This document summarizes the market opportunity and business plan for Loeb's Crunch, a consumer goods company introducing a new condiment product. The seasoning, sauce, and condiment industry is growing and expected to continue growing in the coming years. Loeb's Crunch aims to capitalize on this as a first mover with its unique crunchy toppings. The business plan outlines strategies for establishing a national retail footprint, expanding product offerings, growing brand awareness, and achieving profitability through increased sales and margins over the next 5 years.

2. MARKET OPPORTUNITY
LOEB’S CRUNCHTM IS A CONSUMER GOODS COMPA N Y ADDING A
COMPLETELY UNIQUE, FRESH PRODUCT TO THE FOODS INDUSTRY.
W ith a variety of crispy, crunchy, and healthy toppings unlike anything now available,
We’re
Ready to Capitalize as a First-Mover in the quickly expanding condiments market.
According to IBISWolrd, a
global business intelligence
leader, increasing
disposable income and
new healthy product
offerings will drive demand
in the Seasoning, Sauce,
and Condiment industry in
the US.
The $21 bn industry grew
at 2.4% annually between
2010 and 2015, despite
price increases due to
higher manufacturing
costs.
In 2014, sales of sauces,
seasonings, and
condiments benefited from
new launches, especially
premium products from
numerous small companies.
Today, consumers are
searching for better,
premium condiments and
sauces to create meals at
home that are higher-
quality,
but still less expensive than
dining out.
The industry is expected
to
grow by 2.6% in 2015,
and slightly faster during
the next five years.

3. PRODUCT
VALUE PROPOSITION TO CONSUMERS: VA LUE PROPOSITION TO CUSTOMERS:
• Fast product turnover
• 1-year shelf life
• Family of products with new flavors and new
vegetables
• Celebrity endorsements
• Excellent PR
Sprinkle as much flavor and crunchiness as you want
on
any meal without feeling guilty.
• All-natural
• Just vegetables, flour, and vegetable
oil
• Low fat
• Low sodium
• No cholesterol
• 0 grams of trans fat
• Just 40 calories per serving

4. CUSTOMERS: OVER 8000 RETAIL LOCATIONS

5. CUSTOMERS: OVER 2000 FOODSERVICEAND CONVENIENCE STORES
CONVENIENCE RESTAURANTS HEALTHCARE
AMUSEMENT PARKS
STADIUMS
UNIVERSITIES

6. COMPANY STRATEGY
ESTABLISHED MARKET
PRESENCE
• National Retail Footprint
-Over 8,000 Locations
MARGIN IMPROVEMENT/
EXPAND IN STORE
• Improving Margin
- Switched Out to Pouches
- Margin Increase North of 60%
• Expand In-Store Presence
- Pickle Crunch
- Jalapeño Crunch
- Fried Green Tomato Crunch
- Gluten Free Onion Crunch
• Marketing Blitz
- PR/Sampling/Demos/Social Media/
Sponsorships(hyperlocal approach)
- Cross Merchandising Program
- Content marketing online
• Channel Expansion
- Food Service/Convenience/Private
label/delivery and precooked foods.
EXPAND
NATIONALLY
• Expand Model to
Additional Regions
- 40,000 Locations
• Establish Brand/
Consumer Education
- In-Store Demos
- Guerrilla Marketing
- Public Relations/ Social Media
• National Food Service/
Ingredients Partnerships
• International Expansion
LAUNCH BRAND INTO
HIGH-VA LUE SPACE
GROW AWARENESS
INCREASE VELOCITY
INCREASE HH PENETRATION
ESTABLISH GLOBAL BRAND
2013 - 2014 2015 - 2016 2017- 2019

7. USEOFPROCEEDS
Marketing & Trade 600,000.00$
Accounting, Legal 100,000.00$
Product Development 500,000.00$
Slotting 1,000,000.00$
Insurance 20,000.00$
Manufacturing 500,000.00$
Product Inventory 1,200,000.00$
Payroll 840,000.00$
Rent 120,000.00$
Supplies 20,000.00$
Miscellaneous 100,000.00$
Total Fixed Costs (TFC) 5,000,000.00$

8. SALES
ONION CRUNCH SALES GROWTH IN TOP ACCOUNTS IN 2014
SALES
JAN - DEC 2013 JAN - DEC 2014 Y/Y GROWTH
GROSS SALES REVENUES
Wal-Mart Stores, Inc. $ 480,911 $ 568,592 18%
Regal Distributing Co. $ 88,908 $ 127,312 43%
Kroger (on-shelf) $ 34,101 $ 69,464 104%
PFG AFI Foodservice $ 26,112 $ 34,080 31%
Soofer Company $ 23,503 $ 35,616 52%
iHerb Inc. $ 7,692 $ 19,254 150%
TRADE DISCOUNT RATE 42% 30%

9. FINANCIALPROJECTIONS
Year
# SKU'S per
store Store Count
Ave. weekly
Unit Volume by
sku Ave. Unit $ $ Weekly Sales $ Annual Sales
2016 3 7,000 2 $ 1.60 $ 67,200.00 $ 3,494,400.00
2017 4 10,000 2 $ 1.60 $ 128,000.00 $ 6,656,000.00
2018 5 15,000 2 $ 1.60 $ 240,000.00 $ 12,480,000.00
2019 6 20,000 3 $ 1.60 $ 576,000.00 $ 29,952,000.00
2020 6 25,000 4 $ 1.70 $ 1,020,000.00 $ 53,040,000.00

