The document is a dissertation submitted by Bijay Kumar Rachamala for his MBA program. It discusses direct marketing of vivo smartphones. The dissertation includes chapters on vivo's company profile and history, a 3C report on the company, customers, and competitors, an analysis of direct marketing techniques like kiosks, catalogs, and TV marketing used by vivo, the research methodology, targets and achievements of vivo's direct marketing, conclusions and recommendations. The dissertation aims to evaluate the scope of direct marketing for vivo smartphones in Bhubaneswar, India.
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
A project Report is a document which provide detail on the picture of proposed business. The project Report gives detail on E-marketing strategies of Oppo
Marketing strategies of oppo major project vinay vinayrathee683
The document provides an overview of a research project report on the marketing strategies of Oppo Pvt Ltd. It includes an introduction to Oppo as a company, their products, history and global business. The executive summary outlines that the research objectives were to study Oppo's marketing effectiveness and consumer awareness in Delhi. It involved primary and secondary research through questionnaires, interviews and company sources. The findings and conclusions provided insights on how Oppo can improve customer satisfaction.
This document provides certificates from the internal and external guides for a student named Bismay Ranjan Swain who is completing a project report on the BTL (below the line) activities of vivo smartphones. It includes certificates of completion from the internal guide Varun Agarwal and external guide Satyakam Panda. It also includes a declaration by the student that the project is their original work and has not been submitted elsewhere.
Customer perception towards banking servicesPriyank Thada
This document provides an overview of a dissertation project submitted by Priyank Thada for partial fulfillment of a BBA degree. It includes a certificate from the faculty guide, Dr. Nilesh Pandya, acknowledging supervision of the project titled "CUSTOMER PERCEPTION TOWARDS BANKING SERVICES". The document also includes a declaration by Priyank Thada and acknowledgments. It then provides an executive summary of the dissertation and a table of contents outlining the various sections of the project.
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
A project Report is a document which provide detail on the picture of proposed business. The project Report gives detail on E-marketing strategies of Oppo
Marketing strategies of oppo major project vinay vinayrathee683
The document provides an overview of a research project report on the marketing strategies of Oppo Pvt Ltd. It includes an introduction to Oppo as a company, their products, history and global business. The executive summary outlines that the research objectives were to study Oppo's marketing effectiveness and consumer awareness in Delhi. It involved primary and secondary research through questionnaires, interviews and company sources. The findings and conclusions provided insights on how Oppo can improve customer satisfaction.
This document provides certificates from the internal and external guides for a student named Bismay Ranjan Swain who is completing a project report on the BTL (below the line) activities of vivo smartphones. It includes certificates of completion from the internal guide Varun Agarwal and external guide Satyakam Panda. It also includes a declaration by the student that the project is their original work and has not been submitted elsewhere.
Customer perception towards banking servicesPriyank Thada
This document provides an overview of a dissertation project submitted by Priyank Thada for partial fulfillment of a BBA degree. It includes a certificate from the faculty guide, Dr. Nilesh Pandya, acknowledging supervision of the project titled "CUSTOMER PERCEPTION TOWARDS BANKING SERVICES". The document also includes a declaration by Priyank Thada and acknowledgments. It then provides an executive summary of the dissertation and a table of contents outlining the various sections of the project.
The document discusses Xiaomi's business model and strategy for success in India, including selling low-cost smartphones through an online store and flash sales, incorporating customer feedback, and earning revenue through software and services rather than hardware margins. Xiaomi targets younger consumers and positions itself as a high-quality, affordable brand, promoting through word-of-mouth and social media. Within a few years of entering India, Xiaomi became one of the top smartphone makers there due to this innovative approach.
This document provides information about promotional activities and events conducted by Vivo in Bhubaneswar, India. It discusses Vivo's target customer segments in Bhubaneswar based on demographics like age and cities. It also outlines some promotional tools used by Vivo like canopies, counters, and a movable mascot. Specific events discussed include a World Environment Day activity and mascot rallies in local markets. The document also presents a SWOT analysis and findings from the promotional work. Suggestions are provided on how Vivo can improve promotions and events to better target customers in Bhubaneswar.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
A study on Customer satisfaction Towards Hero(Hero Honda) bikes with respect ...Murali Krishna
The document is a project report submitted by Murali Krishna to the Faculty of Management Studies in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction towards Hero (Hero Honda) bikes in Chennai. It includes an introduction outlining the importance and purpose of measuring customer satisfaction. It also provides background information on the two-wheeler industry in India and the history and profile of Hero Motor Company. The report contains various data analysis tools like tables, charts used to analyze survey responses from customers on their satisfaction with Hero bikes.
Xiaomi is a Chinese smartphone company founded in 2010 by Lei Jun, who believes high-quality technology doesn't need a high price. The company has sold over 70 million phones globally by 2015 by incorporating user feedback. Xiaomi employs an unusual business model of pricing phones close to manufacturing costs and selling exclusively online and through flash sales. This allows the company to place large orders and control stock levels. Xiaomi targets low to middle income consumers and youth in particular through affordable yet high-spec phones. It competes with other Chinese brands like Oppo and Vivo but aims to replace larger companies in low-end markets through innovation and low prices.
This document provides a 3 paragraph summary of the marketing strategies of OPPO Mobiles India Pvt Ltd. It discusses OPPO's entry into the Indian market in 2014 with the N1 smartphone. It launched several new phone models that were successful and gained popularity. OPPO also partnered with various cricket and soccer organizations to increase its brand awareness in India. It appointed popular Bollywood celebrities as brand ambassadors to appeal to Indian customers. Overall, OPPO has focused on launching innovative new phones, strategic partnerships, and celebrity endorsements to grow its market share in India's competitive smartphone industry.
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
- Vivo was founded in 2009 as a sub-brand of BBK Electronics, which originally manufactured landline and wireless phones
- Vivo entered the smartphone industry in 2011 and the Indian market in 2014
- It has flagship V and X series of phones as well as concept Nex series phones
- The company has over 20,000 employees across R&D centers in China developing hardware, software, and an ecosystem for its Android-based Funtouch OS
“A STUDY OF ADVERTISING AND SALES PROMOTION OF HERO TWO WHEELERS ” IN SHREE ...abhijit055
The document provides information about a project report submitted by Satish Chandu Bhandwale towards fulfillment of an MMS degree from the University of Mumbai through Kohinoor Business School. The report studies the advertising and sales promotion of Hero two-wheelers at Shree Sai Motors in Nanded. It includes details such as certificates of completion, acknowledgements of those who provided guidance and support, and an index of chapter topics to be covered in the report.
