This document appears to be a summer training report submitted by a student named Vinita Chandravat to their faculty guide Prof. Nidhi Sharma. The report focuses on conducting a comparative analysis of the services provided by Ashika Stock Broking Ltd. and other broking houses in Indore, with a special focus on Ashika Stock Broking Ltd. The report includes an acknowledgements section, executive summary/preface, table of contents, and chapters on company study and project details. The company study chapter will cover the stock broking industry, Ashika Stock Broking's organization structure, financial profile, products/services, competitors, and other relevant information. The project details chapter will define the problem statement, objectives

1. PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE(M.P)
SUMMER TRAINING REPORT
ON
ASHIKA STOCK BROKING
Comparative Analysis Of Services Provided By
Ashika Stock Broking ltd. And other Broking Houses In Indore,
(with special reference to ashika stock broking ltd,indore)
Submitted by Submitted to
Vinita chandravat Prof. Nidhi Sharma
BBA 4th ―D‖

2. ACKNOWLEDGEMENT
It gives me pleasure to present this project report, which is an outcome of the study―
Comparative research analysis of the services provided by Ashika stock Broking Ltd. with
other broking houses.
‖.
Completing a task is a never a one-man effort. It is often the result of valuable
contribution of a number of individuals in a direct or indirect manner that helps on
shaping and achieving an objective.
I wish to express my sincere gratitude to innumerable number of people who have been
associated with me throughout this project. I feel blessed to have the opportunity of
expressing my hearty gratitude to the following personalities, without the help of whom my
project could not have been hatched.
Source of firstly I would like to acknowledge my sincere thanks to Mrs. Munmun Agrawal
(Assit branch manager), who gave me an opportunity to carry out this project and had been a
constant inspiration.
I am grateful to my faculty guide Prof. Nidhi Sharma (Prestige Institute Of Management And
Research) for the Summer Internship Project, for their regular guidance without which my
project report would not have been completed.
I am also thankful to the other staff member of Ashika Stock Broking ltd. for their continuous
motivation throughout this program, which really helped me in completing this project.
I have no words to express my indebtedness for the ungrudging and unfailing co-operation of
my parents. Finally I want to thank all the friends, colleagues for their constant co-operation,
encouragement, help and support throughout the study without which this work would not
have been possible.

3. Executive summary/preface
There is growing competition between brokerage firms in post reforms India. For investor it
is always difficult to decide which brokerage firm to choose.
Research was carried out to find which brokerage house people prefer and to figure out what
people prefer while invest in stock market.
These researches suggest that people are reluctant while investing in stock and commodity
market due to lack of knowledge.
Main purpose of investment is return and liquidity, commodity market is less preferred by
investor due to lack of awareness. The major findings of this study are that people are
interested to invest in stock market but they lack knowledge.
Through these researches I came to know what are positive and strong points of ASHIKA
STOCK BROKING ltd. On the basis of which swot analysis (strength, weakness,
opportunities and threats) is done.

4. TABLE OF CONTENTS
CHAPTER 1- Introduction
 Certificate of training
 Acknowledgement
 Executive summary/preface
 Table of content
CHAPTER 2- COMPANY STUDY
 Industry study
 Organisation structure: company history, ownership pattern division, number of
people, department workers etc.
 Financial profile of company
 Products & Services
 Competitors
 Any other relevant information
CHAPTER 3- PROJECT DETAILS
 Introduction
 Statement of problem
 Objectives (problem definition, Research /Data collection)
 Analysis, results & findings
 Conclusion & Recommendations
 Appendix & References

5. 1) Industry study
HISTORY OF EQUITY MARKET
Market-oriented economic reforms in India began in 1991. with the removal
of Administrative controls on bank credit and primary market for securities, thecapital
Market came to occupy a larger role in shaping resource allocation in the country. This led to
a heightened interest amongst policy makers in theinstitutional development of securities
markets. The efforts towards empoweringthe securities markets regulator(SEBI) and the first
efforts towards attracting foreignportfolio investments began early in the reforms process.
Almostimmediately after the reforms began, there was a prominent scandal on thefixed
income and equity markets, which was exposed in April 1992. This set thestage for an
unusual policy intervention the establishment of a securitiesexchange, the National Stock
Exchange (NSE), by the government.
From 1996 onwards, debates about policy issues on the equity markets weredominated by
questions about the role for leveraged trading. There was a proposal to have a spot market
based on ―rolling settlement‖ (where leverage islimited to intra-day positions only).
In 2001, a major crisis broke on the equity market. It involved numerouselements: large
leveraged positions which went wrong, accusations of marketmanipulation, a payment crisis
at the Calcutta exchange, fraud in the bankingsystem, ethics violations at the Bombay stock
exchange.
This crisis was valuable in breaking this five-year deadlock and moving on withreforms.in
June 2001,tradingin index options commenced &within a matter of weeks, liquidityimproved
sharply.
Over the 1990s, the equity market became a nationwide platform with real-timecapability for
trading and settling stock transactions. However, comparableimprovements in the
infrastructure for of both exchange institutions and SEBI is highlylimited.
STOCK MARKET
The term ‗the stock market‘ is a concept for the mechanism that enables thetrading of
company stocks, other securities, and derivatives.The stocks are listedand traded on stock
exchanges which are entities (a corporation or mutualorganization) specialized in the
business of bringing buyers and sellers of stocksand securities together.
BSE Sensex crashed from the level of 4256 to 3876 in between June and August 1997. The
major and pronounced fall in the stock markets occurred during the period from November
1997 to January 1998, with the BSE
Sensex declining by 18 percent to reach the level of 3224 by the end of January 1998.
What is meant by Interest?
When we borrow money, we are expected to pay for using it – this is known asInterest.
Interest is an amount charged to the borrower for the privilege of using thelender‘s money.
Interest is usually calculated as a percentage of the principalbalance (the amount of money
borrowed). The percentage rate may be fixed for thelife of the loan, or it may be variable,
depending on the terms of the loan.
What factors determine interest rates?
When we talk of interest rates, there are different types of interest rates - rates that banks
offer to their depositors, rates that they lend to their borrowers, the rate atwhich the
Government borrows in the Bond/Government Securities market, ratesoffered to investors in

6. small savings schemes like NSC, PPF, rates at whichcompanies issue fixed deposits etc. The
factors which govern these interest rates are mostly economy related and are commonly
referred to as macroeconomicfactors. Some of these factors are:
Demand for money
Level of Government borrowings
Supply of money
Inflation rate
The Reserve Bank of India and the Government policies
What are various options available for investment?
One may invest in:-
Physical assets
Like real estate, gold/jewellery, commodities etc.
Financial assets
Such as fixed deposits with banks, small saving instrumentswith post offices,
insurance/provident/pension fund etc. or securities marketrelated instruments like shares,
bonds, debentures etc.
What are various Short-term financial options available for investment?
Broadly speaking, savings bank account, money market/liquid funds and fixeddeposits with
banks may be considered as short-term financial investment options:
Savings Bank Account
It is often the first banking product people use, which offerslow interest (4%-5% p.a.),
making them only marginally better than fixed deposits.
Money Market or Liquid Funds
are a specialized form of mutual funds that invest inextremely short-term fixed income
instruments and thereby provide easy liquidity.
Unlike most mutual funds, money market funds are primarily oriented towardsprotecting
your capital and then, aim to maximize returns.
Fixed Deposits with Banks
Are also referred to as term deposits and minimuminvestment period for bank FDs is 30 days.
Fixed Deposits with banks are for investors with low risk appetite, and may be considered for
6-12 months investmentperiod as normally
What are various Long-term financial options available for investment?
Post Office Savings Schemes, Public Provident Fund, Company Fixed Deposits,Bonds and
Debentures, Mutual Funds etc.
Post Office Savings:
Post Office Monthly Income Scheme is a low risk savinginstrument, which can be availed
through any post office.
Public Provident Fund:
A long term savings instrument with a maturity of 15 yearsand interest payable at 8% per
annum compounded annually. A PPF account can beopened through a nationalized bank at
anytime during the year and is open allthrough the year for depositing money. Tax benefits
can be availed for the amountinvested and interest accrued is tax-free. A withdrawal is
permissible every year fromthe seventh financial year of the date of opening of the account

