Module 3 pillsbury cookie challenge group fSi Tang
The marketing plan summarizes research that found Canadians have different baking preferences than Americans. It recommends developing a Canadian-specific marketing campaign (Alternative 2) to address these differences and position Pillsbury cookies as a fun family baking experience. The campaign would include new TV ads showing Canadian families baking together. It also considers increasing purchase frequency among existing customers (Alternative 1) and introducing new flavors/products (Alternative 3) if needed. The objectives are to increase annual category growth to 5-7% by focusing on the profitable cookie segment.
The marketing manager of Pillsbury's refrigerated baked goods category in Canada faces declining sales and market share. He commissions a market research study to understand consumer preferences and identify the root causes of the problems. The research reveals significant differences between Canadian and US consumers in terms of baking preferences and attitudes towards cookies. It also shows the company was targeting only mothers, missing out on other key segments like kids. Based on these insights, the manager needs to redefine the marketing strategy to target a broader audience, position the products differently to appeal to Canadian preferences, and tailor advertising campaigns for the local market.
Wrigley has been successful in China through various marketing channels. It examines Wrigley's history since 1891 and how it has expanded globally. It discusses the confectionery market and Wrigley's strengths as the largest gum company. Opportunities exist in China and Russia for double-digit growth, while competition from Cadbury and tax threats present challenges. Marketing strategies include promoting dental benefits, new flavors, and integrating with agencies.
Wrigley has dominated the global gum market for over 100 years but faces new challenges adapting to changing consumer preferences and increasing competition. To strengthen its position, Wrigley is exploring social media marketing, focusing on health benefits to appeal to developing markets like China, and diversifying its product portfolio through the Mars acquisition. Wrigley's strengths include strong brands and R&D but it relies heavily on the US market and faces threats from low-cost competitors. Adapting to marketing trends and leveraging partnerships will be important to sustain growth in China's expanding confectionery industry.
Grupo Bimbo is a leading global baking company founded in Mexico in 1945. It has expanded internationally through acquisitions in the US, Latin America, Europe, and China. However, Bimbo faced various challenges in different markets, such as high inventory levels and unionized labor costs in the US, and strong competition from local artisanal bakers in Latin America requiring customized products. Bimbo overcame challenges by adapting its products, distribution, and operations to local tastes in each market, allowing it to become one of the largest bakers worldwide despite having only a 4% global market share.
Agribusiness
KELLOGG-EXTENDING THE PRODUCT LIFE CYCLE
Aim and objectives for small, medium, and large business
Decision taken by Kellogg to opt for product development
PLC diagram
Kellogg's Crunchy Nut is a breakfast cereal made by Kellogg's containing corn flakes, honey, sugar, and chopped peanuts. It was created in the UK in 1980 and introduced to the US in 2011. Kellogg's aims to increase sales of Crunchy Nut through promotional offers, product extensions into developing markets, and potential price reductions and recipe improvements to appeal to health-conscious consumers. As the market leader, Kellogg's seeks to leverage its brand recognition, global manufacturing and distribution network, and large marketing budget to grow sales of Crunchy Nut cereal.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
Module 3 pillsbury cookie challenge group fSi Tang
The marketing plan summarizes research that found Canadians have different baking preferences than Americans. It recommends developing a Canadian-specific marketing campaign (Alternative 2) to address these differences and position Pillsbury cookies as a fun family baking experience. The campaign would include new TV ads showing Canadian families baking together. It also considers increasing purchase frequency among existing customers (Alternative 1) and introducing new flavors/products (Alternative 3) if needed. The objectives are to increase annual category growth to 5-7% by focusing on the profitable cookie segment.
The marketing manager of Pillsbury's refrigerated baked goods category in Canada faces declining sales and market share. He commissions a market research study to understand consumer preferences and identify the root causes of the problems. The research reveals significant differences between Canadian and US consumers in terms of baking preferences and attitudes towards cookies. It also shows the company was targeting only mothers, missing out on other key segments like kids. Based on these insights, the manager needs to redefine the marketing strategy to target a broader audience, position the products differently to appeal to Canadian preferences, and tailor advertising campaigns for the local market.
Wrigley has been successful in China through various marketing channels. It examines Wrigley's history since 1891 and how it has expanded globally. It discusses the confectionery market and Wrigley's strengths as the largest gum company. Opportunities exist in China and Russia for double-digit growth, while competition from Cadbury and tax threats present challenges. Marketing strategies include promoting dental benefits, new flavors, and integrating with agencies.
Wrigley has dominated the global gum market for over 100 years but faces new challenges adapting to changing consumer preferences and increasing competition. To strengthen its position, Wrigley is exploring social media marketing, focusing on health benefits to appeal to developing markets like China, and diversifying its product portfolio through the Mars acquisition. Wrigley's strengths include strong brands and R&D but it relies heavily on the US market and faces threats from low-cost competitors. Adapting to marketing trends and leveraging partnerships will be important to sustain growth in China's expanding confectionery industry.
Grupo Bimbo is a leading global baking company founded in Mexico in 1945. It has expanded internationally through acquisitions in the US, Latin America, Europe, and China. However, Bimbo faced various challenges in different markets, such as high inventory levels and unionized labor costs in the US, and strong competition from local artisanal bakers in Latin America requiring customized products. Bimbo overcame challenges by adapting its products, distribution, and operations to local tastes in each market, allowing it to become one of the largest bakers worldwide despite having only a 4% global market share.
Agribusiness
KELLOGG-EXTENDING THE PRODUCT LIFE CYCLE
Aim and objectives for small, medium, and large business
Decision taken by Kellogg to opt for product development
PLC diagram
Kellogg's Crunchy Nut is a breakfast cereal made by Kellogg's containing corn flakes, honey, sugar, and chopped peanuts. It was created in the UK in 1980 and introduced to the US in 2011. Kellogg's aims to increase sales of Crunchy Nut through promotional offers, product extensions into developing markets, and potential price reductions and recipe improvements to appeal to health-conscious consumers. As the market leader, Kellogg's seeks to leverage its brand recognition, global manufacturing and distribution network, and large marketing budget to grow sales of Crunchy Nut cereal.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
1) McDonald's grew from one product to a billion dollar business in just 17 years under Ray Kroc's leadership. By 1995, it had over 7,000 outlets in 89 countries generating over half its profits from international sales.
2) While McDonald's was highly successful expanding globally, it also faced challenges like losing younger customers and declining sales in the late 1990s as competitors offered more variety.
3) Subsequent CEOs like Jack Greenberg and James Cantalupo tried strategies like acquisitions and renovations to boost sales, but profits remained low. The new CEO Jim Skinner focused on improving existing restaurants, leading to rising stock prices and profits again by 2007.
A Presentation on Integrated marketing strategies of Kelloggs in India. This presentation includes company profile, entry in India, promotion tools, business strategy, advertising strategy, competition and the factors of success and failure as a brand in India.
Essential Principles of Effective Management: A Concise Guidebmodi554
Manage Right: Core Principles in 40" encapsulates the fundamental concepts of effective management in a succinct manner. This concise guide serves as a comprehensive reference for both seasoned managers and those new to leadership roles. With a focus on brevity, it distills decades of management theory and practice into essential principles that are easily digestible and applicable across various industries and organizational contexts.
The guide begins by outlining the foundational elements of management, including strategic planning, organizational structure, and decision-making processes. It emphasizes the importance of clear communication, fostering a positive work culture, and cultivating strong interpersonal relationships within teams. Through concise yet comprehensive explanations, readers gain insights into key management principles such as delegation, motivation, and performance evaluation.
Drawing on real-world examples and case studies, "Manage Right" illustrates how these principles can be implemented effectively to overcome common challenges encountered in the workplace. Whether navigating conflicts, managing change, or fostering innovation, the guide provides practical strategies and actionable advice to help managers achieve success.
Furthermore, "Manage Right" acknowledges the dynamic nature of the modern business landscape, with discussions on topics such as adaptability, resilience, and the embrace of technology. It encourages managers to stay agile and responsive to evolving market trends and consumer demands, while also prioritizing ethical considerations and sustainability initiatives.
With its concise format, "Manage Right" is designed for busy professionals seeking immediate insights and actionable strategies to enhance their managerial effectiveness. Whether used as a quick reference tool or a comprehensive study guide, this resource empowers managers at all levels to lead with confidence and achieve lasting success in today's competitive business environment.
This document summarizes the market opportunity and business plan for Loeb's Crunch, a consumer goods company introducing a new condiment product. The seasoning, sauce, and condiment industry is growing and expected to continue growing in the coming years. Loeb's Crunch aims to capitalize on this as a first mover with its unique crunchy toppings. The business plan outlines strategies for establishing a national retail footprint, expanding product offerings, growing brand awareness, and achieving profitability through increased sales and margins over the next 5 years.
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual .docxaryan532920
Don Thompson became CEO of McDonald's in 2012, inheriting a company struggling with declining sales and returns. In 2012, McDonald's performance dropped significantly from the prior year, when it was the top performing stock in the Dow 30. Thompson faced challenges including weak consumer spending, increased competition from other fast food and fast casual restaurants, and shifting consumer preferences toward healthier, higher quality options. Thompson needed to find a way to revitalize McDonald's brand and menu in order to regain sales momentum.
Kellogs - Extending the product life cycle - case study Akhilesh Krishnan
Kellogg's Nutri-Grain cereal bar brand was experiencing declining sales as it entered the decline stage of its product life cycle. Kellogg analyzed the problem and determined that changes were needed to both the product and brand image to meet changing consumer tastes. Kellogg developed a strategy to re-launch Nutri-Grain using tools like Ansoff's matrix and the marketing mix. This involved renewing the brand image focused on the soft bake as the unique selling point, improving products, and increased investment in advertising. The re-launch was successful in returning Nutri-Grain to growth above market rates.
The document summarizes information about Cadbury Plc, which was founded in 1824 and operates in the confectionery industry. It is now a subsidiary of Kraft Foods Inc. One of Cadbury's most popular brands is Dairy Milk chocolate. The document provides an analysis of the attractiveness of the chocolate category market and the Dairy Milk brand, including factors like market size, growth rates, seasonality, competition, and macro environmental influences. It also performs internal/external analyses like SWOT and Porter's Five Forces to evaluate strengths, weaknesses, opportunities and threats facing the Dairy Milk brand.
English Biscuit Manufacturers (EBM) was established in 1965 as a joint venture to manufacture and market Peek Freans biscuits in Pakistan. Over 30 years later, EBM led the Pakistani biscuit industry by providing innovative, high-quality biscuits under the Peek Freans brand. However, increased competition in the 1980s from international brands caused EBM to refocus its marketing strategies. Today, EBM continues to face competition from brands like LU but maintains the Peek Freans brand as a household name through quality emphasis and promotional efforts.
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual .docxadkinspaige22
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual Report that was to be released to
McDonald’s shareholders the next day. This year had been a disappointment compared to the company’s past
success. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the economic recovery
from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with
a 34.7 percent total shareholder return. 1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a
–10.75 percent return. The company went from first to last in just 12 brief months (see Exhibit 1 ). As Thompson
read the report, he wondered how McDonald’s could win again.
This was not good news for Don Thompson, who became Chief Executive Officer (CEO) in July of 2012.
He replaced the popular Jim Skinner, who had been with the company for over 40 years. Skinner had guided
McDonald’s through the last decade with his “Plan to Win,” which was fundamental to McDonald’s continued
growth in a challenging economic environment. Breaking from McDonald’s historical emphasis on new store
growth, Skinner emphasized the importance of improving the food, service, and atmosphere at existing stores. 2
Instead of accumulating real estate, he modernized McDonald’s restaurants to create a more café-like ambience
and introduced new menu items that appealed to a more diverse customer base. 3
Thompson, who served as Chief Operating Officer (COO) and President of McDonald’s USA under Skinner,
had successfully implemented the first stages of “Plan to Win.” Now as CEO, his job was to build upon Skinner’s
success and continue to foster McDonald’s growth by focusing on three strategic goals: (1) optimizing and evolv-
ing the menu; (2) modernizing the customer experience; and (3) broadening accessibility to the brand. 4
Thompson knew that early results were well below expectations. In October 2012, McDonald’s sales growth
dropped by 1.8 percent, the first monthly decline since 2003. 5 Annual system-wide sales growth in 2012 barely
met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6
to 7 percent). 6 Sales declined yet again in January and February of 2013. 7 Despite stock prices at relative highs,
McDonald’s was struggling to convince its cash-strapped customers to purchase more food, which was hamper-
ing the company’s free cash flows. Meanwhile, the weak global economy was dragging down its meager gains
in domestic sales. 8 When the dollar was relatively weak, it had been an asset for the company to generate almost
70 percent of its revenues from overseas, 9 but the dollar’s current strength made McDonald’s trademark products
even more expensive for its international consumers.
In addition, the company faced tough competition on multiple fronts. Traditional quick-service competitors
such as Burger King, Wendy’s, and Taco Bell h.
