The document provides information about Asian Paints, the largest paint company in India. It discusses the FMCG sector in India and highlights that Asian Paints has the largest market share of 54.1% in the Indian paint industry. It then analyzes Asian Paints' organizational structure, marketing strategies, financial performance, and share price trends. In addition, it discusses the company's products, SWOT analysis, and competition in the paint industry.

1. First semester project on
Presented by:
Shiv Shankar Thakur

2. SECTOR INFORMATION
 FMCG IS THE FOURTH LARGEST
SECTOR IN THE INDIAN ECONOMY
AND IS VALUED AT ABOUT US$ 68.38
BILLION AS OF 2018.
 FMCG market in India is expected to grow at
a CAGR of 20.6 per cent and is expected to
reach US$ 103.7 billion by 2020.
 The rural FMCG market in India is expected
to grow to US$ 220 billion by 2025 from US$
23.6 billion in FY18.
19%
31%
50%
Food and Beverages Healthcare
Household and Personal Care

3. 45, 45%
55, 55%
Rural Urban
68.38
103.7
0
20
40
60
80
100
120
2017-18 2020F
Sales Growth
Market Division Of Fmcg
Sector In India
Sales Growth Of Fmcg Sector
In India

4. Bargaining Power of Supplier
 Costs are by and large represented by worldwide item
advertises, making most.
 FMCG organizations value takers. Because of the long
haul associations with providers.
 FMCG organizations arrange better rates during times of
high information cost expansion.
Bargaining power of customers
 High brand unwaveringness
for certain items, in this way
demoralizing clients' item
move. I
 low exchanging expense and
forceful advertising systems
 FMCG organizations, actuate
Customers to switch between
items
Industry Competition
 Aggressiveness among the Indian FMCG players is
high.,
 the industry is exceptionally divided.
 Publicizing spends proceed to develop and showcasing
spending plans.
 Private marks offered by retailers at a rebate to
centralized server brands go about as rivalry to
undifferentiated and powerless brands.
Barriers to Entry and exit
 The Indian FMCG Industry is portrayed with humble
passage and leave boundaries.
 Coordinated plan of action and expanding capital
necessity in the business confine new participants.
 Tremendous interests in setting up conveyance arranges
and advancing brands and rivalry.
Threat of Substitute
 Being a fundamental
ware the interest for
shopper items is
versatile.
 Numerous brands
situated with restricted
item separation.
 Organizations entering a
classification/attempting
to pick up piece of the
pie contend on
evaluating which builds
items substitution.
Porter 5 force’s model

5. COMPANY OVERVIEW
 An Indian multinational paint
company headquartered
in Mumbai, Maharashtra
 Asian paint has the largest
market share with 54.1% in
the Indian paint industry.
 Asian Paints is the holding
company of Berger
International.
54.1, 54%
17.5, 18%
15.4, 15%
10.9, 11%
2.1, 2%
Market Share in Paint's
Industry in the
organised sector
Asian Paints Berger Kansai Nerolac
AkzoNobel Shalimar K.B.S. Anand
Managing Director & CEO

6. SWOT ANALYSIS

7. Product Portfolio

8. COMPANY NEWS
 31-Oct-2019- Sell Asian Paints, target value Rs 1,725: Shrikant Chouhan of Kotak Securities Limited has sell approach Asian Paints Ltd NSE -
2.39 %. with an objective cost of Rs 1725.0. The present market cost of Asian Paints Ltd. is Rs 1812.95 Shrikant Chouhan prescribed to keep stop
loss at Rs 1851
 Asian Paints Ltd., fused in the year 1945, is a Large Cap organization (having a market top of Rs 173686.74 Crore) working in Building Materials
division.
 24-sep-2019-Analyst Calls: Indian Hotels, Asian Paints, ITC, HUL
 ICICI direct has redesigned Asian Paints NSE - 2.39 % to purchase from hold with a reexamined objective cost of Rs 1950. The ongoing tax
reduction by the legislature from 33 percent to 25.2 percent is probably going to support profit of Asian Paints by around 12 percent each for FY20
and FY21, said ICICI direct. The business accepts a tax break would help request recovery in the brightening paints section, particularly in the top
notch classification of items. Portions of Asian Paints wound up 7.9 percent at Rs 1804.25 on Monday
 22-August-2019-Analysts eye bubbly season for utilization recovery; top stocks to purchase
 At the bourses, Pidilite, Asian Paints, Berger Paints, Nestle and Marico have picked up to 24 percent on a year-to-date (YTD) premise. In
correlation, the Nifty50 has included about 1.5 percent.
 03-july-2019-OMCs, tire and paint organizations gain on over 4% dive in raw petroleum costs
 Oil costs fell more than 4 percent on Tuesday, considerably after OPEC and partners including Russia consented to broaden supply cuts until next
March.
 29-June-2019-Asian Paints Standalone June 2019 Net Sales at Rs 4,380.16 crore, up 18.18% Y-o-Y
 Net Sales at Rs. 4,380.16 crore in June 2019 up 18.18% from Rs. 3,706.24 crore in June 2018.Quarterly Net Profit at Rs. 652.45 crore in June 2019
up 20.24% from Rs. 542.63 crore in June 2018.
 09-may-2019-Asian Paints Q4 disillusions, benefit falls 1.7% to Rs 487 cr
 United benefit was lower by 1.7 percent year-on-year at Rs 487 crore in quarter finished March 2019. Income from activities expanded 11.7
percent YoY to Rs 5,018 crore in Q4 from Rs 4,492.30 crores with beautiful business enlisting twofold digit volume development in India’s.
Marketing

