The Walt Disney Company was founded in 1923 by Walt and Roy Disney. It is headquartered in Burbank, California and aims to bring joy and happiness to consumers around the world through its divisions of Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products. Disney has theme parks in California, Florida, Hong Kong, Shanghai, and Tokyo. It uses nostalgia, emotional storytelling, targeting audience segments through social media, and thinking globally while acting locally to establish strong customer loyalty and maintain its brand worldwide.

1. Welcome to My
Presentation

2. The
Walt Disney
Company

3. "The Happiest Place on Earth"

4. The Walt Disney Company
Founded by Walter Elias Disney & brother Roy Disney
Established in October 16,1923
Headquartered in Burbank ,California.
Bring joy and happiness to its consumers around the globe, and
would never stop surprising us with its visions.
If U Can Dream It, U Can Do It
-Walt Disney

5.  The mission of The Walt Disney Company
is to be one of the world's leading
producers and providers of entertainment
and information

6. WaltDisneyVision
“TOMAKEPEOPLE
HAPPY”

7. Laughter is timeless,
imagination has no age,
and dreams are forever.
Walt
Disney

8. Global Business

10. Tokyo

12. Florida
October 1,1971

13. April 12,
1992

14. Hong Kong
September 12,
2005

15. Shanghai
June 16, 2016

16. Local Market of

17.  At Disney World in California which
includes four major theme parks,
 Media Networks,
 Parks and Resorts,
 Studio Entertainment, and
 Consumer Products & Interactive
Media

18.  At the most popular Disney World
park, the Magic Kingdom, which
handles nearly 20 million visitors
annually, single-day prices will remain
at the current level, $105, for value
periods. Prices will rise to $110 for
regular periods, and to $124 for peak

19. Strategies of Walt Disney………

20. • Product Strategy: Disney products
are easily recognizable by the
characters and the high quality of
their products.
• Pricing Strategy: Disney products
proves that the pricing is fair by
quality.
• Place Strategy: Disney is a
company whose products are all
over the world at their theme
parks, resorts, and shopping malls.
• Promotion Strategy: This includes
television, radio, print, outdoor
advertising, discounts on resorts
as well as on family packages.

21. Using Nostalgia to Establish and
Maintain Customer Loyalty
• Disney has been making an emotional
imprint on people’s lives.
• To harness these emotions as a
marketing technique, Disney has
mastered the use of nostalgia by
reviving old classics like The Jungle
Book, which grossed 900 million
dollars when it was released in 2016.

22. The Jungle
Book

23. Targeting Audience
Segments
• Disney utilize all the main social
media channels/platforms to engage
potential clients. All channels are used
to engage and share all their material
in a conversational manner.
• Instagram account, which boasts 6.6
million followers, keeps its audience
engaged with videos, recipes, fun facts,
and other content,

24. Masterful Brand
Storytelling
• Disney is one of the most effective
brand storytellers of the modern
era, and it’s not just because
they’re an entertainment
company.
• Take the movie InsideOut for
example, which teaches a
powerful lesson about
understanding and accepting one’s
emotions

27. • “Thinking global” means global orientation,
global perspective, global mindset, or global
philosophy.
• “Act local” is all that is required for organization
whose strategies suggest that managers think
local. Managers are concerned only with
domestic issues.
• Walt Disney Company also followed this term in
their business strategies for building their local
roots.