Project report on oppo mobile india pvt ltd on consumes awernessVINOD7894
The document is a project report on consumer awareness and sales of Oppo smartphones. It includes an introduction on consumer awareness and its importance. It provides details on Oppo's company profile, history of innovation, recent achievements and products. The report describes the research methodology used which included primary and secondary research. Objectives of the study were to test communication effectiveness, assess awareness levels, and evaluate attractiveness of Oppo offers to customers. Key challenges of the project are also mentioned.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
The document discusses Himalaya Health Care, an Ayurvedic pharmaceutical company. It provides background on Ayurveda and Himalaya's history. Himalaya was founded in 1930 and launched the first anti-hypertensive drug in 1934 after studying a plant used to calm elephants. Today Himalaya uses modern science to research and validate Ayurvedic treatments, creating standardized herbal products sold in 67 countries. The document also discusses Himalaya's commitment to community initiatives in health, education, sustainability and empowerment.
Hello! Find more information about short presentation topics for MBA in 2018-2019. More https://www.mbadissertation.org/presentation-topics-for-mba-students/
amazon & flipkart comparative study between amazon and flipkart Research Reportashish verma
This document provides an overview of Amazon and Flipkart, two leading e-commerce companies in India. It discusses their histories, growth, exclusive products, achievements and failures. Specifically, it notes that Flipkart was founded in 2007 and is headquartered in Bangalore, while Amazon was founded in 1994 and is headquartered in Seattle. It also discusses some of their exclusive product launches and marketing strategies over the years.
This document provides a project report on research methodology for comparing the Apple and Samsung smartphone brands. It includes an introduction outlining the purpose and structure of the report. The structure section lists topics that will be covered such as objectives, literature review, data collection methods, data analysis methods, and conclusions. The objectives are to understand student preferences and the role of brand equity and identity in smartphone preferences. Both primary data collection through questionnaires and secondary data collection through literature are discussed. The report will analyze the data to understand brand loyalty, awareness, and identity between the two brands.
This document provides information about a project report submitted by Bismay Ranjan Swain for their MBA program. It includes certificates from the internal and external guides certifying that the project was completed under their guidance. There is also a declaration signed by the student stating that the project is their original work. The document contains the table of contents for the project report which focuses on the BTL activities of vivo smartphones in Bhubaneswar, India. It includes chapters on vivo's profile and history, competitors, market share, product and promotion mix, research methodology and findings.
This document provides information about a project report submitted by Bismay Ranjan Swain for their MBA program. It includes certificates from the internal and external guides certifying that the project was completed under their guidance. It also includes a declaration signed by the student stating that the project is their original work. The project report is about the BTL (below the line) activities of vivo smartphones in Bhubaneswar, India. It discusses the objectives, scope and limitations of the study.
The document discusses Xiaomi's business model and strategy for success in India, including selling low-cost smartphones through an online store and flash sales, incorporating customer feedback, and earning revenue through software and services rather than hardware margins. Xiaomi targets younger consumers and positions itself as a high-quality, affordable brand, promoting through word-of-mouth and social media. Within a few years of entering India, Xiaomi became one of the top smartphone makers there due to this innovative approach.
This document provides information about promotional activities and events conducted by Vivo in Bhubaneswar, India. It discusses Vivo's target customer segments in Bhubaneswar based on demographics like age and cities. It also outlines some promotional tools used by Vivo like canopies, counters, and a movable mascot. Specific events discussed include a World Environment Day activity and mascot rallies in local markets. The document also presents a SWOT analysis and findings from the promotional work. Suggestions are provided on how Vivo can improve promotions and events to better target customers in Bhubaneswar.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
A study on Customer satisfaction Towards Hero(Hero Honda) bikes with respect ...Murali Krishna
The document is a project report submitted by Murali Krishna to the Faculty of Management Studies in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction towards Hero (Hero Honda) bikes in Chennai. It includes an introduction outlining the importance and purpose of measuring customer satisfaction. It also provides background information on the two-wheeler industry in India and the history and profile of Hero Motor Company. The report contains various data analysis tools like tables, charts used to analyze survey responses from customers on their satisfaction with Hero bikes.
Xiaomi is a Chinese smartphone company founded in 2010 by Lei Jun, who believes high-quality technology doesn't need a high price. The company has sold over 70 million phones globally by 2015 by incorporating user feedback. Xiaomi employs an unusual business model of pricing phones close to manufacturing costs and selling exclusively online and through flash sales. This allows the company to place large orders and control stock levels. Xiaomi targets low to middle income consumers and youth in particular through affordable yet high-spec phones. It competes with other Chinese brands like Oppo and Vivo but aims to replace larger companies in low-end markets through innovation and low prices.
This document provides a 3 paragraph summary of the marketing strategies of OPPO Mobiles India Pvt Ltd. It discusses OPPO's entry into the Indian market in 2014 with the N1 smartphone. It launched several new phone models that were successful and gained popularity. OPPO also partnered with various cricket and soccer organizations to increase its brand awareness in India. It appointed popular Bollywood celebrities as brand ambassadors to appeal to Indian customers. Overall, OPPO has focused on launching innovative new phones, strategic partnerships, and celebrity endorsements to grow its market share in India's competitive smartphone industry.
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
- Vivo was founded in 2009 as a sub-brand of BBK Electronics, which originally manufactured landline and wireless phones
- Vivo entered the smartphone industry in 2011 and the Indian market in 2014
- It has flagship V and X series of phones as well as concept Nex series phones
- The company has over 20,000 employees across R&D centers in China developing hardware, software, and an ecosystem for its Android-based Funtouch OS
“A STUDY OF ADVERTISING AND SALES PROMOTION OF HERO TWO WHEELERS ” IN SHREE ...abhijit055
The document provides information about a project report submitted by Satish Chandu Bhandwale towards fulfillment of an MMS degree from the University of Mumbai through Kohinoor Business School. The report studies the advertising and sales promotion of Hero two-wheelers at Shree Sai Motors in Nanded. It includes details such as certificates of completion, acknowledgements of those who provided guidance and support, and an index of chapter topics to be covered in the report.
