1. Management plan on
‘BEXIMCO Pharmaceutical Bangladesh’
Group Name: EXODUS
MGT-210
Section - 03
Group members
Md.Khalad Sams - 1420588030
Md. Abu Bakar Siddike- 1530596030
Salman Sifat- 1210278030
Tanvir Hasan- 1610915630
K.M. Abdulla Al Galib- 1611671630
Md.Ashrafulhuq- 1611512630
Tilka Farzana(TFZ)
Department of Management
NorthSouth University
Date of Submission:15th
November,2016
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2. INTRODUCTION:
Company profile:
Beximco Pharma was founded in 1976 and started operations in 1980,
manufacturing products under the licenses of Bayer AG of Germany and Upjohn
Inc. of United States. It has now grown to become a pharmaceutical company in
Bangladesh, and it supplies more than 10% of country's total medicinal needs.
TodayBeximco Pharma manufactures and markets its own branded generics for
several diseases including AIDS, cancer, asthma, hypertension, and diabetes for
both national and international markets. It was the first drug company from
Bangladesh to sell its products in the US.
3. PLANNING:
Mission
We are committed to enhancing human health and well-being by providing
contemporary and affordable medicines, manufactured in full compliance with
global quality standards. We continually strive to improve our core capabilities to
address the unmet medical needs of the patients and to deliver outstanding results
for our shareholders.
Vision
We will be one of the most trusted, admired and successful pharmaceutical
companies in the region with a focus on strengthening research and development
capabilities, creating partnerships and building a presence across the globe.
Focus of the company:
Commitment to quality:BEXIMCO Pharmaceuticals adoptindustry best practices
in all its operations to ensure highest quality standards of its products.
Customer satisfaction:BEXIMCO Pharmaceuticals are committed to satisfying
the needs of their customers, both internal and external.
4. People focus:BEXIMCO Pharmaceuticals give high priority on building
capabilities of their employees and empower them to realize their full potential.
Accountability:BEXIMCO Pharmaceuticals encourage transparency in everything
they do and strictly adhere to the highest ethical standards. They are accountable
for their own actions and responsible for sustaining corporatereputation.
Corporate socialresponsibility:BEXIMCO Pharmaceuticals actively take part in
initiatives that benefit their society and contribute to the welfare of people. They
take great care in managing their operations with high concern for safety and
environment.
SWOT Analysis: A company’s internal (Strength, Weakness) and external
(Opportunity, Threat) analysis is combinedly called swot analysis.
Strength (Internal Strategic Analysis)
BEXIMCO holds a stable and domineering position in the market since the
1980s. It has a great market share in Bangladesh Stock market. BEXIMCO
has their own health point to communicate directly with the local people.
5. BEXIMCO group has created job opportunities for 48,000 employees. They
have highly experienced and efficient employees. BEXIMCO offers many
attractive incentives to motivate their workers.
BEXIMCO maintain a standard quality of their products. Their products are
approved by Government of Bangladesh and other countries like Australia,
European Union, Gulf nations, Brazil, France, and Chile. Moreover, their
products are qualified by UNICEF.
Weakness (Internal Strategic Analysis)
BEXIMCO has to import almost one-third of their raw materials from
abroad which leads to the cut of the production. Not enough resources cause
a great drawback for them. Government policies are also another fact.
BEXIMCO group has multiple industries and companies. They
sometimes can’t focus properly on their Pharmaceuticals sector.
All the sectors don’tbring them the same profit. Some may
bring higher income and some may incur a loss. So, their
investment varies and mostly depends on their annual report
and strategies.
The company does not have sufficient working capital. It might hamper the
production sector.
Opportunities (External Strategic Analysis)
Enormous Growth – with an employee’s range of more than 2700, the
company is growing day by day which is capable of growing market as well.
6. Advantage as a globally certified company – it has been certified by
different countries as a reputed medicine manufacturer. It can use this
opportunity to enter other countries.
Building Stronger Brand – as it fulfills social responsibilities, there is a huge
possibility of getting more market share in future.
Threats (External Strategic Analysis)
The threat to environment – as it pollutes environmental elements, if the
Bangladeshi regulatory body takes any steps against it, that may create a
problem for its growing.
Huge competition – first level companies like Square Pharmaceuticals and
Incepta Pharmaceuticals are doing well, and gradually they are gaining more
market shares which are another barrier for Beximcopharmaceuticals.
New Entrants in the market – as the whole country is doing well in the
pharmaceutical sector, the number of newcomers are increasing more than
ever. This may result in declining market shares.