10. MANAGEMENT
NICK LOEB — CEO
Mr. Loeb earned a Bachelor of Science in Management and Finance from the A.B. Freeman
School of Business at Tulane University in 1998. He began his career working at Universal
Studios in corporate development and motion picture finance before forming IPC
(International Production Company) where he produced the MGM film THE SMOKERS with
Quincy Jones and a documentary series called THE LIVING CENTURY with Executive
Producer Barbara Streisand. He then formed Loeb Investments: a private investment
company focusing on real estate and small ventures. Aeer moving to Florida, Mr. Loeb
began working at Lehman Brothers, in a business development capacity, making
introductions and generating deal flow to the firm’ s wealth management, investment
banking and real estate divisions. He was invited to speak at Tulane University to the
MBA’s on the highs and lows of private banking. He then founded Carbon Solutions
America (CSA) where he previously served as a Managing Partner providing climate
change advisory services to corporate and government clients — he now serves on their
board of directors. In 2006, he formed Loeb’s Foods and began to develop his latest
venture, the Onion Crunch brand. In April of 2011, he finally launched Onion Crunch—
securing his first customer. Within a year, he was able to get Onion Crunch into over 7000
stores generating over a million dollars in revenue.

11. MANAGEMENT
BOB ROSKO — CFO/COO
After College, Mr. Rosko started his career out with Anheuser-Busch and became a division
manager for their non- alcoholic division in the New York tristate area. He then became CEO of
Golden Distributors, Inc., a snack food distribution company. In 1996, Mr. Rosko founded and
became CEO of Edison Technologies, LLC — a complete back room solution for small and medium
size businesses that want to focus their energy towards sales and marketing. Some of Edison’s
clients over the years have included, but are not limited to: Cape Cod Potato Chips, Stella Doro
Cookies, On-The-Border Torts, Brynwood Partners, The Farmers Cow dairy products, Cibolo
Capital, Manhakan Food Brands, LLC and Onion Crunch, Inc. Over the past several years, Bob
has sat on boards as a member or advisor for several companies: Miguel’s Foods, LLC — Eagle I
Capital Corp — Manhakan Food Brands, LLC — and Onion Crunch, Inc.
LISA PYROS— VICE PRESIDENT OF NATIONAL SALES
Ms. Elizabeth (Lisa) Pyros is vice president, sales with over 20+ years of broad-based background
in consumer packaged goods with extensive food selling experience. Most recently, she served at
Castella Imports Inc. as regional account manager for a specialty foods importer and
manufacturer servicing retail, foodservice, club and convenience classes of trade. Ms. Pyros
possesses an extensive food industry knowledge given her experience and training with DANONE,
PepsiCo/Frito Lay (PBG-NYSE), and Nabisco. She has a B.A. degree in business administration
from NY Institute of Technology, Old
Westbury, NY

12. MANAGEMENT
MICHAEL ROBERTS— DIRECTOR OF SALES, MIDWEST
Mike comes with 20+ years CPG background that ranges from Specialty Foods to
Beverages into the Grocery Channel division. Mike's most recent position was with
Peet's Coffee & Tea as the Great Lakes Central Sales Manager. This position saw Mike
with the largest growth within the company over the last 2 and a half years in the
grocery and mass market stores. He has extensive sales experience with large
companies including Anheuser-Busch (Eagle Snacks), Diageo, Brown-Forman, Bacardi
and Kendall Jackson. Mike's background also includes working within the natural food
and cheese/deli areas (POM Wonderful, Kashi, Horizon, BelGioioso & Applegate
Farms). These opportunities have given him a wide range of categories to work with
and help hone his selling skills while managing the business of Super Valu, Kroger,
Safeway, Target and Wal-Mart. He has managed multiple sales teams within the
Midwest and looks forward to growing the business as part of the Loeb's Crunch
team. Mike has a BA degree in Psychology from the University of Kansas.

13. CELEBRITYENDORSEMENTS
DONNY DEUTSCH plugs Onion
Crunch® on Access
Hollywood.
ROBERT IRVINE
Celebrity Chef/Iron Chef
“Old Homestead Borgata
Onion Crunch® Burger is the
best f”/!&’”ing burger at
Burger Bash.
TIFFANY HINES
Celebrity from 90210
Eating Onion Crunch® Dip at
the
Sundance Film Festival.
JOSH CAPON
Celebrity Chef
“It’s great product, I have them
on
my desk and just eat them.”
IVY SUPERSONIC
On Howard Stern Radio
“It’s a slam-dunk… Like Heinz is
to
Ketchup.”
MICHAEL SYMON
Iron Chef
Places 2nd at Burger Bash at
with
his Onion Crunch® Burger.
ROBERTO JR. CLEMENTE
Major League Baseball
Wearing the Onion Crunch®
Hat supporting Onion
Crunch®.
LEE SCHRAGER
Founder of NY and South
Beach
Wine
“Loved it, it’s a great product!”

14. NATIONAL PRESS

15. CROSS MERCHANDISING PROGRAMS

16. TRANSACTION
FOUNDER INVESTED OVER $1.3MM NATHAN’S, SOFIA VERGARA AND OTHER FAMILY OFFICES INVESTED $4MM.

17. THANK YOU