Project report on oppo mobile india pvt ltd on consumes awernessVINOD7894
The document is a project report on consumer awareness and sales of Oppo smartphones. It includes an introduction on consumer awareness and its importance. It provides details on Oppo's company profile, history of innovation, recent achievements and products. The report describes the research methodology used which included primary and secondary research. Objectives of the study were to test communication effectiveness, assess awareness levels, and evaluate attractiveness of Oppo offers to customers. Key challenges of the project are also mentioned.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
The document discusses Himalaya Health Care, an Ayurvedic pharmaceutical company. It provides background on Ayurveda and Himalaya's history. Himalaya was founded in 1930 and launched the first anti-hypertensive drug in 1934 after studying a plant used to calm elephants. Today Himalaya uses modern science to research and validate Ayurvedic treatments, creating standardized herbal products sold in 67 countries. The document also discusses Himalaya's commitment to community initiatives in health, education, sustainability and empowerment.
Hello! Find more information about short presentation topics for MBA in 2018-2019. More https://www.mbadissertation.org/presentation-topics-for-mba-students/
amazon & flipkart comparative study between amazon and flipkart Research Reportashish verma
This document provides an overview of Amazon and Flipkart, two leading e-commerce companies in India. It discusses their histories, growth, exclusive products, achievements and failures. Specifically, it notes that Flipkart was founded in 2007 and is headquartered in Bangalore, while Amazon was founded in 1994 and is headquartered in Seattle. It also discusses some of their exclusive product launches and marketing strategies over the years.
This document provides a project report on research methodology for comparing the Apple and Samsung smartphone brands. It includes an introduction outlining the purpose and structure of the report. The structure section lists topics that will be covered such as objectives, literature review, data collection methods, data analysis methods, and conclusions. The objectives are to understand student preferences and the role of brand equity and identity in smartphone preferences. Both primary data collection through questionnaires and secondary data collection through literature are discussed. The report will analyze the data to understand brand loyalty, awareness, and identity between the two brands.
This document provides information about a project report submitted by Bismay Ranjan Swain for their MBA program. It includes certificates from the internal and external guides certifying that the project was completed under their guidance. There is also a declaration signed by the student stating that the project is their original work. The document contains the table of contents for the project report which focuses on the BTL activities of vivo smartphones in Bhubaneswar, India. It includes chapters on vivo's profile and history, competitors, market share, product and promotion mix, research methodology and findings.
This document provides information about a project report submitted by Bismay Ranjan Swain for their MBA program. It includes certificates from the internal and external guides certifying that the project was completed under their guidance. It also includes a declaration signed by the student stating that the project is their original work. The project report is about the BTL (below the line) activities of vivo smartphones in Bhubaneswar, India. It discusses the objectives, scope and limitations of the study.
Vivo is a Chinese smartphone brand that was founded in 2009. It focuses on professional-grade audio,
appearance, and user experience. Vivo entered the Indian market in 2014 and has since grown rapidly,
achieving a 21% market share within three months. It aims to capture 6-7% of the Indian market by
2017. Vivo uses a 4P marketing strategy involving product, price, place, and promotion to target
customers and increase brand awareness. Promotional activities include sponsoring TV shows, events,
and using advertising, signage, and branding.
Viral baba is launching In-Vi-Mercials, innovative viral commercials that start online and can be converted into national TV or cinema campaigns. To promote this new product, Viral baba will run a targeted client campaign using SMS, email, viral marketing, events and trade publications. The campaign will have pre-launch teasers to build interest followed by the product launch. This summary approach aims to provide the key details about the new In-Vi-Mercial product and the planned promotional campaign in 3 sentences.
Smartphone Sector in India - Disruption Strategy of BlackBerrypurti7
The document discusses the smartphone market in India. It provides details on major smartphone brands in India like Nokia, Apple, BlackBerry etc. and their market shares. BlackBerry is analyzed in more depth, describing its origins and popular models in India. A disruption strategy is proposed for BlackBerry to target the youth market through a new brand called 'BuzzBerry', using a mascot, college events, social media and other means.
This document provides information about getting fully solved assignments from AEREN FOUNDATION. Students can send their semester and specialization details to the provided email address or call the given phone number to get assignments. The foundation is a government registered and ISO certified international B-school located in Maharashtra, India. It offers assistance in subjects like marketing management by providing answers to assignments.
Walton Mobile is a Bangladeshi company that manufactures mobile phones. It holds a good market share in Bangladesh and competes with international brands by providing affordable, high-quality phones. Walton targets all age groups and offers basic phones for necessities as well as multimedia and Android smartphones. While it faces threats from established competitors, Walton believes its market research and focus on customer satisfaction can help it maintain growth.
Viral baba is an innovative advertising agency that specializes in "In-Vi-Mercials", which are viral commercials designed to spread organically online and potentially expand into larger national campaigns. The agency aims to provide cost-effective advertising solutions through unconventional and surprisingly innovative creative strategies. Viral baba's approach involves developing engaging content and activating targeted networks and communities to generate buzz around clients' brands in a way that is consistent with spreading messages virally. The agency pitches its services, which include producing In-Vi-Mercials for 5 lakh rupees, to various industries in India as an alternative to traditional television commercials.
Customer acquisition and retention project on virgin mobileProjects Kart
- Virgin Mobile targets young customers aged 14-25 in India, a key market segment that contributes over half of industry revenues.
- It focuses on customer acquisition and retention through innovative offerings like getting paid for incoming calls and affordable nationwide call rates.
- Virgin builds its brand through a youth-centric website, advertisements, and value-added services tailored for young users.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It has diversified business including consumer electronics, gaming, entertainment, and financial services. Some of Sony's major product lines include televisions, home video, digital photography, portable audio, games, and mobile phones. In the past, Sony failed to capture significant market share in MP3 players due to lack of innovative spirit, commitment across departments, and decision to use its own ATRAC format instead of the popular MP3 format.