7. and the amount of withdrawal will be limited to 50% of the balance at credit at the end of the
4th year immediately preceding the year in which the amount is withdrawn or at the end of
thepreceding year whichever is lower the amount of loan if any.
Company Fixed Deposits:
These are short-term (six months) to medium-term(three to five years) borrowings by
companies at a fixed rate of interest which ispayable monthly, quarterly, semi10 annually or
annually. They can also becumulative fixed deposits where the entire principal along with the
interest is paid atthe end of the loan period.
Bonds:
It is a fixed income (debt) instrument issued for a period of more than oneyear with the
purpose of raising capital. The central or state government,corporations and similar
institutions sell bonds. A bond is generally a promise torepay the principal along with a fixed
rate of interest on a specified date, called theMaturity Date.
Mutual Funds:
These are funds operated by an investment company which raisesmoney from the public and
invests in a group of assets (shares, debentures etc.), inaccordance with a stated set of
objectives. It is a substitute for those who are unableto invest directly in equities or debt
because of resource, time or knowledgeconstraints.
2) ORGANISATION STRUCTURE
COMPANY HISTORY:
The expedition began on the 18th of February,1994. The next year we acquired membership of OTC
Exchange of India as a dealer and as a merchant banker with the Securities and Exchange Board of India
(SEBI). Thus began our adventures in the financial world.
Within a decade, we acquired membership of the National Stock Exchange of India Limited (NSE) (2000)
and got registered with the Central Depository Services (India) Limited (CDSL) (2004) as a depository
participant (equity) to offer one-stop solutions to clients.
Over the past seven years (2004-2010) we have introduced a plethora of services and have registered with
a number of regulatory authorities to augment the facilities offered to customers.
Despite a number of milestones we remain forever thirsty for success and strive endlessly towards it.
Ashika group
Ashika Group is a premier financial services provider, offering numerous packages and products
including securities trading, depository, distribution, corporate lending and investment banking under one

8. roof through a dedicated & experienced team of professionals.
We began operations in 1994, merely years after India became an open economy, and the story of our
growth has been parallel to that of the country. Over the years, we have served the specific needs of more
than 80,000 clients. Their satisfaction has been the founding stones of our success, their approval our
reward.
We are known to our clients for uncompromising professionalism and impeccable business ethics. We
believe in transparent business practises to make sure that you are always aware of the status of your
investments.
DEPARTMENT/WORKERS-
Ashika Group‘s team of 300 devoted professionals can address any of your requirements, anywhere.
Equity trading, commodity trading, mutual fund distribution, IPO distribution, online trading, portfolio
management, merchant banking, investment advisory services, margin funding, — any financial product
you require can be provided instantly.
Our pan-India network of more than 600 branches and Authorised Persons will ensure that our services
and products reach your doorstep.
We know how much you value your time. So, we use cutting-edge technology to guarantee that you don‘t
lose a single moment. We also make sure that your needs, forever evolving with the growing market, is
always on our radar.
With us, your growth can never be stagnant as we believe that the secret behind success is ―Growing and
sharing with you‖.
Our Vision
To be a globally recognized financial service provider, leveraging the best of technology, people and ideas.
Our Mission
To reach our vision with integrity, honesty and fairness to all stakeholders viz. Clients, Employees,
Business Associates, Regulatory Authorities and the Society.

9. Our logo

10. CORPORATE STRUCTURE –
Founders-
Pawan Jain, FCA- Chairman and Managing Director
Daulat Jain, FCA- Director
Management team-
B.L. bafna -Director, Finance
Amit Jain -Director, Accounts
B.L. Banthia-CEO, Commodities Business
Rajendra Kanoongo -President, Merchant Banking Department
Niraj Sarawgi -Senior Vice President, Corporate Affairs
Manish jain -Vice President, Risk Management & Surveillance
3)financial profile of the company-
Balance sheet-
Particulars Mar 2012 Mar 2011 Mar 2010 Mar 2009 Mar 2008
SOURCES OF FUNDS
Share Capital 80.07 80.07 80.07 80.07 77.07
Share warrants & Outstandings 0.00 0.00 0.00 0.00 0.00
Total Reserve 1051.99 786.52 608.27 564.03 416.40
Shareholder's Funds 1132.06 866.59 688.35 644.10 493.47
Secured Loans 0 0 130.14 99.38 284.75
Unsecured Loans 46.10 45.07 184.00 24.00 24.00
Total Debts 46.10 45.07 314.14 123.39 308.75
Total Liabilities 1178.16 911.66 1002.48 767.49 802.22

11. APPLICATION OF FUNDS :
Gross Block 1541.99 1352.82 1237.11 1197.07 939.22
Less: Accumulated Depreciation 731.18 645.89 569.41 486.52 425.39
Less: Impairment of Assets 34.90 0 0 0 0
Net Block 775.92 706.93 667.70 710.55 513.84
Lease Adjustment A/c 0 0 0 0 0
Capital Work in Progress 7.22 3.41 9.85 11.80 24.17
Pre-operative Expenses pending 0 0 0 0 0
Assets in transit 0 0 0 0 0
Investments 40.72 59.23 29.62 29.62 32.12
Current Assets, Loans & Advances
Inventories 373.79 271.29 285.46 187.61 152.80
Sundry Debtors 198.84 108.72 100.42 100.26 102.69
Cash and Bank 134.94 80.27 145.98 22.25 191.58
Other Current Assets 6.88 7.06 7.43 6.09 20.44
Loans and Advances 422.03 332.29 315.20 215.17 62.58
Total Current Assets 1136.48 799.63 854.49 531.37 530.09
Less : Current Liabilities and Provisions
Current Liabilities 396.65 386.47 366.00 314.80 218.74
Provisions 319.53 187.80 100.92 111.96 3.34
Total Current Liabilities 716.18 574.27 466.92 426.75 222.08
Net Current Assets 420.30 225.36 387.58 104.62 308.02
Miscellaneous Expenses not written off 0 0 0 0 0
Deferred Tax Assets / Liabilities -66.00 -83.28 -92.26 -89.10 -75.92
Total Assets 1178.16 911.66 1002.48 767.49 802.22
Contingent Liabilities 370.24 217.33 174.08 165.93 89.47

12. Financial ratio-
Particulars Mar 2012 Mar 2011 Mar 2010 Mar 2009 Mar 2008
Operational & Financial Ratios
Earnings Per Share (Rs) 33.15 22.26 5.53 16.30 10.21
CEPS(Rs 48.94 32.51 16.92 24.54 17.27
DPS(Rs) 0.00 0.00 0.00 0.00 0.00
Book NAV/Share(Rs) 141.38 108.23 85.97 80.44 64.03
Tax Rate(%) 30.44 32.04 31.91 33.92 28.09
Margin Ratios
Core EBITDA Margin(%) 6.51 6.02 -1.77 5.34 4.12
EBIT Margin(%) 5.11 4.81 2.09 5.83 3.86
Pre Tax Margin(%) 5.06 4.49 1.64 5.27 3.40
PAT Margin (%) 3.52 3.05 1.12 3.48 2.45
Cash Profit Margin (%) 5.20 4.46 3.43 5.24 4.14
Performance Ratios
ROA(%) 25.41 18.62 5.00 16.63 11.16
ROE(%) 26.57 22.93 6.64 22.95 17.32
ROCE(%) 36.87 29.33 9.34 27.87 17.61
Asset Turnover(x) 7.22 6.10 4.47 4.78 4.56
Sales/Fixed Asset(x) 5.21 4.51 3.25 3.51 3.99
Working Capital/Sales(x) 17.94 25.89 10.20 35.86 10.44
Efficiency Ratios

