This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
This presentation is based on Disney which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
This presentation is based on Disney which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
This presentation is based on the marketing excellence case study about Disney from the book Marketing Management by Philip Kotler and Kevin Lane Keller
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
This presentation is based on the marketing excellence case study about Disney from the book Marketing Management by Philip Kotler and Kevin Lane Keller
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Future of Publishing - a session on innovations in academic journal publishin...PublishingSGM
With so many changes affecting scholarly publishing, how can new and experienced authors ensure their research is captured by quality journals in a highly discoverable and accessible way? The publishing team at SGM organised the Future of Publishing session at SGM’s 2014 conference in order to explore these questions.
To share some of the knowledge that was imparted and the debates that arose from the session, we have outlined the structure of the event below and have created a Storify board, including the Twitter activity which can be found here: storify.com/PublishingSGM/future-of-publishing-2014
The current Chair of SGM’s Publishing Committee, Colin Harwood, chaired the session and opened by introducing the panel. Aharon Oheren kicked off the presentations with an introduction to current practices in journal publishing. He described the role of the editor and what happens to your paper after it is submitted, suggested what authors should consider before submitting their paper and discussed different models of peer review, both old and new. He also advised authors on how to handle rejection and the best way to deal with negative reviews.
Paul Hoskisson then explored some of the new methods for communicating research, including social media, as well as new journal models including open access and mega journals. He also considered how altmetrics could be used to measure the impact of science over current methods. He finished by encouraging the audience to take opportunities to influence change in academic publishing.
Leighton Chipperfield then rounded off the presentations by providing a brief summary of innovation in publishing at SGM, including the recent addition of ORCID IDs (have you got yours?). He also explored how semantics are making material more dicoverable and how, as publishers, we’re moving away from traditional publishing models to truly managing knowledge.
The discussion was followed by a Q&A with the whole panel.
Session Co-ordinators: Parita Patel, Product Manager (p.patel@sgm.ac.uk) and Sally Hawkins, Digital Projects Administrator (s.hawkins@sgm.ac.uk)
Session hashtag: #SGMFoP
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
CONSUMER MARKET STRATEGY
1.KEEP IT RELEVANT
2.EMMOTIONAL AND CULTURAL CONNECT
3.BRAND EXPANSION
4.CUSTOMER SERVICES
5.REALISING MARKET TRENDS AND USE
OF TECHNOLOGY.
PROS AND CONS OF
EXPANSION IN SUPERHERO AND GAMINGS INDUSTRY
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Introduction
TheWalt Disney Company, officially established in 1923, has been
a leader in Public Relations, Personal Selling, Sales Promotion, and
Advertising throughout their rich history
Company seems to follow the model set by the lyrics to the song
from Disney’s Carousel of Progress:
“Man has a dream and that's the start
He follows his dream with mind and heart
And when it becomes a reality
It's a dream come true for you and me”
Each area illustrates how Disney lives up to this model
4. History of the
Company
Walter Elias Disney, Born 1901
Started animation company with his brother Roy
Mickey Mouse debuted in 1918
Expanded business to parks, television, radio, and more
9. Company Wide
• Forbes Magazine’s Most
Reputable Company 2013
• “Four Keys Basics”
• Cast Members are trained to
use these personal selling
Techniques
• Provides consistency in service
10. Disney Parks
vs. ABC
Television
Group
• Directly interact with guests
• Provide magical moments
• TrainedTravel Agents
• Radio Disney Road Crew
• Prizes/Contests
• Nationwide presence
*Personal selling efforts made by other businesses (e.g. Studios) are minimal in comparison to the ones shown
https://www.youtube.com/watch?v=aDqJSPlC4mY
12. Sales Promotion
Overview
Promotion of a company means connecting and communicating
with the public in order to get them interested in to buy your
companies products and or services.
3 largest areas of sales promotion:
-Parks and Resorts
-Film andTelevision
-Sports Media Networks
13. Parks and
Resorts
Sales promotions job is to promote the parks/resorts by making them
appealing to people of all ages
Total of 11 parks/resorts specifically placed in certain areas around the
world
Disney is promoting the MagicYourWay Package
14. Film and TV
Disney has made over 300 movies and continues to that usually appeal to
younger children
They have been bringing back old movies such as Cinderella to appeal to
older people as well as younger people
ABC and ABC Family Networks
Disney Channel
Commercials/ movie trailers
18. Disney Park
Advertising
Lure of bringing animated
Disney characters to life
Allowing other companies to
advertise in the parks.
Constantly improving and
adding rides
20. Walt Disney
Studios
• Merchandise opportunities
that arise from Film and
Television projects
• Expensive cost of advertising
films
• Creating their own market
from their Productions.
(Disney Channel, Disney
Stores)
21. Advertising in
other Areas
“I’m going to DisneyWorld!”Well known slogan Super Bowl MVP’s
always scream after game
Using celebrities as promotion for the Company
22. Conclusion
Bring entire company up to same standards as the Parks
Expand target audiences
Ending scammy/dishonest practices or be more open about them
to change perception
“We keep moving forward, opening new doors, and doing new
things, because we're curious and curiosity keeps leading us down
new paths.”
