Walt Disney and Roy O. Disney founded The Walt Disney Company. Disney's most famous character is Mickey Mouse and their first full-length animated film was Snow White. Disney has expanded into theme parks, television channels, movies, and gaming to connect with family audiences around the world. Disney generates over 20% of its profits from its 11 theme parks worldwide and has acquired other major brands to continue innovating and growing its business across media.

1. Marketing the
Way

2. Founders of Disney
Walt Disney Roy O Disney

3. “ I am interested in entertaining people, in
bringing pleasure, particularly laughter, to
others, rather than being concerned with
expressing myself with obscure creative
impression.”
~Walt Disney

4. Marketing Strategy

5. The most famous character
of Disney
Mickey Mouse

6. First full length film
of Disney

7. Animation Classics by Disney

9. Disney World Theme Park In Florida

10. New Movies to connect with core family oriented
consumers

11. Journey to excellence ....

12. Disney launched it’s channel to feature its cartoon
character which lead to high increase in it’s revenue.

13. “Disney Sunday Night
Movie” connected the
brand to variety of
audiences around the
world.

14. Disney has 11 theme
parks around the
world, generating
20.7% of its profit.

16. Recently Disney acquired these brands

17. Launching Disney Infinity, company entered in gaming industry
allowing customers to play with many of the Disney characters.

18. Company connects with customer across the world by innovative ways
through e-mails, website, blogs, advertisement etc.

19. Disney’s recent campaign “ Let The Memories
Begin” helps customers make unforgettable
family memories.

20. Disney is the 13th most powerful brand in world,
with $45 billion revenue in year 2013.

21. Disclaimer
Created by Himanshu Maurya, NIT Raipur, during
marketing internship by Prof. Sameer Mathur, IIM
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