13. Fixed Capital/Sales(x) 0.19 0.22 0.31 0.28 0.25
Receivable days 7.44 6.54 9.27 9.87 12.10
Inventory Days 15.61 17.41 21.85 16.56 19.72
Payable days 11.24 14.83 26.68 25.38 33.50
Valuation Parameters
PER(x) 5.51 3.28 16.12 3.22 5.98
PCE(x) 3.73 2.24 5.27 2.14 3.53
Price/Book(x) 1.29 0.67 1.04 0.65 0.95
Yield(%) 0.00 0.00 0.00 0.00 0.00
EV/Net Sales(x) 0.24 0.12 0.33 0.19 0.30
EV/Core EBITDA(x) 2.69 1.51 5.07 1.83 3.29
EV/EBIT(x) 3.57 1.96 10.67 2.38 4.73
EV/CE(x) 1.17 0.60 0.88 0.68 0.73
M Cap / Sales 0.25 0.13 0.26 0.15 0.24
Growth Ratio
Net Sales Growth(%) 29.92 66.06 -1.88 39.25 12.49
Core EBITDA Growth(%) 41.05 108.64 -38.93 59.47 -11.51
EBIT Growth(%) 37.25 239.65 -62.21 76.16 117.99
PAT Growth(%) 48.94 302.85 -66.10 65.88 179.18
EPS Growth(%) 48.94 302.85 -66.10 59.66 179.18
Financial Stability Ratios
Total Debt/Equity(x) 0.04 0.05 0.46 0.19 0.63
Current Ratio(x) 1.59 1.39 1.83 1.25 2.39
Quick Ratio(x) 1.06 0.92 1.22 0.81 1.70
Interest Cover(x) 106.66 15.25 4.68 10.33 8.43

14. Total Debt/Mcap(x) 0.03 0.08 0.44 0.29 0.66
4)Products of Ashika stock Broking
Online Trading
Commodities
DP Services
PMS (Portfolio Management Services)
Insurance
IPO Advisory
Mutual Fund
Personal loans
Quality Assurance
E-Broking
Ashika has different products and voila trading on BSC, NSC, F&O, MCX & NCDEX. It
provides four software‘s to customers for online trading.
Ashika Investor
a) User-friendly browser for investors
b) Easy online trading platform
c) Works in proxy and firewall system set up
d) Integrated back office: access account information- anytime, anywhere.
e) Streaming quotes
f) Refresh static rates when required
g) Multiple exchanges on single screen
h) Online fund transfer facility
Ashika Trade
Browser based for investor
No installation required
Advantage of mobility
Trading as simple as internet surfing
BSC, NSC, F&O, MCX & NCDEX

15. Ashika Diet
Application based ideal for traders.
Multiple exchanges on single screen
Online fund transfer facility
User friendly & simple navigation
BSC, NSC, F&O, MCX & NCDEX
Ashika Anywhere
Application-based platform for day traders
Intra-day/historical charts with various indicators
Online fund transfer facility
BSC, NSC, Cash & Derivatives
Services-

16. a) Equity Trading
b) Commodity Trading
c) Currency Trading
d) Internet Trading
e) Depository Services
f) IPO Distribution
g) Mutual Fund Distribution
h) Bond Distribution
i) Investment Banking
j) Research and Advisory
k) NSEL Fixed Contracts
l) Portfolio Management
m) Corporate Lending
Policy statement-
Ashika Stock Broking Limited is fully committed to combat any effort of laundering money
earned through drug trafficking, terrorism and any other means of organized and serious
crimes by any individual or entity. Towards this Ashika Stock Broking Limited has put in
place all such processes and procedures of internal control aimed at preventing and impeding
any attempt of money laundering and terrorist financing using the services offered by its
group companies. The policies and procedures to Combat Money Laundering cover:
Communication of group policies relating to prevention of money launderingand terrorist
financing to all management and relevant staff that handles account information, securities
transactions, money and customers record etc. whether in branches, departments or
subsidiaries.
Customer acceptance policy and customer due diligence measures, including
requirements for proper identification.
Maintenance of records.
Compliance with relevant statutory and regulatory requirements.
Co-operation with the relevant law enforcement authorizes, including the timely
disclosure of information.

17. Role of internal audit or compliance function to ensure compliance with policies, procedures
and control including detecting suspected money laundering transactions, evaluating and
checking the adequacy of exception reports generated on larger or irregular transaction and
level of awareness of front line staff of their responsibilities in this regards.
(A) Prevention of Money Laundering
1. Offense of money – laundering Whosever directly or indirectly attempts to indulge or
knowingly assists or knowingly is a party or is actually involved in any process or activity
connected with the proceeds of crime and projecting it as untrained property shall be guilty of
offence of money laundering.
2. Punishment for money – laundering whose ever commits the offence of money laundering
shall be punishable as defined under the act and guidelines.
(B) Customer Due Diligence
 Obtaining sufficient information in order to identify persons who beneficially own or
control securities account. Whenever it is apparent that the securities acquired or maintained
through an account are beneficially owned by a party other than the clients, that party will be
identified using client identification and verification procedures. The beneficial owner is the
natural person or persons who ultimately own, control or influence a client and/or persons on
whose behalf a transaction is being conducted. It also incorporates those persons who
exercise ultimate effective control over a legal person or arrangement.
 Verify the customer‘s identify using reliable, independent source documents, data or
information.
 Identify beneficial ownership and control. I.e. determine which individually (s)ultimately
own(s) or control(s) the customer and/or the person on whose behalf a transaction is being
conducted.
 Verify the identity of the beneficial owner of the customer of the customer and / or the
person on whose behalf a transaction is being conducted, corroborating the information
provided in relation to (c).
 Conduct on-going due diligence and scrutiny i.e. perform ongoing scrutiny of the
transactions and account throughout the course of the business relationship to ensure that the
transaction being conducted are consistent with the registered intermediary‘s knowledge of
the customer, its business and risk profile, taking into account, whose necessary, the
customer‘s source of funds.
(C) Policy for acceptance of clients:
As a measure of customer acceptance policies and procedures that aim to identify the types of
customers that are likely to pose a higher than the average risk of moneylaundering or
terrorist financing following safeguards are to be followed while accepting the clients.
As a measure of customer acceptance policies and procedures the following safeguards are to
be followed while accepting the clients:
a. No account is opened in a fictitious b. Ensure that an account is not opened where the
company is unable to apply
b. Appropriate client due diligence measures / KYC policies. This may be applicable in
Cases where it is not possible to ascertain the identity of the client, information provided
to the company is suspected to be non-genuine, perceived non-cooperation of the client in
providing full and complete information. The company will not continue to do business
with such a person and file a suspicious activity reporter an anonymous basis.