A marketing project report on nestle vs cadburyProjects Kart
The document discusses the Indian chocolate market and Cadbury India. It provides background on the growth of the chocolate market in India from being dominated by Cadbury and seen as a product only for kids to becoming a larger market with products for all ages. It then discusses Cadbury India specifically, including its history in India since 1948, key products, production facilities, vision, and sales summary. The marketing strategy objectives are also mentioned as understanding competitors' strategies, segments targeted, consumer responses, and providing guidance for new brand launches.
MKT 408 Phase 3Prepared byTables of ContentsⅠ. Ex.docxraju957290
MKT 408 Phase 3
Prepared by:
Tables of ContentsⅠ. Executive Summary………………………………………………………………...……3Ⅱ. Objective…………………………………………………………………………….…....4Ⅲ. Background………………………………………………………………………………4
Situation Analysis…………………………………………………………………
Current Marketing Strategy………………………………………………………..
Marketing Challenges/Issues ……………………………………………………..
Current Positioning………………………………………………………………….Ⅳ. Market Analysis……………………………………………………………………….XX
Demographics ……………………………………………………………………..
Psychographics…………………………………………………………………….
Motivations………………………………………………………………………….
Personal, Social, and Cultural……………………………………………………... Influences…………………………………………………………………………..
Situational Influence……………………………………………………………….
Purchase Process…………………………………………………………………….
Post-purchase Experience……………………………………………………………...Ⅴ. Recommendation………………………………………………………………………XXⅥ. Bibliography & Footnotes…………………………….……………………………...XXⅦ. Appendix………………………………………………………………………………XX
Executive Summary (Do this one)
Objective
Our objective is to be able to provide helpful suggestions in which the Kellogg’s team can then implement in order to better their current marketing strategy. Kellogg’s company is currently facing a marketing issue in that their cereal sales have been decreasing over the years. The decrease in sales has been forcing Kellogg’s to come up with new products while also “pairing their operating costs in order to increase sales and profits” (Peltz, 2016). Another marketing issue the company is facing is that they are having trouble convincing consumers to eat cereal, and more specifically, why they should eat Kellogg brand cereal instead of a competitors such as General Mills.
Our team suggests that an objective that Kellogg should do is increase their media presence like that of competitors General Mills. In where they produce ads and tv commercials aimed at tugging on consumers feeling of nostalgia of having cereal as well as highlighting the nutritious benefits of their cereal. We would suggest that Kellogg perhaps pay merchandisers for premium eye level spots in their shelves, and end caps where their cereal will most likely get a consumer's attention. Kellogg’s could also benefit from making their different variations of their cereal in order for it to be friendly for all diets such as gluten free, whole grains, and fiber. Lastly, our other suggestion would be for Kellogg’s to join the breakfast on the go movement and make products that can be easily consumed while on the run. Some ways that they can do this is by making breakfast bars, and investing in hot cereal in to-go cups where the consumer can just add hot water and instantly have a hearty and filling breakfast wherever they may be. Our goal is that by implementing some or all of these suggestions Kellogg Company will be able to see an increase on their brand cereal consumption, as well as in increase in sales, and overall brand awareness.
Background
Kellogg’s is an American multinational food manufacturing co ...
Burger King employs various tactics to promote its products. It uses the following promotion/marketing communications tactics, arranged according to significance:
1.Advertising
2. Sales promotions
3. Personal selling
4. Public relations
Final assignment at LCC (Univeristy of the Arts London)
Analysis of the Cadbury Dairy Milk 2007 \'Gorilla\' campaign: to what extend can advertising creativity serve marketing ROI.
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
Luis Marconi has over 17 years of experience at Hormel Foods, currently serving as Group Vice President of Grocery Products. Through innovation, branding, and productivity, he has reinvented the grocery products portfolio to focus on growing categories like Mexican foods and nut butters. Under his leadership, grocery products is positioned for long-term growth of 3% in top line sales and 6% in bottom line profits.
Principle of marketing presentation by khurram wasim khan mba -1- hukhurram wasim khan
This document provides an overview of English Biscuit Manufacturers (Private) Limited (EBM). It discusses that EBM was established in 1965 as a joint venture to manufacture Peek Freans biscuits in Pakistan. Over the past 30+ years, EBM has become a leader in the Pakistani biscuit industry through quality products and innovation. However, it now faces stiff competition from other brands. The document analyzes EBM's marketing environment, brand portfolio, target demographics and strategies to strengthen its position in the market.
Walmart, Google, Best Buy, Whole Food, Chrysler (Combined) report & case studiesNurer Asif
This document contains information about case studies for a strategic management course, including analyses of Rupayan Housing Estate Limited, Walmart, Google, Whole Foods, Best Buy, and Chrysler. It provides details on the board of directors and top management of Walmart and Google. The case studies are compared based on their current situations and corporate governance structures.
This document outlines the chapter scheme and introduction for a research study on why Parle-G is the number one glucose biscuit in India. The introduction discusses the research problem, objectives to study factors influencing Parle-G consumption like advertising and brand representation. It also provides background on Parle as a leading Indian biscuit manufacturer. Challenges for Parle-G include rising raw material costs and competition seeking to gain market share. A SWOT analysis is presented for Parle-G and its main competitor Britannia biscuits. The research goal is to understand attributes making Parle-G number one and study consumer behavior through a questionnaire.
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TMoseStaton39
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TO THE NCO COMMON CORE COMPENTENCY (NCOCCC) OF OPERATIONS?
The NCOCCC of Operations is a combination of operational skill sets that, when mastered by senior leaders can save lives and ensure effective unified action. Some of its key tenets include: Large-scale combat operations; understanding operational and mission variables; resolving complex, ill-structured problems with the use of Mission Command; and understanding how to integrate the different branches of the military into successful joint operations (Department of the Army [DA], 2020, pp. 2-3). This final principle of conducting joint operations becomes increasingly important as contemporary conflicts continue to venture further into the realm of multi-domain warfare (Marr, 2018, pp. 10-11). In order to execute such a complex task, Joint Force Commanders (JFC) must “integrate, synchronize, and direct joint operations” through the use of seven Joint Functions (Joint Chiefs of Staff [JCS], 2017, p. III-1). One of these functions, Command and Control, is how the JFC directs the forces toward accomplishment of the mission, and its essential task is to “Communicate and ensure the flow of information across the staff and joint force” (JCS, 2017, p. III-2). This task is critical to the creation of a shared understanding, which allows the separate branches to work seamlessly together toward a common goal. The absence of this unifying component hinders missions and increases casualties. In Operation ANACONDA, JFC Major General (MG) Hagenbeck failed to create such a shared understanding with his subordinate Air Force assets, which contributed to increasing the amount of casualties his forces incurred. Although the warning order was published on 6 January, MG Hagenbeck did not notify the Combined Force Air Component Commander of Operation ANACONDA until 23 February, just days before the operation began (Fleri et al., 2003). This failure to ensure the flow of information across the joint force, caused downstream effects in planning and preparation that led to diminished air support during the initial stages of the operation. As noted by Lambeth (2005) in his comprehensive analysis, “because so little air support had been requested…coalition troops entered the fight virtually unprotected by any preparatory and suppressive fire” (pp. 204-205). Operation Anaconda provides a clear case of how proficiency in the realm of Operations can result in fewer U.S. casualties.
M451: Decisive Action
Case Study Defense Support of Civil Authorities
1. Scenario
Good morning, welcome to VNN -- local officials are celebrating this morning as a new industrial
park is being christened in our community, there’s a ribbon-cutting scheduled for 10am this
morning. Officials say the new Hampton Industrial Park will bring millions of dollars of new tax
revenues and thousands of new jobs to state and local communities. But a group of activi ...
(Remarks)Please keep in mind that the assiMoseStaton39
(Remarks)
Please keep in mind that the assignment states, "Each of your sections’ content must be at least one full page in length, in Times New Roman 12-pt. font, double-spaced, with 1” margins." When you turn something in that is about half of the required length, you take a bit of a double hit. The first hit is for not meeting minimum expectations for the assignment. The second hit is for not going into as much detail as needed to get a high grade. I can see that you are ahead on the sections. That is not a problem as those have not been graded yet. However, understand that as is, they will also have significant point deductions.
1
4
A Pollution Prevention Plan (P3) Pre-Assessment Study
[Student name here…remove brackets]
Columbia Southern University
ENV 4301: Pollution Prevention
[Instructor name here…remove brackets]
[Date here…remove brackets]
Abstract
Block one full paragraph (no indenting the first line or any subsequent lines). Provide one full sentence here for each unit as you complete a level 1 heading section, describing what material or calculations were presented in that section. By the time the Unit VII material is complete, you will have six or seven sentences in this abstract (one for each unit, for Units II–VII).
Pollution Prevention Plan (P3) Pre-Assessment Study
General Operational Characteristics
Start typing here for Unit II in non-italicized font (despite the different font types and sizes allowed with APA 7th edition, please stay in Times New Roman 12-pt. font for this document, since this template is already in that font and size), citing with
CSU APA Citation Guide p. 6 styled citations to defend what you state as fact.
Potential Ecological Health Impacts
Fill this in for Unit II. Remove each blank section before submittal in each unit.
Potential Human Health Impacts
Fill this in for Unit III.
Potential Societal Health Impacts
Fill this in for Unit IV.
Risk Assessment and Regulatory Requirements
Fill this in for Unit V.
Pollution Prevention Technologies
Fill this in for Unit VI.
Engineering Opportunities for Pollution Prevention
Fill this in for Unit VII.
References
Brusseau, M. L., Pepper, I. L., & Gerba, C. P. (2019).
Environmental and pollution science (3rd ed.). Academic Press. https://online.vitalsource.com/#/books/9780128147207
List additional references here alphabetically (you may need to list some before the textbook reference). Be sure to double-space and use a hanging indent for each subsequent line in each reference entry, formatting according to CSU APA Citation Guide pp. 8–11.
1
4
A Pollution Prevention Plan (P4) Pre-Assessment Study
Abstract
This undertaking essentially entails a Pre-Assessment study on behalf of the board of directors at ABC Agriculture Production Inc; it explores the general operational characteristics, potential ecological health effects, potential human health impacts, potential societal health impacts, risk ...
1) McDonald's grew from one product to a billion dollar business in just 17 years under Ray Kroc's leadership. By 1995, it had over 7,000 outlets in 89 countries generating over half its profits from international sales.
2) While McDonald's was highly successful expanding globally, it also faced challenges like losing younger customers and declining sales in the late 1990s as competitors offered more variety.
3) Subsequent CEOs like Jack Greenberg and James Cantalupo tried strategies like acquisitions and renovations to boost sales, but profits remained low. The new CEO Jim Skinner focused on improving existing restaurants, leading to rising stock prices and profits again by 2007.
A Presentation on Integrated marketing strategies of Kelloggs in India. This presentation includes company profile, entry in India, promotion tools, business strategy, advertising strategy, competition and the factors of success and failure as a brand in India.
Essential Principles of Effective Management: A Concise Guidebmodi554
Manage Right: Core Principles in 40" encapsulates the fundamental concepts of effective management in a succinct manner. This concise guide serves as a comprehensive reference for both seasoned managers and those new to leadership roles. With a focus on brevity, it distills decades of management theory and practice into essential principles that are easily digestible and applicable across various industries and organizational contexts.
The guide begins by outlining the foundational elements of management, including strategic planning, organizational structure, and decision-making processes. It emphasizes the importance of clear communication, fostering a positive work culture, and cultivating strong interpersonal relationships within teams. Through concise yet comprehensive explanations, readers gain insights into key management principles such as delegation, motivation, and performance evaluation.
Drawing on real-world examples and case studies, "Manage Right" illustrates how these principles can be implemented effectively to overcome common challenges encountered in the workplace. Whether navigating conflicts, managing change, or fostering innovation, the guide provides practical strategies and actionable advice to help managers achieve success.
Furthermore, "Manage Right" acknowledges the dynamic nature of the modern business landscape, with discussions on topics such as adaptability, resilience, and the embrace of technology. It encourages managers to stay agile and responsive to evolving market trends and consumer demands, while also prioritizing ethical considerations and sustainability initiatives.
With its concise format, "Manage Right" is designed for busy professionals seeking immediate insights and actionable strategies to enhance their managerial effectiveness. Whether used as a quick reference tool or a comprehensive study guide, this resource empowers managers at all levels to lead with confidence and achieve lasting success in today's competitive business environment.
This document summarizes the market opportunity and business plan for Loeb's Crunch, a consumer goods company introducing a new condiment product. The seasoning, sauce, and condiment industry is growing and expected to continue growing in the coming years. Loeb's Crunch aims to capitalize on this as a first mover with its unique crunchy toppings. The business plan outlines strategies for establishing a national retail footprint, expanding product offerings, growing brand awareness, and achieving profitability through increased sales and margins over the next 5 years.