9.  Asian Paints Metal 2-Pack Epoxy
Finish is a general purpose, Epoxy
based finish for steel, exposed to
atmospheric land and marine
conditions.
 Keep household stains at bay with
Asian Paints Apcolite Advanced Hi-
Gloss Enamel. The tough film it
forms is highly resistant to household
stains. The enamel offers high gloss
and non-yellowing protection to the
surface which ensue...
PRODUCT INFORMATION
SWOT ANALYSIS

10. STPOF THEPRODUCT

11. PLC OF THE PRODUCT
I N T R O D U C T I O N
G R O W T H
M A T U R I T Y
D E C LI N E
SALES
TIME

12. MARKETING MIX
PRODUCT-
Market share is increasing steadily and now it has
emerged as a market leader and is competing with a
market leader and is competing with the top WALL
PAINT in the country in the country
PRICE –
A sound pricing strategy takes a company forward
and it is necessary to evaluate every aspect including
market conditions, production costs and also prices
set up by rival brands before setting up its own
product prices. Asian paint became a brand used by
the mass market with its revenues crossing one
billion euro in the year 2009.
PROMTION-
Currently Lux brand advertisers through several
mediums like television, newspapers, magazines,
billboards and social media platforms
including Facebook, Twitter and Blogs.Asian paint
believes in celebrity endorsements and has always
used them to promote its products in the consumer
market for gaining maximum coverage
PLACE-
Asian paint is an international brand with its
headquarters base at mumbai. Its products are
available in more than one hundred countries of the
world and occupy a huge market share in countries
like sri lanka, Nepal,, Bangladesh and India.

13. COMPETITOR ANALYSIS
54.1
17.5
15.4
10.9
2.1
Market Share in Paint's Industry in the organised sector
Asian Paints Berger Kansai Nerolac AkzoNobel Shalimar

14. CEO
MARKETI
NG
MANAGE
R
SALES
EXECUTI
VE
SALES
EXECU
TIVE
MKT
EXECU
TIVE
MKT
EXECU
TIVE
EXECU
TIVE
EXECUTI
VE
FINANC
E
EXECU
TIVE
FINANC
E
EXECU
TIVE
FINANCE
MANAGE
R
OPERATI
ON
MANAGE
R
SALES
MANAGER
VP
SALES
VP
OPERAT
ION
ORGANIZATIONAL
STRUCTURE

15. PERFORMANCE APPRAISAL PROGRAM
 Focus on performance
 Focus on quality
 Efficiency

16. Internal Sources
Temporary or casual
employees
Referral
Promotions and transfers
Absorption of trainees
Internal advertisement
External Sources
Campus recruitment
Online portals
Advertisement
Waiting list
Consultancies
RECRUITMENT SOURCES

17. FINANCE
1) GROSS PROFIT
MARGIN
Gross Profit/Net
Sales*100
1) NET PROFIT
MARGIN
Net Profit/ Net
Sales*100
GP MARGIN
(2019) =17.84 %
NP MARGIN =
13.02%
RATIOS PERCENTAGE/ TIMES
RETURNS ON CAPITAL EMPLOYED 32.76%
QUICK RATIO 0.75
CURRENT RATIO 1.11
DEBTORS TURNOVER 10.63
ASSET TURNOVER 1.96
RETURN ON ASSETS 14.29%

18. SHARE PRICE OF THE ASIAN PAINT