18. c. The client will be identified be the company be using reliable sources including
documents / information. The intermediary will obtain adequate information to
satisfactorily establish the identity of each new client and the purpose of the intended
nature of the relationship.
d. Necessary checks and balance to be put into place before opening an account so as to
ensure that the identity of the client doesn‘t match with any person having known
criminal background or is not banned in any other manner, whether in terms of
criminal or civil proceedings by any enforcement agency worldwide.
e. The person acting for/on behalf of the clients shall have an authority / consent letter.
Adequate verification of a person‘s authority to act on behalf the client will also be
carried out by the compliance department.
f. Factors of risk perception (in terms of monitoring suspicious transactions) of the
clients are clearly defined having regard to client‘s location (registered office address,
correspondence addresses and other addresses if applicable), nature of business
activity, turnover etc. and the manner of making payment for transaction undertaken.
g. Documentation requirement and other information to be collected in respect of
different classes of clients depending on perceived risk and having regard to the
requirement to the prevention of money laundering act 2002, guidelines issued by
SEBI from time to time.
h. Wherever any employee of Ashika Stock Broking Limited dealing with the client or a
prospective client has a reason to believe that the client will be categorizedas ―high
risk‖ client and therefore needs a higher degree of due diligence, he shall bring the
same to the notice of the principal officer.
i. The ―Know your client‘s (KYC) policy will clearly spell out the client identification
procedure to be carried out at different stages i.e. while establishing the company –
client relationship, while carrying out transactions for the client or when the company
has doubts regarding the veracity or the adequacy of previously obtained client
identification data.
j. In order to further strengthen the KYC norms and identify every participant in the
securities market with their respective PAN there by ensuring sound audit trail of all
the transactions, PAN has been made sole identification number for all participants
transacting in the securities market, irrespective of the amount of transaction.
k. Where the client is a politically exposed person (PEP), we shall take approval from
the senior management before establishing any kind of business relationship with
such person. Where such a client has been accepted and the client or beneficial owner
is subsequently found to be or subsequently become PEP, the approval of the senior
management would be obtained to continue the business relationship. Additionally
reasonable measures to verify the source of funds of the client identified as PEP
would be taken.
l. Failure by prospective client to provide satisfactory evidence of identify will be noted
and reported to the higher authority within the company.
m. As a policy, Ashika Stock Broking Ltd. shall not accept cash from any clients.
n. Each original document will be seen prior to acceptance of a copy.
High Risk Clients:
It is generally recognized that certain customers may be of a higher or lower risk category
depending on circumstances such as the customers‘ background, type of business relationship

19. or transaction etc. As such the company will apply each of the customers due diligence
measures on a risk sensitive basis.
Client of Special Category (CSC):
Such client includes the following:
a. Non-resident Clients
b. High net worth Clients
c. Trust, charities, NGOs and organization receiving donations
d. Companies having close family shareholdings or beneficial ownership.
e. Politically exposed persons PEP are individually who are or have been entrusted with
prominent public junctions in a foreign country e.g. Heads of States or of
Governments, Senior Politicians, Senior Government / Judicial / Military Officer,
Senior Executives of State owned Corporation, important Politically Party Officials
etc. including family members or close relatives of PEP.
f. Companies offering foreign exchange offerings.
g. Clients in high risk countries (where existence / effectiveness of money laundering
controls is suspect or which do not or insufficiently apply FATF standards, where
there is unusual banking secrecy, countries where corruption (as per Transparency
International Corruption Perception Index) is highly prevalent, Countries against
which government sanctions are applied, Countries reputed to be any of the following
– Havens / sponsors of international terrorism, offshore financial centres, tax
heavens, countries where fraud is highly prevalent.
h. Non face to face clients.
i. Clients with dubious reputation as per public information available etc.
The above mentioned list is only illustrative and Company and Principal Officer will exercise
independent judgment to ascertain.
(D) Maintenance of Records:
(a) We shall maintain a record of all transactions, as mentioned in point no (1), whether such
transactions comprise of a single transaction or a series of transactions integrally connected to
each other, and where such series of transactions takes place within a month.
(b) All cash transactions where forged or counterfeit currency notes or bank notes have been
used as genuine and where any forgery of a valuable security has taken place.
(c) All suspicious transactions whether or not made in cash and by way of.
Commodities
A commodity is a basic good representing a monetary value. Commodities are mostoften
used as inputs in the production of other goods or services. With the advent of new online
exchange, commodities can now be traded in futures markets. Whenthey are traded on an
exchange,Commodities must also meet specified minimum standards known as basic grade.
Advantages at ashika-
1)Hedging Strategies
We provide advice on hedging strategy for corporate clients and arbitrage. Whether you are
new comer or an experienced trader we provide you strategies that keep you one step ahead

20. in the market.
2)Gain from research
Before investing in the commodities market, you need to do a thorough research of the pros
and the cons associated. Why take the headache? Allow us to help you out. Our experienced
research team ensures you get accurate and timely advice so that you can take the correct
decision. You get: technical research support on commodities, advice on where and how to
trade and hedging strategies.
3)Customer service
We have a dedicated team of professionals to help you at every step in the commodities. Our
executives are chosen because of their acumen, expertise and knowledge. Whatever your
query or requirement, you can expect knowledgeable, polite and timely service.
4)Choices
Ashika is a member of both the leading commodities exchanges of India: MCX and NCDEX
Plus, you get the option to trade in NMCE, NSEL, ICEX, ACEL& NSPOT.
For the listed commodities please visit the home page of major exchanges‘
website: MCX, NCDEX and NSEL .
For more on our USPs and differentiating factors, please click on Why Ashika. The section
talks of the aspects that set us apart from other financial service providers.
Depositary Participant Services
Ashika Broking Ltd. is a DP services provider though CDSL. We offer depositoryservices to
create a seamless transaction platform to execute trades through Ashika group of companies
and settle these transactions through Ashika Depository services.
a) Wide branch coverage
b) Personalized/attentive services of trained a dedicated staff
c) Centralized billing & accounting
d) Acceptance & execution of instruction on fax
e) Daily statement of transaction & holdings statement on e-mail
f) No charges for extra transaction statement & holdings statement.

21. Portfolio Management Services
Successful investing in Capital Markets demands ever more time and expertise.Investment
Management is an art and a science in itself. Portfolio ManagementServices (PMS) is
one such service that is fast gaining eminence as an investmentavenue of choice for High Net
worth Investors (HNI). PMS is a sophisticatedinvestment vehicle that offers a range of
specialized investment strategies tocapitalize on opportunities in the market. The Portfolio
Management Servicecombined with competent fund management, dedicated research
and technology,ensures a rewarding experience for its clients. Ashika PMS brings with it
years of experience, expertise, research and the backing of India's leading stock broking
house. At Ashika, experienced portfolio management isthe difference. It will advise you on a
suitable product based on factors such as your investment horizon, return expectations and
risk tolerance.
Mutual Fund
To enable clients to diversify their investment in the right direction. Ashika Brokinghas
added another product in its range with mutual funds.
Access to in-depth research & proper selection from diversified funds basedon your
preferred criteria.
Rating and rankings of all mutual funds from our in house expert analysts.
News and alert for your Mutual fund Portfolio and performance tracking withwatch
lists.
Current and historical performance of different funds enabling comparisons.
Benefits
 No risk of loss, wrong transfer, mutilation or theft of share certificates.
 Hassle free automated pay-in of your sell obligations by your clearingmembers.
 Reduced paper work.
 Speedier settlement process. Because of faster transfer and registration of securities in
your account, increased liquidity of your securities.
 Instant disbursement of non-cash benefits like bonus and rights into your account.
 Efficient pledge mechanism.
FUNDAMENTAL SERVICES
The Sunday Weekly ReportThis weekly report is ace of all the reports. It offers a
comprehensivemarket overviewand likely trends in the week ahead. It also presents top picks
based on an in-depthanalysis of technical and fundamental factors. It gives short term and
long-termoutlook on these scripts, their price targets and advice trading strategies.
Another unique feature of this report is that it provides an updated view of about 70
prominentstocks on an on-going basis.Stock Analysis Ashika‘s stock research has performed
very well over the past few years and Ashika model portfolio has consistently outperformed
the benchmark indices. Thefundamentals of select scripts are thoroughly analysed and
actionable advice isprovided along with investment rationale for each scripts.Flash NewsKey
developments and significant news announcement that are likely to have animpact on market
/scripts are flashed live on trading terminals. Flash news keepsthe market men updated on an
online basis and helps them to reshuffle their holdings