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual .docxaryan532920
Don Thompson became CEO of McDonald's in 2012, inheriting a company struggling with declining sales and returns. In 2012, McDonald's performance dropped significantly from the prior year, when it was the top performing stock in the Dow 30. Thompson faced challenges including weak consumer spending, increased competition from other fast food and fast casual restaurants, and shifting consumer preferences toward healthier, higher quality options. Thompson needed to find a way to revitalize McDonald's brand and menu in order to regain sales momentum.
Kellogs - Extending the product life cycle - case study Akhilesh Krishnan
Kellogg's Nutri-Grain cereal bar brand was experiencing declining sales as it entered the decline stage of its product life cycle. Kellogg analyzed the problem and determined that changes were needed to both the product and brand image to meet changing consumer tastes. Kellogg developed a strategy to re-launch Nutri-Grain using tools like Ansoff's matrix and the marketing mix. This involved renewing the brand image focused on the soft bake as the unique selling point, improving products, and increased investment in advertising. The re-launch was successful in returning Nutri-Grain to growth above market rates.
The document summarizes information about Cadbury Plc, which was founded in 1824 and operates in the confectionery industry. It is now a subsidiary of Kraft Foods Inc. One of Cadbury's most popular brands is Dairy Milk chocolate. The document provides an analysis of the attractiveness of the chocolate category market and the Dairy Milk brand, including factors like market size, growth rates, seasonality, competition, and macro environmental influences. It also performs internal/external analyses like SWOT and Porter's Five Forces to evaluate strengths, weaknesses, opportunities and threats facing the Dairy Milk brand.
English Biscuit Manufacturers (EBM) was established in 1965 as a joint venture to manufacture and market Peek Freans biscuits in Pakistan. Over 30 years later, EBM led the Pakistani biscuit industry by providing innovative, high-quality biscuits under the Peek Freans brand. However, increased competition in the 1980s from international brands caused EBM to refocus its marketing strategies. Today, EBM continues to face competition from brands like LU but maintains the Peek Freans brand as a household name through quality emphasis and promotional efforts.
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual .docxadkinspaige22
FEBRUARY 24, 2013. Don Thompson looked over the 2012 Annual Report that was to be released to
McDonald’s shareholders the next day. This year had been a disappointment compared to the company’s past
success. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the economic recovery
from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with
a 34.7 percent total shareholder return. 1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a
–10.75 percent return. The company went from first to last in just 12 brief months (see Exhibit 1 ). As Thompson
read the report, he wondered how McDonald’s could win again.
This was not good news for Don Thompson, who became Chief Executive Officer (CEO) in July of 2012.
He replaced the popular Jim Skinner, who had been with the company for over 40 years. Skinner had guided
McDonald’s through the last decade with his “Plan to Win,” which was fundamental to McDonald’s continued
growth in a challenging economic environment. Breaking from McDonald’s historical emphasis on new store
growth, Skinner emphasized the importance of improving the food, service, and atmosphere at existing stores. 2
Instead of accumulating real estate, he modernized McDonald’s restaurants to create a more café-like ambience
and introduced new menu items that appealed to a more diverse customer base. 3
Thompson, who served as Chief Operating Officer (COO) and President of McDonald’s USA under Skinner,
had successfully implemented the first stages of “Plan to Win.” Now as CEO, his job was to build upon Skinner’s
success and continue to foster McDonald’s growth by focusing on three strategic goals: (1) optimizing and evolv-
ing the menu; (2) modernizing the customer experience; and (3) broadening accessibility to the brand. 4
Thompson knew that early results were well below expectations. In October 2012, McDonald’s sales growth
dropped by 1.8 percent, the first monthly decline since 2003. 5 Annual system-wide sales growth in 2012 barely
met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6
to 7 percent). 6 Sales declined yet again in January and February of 2013. 7 Despite stock prices at relative highs,
McDonald’s was struggling to convince its cash-strapped customers to purchase more food, which was hamper-
ing the company’s free cash flows. Meanwhile, the weak global economy was dragging down its meager gains
in domestic sales. 8 When the dollar was relatively weak, it had been an asset for the company to generate almost
70 percent of its revenues from overseas, 9 but the dollar’s current strength made McDonald’s trademark products
even more expensive for its international consumers.
In addition, the company faced tough competition on multiple fronts. Traditional quick-service competitors
such as Burger King, Wendy’s, and Taco Bell h.
A marketing project report on nestle vs cadburyProjects Kart
The document discusses the Indian chocolate market and Cadbury India. It provides background on the growth of the chocolate market in India from being dominated by Cadbury and seen as a product only for kids to becoming a larger market with products for all ages. It then discusses Cadbury India specifically, including its history in India since 1948, key products, production facilities, vision, and sales summary. The marketing strategy objectives are also mentioned as understanding competitors' strategies, segments targeted, consumer responses, and providing guidance for new brand launches.
MKT 408 Phase 3Prepared byTables of ContentsⅠ. Ex.docxraju957290
MKT 408 Phase 3
Prepared by:
Tables of ContentsⅠ. Executive Summary………………………………………………………………...……3Ⅱ. Objective…………………………………………………………………………….…....4Ⅲ. Background………………………………………………………………………………4
Situation Analysis…………………………………………………………………
Current Marketing Strategy………………………………………………………..
Marketing Challenges/Issues ……………………………………………………..
Current Positioning………………………………………………………………….Ⅳ. Market Analysis……………………………………………………………………….XX
Demographics ……………………………………………………………………..
Psychographics…………………………………………………………………….
Motivations………………………………………………………………………….
Personal, Social, and Cultural……………………………………………………... Influences…………………………………………………………………………..
Situational Influence……………………………………………………………….
Purchase Process…………………………………………………………………….
Post-purchase Experience……………………………………………………………...Ⅴ. Recommendation………………………………………………………………………XXⅥ. Bibliography & Footnotes…………………………….……………………………...XXⅦ. Appendix………………………………………………………………………………XX
Executive Summary (Do this one)
Objective
Our objective is to be able to provide helpful suggestions in which the Kellogg’s team can then implement in order to better their current marketing strategy. Kellogg’s company is currently facing a marketing issue in that their cereal sales have been decreasing over the years. The decrease in sales has been forcing Kellogg’s to come up with new products while also “pairing their operating costs in order to increase sales and profits” (Peltz, 2016). Another marketing issue the company is facing is that they are having trouble convincing consumers to eat cereal, and more specifically, why they should eat Kellogg brand cereal instead of a competitors such as General Mills.
Our team suggests that an objective that Kellogg should do is increase their media presence like that of competitors General Mills. In where they produce ads and tv commercials aimed at tugging on consumers feeling of nostalgia of having cereal as well as highlighting the nutritious benefits of their cereal. We would suggest that Kellogg perhaps pay merchandisers for premium eye level spots in their shelves, and end caps where their cereal will most likely get a consumer's attention. Kellogg’s could also benefit from making their different variations of their cereal in order for it to be friendly for all diets such as gluten free, whole grains, and fiber. Lastly, our other suggestion would be for Kellogg’s to join the breakfast on the go movement and make products that can be easily consumed while on the run. Some ways that they can do this is by making breakfast bars, and investing in hot cereal in to-go cups where the consumer can just add hot water and instantly have a hearty and filling breakfast wherever they may be. Our goal is that by implementing some or all of these suggestions Kellogg Company will be able to see an increase on their brand cereal consumption, as well as in increase in sales, and overall brand awareness.
Background
Kellogg’s is an American multinational food manufacturing co ...
Burger King employs various tactics to promote its products. It uses the following promotion/marketing communications tactics, arranged according to significance:
1.Advertising
2. Sales promotions
3. Personal selling
4. Public relations
Final assignment at LCC (Univeristy of the Arts London)
Analysis of the Cadbury Dairy Milk 2007 \'Gorilla\' campaign: to what extend can advertising creativity serve marketing ROI.
The document provides an analysis of the cereal industry and environment for Honey Nut Cheerios. It discusses key points:
- Cereal industry sales were $9.1 billion in 2008, peaking at $10.8 billion in 2009, then declining to $9.51 billion in 2012. Consumption has dropped 1% annually for a decade.
- The industry faces challenges like consumers choosing healthier/more convenient breakfasts and declining birth rates reducing the target demographic of children.
- General Mills' top competitors are Kellogg, Kraft, and PepsiCo, who together control 55% of the market. General Mills has 31% share.
- Trends impacting General Mills include
Luis Marconi has over 17 years of experience at Hormel Foods, currently serving as Group Vice President of Grocery Products. Through innovation, branding, and productivity, he has reinvented the grocery products portfolio to focus on growing categories like Mexican foods and nut butters. Under his leadership, grocery products is positioned for long-term growth of 3% in top line sales and 6% in bottom line profits.
Principle of marketing presentation by khurram wasim khan mba -1- hukhurram wasim khan
This document provides an overview of English Biscuit Manufacturers (Private) Limited (EBM). It discusses that EBM was established in 1965 as a joint venture to manufacture Peek Freans biscuits in Pakistan. Over the past 30+ years, EBM has become a leader in the Pakistani biscuit industry through quality products and innovation. However, it now faces stiff competition from other brands. The document analyzes EBM's marketing environment, brand portfolio, target demographics and strategies to strengthen its position in the market.
Walmart, Google, Best Buy, Whole Food, Chrysler (Combined) report & case studiesNurer Asif
This document contains information about case studies for a strategic management course, including analyses of Rupayan Housing Estate Limited, Walmart, Google, Whole Foods, Best Buy, and Chrysler. It provides details on the board of directors and top management of Walmart and Google. The case studies are compared based on their current situations and corporate governance structures.
This document outlines the chapter scheme and introduction for a research study on why Parle-G is the number one glucose biscuit in India. The introduction discusses the research problem, objectives to study factors influencing Parle-G consumption like advertising and brand representation. It also provides background on Parle as a leading Indian biscuit manufacturer. Challenges for Parle-G include rising raw material costs and competition seeking to gain market share. A SWOT analysis is presented for Parle-G and its main competitor Britannia biscuits. The research goal is to understand attributes making Parle-G number one and study consumer behavior through a questionnaire.
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TMoseStaton39
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TO THE NCO COMMON CORE COMPENTENCY (NCOCCC) OF OPERATIONS?
The NCOCCC of Operations is a combination of operational skill sets that, when mastered by senior leaders can save lives and ensure effective unified action. Some of its key tenets include: Large-scale combat operations; understanding operational and mission variables; resolving complex, ill-structured problems with the use of Mission Command; and understanding how to integrate the different branches of the military into successful joint operations (Department of the Army [DA], 2020, pp. 2-3). This final principle of conducting joint operations becomes increasingly important as contemporary conflicts continue to venture further into the realm of multi-domain warfare (Marr, 2018, pp. 10-11). In order to execute such a complex task, Joint Force Commanders (JFC) must “integrate, synchronize, and direct joint operations” through the use of seven Joint Functions (Joint Chiefs of Staff [JCS], 2017, p. III-1). One of these functions, Command and Control, is how the JFC directs the forces toward accomplishment of the mission, and its essential task is to “Communicate and ensure the flow of information across the staff and joint force” (JCS, 2017, p. III-2). This task is critical to the creation of a shared understanding, which allows the separate branches to work seamlessly together toward a common goal. The absence of this unifying component hinders missions and increases casualties. In Operation ANACONDA, JFC Major General (MG) Hagenbeck failed to create such a shared understanding with his subordinate Air Force assets, which contributed to increasing the amount of casualties his forces incurred. Although the warning order was published on 6 January, MG Hagenbeck did not notify the Combined Force Air Component Commander of Operation ANACONDA until 23 February, just days before the operation began (Fleri et al., 2003). This failure to ensure the flow of information across the joint force, caused downstream effects in planning and preparation that led to diminished air support during the initial stages of the operation. As noted by Lambeth (2005) in his comprehensive analysis, “because so little air support had been requested…coalition troops entered the fight virtually unprotected by any preparatory and suppressive fire” (pp. 204-205). Operation Anaconda provides a clear case of how proficiency in the realm of Operations can result in fewer U.S. casualties.
M451: Decisive Action
Case Study Defense Support of Civil Authorities
1. Scenario
Good morning, welcome to VNN -- local officials are celebrating this morning as a new industrial
park is being christened in our community, there’s a ribbon-cutting scheduled for 10am this
morning. Officials say the new Hampton Industrial Park will bring millions of dollars of new tax
revenues and thousands of new jobs to state and local communities. But a group of activi ...
(Remarks)Please keep in mind that the assiMoseStaton39
(Remarks)
Please keep in mind that the assignment states, "Each of your sections’ content must be at least one full page in length, in Times New Roman 12-pt. font, double-spaced, with 1” margins." When you turn something in that is about half of the required length, you take a bit of a double hit. The first hit is for not meeting minimum expectations for the assignment. The second hit is for not going into as much detail as needed to get a high grade. I can see that you are ahead on the sections. That is not a problem as those have not been graded yet. However, understand that as is, they will also have significant point deductions.
