Paybook Vol. 5 includes stories on Carbon 8, e285, the spread of mPOS, cashless trends in Asia Pacific and our Points app. Follow the conversation on Twitter: @Verifone
Paybook Vol. 5 includes stories on Carbon 8, e285, the spread of mPOS, cashless trends in Asia Pacific and our Points app. Follow the conversation on Twitter: @Verifone
The whitepaper presents a holistic view of the digital retail space. It decodes the impact of technologies like NFC, Beacons and Apple Pay while giving a glimpse into trends and challenges associated with m-Commerce.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Enabling Online Mobile Payment in MENA talk by T-Pay; ArabNet Beirut 2015ArabNet ME
Speaker: Sahar Salama, Founder and Head, T-Pay
T-PAY - Giving online merchants the ability to transact with 200+M subscribers in 19 + Operators in the MENA region using DCB. Born with the vision to avail the world most powerful mobile payment method in terms of coverage and user experience to fill the gap in MENA region.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Prepared by Helene Andre in January 2015
A brief overview of what 2015 holds for Mobile payments from the switch to EMV in the US to the emergence of mobile wallets
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
The Millennials are Coming! Are You Ready?Scott Gunther
At the 2015 CX Design & Implementation Conference in Sydney in November 2015, IAG shared how they are changing how they interact with customers & partners, through innovative products, services & solutions.
Il mercato dei pagamenti offre oggi svariate possibilità. Se un tempo erano disponibili solo contante ed assegni, oggi una moltitudine di nuove opzioni è a disposizione dei Clienti per supportarli nell’acquisto di beni e servizi. Tecnologia, aspettative progressivamente crescenti dello shopper e cambiamenti socio-demografici stanno impattando notevolmente l’esperienza d’acquisto, con effetto anche sul servizio atteso in termini di supporto al pagamento. Ed allora i benefici che la tecnologia offre devono rispondere ad esigenze chiare, offrendo benefit rilevanti all’occasione d’uso.
Si illustra un estratto dei risultati di un’interessante indagine effettuata in Gran Bretagna, sull’evoluzione dell’ecosistema dei pagamenti.
[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods an...Finn McAleer
This presentation delves into the landscape of mobile payments and the most recent trends in monetising digital content via the mobile.
Discussing the importance of an effective mobile monetisation strategy to increase ARPU and drive incremental revenue across online, mobile web and in-app services. This presentation will be interesting to anyone who is interested in the mobile payments space or wants the latest insight into monetising digital content and services.
The whitepaper presents a holistic view of the digital retail space. It decodes the impact of technologies like NFC, Beacons and Apple Pay while giving a glimpse into trends and challenges associated with m-Commerce.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Enabling Online Mobile Payment in MENA talk by T-Pay; ArabNet Beirut 2015ArabNet ME
Speaker: Sahar Salama, Founder and Head, T-Pay
T-PAY - Giving online merchants the ability to transact with 200+M subscribers in 19 + Operators in the MENA region using DCB. Born with the vision to avail the world most powerful mobile payment method in terms of coverage and user experience to fill the gap in MENA region.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
Digital Marketing And Case Study Of Banking.Ullekh Niraula
What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector
Prepared by Helene Andre in January 2015
A brief overview of what 2015 holds for Mobile payments from the switch to EMV in the US to the emergence of mobile wallets
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
The Millennials are Coming! Are You Ready?Scott Gunther
At the 2015 CX Design & Implementation Conference in Sydney in November 2015, IAG shared how they are changing how they interact with customers & partners, through innovative products, services & solutions.
Il mercato dei pagamenti offre oggi svariate possibilità. Se un tempo erano disponibili solo contante ed assegni, oggi una moltitudine di nuove opzioni è a disposizione dei Clienti per supportarli nell’acquisto di beni e servizi. Tecnologia, aspettative progressivamente crescenti dello shopper e cambiamenti socio-demografici stanno impattando notevolmente l’esperienza d’acquisto, con effetto anche sul servizio atteso in termini di supporto al pagamento. Ed allora i benefici che la tecnologia offre devono rispondere ad esigenze chiare, offrendo benefit rilevanti all’occasione d’uso.
Si illustra un estratto dei risultati di un’interessante indagine effettuata in Gran Bretagna, sull’evoluzione dell’ecosistema dei pagamenti.
[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods an...Finn McAleer
This presentation delves into the landscape of mobile payments and the most recent trends in monetising digital content via the mobile.
Discussing the importance of an effective mobile monetisation strategy to increase ARPU and drive incremental revenue across online, mobile web and in-app services. This presentation will be interesting to anyone who is interested in the mobile payments space or wants the latest insight into monetising digital content and services.
