This document summarizes a book titled "What It Really Takes To Profit In a Wal MartWorld" by William H. Marquard. It provides details about the author, contents of the book, and key points from several chapters. The book discusses how Walmart has come to define the global economy, its "productivity loop" business model, strategies for competitors to differentiate and dominate, and how employers can reward and grow employees to succeed in the Walmart era.

1. What It Really Takes To Profit In a Wal MartWorld
Presented by
B.Babu Reddy
S.S.I.M
T.P.S-22006

2.  Author: William H.Marquard
 Year of publication: 2007
 No of pages : 272.
 Publisher of the book : Tata McGraw- Hill Publishing
Company Limited, New Delhi
 ISBN -13: 978-0-07-065901-8
ISBN-10: 0-07-065901 -X

3. About authors
 Name : William H. Marquard with Bill
Birchard.
 He served as a professor of finance at Northwestern’s
Kellogg School of Management
 He has advised major organizations in 25 industries ,
including Walmart, Meijer and Walt Disney World.
 He spent 25 years as consultant , fortune 200 executive
and industry observer.

4. Contd..
 He designed WAL-MART’S first ever strategic
planning process.
 His Other publication are
Dancing with bear- how to win at
WAL-MART Era.

5. Contents of the book
 How the super retailer defines our world?
 Joy on Tread mill.
 Gold star Management.
 Genes of winner.
 Differentiate, Emulate, Dominate.
 Leverage ,Invest, Diversify.
 Reward, Imbalance, Grow.
 Belong, Align, Engage.

6. INTROUCTION OF THE BOOK
 Choose Or Lose
Fred Meijer chairman of Meijer chain said, ” how do I win
in a world dominated by Wal-Mart?”

7. 1.How the Super-Retailer Defines Our World
 In 2004 Michael Marx thought of investigating a big
fish (WAL-MART).
 WAL MARTS ECONOMY?
Facts about Wal Mart:
 Its share of entire global economy is 1% and US is 2.5%.
 It has more people in uniform than US army.
 It sells more than $1000 worth of merchandise for
every man ,woman & child in US in 1year.

8. Joy on tread Mill
 Jack Kahl was the chief executive of Manco Inco.
 Jack kahl was main person regarding productive loop.
 In 1976 Kahl started doing business with Wal-Mart .
 By this productivity loop Wal-Mart business had grown by
20 percent per year

9. Wal-Mart Engine: Productivity Loop

10. Example : Bottle of widget
shampoo
PRICE
COST
GROSS
PROFIT
UNITS
SOLD
TOTAL
GROSS
PROFIT
$0.99
$0.75
$0.24
1000
$240
$0.94
$0.73
$0.21
1400
$294
$0.88
$0.71
$0.17
2000
$340

11. Gold star management
 Every organization falls into SPO or WPO.
 WAL-MART is clearly one organization that fits into
SPO.
 WALMART attains SPO by Gold Star Test.

12. Gold star test model

13. Genes of winner
 Wal-Mart’s DNA includes some potent genes that
encode leadership and work attitude.
 Of the many genes the following are the five deserve
special attention.
1. Focus.
2. Correction of errors.
3. Constructive paranoia.
4. Thrift.
5. We can make it better attitude.

14. Differentiate, emulate, dominate
 Formula for winning :
In order to compete against giant WAL-MART the
competitors have to think of 3 things
1.How to differentiate?
2.How to Emulate?
3.Where to dominate?

15. Leverage , invest, diversify
 Formula for winning :
In order to compete against giant WAL-MART the
suppliers have to think of 3 things
1.What to leverage?
2.How to invest?
3.Where to diversify?

16. Reward , impassion, grow
 Key to profiting an Employer in WAL-MART world is
to make 3 choices of serving employees in face of
dominant player:
1. How to reward?
2. How to impassion?
3. How to grow?

17. My learning's….
 By reading this book I learnt about how
WAL-MART functions.
 In order to survive in this competitive world one
must be sharp enough.
 How competitors can make profits in WAL-MART
economy.
 To be focused and maintaining good attitude which
results in success in every field.