SHORT CASE STUDY

1. Welcome to Presentation
PRESENTED BY:
GLORIOUS

2. Group Members
Name ID no
Dolon Roy 2016-01-16-009
Oindrila Das 2016-01-16-004
Humyra Kabir 2016-01-16-003
Rizvia Sultana Trishna 2016-01-16-005
Rokaya Akhter Kona 2016-01-16-021

3. A CASE STUDY ON CSR OF
“NESTLE BANGLADESH LTD.”

4. What is SR and CSR?
 SR: Social responsibility is an ethical framework which suggests
that an entity, be it an organization or individual, has an obligation to
act for the benefit of society at large. Social responsibility is a duty
every individual has to perform so as to maintain a balance
between the economy and the ecosystems.
 CSR: Now-a-days social responsible becomes very important
objective of business. A company needs to perform social activities
for social welfare and reputation and these activities are known as
CSR (Corporate Social Responsibility). Many organizations seek to
have an even greater impact through CSR initiatives that integrate
social values into operational and business strategies. For example,
to protect scarce natural resources, a firm may make a commitment
to use only recycled materials in its packaging of consumer goods.

5. Important of CSR in Today's Business
 A strategic approach to CSR is increasingly important to a company's
competitiveness. It can bring benefits in terms of risk management, cost
savings, access to capital, customer relationships, human resource
management, and innovation capacity. It also encourages more social
and environmental responsibility from the corporate sector at a time when
the crisis has damaged consumer confidence and the levels of trust in
business.
 CSR requires engagement with internal and external stakeholders so it
enables enterprises to anticipate better and take advantage of fast-
changing expectations in society as well as operating conditions. This
means it can also act as a driver for the development of new markets and
create real opportunities for growth.
 Helping to mitigate the social effects of the crisis, including job losses, is
part of the social responsibility of enterprises. In the longer term, CSR
offers a set of values on which to build a more cohesive society and on
which to base the transition to a sustainable economic system.

6. CSR in Bangladesh
CSR is becoming more and more pronounced as the country
has to adapt itself to the process of globalization. But the overall
status of CSR in Bangladeshis still very meager. Lack of Good
Governance, absence of strong labor unions or consumer rights
groups, and inability of the business community to perceive CSR
as a survival pre-condition in export and PR investment local
market constitute some of elements undermining the evolution of
CSR practice.

7. Company Profile of NBL(Nestle
Bangladesh Ltd.)
 Nestlé Bangladesh limited started its
first commercial production in
Bangladesh in 1994. It received its
license from Bangladesh on march 23,
1995. Nestlé Bangladesh's factory is
situated at Sripur in Dhaka, the factory
produces instant noodles and repacks
milks, soups, beverages and infant
nutrition products.

8. CSR of Activities of NBL
Nestlé has focused its Corporate Social Responsibility efforts
and investments on three areas :
1.Nutrition,
2.Water and
3.Rural development.

9. Nutrition
 Nestlé started as a
nutrition company in
1866. Right after the
establishment, it
saved many infant
lives by providing
infant cereal.

10. Water
 The water facilities are built in
schools at Gazipur District. Since
the inception of the project in
2006, over forty three thousands
of students in those areas are
directly being benefited from
these facilities. Setting up these
water projects is a continuous
process.

11. NBL’s water approach to School Children
 NBL treat children as ‘water ambassadors’ and use
water education programs to create awareness
amongst students.

12. NBL’s water approach to Farmers
 Agriculture requires a
heavy use of water. NBL
is increasing awareness
regarding the depletion of
water and advice farmers
on the optimal use of
water in agriculture and
dairy.

13. Rural Development
 Nestlé Bangladesh has set
up 21 sanitation facilities in
village schools in the
Gazipur district till 2013.
These facilities currently
benefit almost 11,000 girl
students and will benefit
future generations in
Bangladesh as well.

14. Arguments for and against of CSR
For CSR Against CSR
1. Pollution and poverty level wages. 1. Government or nonprofit organizations
deal with social and environmental issues.
2. Resource needed for society problem. 2. Milton Friedman claimed that free markets,
rather than companies, should decide what is
best for the world.
3. Create new regulations and establish fines
against corporation.
3. companies are meant to create products or
provide services rather than handle welfare
activities

15. Recommendation of CSR
 Nestle should expand its business
 It should more conscious on its product-life-cycle
 More attentive on its advertising activities
 Improve its product day by day
 It should minimize its product price

16. Conclusion
NBL has improved a lot than ever before. Yet, they have many
things to do in future which we have already mentioned. But as
they are committed to the society and its people, hopefully with
the passage of seconds, they will modify their strategy as well.
Thus, their action and implementation will help them to be the
world’s most trustworthy company in terms of nutrition, health
and wellness.

17. Thanks
For
your
Patient