MicroCapClub Invitational: International Commercial Television (ICTL)Ian Cassel
International Commercial Television Inc. (ICTL) is a direct response marketing company focused on health and beauty products. ICTL has experienced strong growth, with revenue up 144% year-to-date through September 2013. ICTL markets its flagship product, the DermaWand skin care device, along with complementary DermaVital skin care products. ICTL aims to continue expanding its product portfolio and global sales channels to reach $50-100 million in annual revenue. Management believes their expertise in direct response marketing and established infrastructure position ICTL for continued growth.
This document discusses branding strategies used by VIVO and its competitor OPPO in India. It outlines VIVO's strategies such as focusing on consumer needs, brand promises, channels, awareness, and feedback. It also discusses OPPO's strategies around cameras, selfies, and celebrity ambassadors. Both companies invest heavily in sports sponsorships, with VIVO sponsoring the IPL cricket league and OPPO sponsoring the Indian cricket team. The purpose of strong branding strategies is to develop successful brands that are differentiated from competitors.
Subito is the #1 online marketplace for buying and selling in Italy, with over 13 million unique monthly users. Andrea Volontè is the Director of Sales at Subito. Subito was looking for a call tracking solution to provide clearer leads and demonstrate the value of their platform to professional subscribers. They chose iovox because it could customize a solution to meet their needs and provide a complete, efficient service. The iovox call tracking solution allows Subito to track incoming calls for professional sellers and prove return on investment. It also reminds sellers of Subito's value through a "This is a call from Subito" message and call logs. This visibility into phone leads from ads has advantages like improved client retention and growth
LED Modules for Signs and Displays: Manufacturing & MoreMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Xiaomi corporate social responsibility reportMadhavKumar48
Xiaomi is a Chinese electronics company founded in 2010 by Lei Jun. It designs, develops, and sells smartphones, televisions, laptops, and other smart hardware products. Xiaomi aims to provide high-quality technology at affordable prices. It has over 8,000 employees worldwide and sold over 60 million smartphones in 2014, becoming the largest smartphone vendor in China that year. Xiaomi focuses on innovation and accessibility in its mission and vision. It operates manufacturing facilities in India and engages in some CSR activities like e-waste recycling, but does not publish annual CSR reports.
The document is a project report submitted by Asmita Malakar for her MBA degree. It discusses 4 projects completed as an intern at Business of Ideas, which is a strategic business unit of Reliance Jio responsible for content generation and marketing. The projects included creating content for Jio's digital platforms like Jio Play, developing a brand index, an advertising campaign for Tiger Woods and Hero Motorcorp, and an integrated marketing campaign for breast cancer awareness.
A study on the effect of celebrity endorsement on customer buying behavior wi...Rahul Prakash
This document provides a literature review on celebrity endorsement and its impact on consumer buying behavior and brand building. It defines key terms like brands, celebrities and celebrity endorsement. It discusses how celebrity endorsement is a commonly used marketing strategy where famous personalities are hired to promote products and transfer their qualities and fame to the brand. The review also explores different types of celebrity endorsements and their effects on consumers and brands. It examines how celebrity endorsement can help build credibility for brands and increase sales.
- Vodafone launched cartoon characters called Zoozoos during the Indian Premier League Season 2 to promote its value-added services (VAS).
- Zoozoos were created by advertising agency Ogilvy & Mather to represent common people and segmented customers based on demographics and location.
- A wide range of TV, internet, and below-the-line advertisements featured Zoozoos communicating different VAS offerings.
- While the Zoozoos gained popularity, some critiques were that they undermined the Vodafone brand and messages were difficult for rural audiences to understand.
Vodafone is the world's largest mobile telecommunications company operating in 26 countries with over 130 million customers. It uses a marketing mix strategy involving product features, widespread placement through stores and retailers, competitive pricing plans, and high-profile promotional campaigns using celebrities like David Beckham. Vodafone promotes its brand through various advertising campaigns, sponsorship deals, and store promotions to communicate its brand values and increase awareness of its products and services.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Natural birth techniques - Mrs.Akanksha Trivedi Rama University
VIJAY KUMAR SIP ON VIVO
1. DISSERTATION
ON
DIRECT MARKETING
OF
Vivo
SUBMITED BY:
BIJAY KUMAR RACHAMALA
ROLL NO: 1406258028
UNDER THE GUIDENSE OF:
INTERNAL GUIDE: EXTERNAL GUIDE:
MR. VARUN AGARVAL MR. SATYAKAM PANDA
(MARKETING) (EVENT MANAGER)
SUBMITED TO:
BIJU PATNAIKINSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENTSTUDYS
UNDER BIJU PATNAIKUNIVERSITY
(2014-2016)
4. Declaration
I hereby declare that this summer project report titled “Direct Marketing of vivo” satisfaction of
vivo customer in “BHUBANESWAR.” is the result of my own effort in the training which I did
as a part of the curriculum, for the fulfillments of MASTER IN BUSINESS
ADMINISTRATION (MBA). It has not been duplicated from any other earlier works and all
information provided in this report is genuine.
This report is submitted for the partial fulfillments of MBA program. It has not been submitted
to any other university or for any other degree.
Date: BIJAY KUMAR RACHAMALA
MBA (MARKETING)
BIITM BBSR
5. ACKNOWLEDGMENT
I have benefited a lot from project during the third term of our Course MBA. This project has
been a rewarding knowledge. I have got into the various aspects of vivo by analyzing various
information sources on the work field and internet.
I take this opportunity to acknowledge the invaluable assistance of those People who helped me
in successful completion of this project and also express my special thanks to Mr. Varun
Agarwal (Marketing Faculty Guide) and Mr. Satyakam Panda (Event Manager of vivo
Bhubaneswar) who provided me an opportunity to do this project.
Last but not least I express my thanks to all the person and friends who always encourage me
and provided me support at all times. And I am also grateful to my parents for providing me the
continuous support which helped me to fight against all odds.
6. Table of contents
TITLE PAGE
INTERNAL GUIDE CERTIFICATE
COMPANY CERTIFICATE
AKNOWLEDGEMENT
DECLARATION
INTRODUCTION
CHAPTER 1: INTRODUCTION….………..