Organizational Structure of Beximco Pharma
7.
8. Board Of Directors : The top level people who take all the decisions.
Managing Director (MD) : Controls as the subordinates of the organization.
Deputy Managing Director (DMG)
Executive Vice President : They are the superiors of all the executives.
Senior Vice President (SVP)
Vice President (VP)
Senior Assistant Vice President (SAVP)
Assistant Vice President (AVP)
Senior Executive Officer (SEO)
Executive Officer.
Principal Officer.
Senior Officer.
Officer.
Junior Officer.
By the above chain, the order passes to the subordinates in
the departments.
Thosedepartments are;
Central ProductManagement (CPM) Department.
Purchase Department.
Market Research & statistical Cell (MRC) Department.
Sales Department.
Human ResourceDepartment.
Finance and Accounts Department.
Sales and Training Department.
9. Management and Information (MIS) Department.
Multimedia Department.
Medical Services Department (MSD)
International Marketing Department.l
BPL (Beximco Pharmaceuticals Limited) Factory (works Department)
Area Of Operation:
The Beximco Pharma Limited has a wide length of sells all over the world
and also in Bangladesh. Their area of operation is nationwide as well as
worldwide. Their main field of operation is from Tongi, Gazipur, Bangladesh.
In the Bangladeshi pharma sector, Beximco currently has the highest number of
global accreditations.
The company’s state-of-the-art manufacturing facilities have been certified by
global regulatory authorities such as TGA Australia, AGES Austria (for the
European Union), Health Canada, ANVISA Brazil, INVIMA Colombia and TFDA
(Taiwan) etc.
10. In every year in the domestic market, Beximco is introducing a lot of quality
products worth of millions. And again, they are exporting the products ofbillions
in international markets.
Recruitment Process :
A responsibility for recruitment usually belongs to the HR department. This
department works to find and attract capable applicants. Job description
and speciation provide the needed information upon which the
recruitment process starts. The functions of the recruitment office of
BPL are given below:
1. Need Assessment
2. Defining the position description
3. Checking the recruiting options
4. Advertisement
5. Screening and Short – listing Applications
6. Written test
7. Selection interview (3 – tier)
8. Employment decision (Application Bank)
9. Pre- employment medical check-up
10. Offer letter
11. Orientation / Induction
11. 12. Placement
13. Follow –up
Human resources management:
Beximco Pharmaceuticals Ltd (Beximco Pharma) is an emerging generic
drug player committed to providing access to affordable medicines. Company’s
state-of-the-art manufacturing facilities have been accredited by the regulatory
authorities of Australia, European Union, Canada, and Brazil, among others, and it
currently focuses on building a presence in many emerging and developed markets
around the world. Beximco Pharma is consistently building upon its portfolio and
currently producing more than 500 products encompassingbroad therapeutic
categories and the Company has created strong differentiation by offering a range
of high-tech, specialized products which are difficult to imitate.
Administration:
Board Of Directors: The top level people who take all the decisions.
Managing Director (MD): Controls as the subordinates of the organization.
Deputy Managing Director (DMG)
Executive Vice President: They are the superiors of all the executives.
Senior Vice President (SVP)
Vice President (VP)
Senior Assistant Vice President (SAVP)
Assistant Vice President (AVP)
Senior Executive Officer (SEO)
Executive Officer.
12. Principal Officer.
Senior Officer.
Officer.
Junior Officer.
Training & Development
Training
Training is a learning experience. It seeks a relatively permanent change in an
individual that improves his/her ability to perform better on any job. A trainer
should follow some points to make training successful.
Making learning meaningful.
Making skills transfer easier.
Motivating the trainee.
Employee Training Method of Beximco Pharma
On-the-job Training
On-the-job training is such kind of training where the employees learn through
performing the job. Here, the trainee works under a manager who supervises
him/her. Beximco Pharma uses this training process.
It is relatively inexpensive and also trainees learn while producing. So the Beximco
Pharma uses this training process.
13. This process also has some drawbacks. It has low productivity. Because the
trainees sometimes are inexperienced and they may make some errors while
developing their skills.
On-the-job training process has some categories in it which are followed by
Beximco Pharma. They are discussed below:
Informal Learning: Beximco Pharma creates a learning environment in their
organization through which the trainees get trained.
Lectures: It is the most simple and quick way to provide knowledge to a large
group of trainees.
Simulated Training: It places the employees in an artificial environment that
closely mirrors actual working condition. Employees get to face it when they are
under training.