1
4
A Pollution Prevention Plan (P3) Pre-Assessment Study
[Student name here…remove brackets]
Columbia Southern University
ENV 4301: Pollution Prevention
[Instructor name here…remove brackets]
[Date here…remove brackets]
Abstract
Block one full paragraph (no indenting the first line or any subsequent lines). Provide one full sentence here for each unit as you complete a level 1 heading section, describing what material or calculations were presented in that section. By the time the Unit VII material is complete, you will have six or seven sentences in this abstract (one for each unit, for Units II–VII).
Pollution Prevention Plan (P3) Pre-Assessment Study
General Operational Characteristics
Start typing here for Unit II in non-italicized font (despite the different font types and sizes allowed with APA 7th edition, please stay in Times New Roman 12-pt. font for this document, since this template is already in that font and size), citing with
CSU APA Citation Guide p. 6 styled citations to defend what you state as fact.
Potential Ecological Health Impacts
Fill this in for Unit II. Remove each blank section before submittal in each unit.
Potential Human Health Impacts
Fill this in for Unit III.
Potential Societal Health Impacts
Fill this in for Unit IV.
Risk Assessment and Regulatory Requirements
Fill this in for Unit V.
Pollution Prevention Technologies
Fill this in for Unit VI.
Engineering Opportunities for Pollution Prevention
Fill this in for Unit VII.
References
Brusseau, M. L., Pepper, I. L., & Gerba, C. P. (2019).
Environmental and pollution science (3rd ed.). Academic Press. https://online.vitalsource.com/#/books/9780128147207
List additional references here alphabetically (you may need to list some before the textbook reference). Be sure to double-space and use a hanging indent for each subsequent line in each reference entry, formatting according to CSU APA Citation Guide pp. 8–11.
1
4
A Pollution Prevention Plan (P4) Pre-Assessment Study
Abstract
This undertaking essentially entails a Pre-Assessment study on behalf of the board of directors at ABC Agriculture Production Inc; it explores the general operational characteristics, potential ecological health effects, potential human health impacts, potential societal health impacts, risk ...
(This is provided as an example of the paper layout and spacMoseStaton39
This document provides an outline and instructions for a business report on improving the hiring process at Maryland Technology Consultants (MTC). The report should include: an introduction explaining the context and purpose of the report; an analysis of how improving hiring supports MTC's business strategy and competitive advantage; objectives and metrics for strategic goals; how decision-making roles would use information from the new system; and a process analysis of the current and improved hiring processes. The report should follow APA style guidelines and include references.
(Student Name)Date of EncounterPreceptorClinical SiteClMoseStaton39
(Student Name)
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Grivel J. Hera Gomez APRN, FNP-C
Soap Note # ____ Main Diagnosis ______________
PATIENT INFORMATION
Name:
Age:
Gender at Birth:
Gender Identity:
Source:
Allergies:
Current Medications:
·
PMH:
Immunizations:
Preventive Care:
Surgical History:
Family History:
Social History:
Sexual Orientation:
Nutrition History:
Subjective Data:
Chief Complaint:
Symptom analysis/HPI:
The patient is …
Review of Systems (ROS)
CONSTITUTIONAL:
NEUROLOGIC:
HEENT:
RESPIRATORY:
CARDIOVASCULAR:
GASTROINTESTINAL:
GENITOURINARY:
MUSCULOSKELETAL:
SKIN:
Objective Data:
VITAL SIGNS:
GENERAL APPREARANCE:
NEUROLOGIC:
HEENT:
CARDIOVASCULAR:
RESPIRATORY:
GASTROINTESTINAL:
MUSKULOSKELETAL:
INTEGUMENTARY:
ASSESSMENT:
Main Diagnosis
(Include the name of your Main Diagnosis along with its ICD10 I10. (Look at PDF example provided) Include the in-text reference/s as per APA style 6th or 7th Edition.
Differential diagnosis (minimum 3)
-
-
-
PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
· -
· -
Pharmacological treatment:
-
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your patient)
Follow-ups/Referrals
References (in APA Style)
Examples
Codina Leik, M. T. (2014). Family Nurse Practitioner Certification Intensive Review (2nd ed.).
ISBN 978-0-8261-3424-0
Domino, F., Baldor, R., Golding, J., Stephens, M. (2010). The 5-Minute Clinical Consult 2010
(25th ed.). Print (The 5-Minute Consult Series).
(Student Name)
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Dr. David Trabanco DNP, APRN, AGNP-C, FNP-C
Soap Note # Main Diagnosis ( Exp: Soap Note #3 DX: Hypertension)
PATIENT INFORMATION
Name: Mr. DT
Age: 68-year-old
Gender at Birth: Male
Gender Identity: Male
Source: Patient
Allergies: PCN, Iodine
Current Medications:
· Atorvastatin tab 20 mg, 1-tab PO at bedtime
· ASA 81mg po daily
· Multi-Vitamin Centrum Silver
PMH: Hypercholesterolemia
Immunizations: Influenza last 2018-year, tetanus, and hepatitis A and B 4 years ago.
Preventive Care: Coloscopy 5 years ago (Negative)
Surgical History: Appendectomy 47 years ago.
Family History: Father- died 81 does not report information
Mother-alive, 88 years old, Diabetes Mellitus, HTN
Daughter-alive, 34 years old, healthy
Social History: No smoking history or illicit drug use, occasional alcoholic beverage consumption on social celebrations. Retired, widow, he lives alone.
Sexual Orientation: Straight
Nutrition History: Diets off and on, Does not each seafood
Subjective Data:
Chief Complaint: “headaches” that started two weeks ago
Symptom analysis/HPI:
The patient is 65 years old male who complaining of episodes of headaches and on 3 different occasions blood pressure was measured, which was high (159/100, 158/98 and 160/100 respectively). Patient noticed the problem started two weeks ago and somet ...
(TITLE)Sung Woo ParkInternational American UniversityFINMoseStaton39
(TITLE)
Sung Woo Park
International American University
FIN 500: Financial management
Vahick Yedgarian, Ph.D., J.D., M.B.A., M.S.
April 15th, 2021
TITLE
According to the market analysis of Walmart, the retail firm is considered an unstoppable retail force. It is ranked as the first or number retail firm and the largest business organization in revenue and employee size. The company's total number of employees is estimated to be 2.2 million employees across its different stores. Apart from the retail business line, it also undertakes wholesale business activities (Tan, 2017). It provides all types of assortment merchandise as well as services for affordable costs. In this research paper, the main objective is to undertake a cash flow analysis statement of Walmart and its Relevance to its investors (Tan, 2017).
A cash flow statement is an important financial statement. A cash flow statement is understood as the financial statement that summarizes the financial or cash amounts. It is a summary of the amount in cash and cash equivalents (Murphy, 2021). In other words, it reflects the amount of cash entering and leaving an organization. The cash flow statement provides measures of a company’s financial strength and reflects its position in terms of revenue (Murphy, 2021). Besides, it helps investors to make the right financial decision.
The cash flow statement is an important financial document to investors. Investors always have a trait of looking at how a company is performing by evaluating the progress, the trends among other issues, and deciding whether to invest in the company. Investment decision-making in an in-depth analysis is usually achieved by looking at the cash flow performance based on an analysis of different elements of the statement.
The cash flow statement for Walmart is an important document to its investors. The cash flow statement of Walmart is an important measure of the profitability of the company. Besides, it provides investors with a clear picture and future projection outlook of how the company will be. Based on the analysis of the company’s cash flow statement company has been recording high levels of revenue over the past few years. As a result, it has been ranked as the largest company in terms of revenue collected. Such a specific entity of the company is a clear reflection that Walmart is indeed a profitable firm in profitability (Tan, 2017). Hence, it is a clear reflection to the investors that the company is making money instead of losses. For instance, over the past few years, the company has recorded a revenue increment and stability. The economic analysis measures the company revenue growth in terms of net sales changes to be 7.2% (WMT | Walmart Inc. Annual Cash Flow Statement | Market Watch. Market Watch, 2021). Such a growth rate is indeed admirable and attractive to investors searching for companies to invest in. The company's revenue level is a general overview and clear or direct instant and r ...
(Student Name) UniversityDate of EncounterPreceptorCliniMoseStaton39
(Student Name)
University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor:
Soap Note # Main Diagnosis ( Exp: Soap Note #3 DX: Hypertension)
PATIENT INFORMATION
Name: Mr. DT
Age: 68-year-old
Gender at Birth: Male
Gender Identity: Male
Source: Patient
Allergies: PCN, Iodine
Current Medications:
· Atorvastatin tab 20 mg, 1-tab PO at bedtime
· ASA 81mg po daily
· Multi-Vitamin Centrum Silver
PMH: Hypercholesterolemia
Immunizations: Influenza last 2018-year, tetanus, and hepatitis A and B 4 years ago.
Preventive Care: Coloscopy 5 years ago (Negative)
Surgical History: Appendectomy 47 years ago.
Family History: Father- died 81 does not report information
Mother-alive, 88 years old, Diabetes Mellitus, HTN
Daughter-alive, 34 years old, healthy
Social History: No smoking history or illicit drug use, occasional alcoholic beverage consumption on social celebrations. Retired, widow, he lives alone.
Sexual Orientation: Straight
Nutrition History: Diets off and on, Does not each seafood
Subjective Data:
Chief Complaint: “headaches” that started two weeks ago
Symptom analysis/HPI:
The patient is 65 years old male who complaining of episodes of headaches and on 3 different occasions blood pressure was measured, which was high (159/100, 158/98 and 160/100 respectively). Patient noticed the problem started two weeks ago and sometimes it is accompanied by dizziness. He states that he has been under stress in his workplace for the last month. Patient denies chest pain, palpitation, shortness of breath, nausea or vomiting.
Review of Systems (ROS)
CONSTITUTIONAL: Denies fever or chills. Denies weakness or weight loss. NEUROLOGIC: Headache and dizziness as describe above. Denies changes in LOC. Denies history of tremors or seizures.
HEENT: HEAD: Denies any head injury, or change in LOC. Eyes: Denies any changes in vision, diplopia or blurred vision. Ear: Denies pain in the ears. Denies loss of hearing or drainage. Nose: Denies nasal drainage, congestion. THROAT: Denies throat or neck pain, hoarseness, difficulty swallowing.
RESPIRATORY: Patient denies shortness of breath, cough or hemoptysis.
CARDIOVASCULAR: No chest pain, tachycardia. No orthopnea or paroxysmal nocturnal
dyspnea.
GASTROINTESTINAL: Denies abdominal pain or discomfort. Denies flatulence, nausea, vomiting or
diarrhea.
GENITOURINARY: Denies hematuria, dysuria or change in urinary frequency. Denies difficulty starting/stopping stream of urine or incontinence.
MUSCULOSKELETAL: Denies falls or pain. Denies hearing a clicking or snapping sound.
SKIN: No change of coloration such as cyanosis or jaundice, no rashes or pruritus.
Objective Data:
VITAL SIGNS: Temperature: 98.5 °F, Pulse: 87, BP: 159/92 mmhg, RR 20, PO2-98% on room air, Ht- 6’4”, Wt 200 lb, BMI 25. Report pain 2/10.
GENERAL APPREARANCE: The patient is alert and oriented x 3. No acute distress noted. NEUROLOGIC: Alert, CNII-XII grossly intact, oriented to person, ...
(Student Name)Miami Regional UniversityDate of EncounterMoseStaton39
(Student Name)
Miami Regional University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Patricio Bidart MSN, APRN, FNP-C
Soap Note # ____ Main Diagnosis ______________
PATIENT INFORMATION
Name:
Age:
Gender at Birth:
Gender Identity:
Source:
Allergies:
Current Medications:
·
PMH:
Immunizations:
Preventive Care:
Surgical History:
Family History:
Social History:
Sexual Orientation:
Nutrition History:
Subjective Data:
Chief Complaint:
Symptom analysis/HPI:
The patient is …
Review of Systems (ROS) (This section is what the patient says, therefore should state Pt denies, or Pt states….. )
CONSTITUTIONAL:
NEUROLOGIC:
HEENT:
RESPIRATORY:
CARDIOVASCULAR:
GASTROINTESTINAL:
GENITOURINARY:
MUSCULOSKELETAL:
SKIN:
Objective Data:
VITAL SIGNS:
GENERAL APPREARANCE:
NEUROLOGIC:
HEENT:
CARDIOVASCULAR:
RESPIRATORY:
GASTROINTESTINAL:
MUSKULOSKELETAL:
INTEGUMENTARY:
ASSESSMENT:
(In a paragraph please state “your encounter with your patient and your findings ( including subjective and objective data)
Example : “Pt came in to our clinic c/o of ear pain. Pt states that the pain started 3 days ago after swimming. Pt denies discharge etc… on examination I noted this and that etc.)