22. TECHNICAL SERVICES
Intra-Day Calls
For day trader‘s Ashika provides intraday calls with entry, exit and stop loss levelsduring the
market hours and our calls are flashed on our terminals. Our analystscontinuously track the
calls and provide the recommendations according to themarket movements. Past performance
of these calls in terms of profit/loss is alsoavailable to our associates to enable them to judge
the success rate.Posting Trading Calls Ashika ―Position Trading Calls‖ are based on a
through analysis of the pricemovements in selected scripts and provides calls for taking
positions with a 10 - 15days time span with stop losses and targets. These calls are also
flashed on our terminals during market hours.Derivative StrategiesOur analyst take a view on
the NIFTY and selected scripts based on derivatives andtechnical tools and devise suitable
―Derivative Strategies‖ , which are flashed on our terminals and published in our
derivative reports.Future CallsA customised product for HNIs to help them trade
with leveraged positions whereinclients are advised on stocks with entry, exit and stop loss
levels for short-termbenefits. Over and above this, financial status of the calls is mentioned at
all times.
Introduction of Stock Market
In most industrialized countries, a substantial part of financial wealth is not manageddirectly
by savers, but through a financial intermediary, which implies the existenceof an agency
contract between the investor (the principal) and a broker or portfoliomanager (the agent).
Therefore, delegated brokerage management is arguably oneof the most important agency
relationships intervening in the economy, with apossible impact on financial market and
economic developments at a macro level.As the per-capita-income of the city is on the higher
side, so it is quite obvious thatthey want to invest their money in profitable ventures. On the
other hand, a number of brokerage houses make sure the hassle free investment in
stocks. Assetmanagement firms allow investors to estimate both the expected risks and
returns, as measured statistically. There are mainly two types of Portfolio
managementstrategies.
 Passive Portfolio Strategy
 Active Portfolio Strategy
1) Passive Portfolio Strategy:
A strategy that involves minimal expectationinput, and instead relies on diversification to
match the performance of somemarket index. A passive strategy assumes that the
marketplace will reflect allavailable information in the price paid for securities.
2) Active Portfolio Strategy:
A strategy that uses available information andforecasting techniques to seek a better
performance than a portfolio that issimply diversified broadly.
Indian Stock Market
Share or stock:-Is a document issued by a company, which entitles its holder to beone of the
owners of the company a share is issued by a company or can bepurchased from the stock
market.

23. Share market:-where dealing of securities is done is known as share market.There are two
ways in which investors gets share from market-
 Primary market: markets in which new securities are issued are known as primary
market. This is part of the financial market where enterprises issue their new
sharesand bonds. It is characterized by being the only moment when the
enterprisereceived money in exchange for selling its financial assets.
 Secondary Market: Market in which existing securities are dealt is known
assecondary market. The market where securities are traded after, they are
initiallyoffered in the primary market. Most trading is done in the secondary
market.The Stock Market is an invisible market that trades in stocks of various
companiesbelonging to both the public and private sectors. The Indian Stock Market
is oftenreferred to as the Share Market since it deals primarily with shares
of variouscompanies.A Stock Exchange is a place where the stocks are listed and
traded. Suchexchanges may be a corporation or mutual organization which specializes
in thebusiness of introducing the sellers with the buyers of stocks and securities.The
Indian Stock Market in India comprises of two stock exchanges:
o Bombay Stock Exchange (BSE)
o National Stock Exchange (NSE)
BSE
The Bombay Stock Exchange (BSE) was established in 1875.The BSE India StockExchange
serves as the most important for companies to raise money. The chief function of the Stock
Market of India is to help raise money as capital for the growthand expansion of various
private and public sector enterprises. Besides, the StockMarket of India provides
able assistance to the individual investors through dailyupdates on current position of the
stocks of the respective companies that areenlisted in the Stock Index in which the movement
of prices in a section of themarket are captured in price indices. The popular acronym for
Stock Index isSensitive index or Sensex. Moreover, the liquidity provided by the exchange
enablesthe investors to sell securities owned by them easily and quickly. Hence a person,who
is subjected to sudden dearth of funds, can immediately sell his shares for cashin India Stock
Market.The BSE Sensex, also known as ―BSE 30‖ is a widely used market index not only
inIndia but across Asia. In terms of volume of transactions, it is ranked among the topfive
stock exchanges in the world.
NSE
The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is todaythe largest
stock exchange in India and a preferred exchange for trading in equity,debt and derivatives
instruments by investors. NSE has set up a sophisticatedelectronic trading, clearing and
settlement platform and its infrastructure serves as arole model for the securities industry.
The standards set by NSE in terms of marketpractices; products and technology have become
industry benchmarks and arebeing replicated by many other market participants.NSE
provides a screen-based automated trading system with a high degree of transparency and
equal access to investors irrespective of geographical location.The high level of information
dissemination through the on-line system has helped inintegrating retail investors across the
nation.The exchange has a network in more than 350 cities and its trading members
areconnected to the central servers of the exchange in Mumbai through a sophisticated
electronic communication network comprising of over 2500 VSATs.
NSE has around 850 trading members and provides trading in equity shares and
debtsecurities. Besides this, NSE provides trading in various derivative products such as

24. indexfutures, index options, stock futures, stock options and interest rate futures.In addition
to these organizations there are other organizations highlighting on the sharetrading in the
Indian Stock Market are:
Securities and Exchange Board of India (SEBI)
NSDL
CDSL
The Nifty and the Sensex are the indicators which are the parameters denoting theprices of
the stocks of the major companies of the NSE and the BSE respectively.
Stock Broking Sector in India
The Indian broking industry is one of the oldest trading industries that has beenaround even
before the establishment of the BSE in 1875. Despite passing through anumber of changes in
the post liberalization period, the industry has found its waytowards sustainable growth. In
this section our purpose will be of gaining a deeper understanding about the role of the Indian
stock broking industry in the country‘s economy.
What is meant by a Stock Exchange?
The Securities Contract (Regulation) Act, 1956 [SCRA] defines ‗Stock Exchange‘ asanybody
of individuals, whether incorporated or not, constituted for the purpose of assisting,
regulating or controlling the business of buying, selling or dealing insecurities. Stock
exchange could be a regional stock exchange whose area of operation/jurisdiction is specified
at the time of its recognition or national exchanges,which are permitted to have nationwide
trading since inception. NSE wasincorporated as a national stock exchange.
What are an ‘Equity’/Share?
Total equity capital of a company is divided into equal units of small denominations,each
called a share. The holders of such shares are members of the company andhave voting
rights.
What is a ‘Debt Instrument’?
Debt instrument represents a contract whereby one party lends money to another onpre-
determined terms with regards to rate and periodicity of interest, repayment of principal
amount by the borrower to the lender. In the Indian securities markets, theterm ‗bond‘ is used
for debt instruments issued by the Central and Stategovernments and public sector
organizations and the term ‗debenture‘ is used for instruments issued by private corporate
sector.
What is a Derivative?
Derivative is a product whose value is derived from the value of one or more basicvariables,
called underlying. The underlying asset can be equity, index, foreignexchange (forex),
commodity or any other asset. Derivative products initiallyemerged as hedging devices
against fluctuations in commodity prices andcommodity-linked derivatives remained the sole
form of such products for almostthree hundred years. The financial derivatives came
into spotlight in post-1970period due to growing instability in the financial markets
What is a Mutual Fund?
A Mutual Fund is a body corporate registered with SEBI (Securities Exchange Boardof India)
that pools money from individuals/corporate investors and invests the samein a variety of
different financial instruments or securities such as equity shares,Government securities,

25. Bonds, debentures etc. Mutual funds can thus be consideredas financial intermediaries in
the investment business that collect funds from thepublic and invest on behalf of the
investors. Mutual funds issue units to the investors.The appreciation of the portfolio or
securities in which the mutual fund has investedthe money leads to an appreciation in the
value of the units held by investors. Theinvestment objectives outlined by a Mutual Fund
in its prospectus are binding on theMutual Fund scheme. The investment objectives specify
the class of securities aMutual Fund can invest in. Mutual Funds invest in various asset
classes like equity, bonds, debentures, commercial paper and government securities. The
schemesoffered by mutual funds vary from fund to fund. Some are pure equity
schemes;others are a mix of equity and bonds. Investors are also given the option of
gettingdividends, which are declared periodically by the mutual fund, or to participate only
inthe capital appreciation of the scheme.
What is an Index?
An Index shows how a specified portfolio of share prices is moving in order to givean
indication of market trends. It is a basket of securities and the average pricemovement of the
basket of securities indicates the index movement, whether upwards or downwards.
What is a Depository?
A depository is like a bank wherein the deposits are securities (viz. shares,debentures, bonds,
government securities, units etc.) in electronic form.
What is Dematerialization?
Dematerialization is the process by which physical certificates of an investor areconverted to
an equivalent number of securities in electronic form and credited to theinvestor‘s account
with hisDepository Participant(DP).
What is meant by ‘Securities’?
The definition of ‗Securities‘ as per the Securities Contracts Regulation Act (SCRA),1956,
includes instruments such as shares, bonds, scripts, stocks or other marketable securities of
similar nature in or of any incorporate company or bodycorporate, government securities,
derivatives of securities, units of collectiveinvestment scheme, interest and rights in
securities, security receipt or any other instruments so declared by the Central Government.
What is the function of Securities Market?
Securities Markets is a place where buyers and sellers of securities can enter intotransactions
to purchase and sell shares, bonds, debentures etc. Further, it performsan important role of
enabling corporate, entrepreneurs to raise resources for their companies and business ventures
through public issues. Transfer of resources fromthose having idle resources (investors) to
others who have a need for them(corporate) is most efficiently achieved through the
securities market. Statedformally, securities markets provide channels for reallocation
of savings toinvestments and entrepreneurship. Savings are linked to investments by a
variety of intermediaries, through a range of financial products, called ‗Securities‘.
Which are the securities one can invest in?
 Shares
 Government Securities
 Derivative products
 Units of Mutual Funds etc.

26. Why does Securities Market need Regulators?
The absence of conditions of perfect competition in the securities market makes therole of
the Regulator extremely important. The regulator ensures that the marketparticipants behave
in a desired manner so that securities market continues to be amajor source of finance
for corporate and government and the interest of investorsare protected.
Who regulates the Securities Market?
The responsibility for regulating the securities market is shared by Department of Economic
Affairs (DEA), Department of Company Affairs (DCA), Reserve Bank of India (RBI) and
Securities and Exchange Board of India (SEBI).
What is SEBI and what is its role?
The Securities and Exchange Board of India (SEBI) is the regulatory authority inIndia
established under Section 3 of SEBI Act, 1992. SEBI Act, 1992 provides for establishment of
Securities and Exchange Board of India (SEBI) with statutorypowers for
(a) Protecting the interests of investors in securities.
(b) Promoting thedevelopment of the securities market.
(c) regulating the securities market.
Itsregulatory jurisdiction extends over corporates in the issuance of capital and transferof
securities, in addition to all intermediaries and persons associated with securitiesmarket.
SEBI has been obligated to perform the aforesaid functions by suchmeasures as it thinks fit.
In particular, it has powers for:
 Regulating the business in stock exchanges and any other securities markets
 Registering and regulating the working of stock brokers, sub–brokers etc.
 Promoting and regulating self-regulatory organizations
 Prohibiting fraudulent and unfair trade practice.
Calling for information from, undertaking inspection, conducting inquiries andaudits of the
stock exchanges, intermediaries, self- regulatory organizations,mutual funds and other
persons associated with the securities market.
Broking houses in India
India is a country having a big list of Broking Houses. The Equity Broking Industry inIndia
has several unique features like it is more than a century old, dynamic, forwardlooking, and
good service providers, well conversant, highly innovative and evenadaptable. The
regulations and reforms been laid down in the Equity Market hasresulted in rapid growth and
development. Basically, the growth in the equity marketis largely due to the effective
intermediaries.The Broking Houses not only act as an intermediate link for the Equity Market
butalso for the Commodity Market, Foreign Currency Exchange Market, and many more.
The Broking Houses has also made an impact on the Foreign Investors toinvest in India to
certain extent.In the last decade, the Indian brokerage industry has undergone a
dramatictransformation. From being made of close groups, the broking industry today is
oneof the most transparent and compliance oriented businesses. Long settlement cyclesand
large scale bad deliveries are a thing of the past with the advent of T+2settlement cycle and
dematerialization. Large and fixed commissions have beenreplaced by wafer thin margins,
with competition driving down the brokerage fee, insome cases, to a few basis points.There
have also been major changes in the way business is conducted. Technologyhas emerged as
the key driver of business and investment advice has becomeresearch based. At the same
time, adherence to regulation and compliance hasvastly increased. The scope of services have

27. enhanced from being equity productsto a wide range of financial services. Investor protection
has assumed significance.
Some basics of stock and capital market
Investment
The money you earn is partly spent and the rest saved for meeting future expenses.Instead of
keeping the savings idle you may like to use savings in order to get returnon it in the future.
This is called Investment.
Why should one invest?
 Earn return on your idle resources.
 Generate a specified sum of money for a specific goal in life.
 Make a provision for an uncertain futureOne of the important reasons why one needs
to invest wisely is to meet the cost of inflation.
Inflation is the rate at which the cost of living increases. The cost of living issimply what it
costs to buy the goods and services you need to live. Inflation causesmoney to lose value
because it will not buy the same amount of a good or a servicein the future as it does now
or did in the past.
What care should one take while investing?
 Obtain written documents explaining the investment.
 Read and understand such documents.
 Verify the legitimacy of the investment.
 Find out the costs and benefits associated with the investment.
 Assess the risk-return profile of the investment.
 Know the liquidity and safety aspects of the investment.
 Ascertain if it is appropriate for your specific goals.
 Compare these details with other investment opportunities available.
 Examine if it fits in with other investments you are considering.
 Deal only through an authorised intermediary.
 Seek all clarifications about the intermediary and the investment.
 Explore the options available.
5) Major Players in the Region/competitors-
Religare Securities
ICICI Direct
India Infoline Security Pvt. Ltd.
HDFC Securities
India bulls
Kotak Securities
Reliance Money
Share khan Securities
Motilal Oswal
Anand Rathi Securities
Hem Securities

28. RELIGARE SECURITIES LIMITED
Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product
and service Provider Company. Religare provides its service in three different segments
including Retail, Wealth management and the Institutional spectrum. It offers wide range of
services including equities, commodities, insurance broking, wealth advisory, PMS, personal
finance services, Investment banking and institutional broking services. Religare
retail network spreads across more than 900locations across more than 300 cities and towns
in India.
Religare Securities Limited:- is a subsidiary company of Religare Enterprises Ltd and
involve in equity related services include online trading at BSE and NSE, Derivatives,
commodities, IPO, Mutual fund, Investment banking and institutional broking services. REL
offers a multitude of investment options and a diverse bouquet of financial services and can
boast of a reach that spreads across the length and breadth of the country with its presence
in more than 1460 locations across more than 450 cities and towns.
Services
Equity & Derivatives
Research and Advisory
Depository
Portfolio Management Services
International Advisory Fund Management Services (AFMS)
Investment Banking
ICICI DIRECT
ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to as
the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is
owned by ICICI Bank Limited. IWTL has launched and established an online trading service
on the Website.
Products and Services of ICICI DIRECT
Investing in Mutual funds
Personal Finance
Customer Service Features
IPO‘s
Margin Trading
Margin PLUS Trading
Call Trade

29. Trading on NSE/BSE
Trade in derivatives
India Infoline Security Private Ltd.
India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of IndiaInfoline.com Ltd
and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply
with regulatory guidelines.
www.5paisa.com
Is a focused website for online stock market trading. 5paisa.com is a trade name owned
by the India Infoline.com group. IILSPL has applied for trading membership of the BSE
under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.
Product offered by IILSPL
Stock market:-IILSPL deals in stock market by trading in equity and derivatives.
Personal finance: -It Deals In Mutual Fund and Insurance.
Online Trading: -It provides services in stock and commodity trading (through Internet).
HDFC SECURITYHDFC security
Is the subsidiary of HDFC (Housing Development Financial Corporation).www.hdfcsec.com
would have an exclusive discretion to decide the customers who would be entitled to its
online investing services. www.hdfcsec.comalso reserves the right to decide on the criteria
based on which customers would bechosen to participate in these services .The present web
site (www.hdfcsec.com)contains features of services that they offer/propose to offer in due
course. Thelaunch of new services is subject to the clearance of the regulators.
i.e.SEBI,NSE andBSE.
Product offered by HDFC Security
Online trading for Resident & Non Resident Indians.
Cash-n-Carry on both NSE and BSE.
Day trading on both NSE and BSE.
Trade on Futures & Options on the NSE.
Online IPO's.
Telephone-based Broking (Equity & Derivatives).
INDIABULLS SECURITIES LIMITED
India bulls Securities Limited was incorporated as GPF Securities Private Limited onJune 9,
1995. The name of the company was changed to
OrbisSecuritiesPrivatelim i t e d o n D e c e m b e r 1 5 , 1 9 9 5 t o c h a n g e t h e

30. p r o f i l e o f t h e c o m p a n y a n d subsequently due to the conversion of the
company into a public limited company;the name was further changed to Orbis
Securities Limited on January 5, 2004.
Thena m e o f t h e c o m p a n y w a s a g a i n c h a n g e d t o I n d i a
b u l l s S e c u r i t i e s L i m i t e d o n February 16, 2004 so as to capitalize on the brand
image of the term ―Indiabulls‖ int h e c o m p a n y n a m e .
I S L i s a c o r p o r a t e m e m b e r o f c a p i t a l m a r k e t & d e r i v a t i v e segment of The
National Stock Exchange of India Ltd.
PRODUCT OFFERED BY INDIA BULLS
Equity & Debt Stock Broking
Insurance
Commodity trading
Depository Services
Derivatives Broking Services
Equity Research Services
Mutual Fund Distribution
IPO Distribution
SHAREKHAN SECURITIES
Sharekhan Securities is one of the leading retail brokerage of Citi Venture which isrunning
successfully since 1922 in the country. Earlier it was the retail broking arm of the Mumbai-
based SSKI Group, which has over eight decades of experience in thestock broking business.
Sharekhan offers its customers a wide range of equityrelated services including trade
execution on BSE, NSE, Derivatives, depositoryservices, online trading, investment advice
etc.SSKI group ventured into institutional broking and corporate finance 18 years ago.SSKI
is one of the leading players in institutional broking and corporate financeactivities. SSKI
holds a sizeable portion of the market in each of these segments.SSKI‘s institutional broking
arm accounts for 7% of the market for ForeignInstitutional portfolio investment and 5% of all
Domestic Institutional portfolioinvestment in the country. It has 60 institutional clients spread
over India, Far East,UK and US. Foreign Institutional Investors generate about 65% of the
organization‘s revenue, with a daily turnover of over US$ 2 million.
Equity Trading Platform (Online/Offline).
Commodities Trading Platform (Online/Offline).
Portfolio Management Service.
Mutual Fund Advisory and Distribution.

31. Insurance Distribution.
6) Other information-
Ashika Customer Care Policy
Background:This policy has been made on the fundamental belief of the Ashika Group that
Customer is the King. Forour organization to survive and grow, we need to cater to all the
expectations of the customer to thebest of our abilities.
What is Customer Service?
Customer service involves understanding the problem of the customer, lending him a helping
hand and answering to each and every query of the client.
Understand the query of the customer patiently
 Answer him/her in the most timely manner.
 The information given needs to be 100% correct.
 The information needs to be conveyed in the easiest language to the understanding of
the customer.
 Maintain the confidentiality of data by verifying the details of the customer.
At Ashika, the definition of customer service has been taken to the next level, where we
intend to go beyond the general parameters of Customer Satisfaction and end up Delighting
the Customer.
How does Ashika go about servicing its customers?
Two major customers of Ashika are its clients and its partners. We have developed specific
processes to answer to each and every query of both the clients and the associates.
For Clients:
Toll-free Service: Ashika has a dedicated toll-free customer service number 1800-212-2525.
This is anIVR service where the customer can talk directly to the relevant department and
resolve the problem in the quickest possible time.
Online Customer Service Portal: We believe that most of the general queries of the customer
can be resolved instantaneously without any human interface. For this purpose, Ashika has
developed an inhouse online application whereby the customer can resolve most of his
general queries by going online to this portal. This requires the client to feed in his/her client
code with PAN number and then a host of reports can be accessed on real-time basis. This
portal can be accessed at: Online Customer Care.
Client Communication: Sticking to our belief of providing proactive information in the most
lucid manner, Ashika Customer Communication team ensures that a whole host of
information reaches to the customer from time to time in the shortest and clearest possible
way.
For Associates:
Toll-free Service: Ashika‘s toll-free customer service number 1800-212-2525 can also be
accessed by its partners. This is an IVR service where the partner can talk directly to the
relevant department andresolve the problem in the quickest possible time. There are certain
dedicated menus only for theassociates which solve their specific queries.

