The document outlines a promotional plan to encourage audiences to watch the Wallace and Gromit film "Curse of the Were-Rabbit" during the autumn half term. The plan includes competitions and prizes targeted at both children and adults, promotional products like toys and accessories, and advertising through newspapers which 20% of readers are young people. TV advertisements are identified as the most effective way to reach the target market.

1. Research Task 1 By Felipe Palacio Nathan Washington Omar Dar Saifur Siddique

11. The press is a good way of promoting this film because many people read the news paper and 20% of these who read it are young people and teenagers. this method could be an alternative to the TV ads . TV adverts are the best and most effective way of advertising a product, especially during a certain ad slot sometimes between programs that the target market may watch. this would make sure that the target market is watching and looking at the ad.

13. Thank You for Watching