OBJECTIVE OF THE STUDY
SCOPE OF THE STUDY
CHAPTER 2: PROFILES……………
vivo PROFILE
HISTORY OF vivo
HISTORY OF vivo IN INDIA
VISION & MISSION OF vivo
CHAPTER 3: 3C REPORT
COMPANY
CUSTOMER
COMPETITOR
CHAPTER 4: DIRECT MARKETING:
TYPES OF DIRECT MARKETING
KIOSK MARKETING
CATALOG MARKETING
TV MARKETING
7. CHAPTER 5: METHODOLOGY…………
RESEARCH METHODOLOGY
DATA ANALYSIS
CHAPTER 6: TARGET AND ACHIEVEMENT………….
CHAPTER 7: CONCLUSION………………
CONCLUSION
FINDINGS
SUGGESTION
CHAPTER 8: BIBOLOGRAPHY…………
BIBOLOGRAPHY
8. INTRODUCTION:
In this 21ST
century smart phone became a very essential part of human life. All the age group and different sex uses
smart phones in their daily life, ‘Mobile phones became’ an important part of human life. Today we can see a drastic
change in mobile industry. Mobile phones started with many new features, and now it reaches the era of Smartphone’s.
Smartphone’s bring a new revolution in human life which makes life more efficient and effective.
Smart phones gain huge popularity because of its feature and facility provided to the people. Now through smart phone
we can do our personal as well as professional task effortlessly and cost effectively. It provides facilities like Internet,
Video calling, Social networking, E-mail, Huge storage capacity ,HD camera facility, Easy asses to web pages, MS office
packages, Ticket booking facilities and many more which can make life more easy and interesting.
Therefore now a day the Smartphone market is booming. There are many mobile Phone companies establishing
themselves globally as a result competition is more in market. Companies give more emphasis on High quality and
technology with affordable price.
There are companies like Apple i phone, Blackberry, Samsung, Microsoft like company’s titan their roots in the smart
phone industry. But new companies like HTC, Micromax, Intex, Lenovo etc give healthy competition to the existing
brands by new features and technologies in economical price.
A new company enters in to the market and grabs the attention of customers quickly through its unique features and new
technology. The company is “vivo smart phone”. This multinational brand has everything that is needed for success in
the industry. The USPs of this company are healthy management, HiFi features ,distribution channel, interesting way of
promotion, innovative thinking, quick after sales service ,friendly environment ,Greeter working condition, quality
product, Satisfactory managerial policy, appreciation of work, quick after sales service etc.
9. Objective of the study:
My project entitled “Direct Marketing of vivo” aims at studying the scope of vivo smart phone in the Bhubaneswar
Market.
The objective of doing this project is defined as under:
Generating leads for the sales force or retail network.
Improving the effectiveness of other forms of customer communication.
Raising awareness of a company, product, or service among clearly identified customers and prospects.
Maintaining effective contact and building relationships with customers and prospects.
Relevance of the Study:
The smart phone market in India is driven in all areas. Due to the increase in competition and trends towards creating
stronger visibility, Indian smart phone market is poised for further growth. India is an emerging economy with a huge
population base. Rising income levels coupled with the Government’s impetus on educating the masses will lead to the
development of the smart phone market. Rising interest rate towards gadgets is a chief pointer towards growth in the
smart phone sector. Hence, it is essential to evaluate how “Direct Marketing” impacting the smart phone business of India.
10. SCOPE OF THE STUDY:
To achieve the above objective I have not restricted my study to just Direct Marketing of vivo smart phones. In order to
study about the smart phone business in India, and to understand the scope that Direct Marketing of vivo has in this
business, I have extended my project to do a detailed study of Smart phone market of the competitors of vivo. Through a
comparative study between the competitors and vivo smart phone, I could arrive to a conclusion of the scope of Direct
Marketing of vivo.
Limitations:
To make mistake is human nature and I’m no exception. I have tried to make this project approachable and helpful for the
company, but at the same time I accept the occurrence of intermittent mistakes and do accept them sincerely.
11. vivo PROFILE:
The brand logo of vivo is in sky-blue.
The mobile phone industry has entered the era of smart phones; consumers now have quite different views and demands
of mobile devices. In this context, BBK have started a new mobile phone brand “vivo” for smart phone era, which is their
promotion focus over the years to come. BBK is a corporate brand, which has carried years of reputation for reliable
quality and strong manufacturing capability serving new brand vivo.
vivo specializes in creating smart user-friendly products with exceptional sound quality and a trendy appearance for
young and fashionable generation. Creating new surprises and pursuing excellence are hallmarks of vivo brand.
It takes ages to gather dots to build up your reputation and establish a brand, which bears our corporate dedication to
superior product performance, fine service quality, and commitment to customer satisfaction. The vivo brand provides us
with an opportunity to build a brand-new corporate image. To this extent, we shall do what is right and do them well, and
stay on track along the way.
12. The word “vivo” comes from Ancient Latin and Italian. It was from 600 B.C to 600 A.D., when great heroes like Caesars
and Octavian made great achievements; and to express their respect to these heroes, many Roman citizens gathered in
front of the
Senate and hailed with flowers, when they could not help but making “[‘vi:vəu]” sounds, which helped people then to
establish the adjective—vivo.
In modern times, with the Italian opera getting more and more popular, we feel it is quite hard to express our amazement
and compliment of masterpieces by music masters like Verdi and Puccini. Therefore, the word vivo has been employed,
which adds implications like likeness and vitality of outstanding arts to the word vivo.
In short, vivo does not only convey “dynamics and vitality”, but also expresses our heart-felt respect to heroes,
masterpieces and the like. Its primitive but concise pronunciation is the very first response we have the minute we witness
the birth of newborns or occurrence of great events.
13. HISTORY OF VIVO
Vivo smart phone company is started by BBK which is a Music Phone company.
Vivo is a China based smart phone company which founded in 2009 by Shen wei. The Headquarter is situated at
Dongguan, Guangdong, China. The parent company of vivo is BBK electronics.
