The document discusses key marketing issues for the Brandaid Micromarketing movement. It aims to secure participation from major high potential companies. It identifies CEOs, CFOs, CMOs and directors of sponsorship as the target audience. The document argues that the Brandaid vision of reducing poverty by branding products from microenterprises will drive these decision-makers, by presenting a new business model for collaboration between big and small companies. It also notes that face-to-face meetings introduced by credible third parties are the most powerful ways to connect with this target audience.