Challenges for the Future of Retail BankingDesignit
Digital transformation in retail banking is a thriving and complex phenomenon. We at Designit try to make sense of it by identifying leading trends in three deeply interdependent categories: new enabling technologies, new customer expectations, and new strategic trends. The future holds uncertainty and promise, but some immediate actions are patently necessary for banks that want to stay relevant in an increasingly dynamic scenario.
Upload Lisboa 2012: Kiruba Shankar Eswaran : Mobile Payments & its convergenc...Upload Lisboa
Tem sido o responsável pelo desenvolvimento do Mobile Money Business da TIMWE, fazendo-o crescer até se tornar no fornecedor global de faturação com o maior número de ligações diretas às Mobile Carriers de todo o mundo. Antes da TIMWE, Kiruba trabalhou para um grande fornecedor de serviços de IT na Índia e nos EUA. Enquanto líder de diversas iniciativas e aplicações, ele ajudou a reduzir custos e a aumentar a produtividade, solucionando os congestionamentos em diversos processos e sistemas para algumas das empresas da Fortune 500. Kiruba tem um bacharelato em Engenharia com especialização em Eletrónica e Comunicação e um MBA com especialização em Marketing e Estratégia.
Few years before we are using the cash for payments. When a digitalization occurs the way of payments gets changed. It helps our country to move next level of development. It creates more awareness to people about the payment innovation. Umamaheswari K | Santhiya R | Ragavi J"Payments Innovation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd11150.pdf http://www.ijtsrd.com/management/innovation-and-product-dev/11150/payments-innovation/umamaheswari-k
Shamit khemka talks about importance of mobile for eCommerceSynapseIndia
The ecommerce industry is directly connected with the most favorite habit of modern generation and i.e. shopping. The way of shopping has changed over time and now it’s time for mobile rule.
SynapseIndia founder Shamit Khemka talks about importance of mobile for eCommerce businesses..
2018 - Thinking beyond borders in Global Retail Import Export TradeRolf
By Rolf Visser, "Thinking beyond borders in Global Retail" is all about the How and drivers for cross-border ecommerce. Cross-border e-commerce is a profound driver of positive-sum growth, far outpacing the growth of the economy as a whole. The unstoppable rise of a global e-commerce marketplace could create a trigger for governments to lower trade barriers and harmonize procedures and trade rules. Research includes rare Import and Export facts & figures.
Mobile - A path to win in china - For DownloadNuno Santos
China is the fastest growth market in almost very sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
China is the fastest growth market in almost every sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Waarom fieldmarketing 100% real time connected zal zijn met online? Waarom door to door alleen nog maar adress-based wordt? En welke gevolgen dit heeft voor de toekomst van fieldmarketing?
Terry van den Bemt - Pepperminds
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Knowledge engineering: from people to machines and back
[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'
1. Welcome MARCOM13
International payments made easyInternational payments made easyReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
2. Monetising digital content,
virtual goods & online services
via the mobile
Driving incremental revenue with mobile payments
P R E P A R E D F O R Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
12 en 13 Juni, 2013
Monetising digital content,
Mobile Payments
3. Reinventing Marketing for the Mobile Era
32
Finn McAleer
Sales Manager, Benelux fmcaleer@velti.com
About Velti
2
Velti Pay turns everyday payments into a hassle-
free experience for your customers by directly
billing their mobile phone.
Whether you are looking for premium SMS
payments, Voice Shortcodes or in-App payment
solutions, Velti Pay offers an array of mobile
payments uniquely designed to meet your
business needs! Velti’s technology has been
developed and streamlined over the past 13
years to offer an unrivalled fully integrated mobile
payments platform and messaging services.
Our expertise and partnerships with key
brands, Operators, Broadcasters and
Developers allows us to stay at the
forefront of mobile innovation and deliver
off-the-shelf and bespoke payment
solutions.
Whether you are looking to drive brand
awareness, generate revenue or gather
customer insights, Velti Pay can help you
reach an international audience with the
speed and precision the mobile payments
space.
Velti is a publicly-held corporation based in
Jersey, and trades on the NASDAQ Global
Select Market under the symbol VELT.
For more information, visit www.velti.com
International payments made easyInternational payments made easy
4. Reinventing Marketing for the Mobile Era
4Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
Current State
Understanding of mobile payments and trends
Velti
Over Velti
Mobile Monetisation Strategy
Driving incremental revenue
Key Takeaways
Q&A
Agenda
International payments made easyInternational payments made easy
5. Reinventing Marketing for the Mobile Era
5
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
6. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 6
What is a mobile payment?