Main Diagnosis
(Include the name of your Main Diagnosis along with its ICD10 I10. (Look at PDF example provided) Include the in-text reference/s as per APA style 6th or 7th Edition.
Differential diagnosis (minimum 3)
-
-
-
PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
· -
· -
Pharmacological treatment:
-
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your patient)
Follow-ups/Referrals
References (in APA Style)
Examples
Codina Leik, M. T. (2014). Family Nurse Practitioner Certification Intensive Review (2nd ed.).
ISBN 978-0-8261-3424-0
Domino, F., Baldor, R., Golding, J., Stephens, M. (2010). The 5-Minute Clinical Consult 2010
(25th ed.). Print (The 5-Minute Consult Series).
Nutrition and Diet.
Semester:
Spring
Course:
MSN6150C Advanced Practice Pediatrics
Preceptor:
REYES-CHOUZA, CARLOS
Clinical Site:
IDEAL MEDICAL CENTER
Setting Type:
Patient Demographics
Age:
12 years
Race:
Black or African American
Gender:
Male
Insurance:
Medicaid
Referral:
No referral
Clinical Information
Time with Patient:
25 minutes
Consult with Preceptor:
15 minutes
Type of Decision-Making:
Moderate complexity
Reason for Visit:
New Consult
Chief Complaint:
Felling pressure behaving my eyes
Type of HP:
Detailed
Social Problems Addressed:
Sanitation/Hygiene
Emotional
Prevention
Procedures/Skills (Observed/Assisted/Performed)
Physical Assessment - Physical Assessment (Perf)
General Skills - Vital Signs (Perf)
ICD-10 Diagnosis Codes
#1 -
J01.10 - ACUTE FRONTAL SINUSITIS, UNSPECIFIED
CPT Billing Codes
#1 -
99214 - OFFICE/OP VISIT, EST PT, MEDICALLY APPROPRIATE HX/EXAM; MODERATE LEVEL MED DECISION; 30-39 MIN
Birth & Delivery
Medications
# OTC Drugs taken regularly:
0
# Prescriptions currently pre ...
(Student Name)Miami Regional UniversityDate of EncounterPMoseStaton39
(Student Name)
Miami Regional University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Dr. David Trabanco DNP, APRN, AGNP-C, FNP-C
Soap Note #1 DX: Allergic Rhinitis
PATIENT INFORMATION
Name: Ms. JD
Age: 23-year-old
Gender at Birth: Female
Gender Identity: Female
Source: Patient
Allergies: NKDA
Current Medications:
· Cetirizine 10mg/d
· Mucinex-D
PMH:
Immunizations: Tetanus.
Preventive Care: No history.
Surgical History: No history of surgery.
Family History: Father- alive, 60 years old, healthy.
Mother-alive, 54 years old, HTN, hyperlipidemia.
Sister-alive, 20 years old, Asthma.
Social History: Denies alcohol, tobacco or illicit drugs use. College student, lives alone in campus hostels. Physically active and occasionally does exercise.
Sexual Orientation: Active
Nutrition History: Eats balance diet but avoids excessive junk food.
Subjective Data:
Chief Complaint: “stuffy nose” that has lasted for two weeks.
Symptom analysis/HPI:
Ms. JD is a 23-year-old patient who presents with complaints of a stuffy nose, rhinorrhea, congestion and sneezing. She reports a spontaneous start of the symptoms that have remained consistent. Indicates no particular aggravating symptoms but reports higher severity of the symptoms in the morning. She complains of a sore throat and itchy eyes. She reports an all-day clear runny nose. She indicates consistent outdoor handball practice routine. She reports using Cetirizine and Mucinex-D which do not help. She denies vision or taste changes. She denies fever or chills. Denies diagnosis with allergies.
Review of Systems (ROS)
CONSTITUTIONAL: Denies change in weight, fatigue, fever, night sweats or chills. NEUROLOGIC: Denies seizure, numbness or blackout.
HEENT: HEAD: Denies headache. Eyes: Reports itchy eyes. Denies vision change. Ear: Denies hearing loss, pain or discharge. Nose: Admits stuffiness, nasal congestion and clear discharge. Denies nose bleeds. THROAT: Reports a sore throat.
RESPIRATORY: Patient denies breathing difficulties, cough, wheezing, TB, pneumonia.
CARDIOVASCULAR: No palpitations or chest pain. No edema, PND or orthopnea.
GASTROINTESTINAL: Denies nausea, abdominal pains, vomiting and diarrhea. Denies ulcers hx.
GENITOURINARY: Denies change in urine color, urgency and frequency. Regular menses cycle. Denies ovulation pain. Denies hematuria and dysuria.
MUSCULOSKELETAL: Denies back and joint pains or stiffness.
SKIN: No skin rashes or lesions.
Objective Data:
VITAL SIGNS: Temperature: 36.7 °C, Pulse: 78, BP: 119/87 mmHg, RR 20, PO2-97% on room air, Ht- 1.60m, Wt 67kg, BMI 26.
GENERAL APPREARANCE: Healthy appearing. Alert and oriented x 3. No acute distress. Well-groomed and responds appropriately.
NEUROLOGIC: Alert, oriented, posture erect, clear speech. gait. to person, place, and time.
HEENT: Head: Normocephalic, atraumatic, symmetric, non-tender. Maxillary sinuses mild tenderness. Eyes: Bilateral conjunctival inject ...
(Monica)Gender rarely shapes individual experience in isolation buMoseStaton39
(Monica)Gender rarely shapes individual experience in isolation but is instead linked to other social statuses in the effects it has on our lives. The gender distinction reflects what we see as appropriate “masculine” or “feminine.” For example, some societies expect men to be more aggressive and competitive and women to be emotionally nurturing. I was playing with dolls one day and was playing with two dolls: a female doll and a male doll. Upon passing by, an uncle of mine saw me playing with my toys and frowned. When I asked what was wrong, he seemed uncomfortable. In this statement, he suggested that girls should act like girls and play with girlie things, while boys should play with boy things, including boy dolls. The family experiences that taught me about gender and gender roles are vividly in my memory. Throughout my childhood, my mother and father stressed how essential it is for me to understand and know that I am a girl, and I should always act and carry myself accordingly.
I found conversations like that to be overly exaggerated at the time, but I subsequently understood why my parents did what they did. We were a family of six, with five girls and one boy. As a child, my parents, specifically my mother, stressed what clothing the girls wore. Our mother was always careful not to let us wear anything provocative, and we were to get married and have our own families. Girls are often told that it's alright to cry because girls cry, and if I was a boy, I'd be made to suck it up and deal with it. In addition, my mother taught me that women nurture and that we take care of the home, including cooking, cleaning, and taking care of the children. As girls, we could not play any sports that were deemed "too rough" or to be performed by boys. From a young age, we chose professional careers. All these careers involved female dominating industries, such as nursing, teaching, caretaking, and hairdressing. They all contributed to the construction of my gender.
Multiple ways are available to conceptualize gender; essentialists see it as a binary division, which classifies you as male or female at birth. In contrast, mainstream social scientists take a constructionist approach to gender. Page 242 argues that gender is a constructed concept that has been shaped through culture and history. Finally, people internalize the social expectations they are introduced to.(Ferris & Stein, 2020) (Links to an external site.)
Resources
Ferris, T., & Stein, J. (2020). Chapter 9/ Page 242. In The Real World: An Introduction to Sociology (7th ed., pp. 236–242). essay, W.W. Norton.
...
(Monica) A summary of my decision-making process starts with flippMoseStaton39
(Monica) A summary of my decision-making process starts with flipping through ads to find a job, I was concerned with what companies offered for pay, the type of work I would be doing, and how long would the job last. There were a few companies that were only looking to hire temporarily and again not an ideal situation if I am already concerned with having a steady income. Between the three ads, Office temp, a server at a restaurant making $2.13hr plus tips with hours varying, and a warehouse position, starting at $14Hr with hours from 12 pm to 7 pm. I chose to pick the warehouse position since it offers the most money and a set schedule. Continuing with the simulation, my monthly take-home pay after taxes is $1,224, making my weekly pay only $306. Ideally $1,224 is not enough funds to help sustain a family, barely one person. During this time, I have to pick my insurance, which is a requirement through the Affordable Care Act. Luckily my child is covered and I picked the cheapest plan that I could afford, the bronze plan and it costs $303 a month, which averages to almost $76 a paycheck. I have to ensure I have a place to live, paying rent over $720 and traveling puts my monthly rental and traveling costs at more than 800 dollars a month. The results of me living further away from my job, so that my rent is lower also increased gas costs. According to the simulation, every working household that saves a dollar spends 77 cents on transportation. My balance jumps from $1000 to $192 after paying rent only to find out my apartment is too small for my things, so I chose to have a yard sale. I only made $150 from the yard sale and made the decision to get paid by the piece, since I am barely making a living wage on an hourly paycheck, and in doing so my paycheck decreased by 25cents. I skipped my grandfather’s memorial service because I can not afford to travel, I paid $25 to replace a broken item I fixed, even though considered hiding the evidence. Grocery shopping is next on my to-do list, spending only 30 for things I needed, I felt was hardly enough food, but could not really afford to splurge and spend on extra things. During this time my stress levels are at an all-time high, but I turn the offer for a cigarette down because I do not want to get addicted. As a result, the simulation states there is a misconception that smoking relieves stress during difficult situations in life.
Now that I have come to payday, I decided to start my fitness journey by asking a friend to be my running partner. On the way to work, something blew in the car and needed to get fixed, and asking a friend to look at the issue saved money. The landlord decided to raise rent and $150 had to be paid or I could spend more on legal fees fighting it in court. On the way out to work, someone stole my gas from my car, so I had to make the decision to take the bus and the result where it took me three buses and fives times longer to get there, making me miss a few hours of p ...
(Note This case study is based on many actual cases. All the nameMoseStaton39
Marci is a 22-year-old college student who was arrested five months ago for a DUI. She has a history of regular alcohol and marijuana use since high school. Her family has a history of substance use disorders and mental health issues. While Marci's grades have declined due to her substance use, she does not feel she has a problem with alcohol or marijuana. She is concerned about legal and academic consequences but does not want to change her substance use behaviors.
(Individuals With Disabilities Act Transformation Over the Years)DMoseStaton39
(Individuals With Disabilities Act Transformation Over the Years)
Discussion Forum Instructions:
1. You must post at least three times each week.
2. Your initial post is due Tuesday of each week and the following two post are due before Sunday.
3. All post must be on separate days of the week.
4. Post must be at least 150 words and cite all of your references even it its the book.
Discussion Topic:
Describe how the lives of students with disabilities from culturally and/or linguistically diverse backgrounds have changed since the advent of IDEA. What do you feel are some things that can or should be implemented to better assist with students that have disabilities? Tell me about these ideas and how would you integrate them?
ANOVA
ANOVA
• Analysis of Variance
• Statistical method to analyzes variances to determine if the means from more than
two populations are the same
• compare the between-sample-variation to the within-sample-variation
• If the between-sample-variation is sufficiently large compared to the within-sample-
variation it is likely that the population means are statistically different
• Compares means (group differences) among levels of factors. No
assumptions are made regarding how the factors are related
• Residual related assumptions are the same as with simple regression
• Explanatory variables can be qualitative or quantitative but are categorized
for group investigations. These variables are often referred to as factors
with levels (category levels)
ANOVA Assumptions
• Assume populations , from which the response values for the groups
are drawn, are normally distributed
• Assumes populations have equal variances
• Can compare the ratio of smallest and largest sample standard deviations.
Between .05 and 2 are typically not considered evidence of a violation
assumption
• Assumes the response data are independent
• For large sample sizes, or for factor level sample sizes that are equal,
the ANOVA test is robust to assumption violations of normality and
unequal variances
ANOVA and Variance
Fixed or Random Factors
• A factor is fixed if its levels are chosen before the ANOVA investigation
begins
• Difference in groups are only investigated for the specific pre-selected factors
and levels
• A factor is random if its levels are choosen randomly from the
population before the ANOVA investigation begins
Randomization
• Assigning subjects to treatment groups or treatments to subjects
randomly reduces the chance of bias selecting results
ANOVA hypotheses statements
One-way ANOVA
One-Way ANOVA
Hypotheses statements
Test statistic
=
𝐵𝑒𝑡𝑤𝑒𝑒𝑛 𝐺𝑟𝑜𝑢𝑝 𝑉𝑎𝑟𝑖𝑎𝑛𝑐𝑒
𝑊𝑖𝑡ℎ𝑖𝑛 𝐺𝑟𝑜𝑢𝑝 𝑉𝑎𝑟𝑖𝑎𝑛𝑐𝑒
Under the null hypothesis both the between and within group variances estimate the
variance of the random error so the ratio is assumed to be close to 1.