Off-the-job Training
Beximco Pharma also follows off-the-job training process. It is discussed below:
The Case Study Method: Here, the manager gives the employees some
organizational problem and the employees solve them in a discussion with others.
Outside Seminars: Beximco Pharma uses this popular method on various aspects
of business and management.
Types of Training
Types of training that Beximco Pharma uses:
14. Technical Training
Management Training
Safety Training
Occupational Health
Workers' Education Training etc.
Training Process
Identifying the training needs: Firstly Beximco Pharma identifies what kind of
training is needed. Then they find out how many employees need the training. The
organization determines what level of standard of performance is needed to fulfill
the objective of the training.
Analyzing the attributes, skills & knowledge of the job: Beximco Pharma
designs what has to be learned, who needs what kind of training etc.
Planning the training program & implementing: Beximco Pharma then plans
the training programs through some stages. Then it records the results and provides
the stuff and equipment that are needed.
Evaluating the results: Lastly, Beximco Pharma decides whether the training
objectives have been met or not. And then they consider how they could have been
met more effectively.
Employee Development Method
15. Job Rotation: Beximco Pharma uses job rotation process as a development
method. They move an employee from department to department to broaden
his/her understanding of all parts of the business and test their abilities.
Coaching Approach: Here, an employee works directly with a senior manager.
Beximco Pharma uses this method too.
Action Learning: Beximco Pharma allows its trainees to work full-time analyzing
and solving problems in other departments too.
Information System
Any pharmaceutical company requires effective and efficient management
information systems that can support all kinds of managerial functions. It supports
to take all kinds of management decisions. It makes things flexible and formal.
Beximco Pharma views MIS as comprehensive and flexible. This company has
designed management information system consciously with specific organizational
goals.
Beximco Pharma's MIS has some components.
The internal environment.
Databases.
Applications and software.
16. Administrative supports.
Through these, this company runs its management information system.
Motivating Employees
Beximco Pharma uses Management by Objective. Its advantage is that everyone
becomes self-motivated. Everyone is motivated to achieve, to perform. The only
challenge is to keep the employees' moral high in times of failure. Managers are
always there for the employees.
The benefits are given below:
Education costs for the children for some certain level of employees
Permanent job facility
Leave facilities
Yearly employee awards
Promotions
Foreign travel with family
Shares of revenue etc.
Management issue
Of the 12 managerial skills, only 9 are present in the manager. The absence of a
certain skill is considered a weakness.
Energy- To make himself a role model he never gets frightened or seems tensed
about any problems. Others may mistake this quality as his lack of interest in his
job or for the organization.
17. Standards of performance- According to our opinion the manager takes way too
much pressure and responsibility. He gives extra effort and is too willing to keep
the organization moving. This may one day make him realize he is underpaid for
all the effort and this might kill his interest for his job.
Exerting pressure
When deadlines are near, pressure may need to be applied. The employees could
get a negative view of their work if the pressure includes actions which can
compromise their job security.
Listening for insights
As the HR manager handles way too many things at the same time he skips out
watching activities within the team.
Control of Details
Once evaluating an employee’s specific skill and assigning a suitable job for him,
the manager leaves that employee to his team to handle. This may cause a problem
for the team to evaluate as it was the leader who assigned the employee not the
team members.
Cooperation-Not all employees have the skill of cooperating. But as cooperation
is vital for the organizational well-being, all employees are forced to cooperate by
making it obligatory for them to attend meetings and share everything good or bad
about work to the managers.
Standard
18. In the domestic market, Beximco Pharma ranks second among more than 200
pharmaceutical companies. In 2009, the company achieved annual sales
turnover of BDT 4.9 billion with an impressive growth of more than 21%,
outperforming the industry growth rate, which stood at 17%. Being one of the
largest exporters of pharmaceuticals in the country, the company has growing
presence in 45 countries across Africa, Latin America, Asia, Middle East and
Central America. Besides major retail outlets, Beximco Pharma's products are
being supplied to renowned hospitals and institutions like Raffles Hospital,
Healthway Medical Group and, K K Women & Children Hospital in Singapore,
MEDS and Kenyatta National Hospital (KNH) in Kenya, Asthma Drug Facility
(ADF) of France, and CENABLAST in Chile. The company has taken
aggressive expansion program to cater to the growing demand from domestic as
well as overseas markets.
