Agribusiness KELLOGG-EXTENDING THE PRODUCT LIFE CYCLE Aim and objectives for small, medium, and large business Decision taken by Kellogg to opt for product development PLC diagram

1. AGRIBUSINESS
AGRI2019
KELLOGG-EXTENDING
THE PRODUCT LIFE
CYCLE
PRESENTED BY:
AKSHAY CHOUDHARY-19SBAS2080050
ARJUN SINGH-19SBAS2080060
PRIYANKA YADAV-19SBAS2080109
GAURAV – 19SBAS2080161

2. Agenda
01 Introduction
02 PLC diagram
03 Aim and objectives for small,
medium, and large business
04 Decision taken by Kellogg to opt
for product development
05 Closing
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3. 01
Introduction
The Kellogg Company is the world’s leading producer of
breakfast cereals and convenience foods, such as cereal bars,
and aims to maintain that posi on. In 2006, Kellogg's had total
worldwide sales of almost $11 billion (£5.5 billion). In 2007,it was
Britain’s biggest selling grocery brand, with sales of more than
£550 million.
Product lines include ready-to-eat cereals (i.e. not hot cereals
like porridge) and nutri ous snacks, such as cereal bars.
Kellogg’s brands are household names around the world and
include Rice Krispies, Special K and Nutri-Grain, whilst some of
its brand characters, like Snap, Crackle and Pop, are amongst
the most well-known in the world. Kellogg's has achieved this
posi on, not only through great brands and great brand value,
but through a strong commitment to corporate social
responsibility
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4. 02
PLC diagram of product

5. PLC of Current Product
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• Phase I- Introduction Stage: Smart TVs.
• Phase II- Growth Stage: Smart Phones.
• Phase III- Maturity/ Saturation Stage: DVD Players/ Basic
Mobile Phones.
• Phase IV- Decline Stage: Black & White TVs/ Type Writers.

6. 03
Aim and objectives for small,
medium, and large business
4/7/2021
Aim for a small business can "Survival", to survive in the market and look for profits.
OBJECTIVE- IS TO MAKE 15% RETURN ON INVESTMENT.
Aim for a medium sized business would be to maximize their profits and growth to expand
their current business operations and increase market share.
OBJECTIVE- IS TO ACHIEVE SALES OF €10 MILLION IN THE FIRST YEAR.
Aims for Large business would be external growth, i.e. taking over their competitors in the
market. Secondly it would be adding value and quality to their products, and finally
providing
service to the community in some way, like giving funds to charities and opening up its
branches in development area where development.
OBJECTIVE- IS TO GROW BY 20% EVERY YEAR FOR THE NEXT 3 YEARS.

7. The decision taken by
Kellogg to opt for
product development
• Kellogg had a strong position in the market for both healthy foods & convenience foods.
Nutri-Grain fitted well with its main aims and objectives and therefore was the product and
brand worth rescuing
• With the help of Ansoff’s matrix, the best alternative for the given situation was Market Penetration.
Market Penetration involves re-launching the product or increase brand awareness Kellogg opted for
this strategy & successfully implemented strategy.
• The strength of Kellogg is the distribution / channel management. If Kellogg has to diversify itself the
most likely option for growth is to make an acquisition of a product line like quality oats
manufacturer.
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8. THANK
4/7/2021 8
YOU