Null Hypothesis
Alternate Hypothesis
One-Way ANOVA
One-Way ANOVA
One-Way ANOVA Excel Output
Treatme
(Kaitlyn)To be very honest I know next to nothing about mythology,MoseStaton39
(Kaitlyn)To be very honest I know next to nothing about mythology, it has never been something that I have had around me or taught in school, I guess it was one of those subjects that got kind of, overlooked. But history is history and in my opinion, it’s important to know what happened in the past to prevent future mishaps or wrongdoings. Therefore I don't know anything about mythology to start, but I am eager to learn more about all these different gods, goddesses, etc., and am surprised to find out that entire towns or civilizations would support the myths or people I am reading about.
The gods and goddesses seem to all have their sanction of what was claimed as their own, one wraps his arms around the earth floating the continents with his aqua arms, and another is essentially the undertaker and decides whose soul belongs where. The people are peasants and they are unequal to those that are considered the higher power, they are the protected and shall not reach out to become a protector. From what I have read it doesn't seem like the gods step on each other’s territory or have competitions to push each other out, it seems as though all that made it up there are respected and get to look down on those that are less than them.
While reading I noticed that there is a bit of a divide between men and women the same as we have today. A big part of societal issues today is gender equality and the general outlook on how each gender is portrayed without any prior information. Men are supposed to be large, strong, and tall, to protect and conquer for the interest of mankind. Women are supposed to be dainty and spread love, make a house a home, and show endearing qualities. I can see the reverse argument for Cupid who is the God of Love being that Eros is a male, being portrayed as the, "fairest of the deathless gods," (Hamilton, 36) but that is one instance in an array of different people. It seems that even though we have come a long way to today with working on gender-specific stereotypes, for these "myths" to be ancient and long ago, it doesn't seem like we have come that far. Yes women are seen as loving and they can be attractive to people around them, but in the man’s brain, they are simply there to be of service to the man, and to man the home when they are not present. It's interesting because even though the language of the reading may be hard for me to get used to, being that it is not in modern English, I can still very well understand one thing. Women like Aphrodite would "...[laugh] sweetly or mockingly at those her wiles had conquered, the irresistible goddess who stole away even the wits of the wise" (Hamilton, 32). Being a woman I translated this to essentially smiling in the faces of those who either are factually in the wrong, or have done wrong to you, and that is something that is still very much alive today. From history, we know that women were seen as property or disposable at the discretion of the man that homed her, and f ...
(Harry)Dante’s Inferno is the first of the three-part epic poem, DMoseStaton39
(Harry)Dante’s Inferno is the first of the three-part epic poem, Divine Comedy, written by Dante Alighieri. The Inferno depicts Dante’s journey through Hell, accompanied and guided by the ancient Roman poet Virgil. In his poem, Dante describes Hell’s topography consisting of nine circles, each representing the seriousness of the sin committed by its offenders, these sins are categorized (by the Catholic Church), grouped, and commonly known as the nine deadly sins. Each level of Hell represent places of torment where the first level is home to less serious offenders, and increase in severity in each circle. As they go deeper into each level, our characters, Dante and Virgil encounter offenders within each ring of hell who have committed more serious offenses and the sins are more egregious. We find that the lowest part of hell houses the betrayers, and punishment here is more severe. Punishment in the poem is handed out in a poetic justice fashion Dante calls contrapasso. In this last (deepest) level or ring of Hell the betrayers of Julius Caesar: Brutus and Cassius are prime tenants, along with Judas, who had betrayed Jesus.
As I read this poem, I can agree with how Hell was organized, and as it sits currently, those guilty of child sexual abuse could reside along with those who are being tortured in the second circle: Lust. But Dante seemed to portray these sins as less severe. But personally, I think that those guilty of committing child sexual abuse should be in the ninth circle of Hell, along with those committing treachery because what is child sexual abuse if not treachery! It is treacherous against the innocent children, who fall betrayed by those who they must respect and obey (adults or those older then they), it is an act of treason to the victim who may have trusted the person committing such a heinous act. But after much contemplation, I still cannot agree with this placement. Child sexual abuse and child sexual assault is, in a very real way, equal to those types of betrayals. The innocence of a child makes those crimes so bad that I feel so uncomfortable writing about. As defined on their website, child sexual abuse includes: any sexual act between an adult and a minor, or between two minors, when one exerts power over the other, forcing, coercing or persuading a child to engage in any type of sexual act, non-contact acts such as exhibitionism, exposure to pornography, voyeurism, and communicating in a sexual manner by phone or Internet. In Dante’s world, those guilty of child sexual assault are far more wicked than those guilty of other sexual sins, and even worse than those guilty of aberrant sexual behavior (as it was understood at the time). Therefore, these sinners would have their very own special place below the ninth circle.
For sinners tormented in the tenth circle, the torture must be as gruesome as the act committed by the sinners. For someone who has committed such a abominable act as is child sexual abuse, assault, ...
(Lucious)Many steps in the systems development process may cause aMoseStaton39
(Lucious)Many steps in the systems development process may cause a project to balloon out of control, affecting the scope's size, where the budget and timeline remain the same. Unfortunately, this is a widespread problem known as scope creep during an IS development. Scope creep is an unexpected demand that moves a project past its predetermined limits. Projects are always documented with a planning outline, which covers in-depth details on boundaries, schedules, major deliverables, time, and budget. Unfortunately, individuals involved in the project may intentionally or unintentionally cause a project to not meet its goals due to the unpredictable nature of adding tasks to a project in progress. Project managers can ensure that the scope is clear by referring to the project planning outline, where all the boundaries and parameters of the project stipulate all deliverables. Spending extra time finalizing the plan can dial in a clear and detailed scope for everyone involved in the project. A project manager needs to engage directly with the clients by speaking with them and thoroughly walking them through all the parameters and deliverables. Closely collaborating with clients throughout the various stages of the project can prevent hiccups that may occur. If issues arise during project development, it is always best to be transparent with the client about every problem. Being able to work through solutions with clients will ease the anxieties as strategies are planned. To ensure deliverables are to the client's expectations, necessary features should be identified as critical for delivering a usable end product. For example, managing a scope creep can be difficult if not handled correctly. However, managing change in a project development does not have to be a battle of wills. Knowing how to address change can be beneficial. It can be outlined in the project planning document with parameters that will deliver the best product for the client without derailing the project. (Joseph S. Valacich, 2015)
REFERENCES
Joseph S. Valacich, J. F. (2015). Essentials of Systems Analysis and Design Sixth Edition. Pearson Education, Inc.
i1v2e5y5pubs
W21153
NEDBANK GROUP: LEADERSHIP AND ADAPTIVE SPACE FOR
DIGITAL INNOVATION
Caren Scheepers, Jill Bogie, and Michael Arena wrote this case solely to provide material for class discussion. The authors do not
intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names
and other identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business Sch ...
(Eric)Technology always seems simple when it works and it is when MoseStaton39
The document summarizes the history of Versare, a company that manufactures portable room partitions. It describes how Versare was initially dependent on a large distributor for 95% of its sales. Over time, the relationship with the distributor became increasingly contentious as the distributor demanded price cuts and changes to Versare's products. By 2005, Versare's profitability had declined significantly due to its reliance on the problematic distributor relationship.
(ELI)At the time when I first had to take a sociology class in higMoseStaton39
(ELI)At the time when I first had to take a sociology class in high school, I was staunchly anti-feminism, as I felt it was unnecessary in first world countries and primarily focused on encouraging immodesty and considering women to be worth more than men. At that time, my only education on feminism or feminist issues had come from my parents during homeschooling. I clearly remember getting into a heated debate with a classmate whom I considered "the feminist equivalent of a vegan," (referring to the stereotypical joke, "How do you know if someone is a vegan? Don't worry, they'll tell you,") and I told her I simply could not see any situations in real life where women aren't being represented without a real reason. She introduced me to the term Bechdel Test, and encouraged me to spend a few weeks watching my usual shows, but counting how many times the female characters spoke to each other about anything other than men.
As my understanding of feminism and of the world around me has evolved, I have seen an increase in media that passes the Bechdel Test, but have also been surprised to find it is significantly less common than I expected. Additionally, the Bechdel Test only looks at named female characters who discuss something other than men. It does not look at factors of race, sexuality, topics of conversation, or visual presentation. Some argue that although media increasingly passes the test, the quality of that media is lacking and therefore the value of the Bechdel Test does not hold up (How does the Bechdel Test measure up in evaluating film representations of women, 2021). More detailed studies show that women remain underrepresented in media, both behind and before the camera (Smith et. al, 2016). The female characters that are portrayed in trend towards being young and traditionally attractive, reinforcing the "ideal" image as the standard and further raising the standard for the average woman. Additionally, women of color and women belonging to other racial or social minority groups are even less visible, impacting the expectations that society has of women based on how they are shown, and influencing what women consider "normal" in themselves.
How does the Bechdel Test measure up in evaluating film representations of women? (2021, April 19). UWIRE Text, 1.
Smith, S., Choueiti, M., & Pieper, K. (2016). Inclusion or invisibility? Comprehensive Annenberg Report on diversity in entertainment. Media, Diversity & Social Change Initiative. USC Annenberg School for Communication and Journalism.
...
(Executive Summary)MedStar Health Inc, a leader in the healthcMoseStaton39
(Executive Summary)
MedStar Health Inc, a leader in the healthcare industry regionally and nation-wide, is a constant target of the malicious attempts of cyber criminals. Over the past 6 years MedStar Health Inc. has faced several instances of data breach most notably, the 2016 breach that compromised 370 computer systems and halted its operations. As the organization continues to digitize and broaden the use of electronic medical records across its facilities, the threat of cyber-attack remains even more pervasive. The purpose of this report is to provide an overview of MedStar Health Inc cybersecurity vulnerabilities, examine the overall causes and impact of the breaches and explore solutions to meet the organization’s cybersecurity challenges.
With a focal point on MedStar Health breaches, a literature-based study was conducted, and various news articles, academic journals and company publications were analyzed. It was found that the 2016 and 2020 data breaches were attacks on the organization’s internet servers. The 2020 hack compromised the records of 668 patients, whereas the 2016 hack was a result of a ransomware infection that compromised 7500 individuals’ records and halted the organizations’ operations. The cost of the virus infection was greater than the $19,000 ransom requested due to additional recovery and remediation costs. It was also revealed that the 2019 breach was due to human error.
To best combat the efforts of cyber criminals, it is recommended that MedStar Health Inc. place greater emphasis on cyber awareness training for employees/professionals, implementing multiple factor authentications and a strong password and identity management system to reinforce its IT infrastructure against future hacks. Failure to effectuate these measures pose significant risk to MedStar Health Inc., its affiliates and patients that extend beyond ransom payments, fines, imprisonment, lawsuits and costs incurred for subsequent identity theft protection services. The damage caused by data security breaches may prove fatal for patients, the company’s most valued asset, compromising public perception and the company’s mission to provide the highest quality of medical care and build long-term relationships with the patients they serve.)
Actual Technical Report
MedStar Medical Vs. Cybercrime
In the health sector, experts "see persistent cyber-attacks as the single greatest threat to the protection of healthcare data" (Moffith & Steffen, 2017). To the world at large, this is not the most absurd news or revelation. Healthcare data embodies some of the most marketable information, and for the black market this is Eldorado – the fictional tale of the city of gold. Healthcare organizations are tasked with fighting the uphill battle of providing quality medical care to their number one stakeholder – patients – while also ensuring that their valuable information is kept safe and secure. Despite their efforts, healthcare organizations sometimes fail in ...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
W11020 PILL
1. W11020
PILLSBURY COOKIE CHALLENGE
Natalie Mauro wrote this case under the supervision of
Professor Allison Johnson solely to provide material for class
discussion.
The authors do not intend to illustrate either effective or
ineffective handling of a managerial situation. The authors may
3. the anchor for the RBG business. When cookies performed well,
the entire category tended to perform
well. The same could be said for those times when cookie
performance was suffering. As Guillen looked
back at the performance of the cookie segment, he noted that
annual volume growth was only one per
cent over the past three years, and household penetration had
fallen.
Guillen had his work cut out for him. In February 2007, he and
his team would have to present RBG’s new
business plans to the senior leadership team. Given the
importance of this business to GMCC, it was crucial
that Guillen worked with his team to understand what could be
done to profitably grow the business going
forward. Guillen believed the team should focus its efforts on
the refrigerated cookie segment since it was
the most profitable segment within the category. As he filtered
through historical data on the cookie
segment, Guillen wondered how the team could improve the
segment’s performance. Was there a taste or
formula issue? Was the Pillsbury brand message not resonating
with consumers? Was the current cookie
advertising campaign not targeting the right consumer? As
Guillen thought about these questions, he knew
that he would have to generate new insights into current and
potential consumers.
GENERAL MILLS INC.