1. Mobile at the
point of sale
The mobile wallet
2. As the point of sale
Every smart phone is a
cash register
3. The mobile
payment platform
Everything else 4. Direct carrier billing
‘Put it on my bill’
5. Closed loop
mobile payments
The return of the
credit card
7. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 7
6 billion = No. of
active mobile
subscribers in 2012
1.87 SIM Cards per active
subscriber
20123.2 billion = Total
number of unique mobile
subscribers 2012
The proliferation of mobile phones to every corner of the world is driving the
adoption of mobile payments
8. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 8
PC, tablets & smartphones
Smartphones
Within four years, the global
total sales of Smartphones
will take over PC sales
9. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 9
Fundamental difference in scale
Pc’s Mobile
Verkoop: 350 Miljoen 1.7 Miljard
Gebruikers: 1.6 Miljard 5.2 Miljard
Vervanging: 4 – 5 jaar elke 2 jaar
Gebruik: PC delen 1 per persoon
Verkoop: 350 Miljoen 1.7 Miljard
Total Mobile Growth
10. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 10
Credit Card penetration in 2012 Mobile penetration in 2012
Penetration of credit cards vs mobile
2Billion
Credit Card Penetration
6Billion
Mobile Penetration
VS
11. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 11
In 2013 total mobile payment
transaction values will amount
to $235 billion
Gartner 2013
In 2013 total mobile payment 40% of it will be from the
sales of digital goods
G&S’ info-graphic 2012
Mobile payments will exceed
$670 billion by 2015
Juniper Research 2012
Mobile payments will exceed
$670 billion
Global markets continue to embrace m-payments, It’s only a matter of time
12. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 12
What does this mean for mobile payments?
13. Reinventing Marketing for the Mobile Era
13
Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
14. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
14
Velti was mobile
before mobile
was cool
Who are we
15. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
15
Velti: Powering mobile since the beginning
2005
Velti
introduceert
mobiele
marketing
software
2000
Velti wordt
opgericht
2007
De iPhone is
geïntroduceerd
2010
Velti lanceert
mGage, het eerste
end-to-end mobiele
marketing &
advertentie platform
2010
Velti files IPO on
the NASDAQ
2010
Velti neemt
het mobiele
advertentie
exchange
Mobclix over
2010
Velti neemt
MIG over, UK
leading mobile
agency
2011
Velti neemt
mCRM
grootmacht
Air2Web over
2012
Velti bereikt 3.5
miljard
gebruikers met
2,700
campagnes
ee
16. Reinventing Marketing for the Mobile Era
16
V E L T I ’ S E N D - T O - E N D P L A T F O R M
M O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A L
A U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R SR E T A I L F I N A N C E
!RETENTION!MONETIZATION!ENGAGEMENT!AWARENESS
17. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
17
Our Clients Worldwide
North America
Brands
Agencies
South America
Operators
Africa
Operators
Europe
Brands
Agencies
China
Asia
Brands
18. Reinventing Marketing for the Mobile Era
18
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
19. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 19
Monetisation fundamentals
What to consider when monetising digital content, virtual goods & online
services via mobile
1.! Business model
–! freemium, premium, micro transactions or subscriptions
2.! Billing methods
–! Operator billing, Direct carrier billing, credit cards or PayPal
3.! Coverage and operations
–! Local hero’s Vs global providers
20. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 20
Working with multiple
sources of supply
Numerous service providers covering numerous markets
21. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 21
Drive incremental revenue
1.! Localisation
–! Pricing
–! Payment methods
–! Currencies
2.! Conversions
–! Remove any friction % to increase
conversion of non-paying users to
paying users
3.! Regulations
–! Payment flows – PayForIt in UK
–! Chargebacks
Mobile payments works in conjuction with your existing monetisation
strategy
22. Reinventing Marketing for the Mobile Era
22
Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
23. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 23
Mobile is Key to driving
incremental revenue
•! Most accessible payment method
•! Monetizing different demographics
•! Monetizing developing economies
•! Frictionless payments are key for
success
•! “New” business models; recurring
payments
2Billion
Credit Card Penetration
6Billion
Mobile Penetration
24. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 24
Focus on the opportunity
Key findings of mobile paying customers
•! Limited access to other ways of payment
(Emerging markets)
•! Using mobile as ‘first payment’
•! Converts to higher billing methods
25. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 25
Velti – Your Mobile Operations Team
We manage your
payments
Maximise
coverage and
reach
Secure
platform
Optimisation
One-on-one
support
We help you make more money
26. Q&A
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
27. It’s been a pleasure
Finn McAleer – Sales Manager – Velti
Email: fmcaleer@velti.com
Be sure to visit www.velti.com for more information and to read our blog on
mobile marketing insights
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy