This document discusses conducting research to analyze the feasibility of hosting a community event. It describes analyzing the community to identify its demographics, groups, existing events, industries, transportation, and facilities. It also discusses conducting a feasibility study to determine whether an event should be hosted by understanding the target audience and collecting information through surveys, interviews, and records. Finally, it mentions establishing policies and procedures to guide decision making and tasks for the event.

1. RESEARCH COMMUNITY ANAYLYSIS ECONOMIC ASSESSMENT

2. RESEARCH WHAT IS IT AND WHY DO IT?

3. COMMUNITY ANALYSIS ANSWERS THE QUESTION WHERE SHOULD WE HOST THIS EVENT?

4. COMMUNITY ANALYSIS Identifies the physical nature of:

5. 1. The community Information you will require about the community will include the population, demographics of the residents, geographical features, weather, government structure and laws. 2. Community groups & organizations What community groups are active in the community and which ones might support your proposed event

6. 3. Existing special events & attractions Establishing a list of events that already exist will help you determine if there already exists an event similar to the one you are proposing. Which time of year would be better for a new event and what attractions or events already exist that you could partner with?

7. 4. Community industries & businesses Determining what businesses and industries exist in the community will help identify potential partners for your event. 5. Travel modes in and out of the community Travel modes into and out of the city will be an important element of logistics and a potential revenue generator for tourism operators such as taxis, trains, buses, car rental and airlines.

8. 6. Size restraints for accommodation & facilities Determining what accommodation and facilities exist and their availability will be vital to the planning of your event. Available accommodations will also impact on the economic potential of your event. Conferences and events often attract tourists into an area which can generate may overnight stays in the local accommodations.

9. EVENT FEASIBILITY STUDY ANSWERS THE QUESTION: SHOULD WE HOST THIS EVENT?

10. WHO SHOULD DO THE FEASIBILITY STUDY? Someone who is qualified to: Know what to look for Is impartial and objective Will collect current, factual information Provide credible projections

11. FEASIBLITY STUDY WILL PROVIDE Information on what types of events would be most successful in an area based upon its political, social and economic conditions.

12. FEASIBILITY STUDY WILL ANSWER The target Audience Demographics and Attitudes providing Who lives in this community and what activities they attend What their attitude is toward existing events and how they would feel about a new event

13. HOW TO COLLECT INFORMATION 1. Surveys and Questionnaires 2. Interviews, telephone or face to face 3. Existing reports, evaluations and surveys 4. Municipal records

14. POLICIES Provide the event team with rules that will ensure actions comply with the mission statement.

15. TYPES OF POLICIES  Approval and decision making authority and process  Staff and volunteer codes of conduct, hiring and firing  Qualifications and criteria for assigning positions  Financial controls including payment and invoicing  Contract and Agreement policies  Communication and Media  Security Policies  Tendering and supplier selection process  Committee roles, terms and selection process  Cancellation procedures  Emergency procedures  Equipment and supply procurement and use

16. PROCEDURES Provide instructions for the execution of day to day tasks.