Objective
o Achieved sales turnover of BDT 12,965.51 million with a growth of
15.7% over 2014.
o Launched 23 products in the domestic market; 2 of which were launched
for the first time in Bangladesh.
o Launched generic version of revolutionary Hepatitis C drugs Sovaldi®
and Harvoni® under the brand names Sofovir-C® and Lesovir-C®
respectively; Lesovir-C® being the first generic copy of Harvoni® in the
world.
o Napa Extra became the first brand to cross Tk 1 billion marks.
o Export sales registered 68.3% growth over 2014.
o Launched Pantoprazole in Australia Registration of 46 products (31
generics) completed in 17 countries.
19. o Registration of 83 new products (61 generics) completed in 21 countries.
o Net sales grew by 13.1% to Tk.7,069 million.
o Supply Chain Management: A typically supply chain management
involves a variety of stages. The supply chain conceptually covers the
entire physical process from obtaining the raw materials through all
process steps until the finished product reaches the end customer. The
supply chain of the pharmaceutical industry is similar to that of any other
industry in the manufacturing sector:
Suppliers: A supplier is a person or entity that is the source for goods or services
which means anyone who provides goods or services to a company or individuals.
A supplier may be distinguished from a contractor or subcontractor, who
commonly adds specialized input to deliverables.
Procurement: Procurement is the act of finding acquiring, buying goods, services
or works from an external source, often through a tendering or competitive
20. bidding process. The process is used to ensure the buyer receives goods, services
or works the best possible price when aspects such as quality, quantity, time, and
location are compared.
Raw Material & other inventory control: Raw material and inventory control is
a system the encompasses all aspects of managing a company's inventories,
purchasing, shipping, receiving, tracking, warehousing and storage, turnover, and
reordering.
Quality control (QC): It’s a procedure or set of procedures intended to ensure
that a manufactured product or performed service adheres to a defined set of
quality criteria or meets the requirements of the client or customer
Production: Production is a process of combining various material inputs and
immaterial inputs in order to make something for consumption (the output).
Packaging & QC: It means the process of making quality control packaging.
Quality control of packaging component starts at the design stage.
Finished goods & inventory management: Finished goods & inventory are those
goods which have been completed by the manufacturing process or purchased in a
completed form.
Logistics & transport management: Logistics management is the part of plans,
implements, and controls the efficient, effective forward, and reverse flow and
storage of goods, services, and related information between the point of origin and
the point of consumption in order to meet customer's requirements.
21. Regional Depot: It means after logistic & transport management the goods are
moved regionally & storage. In another way, it may call distributing the goods
regionally.
Retailer: Retail involves the process of selling consumer goods or services to
customers through multiple channels of distribution to earn a profit. Firstly,
demand is identified and then satisfied through a supply chain.
Customer: Customer are they for whom the company or organization make
productor goods. A customer is the recipient of a good, service, product or an idea
- obtained from a seller, vendor, or supplier through a financial transaction or
exchange for money or some other valuable consideration.
ISO 9001
22. ISO 9001: ISO 9001 is a certified quality management system (QMS) for
organizations who want to prove their ability to consistently provide products and
services that meet the needs of their customers and other relevant stakeholders.
Beximco Pharma's core values of putting the "quality" first and upholding the
innovation in execution have pushed the company forward to achieve its unique
brand positioning in the customers' mind. Because of its long history of working
with MNCs at different times, the concept of 'quality' became ingrained in
everything Beximco Pharma does. Today, Beximco Pharma's brands are
synonymous with the term quality and add unique brand value to the customers'
mind.
Beximco Pharma approval: The plant is ISO 9001: 2000 certified. Beximco
Pharma has been audited and approved by:
National Health Surveillance Agency (ANVISA), Brazil (MDI)
Therapeutic Goods Administration (TGA), Australia (OSD, MDI, and
Spray)
Gulf Central Committee for Drug Registration (for GCC member
states)(OSD & MDI)
23. Qualified by UNICEF (MDI & OSD)
Qualified by Global GlaxoSmithKline (MDI)
Qualified by Asthma Drug Facility (ADF), France (MDI)
Qualified by Global F Hoff Mann La Roche (OSD)
Approvals by UK MHRA and USFDA are under process.
Conclusion: In Bangladesh, Pharmaceutical sector is one of the most developed
hi-tech sectors which are contributing to the country’s economy. It’s the second
largest revenue generating industry in Bangladesh after readymade garments.
Beximco Pharmaceuticals Ltd. is a leading edge pharmaceutical company & is a
member of the Beximco Group, the largest private sector industry in Bangladesh.
It’s also the largest exporter of pharmaceuticals from Bangladesh, spreading its
presence in many developing & developed countries across the globe.