General Mills Inc. was headquartered in Minneapolis,
Minnesota, and was the world’s sixth largest food-
product manufacturer. The company produced and marketed
food products in more than 100 countries
This document is authorized for use only by Isha Batra in
4. Marketing Analytics - DAT-6033 - SFO1 at Hult International
Business School, 2021.
mailto:[email protected]
http://www.iveycases.com/
Page 2 9B11A001
and possessed a portfolio of iconic brands, including Betty
Crocker, Progresso, Pillsbury, Green Giant
and Cheerios. General Mills competed in numerous food
categories and distributed products across the
world through retail stores, such as Safeway, Wal-Mart and
5. Costco, and through food service operators,
including restaurants and cafeterias.
General Mills Inc. was composed of three distinct operating
segments: U.S. Retail, International, and
Food Service. The U.S. Retail segment was the largest of the
three, representing 69 per cent of total
sales; the International segment followed with 16 per cent of
total sales. Total company revenue for fiscal
2006 was $11.6 billion, with earnings of $1 billion (see Exhibit
1).
GENERAL MILLS CANADA CORPORATION
Established in 1954, General Mills Canada (GMCC) was the
second largest division within the
International segment, with annual sales of US$566 million.
GMCC was a leader in the Canadian
packaged foods market, holding the No. 1 or No. 2 position in
virtually all of the categories in which it
competed. Many of the same brands and products that General
Mills marketed in the United States could
be found in Canada.
The Canadian division was split into four business units:
breakfast, baked goods, meals, and snacks.
These business units were further broken down into 12
categories. For example, baked goods separated
into the categories of into RBG, pizza snacks, mixes and frozen
breakfast foods. Each category had a
dedicated marketing team that worked with cross-functional
partners in finance, supply chain and sales to
manage the business and profitably grow market share.
GMCC operated autonomously from its U.S. parent, giving
cross-functional business teams full
6. ownership over new product development, brand strategies and
consumer spending. Examples of unique
products that have been developed specifically for the Canadian
market include Oatmeal Crisp Maple Nut
cereal and Pizza Pops snacks. Despite having autonomy, GMCC
often leveraged new products and
advertising from the United States, as development costs for
these items were very high and brand
budgets were significantly lower in Canada.
THE CANADIAN REFRIGERATED BAKED GOODS
CATEGORY
Refrigerated baked goods were chilled dough-based products
that could go straight from the refrigerator
to the oven within minutes. Popular ready-baked goods products
included cookies, breads and sweet
goods. These products came in a variety of formats, including
pressurized cans, chubs and sealed trays.
Refrigerated baked goods were convenient as they were pre-
mixed and required minimal, if any,
preparation.
All major grocery retailers in Canada carried RBG products,
including Loblaw, Metro and Sobeys; RBG
could also be found in the grocery section of mass
merchandisers and club stores. During the past five
years, the category had experienced moderate annual growth.
The highly consolidated RBG category was
dominated by Pillsbury, with an 85 per cent market share. The
remaining share was split among private
label players and a few regional branded ones, such as Weston
Bakeries, for example.
This document is authorized for use only by Isha Batra in
Marketing Analytics - DAT-6033 - SFO1 at Hult International
7. Business School, 2021.
Page 3 9B11A001
PILLSBURY REFRIGERATED BAKED GOODS
Following the cereal and grain snacks category, RBG was
GMCC’s fourth largest, with 34 SKUs and a
full range of Pillsbury branded RBG products, including
cookies, biscuits, breads, pizza, pie crust and
sweet rolls (see Exhibit 2). Pillsbury was a familiar brand in
8. households across Canada and was
synonymous with one of the top 10 advertising icons of the
century – the Pillsbury Doughboy.1 After 40
years, the Doughboy still played a key role in brand advertising
and messaging.
Pillsbury RBG products were known for their convenience and
family appeal. The brand’s target
consumer was a mother in her mid-30s to 40s who, along with
her family, led an active and busy lifestyle.
She would be time-starved and looking for easy and convenient
product solutions that her family could
enjoy together. While this description depicted the overall
brand target, user profiles did vary slightly by
product. For instance, pie crust consumers tended to be slightly
older than cookie consumers.
Guillen had been with General Mills for four years and had held
various associate marketing manager
positions before being promoted to marketing manager. He had
moved to the position of marketing
manager on the RBG category two years ago, and since that
time, he and his team had worked hard to
build the Pillsbury brand. While they implemented numerous
Canadian-specific marketing initiatives, all
new products and advertising were sourced from the United
States and adapted for the Canadian market.
The success of these initiatives varied; however, none of them
resulted in the five per cent to seven per
cent annual category growth for which the team was aiming.
Pillsbury Refrigerated Cookies
Guillen knew that if he wanted to grow the RBG business, he
would have to focus on growing the
refrigerated cookie segment. Cookies were the most profitable
9. SKUs in the RBG category and
represented 62 per cent of the category’s total unit volume.
Over the past few years, volume growth had
remained nearly flat at one per cent, and household penetration
had fallen to 24 per cent.
RBG cookies were available in multiple flavours and two
formats: chub and ready-to-bake (see Exhibit
3). The chub format was a soft roll of cookie dough wrapped in
plastic and sealed at both ends.
Consumers separated the dough, formed the cookies and placed
them on a baking sheet. The ready-to-
bake format was even more convenient since the cookies were
pre-formed. Consumer had only to
remove the cookies from the packaging and place them directly
on a baking sheet. In addition to the core
SKUs, the RBG team offered seasonal cookie products during
major holidays, including Halloween,
Easter, Valentine’s Day and Christmas. These products sold for
a premium and typically featured
coloured chocolate chips and festive packaging.
The regular retail price of Pillsbury cookies was between $2.99
and $4.99 per package, and the featured
price was typically between $1.99 and $2.99. Pricing varied
based on the cookie format, the type of
retailer selling the product and the region where the product
was being sold.
TV advertising was the main consumer support vehicle for
cookies. New advertising spots were very
expensive to develop and could range anywhere from $200,000
to $500,000. In order to optimize RBG’s
consumer budget, the team adapted U.S. ads for the Canadian
market for a fraction of the cost – a practice
that was very common across the company. Aside from higher
10. cookie household penetration (54 per cent
versus 24 per cent), the product offering and overall consumer
demographics in the United States were
1 http://adage.com/century/ad_icons.html, date accessed April
2010.
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11. Page 4 9B11A001
very similar to Canada, giving the team confidence that with
slight modifications, U.S. creatives could be
used successfully in the Canadian market.
In the fall of 2005, the cookie commercial “Kisses” was
launched. The ad was adapted from the United
States and featured the Pillsbury Doughboy blowing kisses
while the narrator commented, “They’ll love
you this much when you make Pillsbury chocolate chip
cookies.” An image of a freshly baked cookie
appeared on screen, while the narrator continued, “Warm, moist
and loaded with delicious chocolate
chips.” Similar to past commercials, the ad was very product-
focused and highlighted the taste benefits of
Pillsbury chocolate chip cookies (see Exhibit 4). Prior to its
debut, the ad underwent creative testing to
measure its effectiveness in Canada. Millward Brown (MB)
conducted the assessment and evaluated the
ad on three key measures: brand recognition, relevance, and
likely-to-buy.’ The ad surpassed MB norms
on likely-to-buy, but it fell slightly below norms on the other
two measures. Overall, the ad tested fairly
well and was given the go-ahead for the Canadian market.
While baseline volume on the business was up
slightly during the period when the commercial aired, Kisses
did not provide the cookie segment with the
hoped-for volume boost.
As Guillen thought about how to improve cookie performance in
October 2006, he recognized that there
were three options: increase frequency of purchase, increase
household penetration, or do a combination
12. of both. In order to develop a strategy that would enabl e him to
achieve any of these goals, Guillen felt
that he needed to gain a better understanding of the cookie
consumers. Given that the RBG team heavily
leveraged new product development and advertising from the
United States, he specifically wanted to
conduct market research to understand what differences existed
in the Canadian market and how he could
leverage any points of difference to improve cookie
performance. Guillen called Lou Pasato, the RBG
consumer insights manager, to seek her help.
CONSUMER INSIGHTS
The consumer insights (CI) team at General Mills aims to help
brand teams gain a better understanding of
the preferences, attitudes and behaviours of consumers. CI
managers are assigned to each category and
work closely with both internal marketing teams and third party
research firms to conduct consumer
research. Once research is conducted, results are analyzed and
recommendations are provided to brand
teams to help them better align their marketing strategies with
consumer needs.
There are two main types of research – quantitative and
qualitative. Quantitative research is based on the
measurement and analysis of relationships between variables.
The use of random sampling techniques
enables results to be generalized to a larger population.
Examples of quantitative research include
questionnaires and web surveys. Qualitative research aims to
gather a more in-depth understanding of
behaviour. This type of research is generally conducted with a
smaller sample size; however, the time it
takes to arrange the study and conduct the actual interview
13. tends to be lengthier than quantitative
research, mainly because it is more logistically complex to
arrange studies at people’s homes or with
large groups of people, and it takes more time to determine the
true meanings and motivations behind
behaviour. Examples of qualitative research include focus
groups and ethnographies. Overall,
“quantitative research is generally better for confirming and
clarifying, while qualitative research is
usually better for exploring, understanding, and uncovering.”2
GMCC conducts many different types of consumer research,
ranging from simple product trials with
employees at the head office, to more sophisticated forms of
research. Due to its relatively low cost and
2 http://www.goodproductmanager.com/2008/01/22/understand-
qualitative-vs-quantitative-research/,accessed April 2010.
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14. Page 5 9B11A001
quick turnaround time, the most common type of research used
at GMCC is the focus group. A focus
group is a marketing research tool where by a small group of
people engage in a moderated roundtable
discussion on particular topics of interest.3 The goal of a focus
group is to obtain the group’s opinions
about, or reactions to, specific products or marketing-oriented
issues. Focus groups can help with a wide
range of business decisions, such as new product development,
brand messaging and promotional
campaigns.
Concept tests are another popular type of research used at
GMCC. Concept tests are frequently used for
new product development; however, they can also be used to
help develop brand messaging. Most
concepts include an image of the product, along with pricing
information, preparation instructions and a
summary of key benefits (see Exhibit 5). Concepts are
presented to consumers in verbal or visual form,
and then quantitatively evaluated by consumers by indicating
their degree of purchase intent. A more
accurate and expensive alternative to concept tests are
15. evaluators. The goal of an evaluator is to
determine the expected volume, and therefore success, of a new
product. Participants are sent actual
samples of the product and are asked a series of questions based
on specific pricing, promotion and
consumer spending parameters. While concept tests range from
$2,000 to $4,000 each, evaluators can
run upwards of $100,000. Aside from running an actual test
market, evaluators are the best predictors of
product performance.
In addition to specific product tests, GMCC also conducts
creative testing in order to determine the
effectiveness of ads. Oftentimes, multiple versions of an ad
will be developed and tested to see which one
resonates most with consumers. Ads are tested based on their
purchase intent, relevance and brand
linkage scores. Similarly, marketers also conduct packaging
tests to determine which graphics and
formats are the most appealing to consumers. The goal of both
types of tests is to optimize advertising
and packaging so that more consumers purchase the product.
COOKIES USAGE AND ATTITUDE STUDY
As the consumer insights manager for RBG, Lou Pasato was
familiar with the business challenges in the
cookie segment and the pressure the team faced to improve
performance. She agreed with Guillen that it
would be beneficial to conduct Canadian-specific research to
help the team gain a better understanding of
the Canadian consumer. After assessing the various options that
were available to the team, Pasato
suggested that they should conduct a usage and attitude study
on cookie consumers.
16. Usage and attitude studies are consumer surveys that focus on
the frequency of product purchase and use,
desirable attributes in products and product strengths and
weaknesses. Consumers are asked about the
perceptions they hold regarding the product and the brand, and
questions that will help develop a profile
of the product user. Through the analysis of this detail, one
gains insight into brand strength in the
marketplace, potential new product ideas and areas where a
product can be improved or repositioned. 4
The RBG team engaged the market research company
MarketTools to conduct a usage and attitude study
in the fall of 2006. The specific objective of the study was to
help the team understand the differences
between the Canadian and U.S. markets that could be leveraged
to unlock growth in Canada. General
Mills did not collect consumer information for research
purposes, so MarketTools used ‘screeners’ to
identify survey participants. “A screener is a set of questions in
a script form that is used either in person
3 http://www.answers.com/topic/focus-group, accessed April
2010.
4 http://www.tns-cf.com/services/custom-usage.html, accessed
April 2010.
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17. Page 6 9B11A001
or over the telephone to select participants.”5 MarketTools
reached out to individuals in its database and
conducted quick screener surveys to identify participants.
‘Users’ were classified as those who had
purchased refrigerated cookie dough in the past 12 months;
‘lapsed users’ were defined as those who had
purchased refrigerated cookie dough over 12 months ago; and
‘non-users’ were those who have never
purchased refrigerated cookie dough. Non-users could be
scratch, mix or ready-to-eat users, although this
was not a requirement. Results were compiled and compared
against a similar study that was fielded in
the United States in 2004.