Registered in 2009 and listed in 2011, vivo's brand has been verified in more than 100 countries and regions around the
world until 2015. The year of 2015 marks the full launch of international exploration. The first group of overseas markets
includes India, Thai, Malaysia and Indonesia.
It is a 50-50 joint venture between Petugal telecom and Telephonica Mobiles. It is a premium brand in China. It has 40%
of market share in china.
14. CORPORATE HISTORY OF VIVO:
1995~1996:
In September, 1995, Guangdong BBK Electronics Industry Co., Ltd was founded.
In October, 1996, the Company obtained ISO9002 International Quality System Approval.
In November, 1996, BBK Electronics had its commercial ads played during prime time on CCTV.
1997~1998:
In November, 1997, BBK Electronics won the bid for commercial ads during prime time on CCTV as top bidder.
In 1997, BBK cordless phones were recommended “Consumer Trustworthy Products” by China Consumer
Protection Foundation.
In August, 1998, Beijing Sino Marketing Research Co., Ltd worked out a ranking for retail sales of main brand
phone sets and conducted a survey of their market share, indicating that BBK phone sets hold the largest
domestic market share.
In October, 1998, BBK phones was on the exhibition for “Scientific and Technological Achievements over the
Past 20 Yearsof ReformandOpeningupto the Outside World” as the only modern phone brand, and collected
by the Museum of the Chinese Revolution.
15. 1999:
In May 1999, BBK phone set plant successfully passed ISO9001 certification.
In June 1999, Mr. Duan Yongping, GM of BBK Electronics was awarded as one of 20 “Millennium Leaders” in
the commercial and financial circle in Asia by Asian Weekly.
In October 1999, the Company title-sponsored the BBK World Cup Men’s Table Tennis Tournament‘99.
2007~2013:
In July, 2007, we had the honor to invite Ms. Song Hye Kyo a Korean star to speak for BBK music phones.
In April, 2010, we exclusively title-sponsored “If You Are the One” reality dating show on Jiangsu TV in the
name of BBK Music Phones.
In July, 2010, BBK Music Phones established strategic partnership with MTV for global music TV broadcasting.
In May, 2011, we exclusively title-sponsored “Super Girls 2011” singing contest on Hunan TV in the name of
BBK Music Phones.
In November, 2012, we held a press conference at the Water Cube in Beijing and witnessed the bird of vivo X1.
In January, 2013, we exclusively title-sponsored “Happy Camp” reality show on Hunan TV in the name of Vivo
Phones.
16. INDIAN HISTORY OF vivo:
It enters into India in 2014 December 24 with the name of world slimmest phone X5 MAX. Its head office is in
Delhi.
Very soon vivo will be manufactured in India as the construction is already started in Gurgaon Delhi.
vivo launch its product in Bhubaneswar in 12th
of March 2015.With in three months it achieve 6% of the market
share in Bhubaneswar and it is targeting acquire 6 to 7 % of Indian market with in the year of 2017 .
17. MISSION:
FOR CONSUMER:TO Provide quality product and services.
FOR EMPLOYEE:Create a harmonious working atmosphere of mutual respect.
FOR BUSINESS PARTNER:Provide fair, reasonable and mutually beneficial Cooperation platform.
FOR SHAREHOLDERS:Use their invested capital to have higher than average Social return.
CORPORATE VESION:
To become a healthy world–class enterprise for long.
CORE VALUE:
Obligation, integrity, team spirit, superior quality, sustained learning and customer orientation.
18. ADVANCED R&D SYSTEM:
We have taken independent research and development, and technical innovation as key approaches to enhance our core
corporate competitiveness since establishment, with considerable investment in building up R&D centers to specialize in
research and development of electronic information products.
We have established R&D centers in Meilin, Shenzhen and Changan, Dongguan, Guangdong, China, responsible for
research and development of mobile phone products. Currently, the R&D centers provide jobs to 800 R&D and designing
personnel, and have become medium-scale full-time mobile communication R&D institutes.
19. STRICT QUALITY CONTROL SYSTEM:
We believe that the product quality is guaranteed by design instead of management. We manufacture and operate up to
international standards for quality assurance, and have passed the International Quality System Authentication of
ISO9001. Our tens of inspection procedures add to the strict quality assurance system and help vivo communications
products to be known as superior-quality products.
Modernized manufacturingsystem:
We own computerized SMT workshops and modernized assembly workshops, which consist of around 30 production
lines,withmonthlyproductioncapacity of more than 1 million units. vivo manufacturing also features a complete and
advancedtestingandmanufacturingprocesscontrol,whichare operatedby a professional technological development
and testing team.
20. 3C Report
(Company, Competitors & Customer)
Company profile:
Vivo is a China based Smartphone Company which is established in 2009.The headquarters is situated at
Dongguan, Gaungdong, China .It has 40% of market share in china. It has its business over many countries
like Indonesia, Thailand, India, Malaysia, Myanmar and China. It enters into India in 2014 and launches its
product in Bhubaneswar in 12th
of March 2015.With in three months it achieve 6% of the market share in
Bhubaneswar.
The immediate operation team is promotion team and we have Mr. Satyakam Panda the Event manager of the
company as our company guide.
The departmental heads of vivo are as follows
CEO-Mr. Jacky Leo (India)
GM-Mr. Tommy Lan
DGM-Mr.Pradeep Pattnaik
Marketing head-Mr. Aminoor Rahman
HR head-Mrs. Upani Das
21. CUSTOMER:
PRODUCT:- Currently vivo provided two categories of product i.e. ‘x’ category and ‘y’ category. ’x’ category
product names are x3s,xshot,X5Max Pro and x5max.’y’ category product names are y11,y15,y22 and y28.
Price chart
‘x’ series ‘y’ series
NAME MRP MOP NAME MRP MOP
X3S 15990 14990 Y11 6990 5990
XSHOT 20990 19990 Y15 8990 7990
X5MAX 30990 29990 Y22 9990 8990
X5MAX PRO 29980 28980 Y28 10990 9990
SEGMENTATION:-
DEMOGRAPHIC SEGMENTATION
On the basis of age Andincome
AGE OCCUPATION MODEL
18-30Yr Below10,000 Y11,Y15,Y22,Y28
22-30Yr 10k-20k Y28,X3S
26-35 15k-25k X3S,XSHOT
30-40 25k-40k XSHOT,X5MAX,X5MAXPRO
22. GEOGRAPHIC SAGEMENTATION:-
Urban cities like Bhubaneswar,Cuttack, Puri, Rourkela and Berahampur etc.
