Disney is a leading international entertainment company focused on creating high-quality family content. It has five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Disney has seen great success through strategic priorities like innovative technology use and global expansion of its beloved brands. However, it faces challenges from evolving viewership trends and strong competitors in a dynamic media industry.

1. Disney
By Melina Lee and Hilary Palmer
https://www.youtube.com/watch?v=fIT7nhQyL_8

2. Company Mission
The company has focused on three key strategic priorities
that have been critical to its success:
 Creating exceptionally high-quality content for families
 Making that content more engaging and accessible through the
innovative use of technology
 Growing its brands and businesses in markets around the world

3. Company Background
• Oct 16, 1923 was the start of the Disney Company and
it was known as the Disney Brothers’ Studio
• Nov 18, 1928 Steamboat Willie was released in New
York
• Dec 21, 1937 the first feature-length animated film
premiered
• Dec 26, 1939 the studio began its move to Burbank, CA
from LA.

4. Company Background
Oct 1, 1949 the Walt Disney Music Company was
formed
July 17, 1955 the first Disney park opened in Anaheim,
CA
Oct 3, 1955 the Mickey Mouse Club debuts on television
Dec 15, 1966 Walt Disney died at age 65

5. Company Background
• Oct 1, 1971 Walt Disney World resort opened with the
Magic Kingdom and two hotels near Orlando, FL
• Apr 15, 1983 the first international Disney theme park
opened, Tokyo Disneyland
• Apr 18, 1983 The Disney Channel started broadcasting
• Mar 28, 1987 The first Disney store opened in Glendale,
CA

6. Company Background
May 6, 1991 The Walt Disney Company joined the Dow
Jones Industrial Average
Dec 5, 1994 Disney Interactive was formed
1995 Disney made a 19 billion dollar purchase of Capital
Cities/ABC
Nov 18, 1996 Radio Disney debuted
July 30, 1998 Disney Magic Cruise Ship inaugural cruise
departed

7. Company Background
• 2001 Disney acquires Baby Einstein and FOX Family
• May 15, 2004 Disney Acquires The Muppets Properties and
The Bear in the Big Blue House
• 2006 Disney’s High School Musical became the first full-length
movie to be sold digitally on iTunes, Acquired Pixar Animation
Studios
• Dec 31, 2009 Marvel Entertainment joined the Disney family
• Dec 21, 2012 acquired Lucasfilm Ltd. LLC

8. Company Overview
• The Walt Disney Company
is a leading diversified
international family
entertainment and media
enterprise with five
business segments:
o Media networks
o Parks and resorts
o Studio entertainment
o Consumer products
o Interactive media
•The Walt Disney
Company Rankings
o#61 in FORTUNE 500
(June 2014)
oS&P 500
oDow Jones Industrials
oDow Jones Global Titans
o#39 in FT Global 500
(June 2014)
o#61 in FORTUNE 1000
(June 2014)

9. Company Overview

10. Media Industry Analysis
•People are more in control
because of the progress and
digitalization which has resulted
in an increase of consumption
•Challenges include a decrease of
revenue and controlling their
content due to copyright
•They are able to customize the
consumers experiences

11. US Annual Television
Revenue

12. Theme Park Industry Analysis

13. Competitive Analysis

14. Competitive Analysis

15. Competitive Analysis

16. S.W.O.T Analysis
•Brand reputation/loyalty
•Acquisitions
•Diversified portfolio
•Global expansion & alliances
•Market leader in Animation
•Evolving viewership trends
•Decline of cinema popularity
•Minimal control over web
viewership platforms
•High cost of operations
•Growth in emerging markets
•Rise of inexpensive viewing
platforms
•Release of new successful stories and
characters
•Movie production and viewership in
China
•Piracy
•Strong competitors
•Constant need for technological
upgrades
•Changing consumer trends
Strength
s
Weakne
sses
Opportuni
ties
Thre
ats

17. Selected Financial Data

18. Projections
Short-Term: 13.40%
Medium-Term: 10.43%
Long-Term: 10.80%

19. Key Stock Statistics

20. Cash Flow Statement

21. Valuation
Current Price: 106.95
Estimated Intrinsic Value Per Share: 257.87
Margin of Safety: 59%
Recommendation: BUY!