Usage and Attitude Study Results
18. Four weeks after fielding the study, Guillen and Pasato received
the results. They had a lot of work ahead
of them, and both were anxious to review the key findings, so
they set up a meeting to go through the
final report.
The report confirmed the team’s hypothesis that consumer
demographics and family structure were very
similar between Canada and the United States. There were,
however, a couple of new learnings for the
team:
Scratch baking is the dominant method of baking cookies in
Canada.
Out of the total number of households that bake cookies in
Canada, 56 per cent bake only from scratch and
33 per cent bake from scratch every month. In the United
States, use of refrigerated dough is the most
popular baking method, and only 22 per cent of households bake
only from scratch (see Exhibit 6).
The top four purchase drivers are the same in both countries.
Convenience and taste rise to the top of both lists. Seventy-nine
per cent of respondents agree that RBG
cookies are easy and quick to make. The largest gaps versus
U.S. scores were on quality and kid-request
purchase drivers. The quality of cookie dough is not valued as
highly in Canada, and kids play a bigger
role in driving purchases in this market (see Exhibit 7).
Both users and lapsed users perceive refrigerated cookie dough
as convenient.
Lapsed users may no longer purchase the product; however,
they do agree that RBG cookies are easy and
convenient. Non-users do not rate refrigerated cookie dough as
19. convenient as the other types of users do
(see Exhibit 8).
Through the study, the team also learned that cookie dough
purchases were impulsive; that the use of
refrigerated cookie dough was increasing, particularly among
households with kids; and that frequency of
RBG cookie baking was similar in Canada and the United
States.
Guillen had a lot of information to filter through. He was most
surprised with the insight around the large
preference for scratch baking in Canada. The team had not
conducted this type of research in the past and
had always assumed that the split between scratch, refrigerated
and mix baking was the same for both
countries. Guillen wondered how he could use the information
from the study to derive a strategy that
would lead to improved cookie performance.
5 Mary Anne Casey and Richard Krueger, Focus Groups: A
Practical Guide for Applied Research, 4th ed. (Thousand Oaks:
SAGE Publications, 2009), 22.
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In-Home Immersion Visits and Discovery Workshops
In order to supplement the insights that were gained from the
usage and attitude study, Pasato suggested
they should conduct qualitative research in order to gain a
better understanding of consumer perceptions,
beliefs and feelings towards Pillsbury RBG cookies. The usage
and attitude study shed light on key
differences between Canada and the United States; however, the
team still needed to determine what
aspects of the Pillsbury baking experience resonated the most
with consumers so that this information
could be leveraged for communication purposes.
The team worked with TerraNova Market Strategies Inc. to
conduct two market research studies: in-home
immersions and a discovery workshop.
21. In-home immersions, also known as ethnography studies, aimed
to move the researcher into the world of
the consumer. Often conducted in-home in the case of
consumer packaged goods market research, the
goal of this study was to observe, rather than interview, in order
to develop an intimate understanding of
personal motivations and actions as they related to a particular
product.6 The RBG team conducted four
two-hour, in-home visits with two lapsed users and two brand
champions. The mothers in the household
were asked to purchase a Pillsbury cookie product ahead of time
and bake it during the visit. The studies
aimed to develop a real-life, dynamic view of the consumer-
brand relationship, what surrounds it, the
environment in which it unfolds and the bigger-picture
influences that come into play when baking
Pillsbury cookies (i.e., the general life of the family, the type of
kitchen and the rituals associated with
this category).
The goal of the discovery workshop was similar to that of an
ethnography study; however, these studies
were collaborative and took place outside the home. The
discovery workshops were community-based
gatherings that brought together between 18 and 27 consumers
for an active working session. They were
designed to provide a comfortable environment for naturally
sharing thoughts and experiences, and for
creatively exploring issues and new avenues of opportunity.
Several different techniques, including
customer experience mapping and role-playing, were used to
help consumers express their innermost
feelings and examine their relationship and behaviour toward
the Pillsbury brand.
22. Guillen and Pasato attended the discovery workshop and
observed the group activities and discussions.
With 26 moms in attendance, including current and lapsed
users, they were able to gain insight into the
lives of cookie bakers, their feelings towards Pillsbury cookies
and the emotions that baking evoked.
After the session, TerraNova summarized the key findings from
the in-home sessions and the workshop.
Mom’s practical ingenuity really shone through in the kitchen.
When it came to feeding the family, solutions had to be
relatively easy, quick, practical, affordable and
pleasing to children, otherwise they were not worth
consideration.
The baking experience fed the senses and fuelled memories of
happy moments.
There was an immediate sense of emotional warmth and well -
being associated with baking, and everyone
in the home usually felt it. In fact, moms said that baking was
the one thing that was sure to put a smile on
everyone’s face, and it made the moms feel good when they
sensed they had made a difference.
6 https://ipsos-na.com/dl/pdf/research/public-
affairs/Ipsos_QualitativeFormats.pdf
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Brand Champions and lapsed users were similar but not in all
ways.
23. Page 8 9B11A001
It was not so much the act of baking cookies together that was
special, but rather the sharing of them.
During the in-home visits, children participated in the baking of
the cookies but with varying levels of
enthusiasm and involvement. Eating the cookies, not baking
them, was clearly the highlight of the process.
Cookies were particularly special because they were made
for sharing and giving.
Brand Champions and lapsed users had a lot in common – they
were all devoted mothers that worried
about their children’s well-being. One of the few differences
found was that brand champions tended to be
slightly more pragmatic, get-it-done types, while lapsed users
were somewhat less secure about decisions
and products that took them away from their commitment to
scratch baking and into convenience-product
24. territory.
There were no concerns with the nutritional value of Pillsbury
cookies.
Initially, the nutritional value of Pillsbury cookies appeared to
be an issue; however, it was determined that
nutrition was actually an easy way of explaining lapsed usage,
rather than a genuine concern.
Pillsbury had an integral sense of magic and was considered
to be “a shared secret.”
There existed a genuine love for Pillsbury as it could easily
transform an ordinary meal into something
special. While some people felt that using a Pillsbury product
might have ‘cheating’ implications, others
viewed it as ‘their little secret.’ Regardless, all agreed that
using a Pillsbury product was still far better
than buying a ready-made product because it involved effort
and, therefore, represented an act of
generosity.
DECISION
Guillen felt confident that the studies his group had conducted
provided the team with new and insightful
information that it could leverage to develop a new marketing
strategy on RBG cookies. With the
presentation to the leadership team coming up in a couple of
months, Guillen knew he had a lot of work
ahead of him. As he reviewed all the new insights that were
gained from the consumer studies, he
wondered how he could leverage these learnings to increase the
purchase frequency and/or market
penetration of cookies. What consumers should the team target?
What should their brand messaging be?
How could they communicate this message in a relevant way to
25. the consumers, in a way that would
translate into increased sales?
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Exhibit 1
GENERAL MILLS CONSOLIDATED STATEMENT OF
EARNINGS
In Millions, Except per Share Data
Fiscal Year Ended
Net Sales
Costs and Expenses:
Cost of sales
Selling, general and administrative
Interest, net
Restructuring and other exit costs
Divestitures (gain)
26. Debt repurchase costs
Total Costs and Expenses
Earnings before Income Taxes and After-tax E
Income Taxes
After-tax Earnings from Joint Ventures
Net Earnings
Earnings per Share – Basic
Earnings per Share – Diluted
Dividends per Share
28-May-06
$11,640
6,966
2,678
399
30
0
0
$10,073
1,567
541
64
$1,090
$3.05
$2.90
$1.34
29-May-05
$11,244
6,834
2,418
28. Source: Company files.
Exhibit 2
PILLSBURY READY BAKED GOODS CATEGORY BY SKU
COOKIES - CHUBS TURNOVERS
Cookies - Chubs - Chocolate Chip Turnovers - Apple
Cookies - Chubs - Chocolate Chunk Turnovers - Blueberry
Cookies - Chubs - Peanut Butter Turnovers - Cherry
COOKIES - READY TO BAKE Turnovers - Raspberry
Cookies - Ready to Bake - Chocolate Chip Turnovers -
Strawberry
Cookies - Ready to Bake - Chocolate Chunk & Chip OTHER
SWEETGOODS
COOKIES - SEASONAL Pie Crusts
Seasonal Cookies - Ready to Bake - Heart Shapes CRESCENTS
Seasonal Cookies - Ready to Bake - Bunny Shapes Crescents -
Original
Seasonal Cookies - Ready to Bake - Chick Shapes Crescents -
Jumbo
Seasonal Cookies - Ready to Bake - Halloween Chocolate &
Cand Crescents - Multigrain
Seasonal Cookies - Ready to Bake - Pumpkin Shapes Crescents
- Garlic
Seasonal Cookies - Ready to Bake - Christmas Chocolate &
Cand OTHER BREADS
Seasonal Cookies - Ready to Bake - Snowman Shapes Country
Biscuits
Seasonal Cookies - Chubs - Gingerbread Flaky Rolls
Seasonal Cookies - Chubs - Sugar Wiener Wrap
CINNAMON ROLLS - BASE Breadsticks - Garlic
Cinnamon Rolls - Regular - Caramel Icing Breadsticks - Italian
Cinnamon Rolls - Regular - Icing Pizza Crust
CINNAMON ROLLS - PREMIUM
Cinnamon Rolls - Grands - Cream Cheese Icing
Cinnamon Rolls - Grands - Icing
29. Source: Company files.
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Exhibit 3
PILLSBURY COOKIE FORMATS
Ready to Bake Chub
Source: Company files.
Exhibit 4
KISSES TELEVISION AD
Source: Company files.
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Exhibit 5
EXAMPLE OF A PRODUCT CONCEPT
Source: Company files.
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Exhibit 6
CANADA & U.S. COOKIE METHOD USAGE
Canada - Method Usage Over the Past 12 Months (2006)
31. U.S. - Method Usage Over the Past 6 Months (2004)
Source: Company files.
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Exhibit 7
PURCHASE DRIVERS IN CANADA AS COMPARED TO
THE U.S.
Canada * U.S. **
They are easy to make
They are quick to make
They taste good
Can make them at the spur of the moment
32. Easier than baking cookies from scratch
The kids like to eat them
Like the brand
As a special treat for the kids
69
68
59
47
45
42
42
42
41
33
33
32
31
31
33. 30
29
28
28
26
23
19
19
15
5
6
13Fun thing to bake w ith the kids
The kids like to make them
13Fun activity w ith the kids
To do something special
For special occasions
Good value for the price
You like the flavours that are offered
It's similar to homemade cookie dough
34. For my ow n indulgence
-12 Is a high-quality cookie dough
Is like homemade cookie dough
My child(ren) requests them
Adds fun/delight to family time
Makes the right amount of cookies
Is an opportunity to teach the kids how to bake
Helps you create a happy/w arm home
Are kid sized cookies
To use the dough in recipes
Other
79
79
4
4
-2
0
7
36. 0
* % of Canadians endorsing statement
** Difference in per cent of Americans versus Canadians, such
that negative numbers indicate a LOWER rating on that
response for Canadians than for Americans. For example, the
+4 value on the first item indicates that four per cent more
Canadians than Americans believe that the RBG products are
“easy to make.” Any difference less than +/- three per cent is
non-significant.
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Exhibit 8
PERCEPTIONS OF DIFFERENT TYPES OF USERS IN
CANADA*
37. Users Lapsed Users Non-Users
85 56Is so easy you can make them on the 92
spur of the moment
Is an easy way to make cookies 84 4889
without a mess
74 37Is good when I am in a hurry 85
4782Is easy to clean up 84
38. 5074Can be kept on hand for when needed 82
Looks like I took the time to make 32 3348
something special
There are recipes on the 17 1417
packaging that I use
8 1912I use the dough in my own recipes
0 100 0 1000 100
* per cent of that segment endorsing statement
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Structure BookmarksPILLSBURY COOKIE CHALLENGE
GENERAL MILLS INC. GENERAL MILLS CANADA
CORPORATION THE CANADIAN REFRIGERATED
BAKED GOODS CATEGORY PILLSBURY
REFRIGERATED BAKED GOODS CONSUMER INSIGHTS
COOKIES USAGE AND ATTITUDE STUDY DECISION
Exhibit 1 GENERAL MILLS CONSOLIDATED STATEMENT
OF EARNINGS Exhibit 2 PILLSBURY READY BAKED
GOODS CATEGORY BY SKU Exhibit 3 PILLSBURY COOKIE
FORMATS Exhibit 4 KISSES TELEVISION AD Exhibit 5
EXAMPLE OF A PRODUCT CONCEPT Exhibit 6 CANADA &
U.S. COOKIE METHOD USAGE Exhibit 7 PURCHASE
DRIVERS IN CANADA AS COMPARED TO THE U.S.
Exhibit 8 PERCEPTIONS OF DIFFERENT TYPES OF USERS
IN CANADA*