PSYCHOGRAPHIC SEGEMENTATION:-
Social class - Middle class, lower-middle, upper-middle, upper-class, lower-upper, Upper- Upper.
Life style - Students, Corporate People, Office Persons etc.
Personality - Ambitious, Smart and Stylist people.
BEHAVIORAL SEGEMENTATION:
Loyalty status-
o Split loyal-buy 2or 3 brands
o Shifting loyal-shift one brand to another
o Switcher-no loyalty to any brand
User status - Potential user, first time user, regular users.
Usage rate - Medium, heavy product users.
Benefit-Easy access and new features.
Attitude- Positive,Enthusiastic, Indifferent.
23. PRODUCT POSITIONING:-
Vivocreates smartproductsthat have excellentappearance, professional acoustic fidelity, extreme video display, and
joyful experience for vigorous, young and fashionable urban main stream groups. vivo dare to pursue perfection and
constantly create surprise.
CurrentlyinBhubaneswarvivo dividethe total marketinto5 zones.
Zone-1:Bapuji Nagar
Zone-2:SahidNagar
Zone-3:CRP
Zone-4:Damana
Zone-5:Oldtown
Everyzone have one promotionteamconsistof some promotional executive andone TL(teamleader).Onthe
otherhand everyzone have some outlets.Where vivopositionit’sproductwiththe helpof promotionteamandmany
promotional toolslikeArcgate, Movable mascot, FixedmascotandCanopyetc.As a whole vivoposition itsproductsin
bigmallsand collegesof 5zones(CRP, SahidNagar, Bapuji Nagar, Damana and Oldtown) inBhubaneswarandalsoother
districtlike Puri, Cuttack, BarahampurandRourkela.
24. DISTRIBUTION CHANNEL OF vivo
Distribution:-Distribution is the process of moving a product from its manufacturing source to the customers with the
help of intermediaries.
Distribution channel:-It is the set of interdependent organizations involved in the process of making a product or
service available for use or consumption. It is the way products and services get to the end-user, the customer. For every
company distribution channel plays very important role. A stronger the distribution channel increases the sales, attracting
customer, increase company goodwill on the other hand avoid channel conflict.
vivo has a very strong distribution channel. vivo uses a Three-level channel that consists of Regional office,
Distributer and Retailor.
(Distribution processof vivo)
After sale service(if required)
Customer
Retailor
Distributer
Regional Office(Warehouse)
Company Stock
25. COMPETETIORS
COMPETETIORS:The major competitors of vivo smart phones are Micromax, Samsung, Sony, HTC, LG etc.
SWOT ANALYSIS-
SWOT ANALYSIS OF VIVO SMART PHONE
STRENGTH WEAKNESS
o Innovativefeatures o Limited productline
o Fun touch operating system o Less credibility
o Better sale service o High rangeprice
o Better promotion and sales team o New to the industry
OPPORTUNITY THREATS
o More no. of potential customer o Strong competition
o Huge market o Perception of the customer
o Other smart phonecompanys
26. DIRECT MARKETING
Direct Marketing is the interactive use of advertising media, to stimulate and (immediate) behavior
modification in such a way that this behavior can be tracked, recorded, analyzed, and stored on a database for future
retrieval and use.” Direct marketing is a sub-discipline and type of marketing. There are two main definitional
characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly
to consumers, without the use of intervening media. The second characteristic is that it is focused on driving purchases
that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on tractable,
measurable positive responses from consumers regardless of medium.
Direct Marketing (DM) is an interactive system of marketing that:
Uses one or more advertising media to effect a measurable customer response
Or transaction at any location
And stores information about that event in a database.
FORMS OF DIRECT MARKETING
DIRECT MAIL
MARKETING
KISOK MARKING
TELEMARKINGTELEVISION
CATALOG
MARKETING
27. vivo DIRECT MARKETING:
vivo has various types of direct marketing. Which includes?
Kiosk marketing
Catalog marketing
Television
KIOSK MARKETING:
Kiosk-a small, temporary, stand-alone both used in high foot traffic areas for marketing purposes.
A kioskwill usuallybe mannedbyone ortwoindividualswhohelpattractattention tothe boothgetnewcustomers.
The name describes new stands, refreshment stands, and freestanding cart whose vendors sell many items.
28. vivo is organizing kiosk marketing in front of different mobile outlets every day in different locations of
Bhubaneswar.
Attracted a lot of people who came in and stopped by the kiosk and got information about the vivo smart phone.
vivo is also targeting the college youth as it organized a kiosk marketing in colleges.
Organized kiosk marketing campaign in BIITM which is one of the best MBA College in Bhubaneswar.
29. The objective of this is to create awareness of the product and to increase sales.
And I was the part of this kiosk marketing and we succeed in it.
30. Catalog marketing:
In this type of marketing seller prepare catalogues of merchandise or products and sells directly to customers.
Catalogues are generally in printed form but can also be distributed in the form of CDs.
To reduce printing and distribution cost catalogues are being increasingly made on line.
Products of same company which are different may be combined in one catalog to grab attention of all category
customers.
As in above catalogue of vivo we can see that it has information of different phones of vivo.
By the help of this it became easy to grab the all category people where they can find there smart phone and its
details.
31. DIRECT RESPONSE MARKETING OR TV MARKETING:
Direct marketing via television has two basic forms:
1. Long form usually half hour or an hour that explained the product in detailed and commonly non as
infomercial.
2. Short form which refers to typical 30 to 60 seconds that asks viewer for immediate response
Vivo is having the short form which shows the advertisement of vivo x5 max
32. RESEARCH METHODOLOGY
Research Type
My research is based on the primary data. Primary data has been used to understand the scope of smart phone business in
India and then to make suggestions useful for the company under study i.e. vivo.
