Grupo Bimbo is a leading global baking company founded in Mexico in 1945. It has expanded internationally through acquisitions in the US, Latin America, Europe, and China. However, Bimbo faced various challenges in different markets, such as high inventory levels and unionized labor costs in the US, and strong competition from local artisanal bakers in Latin America requiring customized products. Bimbo overcame challenges by adapting its products, distribution, and operations to local tastes in each market, allowing it to become one of the largest bakers worldwide despite having only a 4% global market share.