32. Sahayak: Sahayak is the associate‘s online window to the world of Ashika. This web-based
module developed in-house by Ashika allows the partner to register all his queries/problems
online. These get routed to the relevant departments who in turn resolve them online. The
entire process gets tracked ona real-time basis to ensure fastest and best possible service in
the most convenient manner for thepartner. Sahayak also offers chatting facility whereby the
partner can talk to his Risk Manager for limitsand to the Research Analyst for stock tips in
real-time live market scenario. There are many othermodules in Sahayak which ensure that
proactive support to the partners is given.
RM Facility: Each partner of Ashika has a dedicated Risk manager who looks after the trade
positions, limits and risk in each client of the franchisee. This person is constantly in touch
with the associate and informs him proactively of any untoward market movement and its
impact on the client as well asensures that the franchisee does not fall in risk due to client‘s
exposure.
Important Details:
Customer Service Toll-free number: 1800-212-2525
Board line Number: 033-40102500
Email address: customercare@ashikagroup.com, sahayak@ashikagroup.com
Website address: www.ashikagroup.com

33. Introduction:-
Ashika stock Broking is one of the leading integrated financial services institutions of India.
The company offers a large and diverse bouquet of services ranging from equities
commodities, insurance broking to wealth advisory, portfoliomanagement services, personal
finance services Investment broking andinstitutional broking services. The services are
broadly clubbed across three key business verticals-retail, wealth management and the
institutional spectrum. Ashika stock Broking limited is the holding company for all
its business,structured and being operated through various subsidiaries. Ashika‘s retail
network spreads across the length and breadth of the country with itsPresence through more
than 1217 location across more than 400cities and towns. Havingspread itself fairy well
across the country and with the promise of not resting on itslaurels it has also aggressively
started eyeing global geographies.
Statement of problem-
Why company is giving training?
 To develop knowledge of candidate.
 To improve skills of trainee.
 To create best human resource in their company.
 To enhance company image.
 To reduce risk.
 To increase safety.
RESEARCH:
We at Ashika stock Broking believe in providing independent research for client to
makeinvestment decisions, with strict emphasis on self-regulation avoiding possibleconflict
of interest in objectively.Backed by a strong pool of highly skilled research analysis we offer
variedresearch product and services.
OUR RESEARCH PRODUCTS:
Fundamental research
Technical research
Daily reports
Intraday trading tech calls
Intraday derivative call
Directional F & O calls
Structured products
Index Arbitrage
Arbitrage between Index (NIFTY) Futures and its constitutes (Underlying Stock Futures).
Volatility Trading.
Arbitrage between volatilities i.e. between implied volatility of option and
forecastedvolatility of underlying stock futures.
OBJECTIVE:
 To study the various features of equity market.
 To study the criterion of different companies for opening d-mat & trading accounts.

34.  To study all kind of financial services provided by Ashika stock Broking to its client.
Definition of 'Equity Market'
The market in which shares are issued and traded, either through exchanges or over-the-counter markets. Also
known as the stock market, it is one of the most vital areas of a market economy because it gives companies
access to capital and investors a slice of ownership in a company with the potential to realize gains based on its
future performance.
The following are the main features of equity
Limited liability: The liability of a shareholder is limited to the amount he invested in a company. In case
the company goes bankrupt his personal assets can‘t be claimed against the losses made by the company.
Profit sharing: Investors enjoy unlimited participation in the earnings of the firm. Theoretically there is
no limit to the returns, which an equity investor can get i.e. if the company earns multi fold profit and
wants to distribute it as dividend. Of course certainly there is a risk of non-functioning/ less (or no)
profitability of the company in which case the share price goes down and dividend may not be paid out.
Highly liquid: Equity stocks are generally highly liquid instruments, which can be bought and sold easily
in the equity markets. Ownership stake in the company changes with every buy and sell. An investor can
acquire ownership and sell off his ownership quite easily whenever he wishes to do so.
Corporate control: Equity stocks come with certain rights including the voting rights to which the
investors are entitled.
Criterion of different companies for opening d-mat & trading accounts
The key criteria for selecting these accounts are:
1. Your purpose/usage. In short, how frequently are you going to buy/sell and is it intraday or
delivery based. Choose the Broker whose charges are lowest according to your transaction
style.
2. Look at a complete solution and not just one individual product like a demat account. After
all, the money in the savings account will be linked to your trading account for buying/selling
shares and the trading account will be linked to your demat account for storing the shares.
Suppose you have a Savings account with Financial group 1, and the trading account with
financial group 2 and group2 trading account does not have a partnering arrangement with
group 1, you will be forced to open a new savings account with Group 2 itself. Similar with
the relationship between the trading account and the demat account. Usually, most non-bank
brokerages have tie-ups with the popular banks for savings bank accounts and demat
accounts, but brokerages in a banking group company may have only the same bank as its
partners to be made on IPO listing when the price starts dropping after hitting a high).
4. Think long term. In case you have got yourself a demat account and you have existing
shares in it and you want to move to another demat account, transfer of shares is not cheap.
One of the demat accounts I checked was charging Rs.50 per company scrip that is to be
transferred. If I have 20 companies, it is going to cost me 50*20=Rs.1000. Others may charge

35. differently, based on number of shares or amount worth or anything. Please find out what this
amount is, in case you are ever tired of useless service and you want to change the demat
account. These transfer rates are never mentioned anywhere. Buyers beware!
5. Opening one of these: Bank account, Demat Account, trading account is not easy anymore.
One needs address proof, identity proof, registered mobile number for instant authorisation,
etc. Gone are the days when you can walk to a new city and get one of these as if you were
getting a cup of coffee in a shop. Think about the long term implications before closing any
of these.
RESEARCH METHODOLOGY:
The objective of the present study can be accomplished by conducting a systematic market
research. Market research is the systematic design,collection,analysis and reporting of data
and finding that are relevant to different marketing situations facing the company.
The marketing research process that adopted in the present study consists of the following
stages.
Defining the problem and research objectives-
The research objectives states that what information is needed to solve the problem. The
objective of the research is to drive the clients of the Ashika broking. And also to obtain
information from other competitor companies regarding their client services.
Developing the research plan-
Once the problem is identified, the next step is to prepare a plan for getting the information
needed for the research. The present study adopted the exploratory approach wherein there
was a need to gather large amount of information before making a conclusion.
Collection and sources of data-
Market research requires a two kind of data i.e., primary data and secondary data. Being a
firm in the financial industry data gathering here involved usage of both primary and
secondary data though there was an extensive usage of primary data. Well-structured
questionnaires were prepared for the clients. There were personal interview surveys for
collecting information regarding other competitor companies. The questionnaires contain
close ended questions.
Wherein the main objective was to get an insight into how people measure thethings.
Secondary data was collected from various books and web sites.
Analyse the collected information:
This involves converting raw data into useful information. It involves tabulation of data,
using statistical measures.
Report research findings:
This phase marks the culmination of the marketing research effort.The report with the
research finding is a normal written document. The researchfinding is a formal written

36. document. The research findings and personalexperience was used to propose
recommendations to develop the services of ASHIKA STOCK BROKING& develop a better
image.
LEARNING EXPERIENCE:
To be a part of Ashika stock broking was the best opportunity for me to have:
1. A practical exposure of corporate world.
2. Independently handling of clients.
3. Came to know the practical problems of clients.
CONCLUSIONS:
In a nutshell, I have learned various practical aspects of trading in the stock market.In
handled the queries of the new& existing clients of the company pertaining todifferent issues
like opening of accounts, trading procedures etc.In addition, I did personal meeting with
clients in order to close the deals.I handled the queries of both the new & existing clients of
the company pertaining todifferent issues like opening of accounts trading procedures etc.I
also assisted in executing trades from the existing clients so as to get brokerage for the
company.
Thus it can be concluded thatAshika stock Broking has product diversity which is a very
important feature.
Reference and appendix-
Websites-
 www.ashikagroup.com
 www.indiasharehistory.com
 www.bseindia.com

37.  www.nseindia.com
 www.mutualfunds.com
Newspapers-
 Times of India
 Economic times
Books-
 Research Methodology (C. R. Kothari, 2ndRevised Edition)
 Financial Management (I M Pandey)
 Broachers and Pamphlets of Angel Broking Ltd