object Object],[object Object],[object Object],[object Object]

SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Positioning and Strategy ,[object Object],[object Object]

DIFFERENTIATION ,[object Object],[object Object],[object Object]

MARKETING MIX The 8Ps of Walton Television ,[object Object],[object Object],[object Object],[object Object]

MARKETING MIX The 8Ps of Walton Television ,[object Object],Product name Size(inch) Price(TK) Walton CRT TV 26 15,400 Walton LCD TV 32 44,700 Walton LED TV 42 2,50,000

MARKETING MIX The 8Ps of Walton Television ,[object Object],MANUFACTURER DEALER CONSUMER

MARKETING MIX The 8Ps of Walton Television ,[object Object],[object Object],[object Object],[object Object],[object Object]

Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.

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