Data Type
Primary data has been used for the purpose of study of ' Direct marketing of vivo smart phone for penetrating vivo offers
into Bhubaneswar smart phone market '.
Sample Selection
To collect primary data regarding the Direct Marketing of vivo, I worked for vivo and visited smart phone outlets of
Bhubaneswar over a period of two months. The list of the outlets was given by my mentor. I had worked in all different
outlets. At the same time, I also enquired about smart phone customers are currently using and if they were interested in
taking vivo smart phones. With the help of my own on field knowledge as i had done marketing activities for vivo I
prepared the sample by myself.
Data Collection Method
In order to collect the primary data, I worked for vivo in the field of Direct Marketing activities.
Apart from an interaction with the customers and the shopkeepers at the Mobile l Stores gave an overview of the
performance of the company on the individual level.
33. Tools Used for Data Analysis
As no study could be successfully completed without proper tools and techniques, same was with my project. For the
better presentation and right explanation I used tools of statistics and computer very frequently. And I am very thankful to
all those tools for helping me a lot. Basic tools which I used for project from statistics are-
Bar Charts
Pie-Chart
Tables
Bar charts and Pie-Charts proved really useful tools to show the result in a well clear, ease and simple way. Because I
used bar charts in project for showing data in a systematic way, so it need not necessary for any observer to read all the
theoretical detail, simple on seeing the charts anybody could know that what is being said.
34. ANALYSIS OF DATA
DATA ARE COLLECTED FROM DIFFERENT LOCATION:
1: ZONE ONE -BAPUJI NAGAR
2: ZONE TWO–SAHEED NAGAR
3: ZONE THREE- PATIA
4: ZONE FOUR- CRP
5: ZONE FIVE-OLD TOWN
1. Graphical presentation of the impact of Direct Marketing on sales In
Bhubaneswar:
(Five monthSales record ofvivo in BBSR market)
On the above figure the sales record of first five month (March-July) is shown graphically.
We can see the trend of sales which is in increasing rate. As the first month that is, March the sale was 623
Phones, in the month April it increase to 846, in the month May it increases to 1012, in the month ofJune
And July during our internship the sales jump to 1564, 1782 respectively. So we can say due to the
Dedication and creativity in direct marketing activities the sales is growing rapidly.
0
200
400
600
800
1000
1200
1400
1600
1800
2000
March April May June July
Sales
Sales
35. SURVEY ANALYSIS
THE SURVEY ANALYSIS WAS CODUCTED IN DIFFERENTLOCATIONS AND TOTAL SURVEYOF 120
OUTLETS WAS CONDUCTED.
OUTLET COMPOSITION
Sr. No. Sales No. of Outlets in %
1 Only vivo outlet 0
2 Only other exclusive outlet 20%
3 Mixed 80%
17%
33%
50%
Sr. No.
1 2 3 4
36. SALES EFFECTING DIRECT MARKETING
DIRECT MARKETING SALES %
TELEVISION 65%
KIOSK 10%
CATALOG 15%
TELIMARKETING 10%
ONLINE MAIL MARKETING 5%
GRAPHICAL REPRESENTATION
0%
10%
20%
30%
40%
50%
60%
70%
TELEVISION KIOSK CATALOG TELIMARKETING ONLINE MAIL
MARKETING
SALES %
SALES %
38. MARKET SHARE :
Product % Share
vivo 4%
Lenovo 6.50%
Micromax 4%
Samsung 24.40%
xiaomi 4.50%
Apple 17.90%
Huawei 5.10%
LG 4.50%
Others 29.10%
4% 6.50%
4%
24.40%
4.50%
17.90%
5.10%
4.50%
29.10%
% Share
vivo Lenovo Micromax
Samsung xiaomi Apple
Huawei LG Others
39. TARGET& ACHIEVEMENTS
TARGET
As vivo is a new company in Odisha its aim is to create brand awareness and its product knowledge in
Customers mind. As vivo is china base company the most important thing is to achieve the credibility of
the Customer and deliver quality product.
The ultimate target is to grab more and more customers and more market share By sell more products. It is
important for vivo to get competitive advantage to survive in Bhubaneswar market. I have done my
internship in vivo and the task allocated to me is Direct Marketing and my target is to do the brand
promotional events.
ACHIEVEMENT
As I am in Direct Marketing I have promote the brand in throughout the 45 days of period and
Interacting with number of customers. I have learnt Kiosk marketing, Catalog marketing, in-shop
branding, on-road branding, selling tricks, customer interaction, face quires, employee relation etc. We
have done many events in place like SUM hospital, Bigbazar, Market building ,BIITM college, Kiit
campus, Palhights, Khandagiri etc with our promotional tool like Arc gate, Mascot, Standee, Canopy,
Dummy and live phones, Pamphlets and attracting people towards vivo.
Due to my good performance and product knowledge within seven days of working they
promoted me as TL(Team Leader) of zone-3 Patia.
We was in launch of vivo at Cuttack, Puri and Barhampur. We launch a new product y11.During this
period we have achieve a sales of 1564,1782 phones respectively in the month of June and July. Now
customers are aware about vivo and vivo is growing its customer base.
40. CONCLUSION:
Vivo is a Chinese brand which came to India in the year 2014 December 25th
.
In Bhubaneswar it launched its product in 12th
March 2015. Itis new to the Indian
market and has tuff competition with other competitors.
So in this type of competition no company can rely on single direct marketing form.
So companies are using all types of direct marketing at so vivo need to do remaining
direct marketing forms.
REMARKS AND FINDINGS:
Stockis not available in all zones.
Promotion and sales are two different things but they are mixing it .
All variant types of mobiles are not provided by vivo such as Tablets, CDMA.
Promotional activities are very well managed.
Outlets are selling the vivo mobile below the DP rates.
SUGGESTION:
Need to launch more mobile phones in between 10000 to 25000.
Need to do good T.V advertisement to attract more customers.
41. Its time target online market which can generate more customers.
Maintain DP price so that price should be shame in all out lets.
42. BIBLIOGRAPHY:
Marketing Management , second revised edition; Philip Kotler
http://www.vivoglobal.com
www.google.com
www.wikipedia.com
SPSS tutorials
Microsoft office word 2007
Microsoft Office XL 2007.