Analysis of different brands alongwith their countries: A brand analysis

1. BRANDS
ANALYSIS
I N T E R N A T I O N A L B U S I N E S S E N V I R O N M E N T
S O U M Y A S I N G H

2. ANALYSIS
OUTLINE
POINTS COVERED:
COMPANY PROFILE
ENTERY IN INDIAN MARKET
MODE OF ENTRY
INTERNATIONAL BUSINESS ENVIRONMENT
PRODUCTION
SALES
CORPORATE RESTRUCTURING
COMPETITION
IBE

3. BRANDS TAKEN
Consumer products (Durable) - Whirlpool Corporation
Consumer products (Non-Durable) - Nissin Foods
Automobile/transportation - Hyundai
Food & beverages - Nestlé
Clothing/Footwear/Fashion Accessories - H&M
Healthcare - Thyrocare
Financial services (banking)-Standard Chartered
Communication - Fedex
Leisure & entertainment - Spotify
Education - Coursera

4. WHIRLPOOL CORPORATION
Whirlpool entered the Indian market in the late 1980s as part of its global expansion
strategy.
Headquartered in Gurgaon.
Owns three manufacturing facilities at Faridabad, Pondicherry and Pune.
Established the 1st Whirlpool manufacturing facility in Pondicherry, where it
manufactured washing machines.(1995)
Founded By: Louis and Frederick, along with their uncle Emory, founded the Upton
Machine Company in 1911.
Came to India: In 1987, Whirlpool began selling compact washers in India.
Mode of Entry: Joint venture with the TVS Group in 1991.

5. WHIRLPOOL CORPORATION
Raw material cost, which accounts for 55-60 per cent of the total cost
Also, the company which imports 27-30 percent of raw materials is now increasing
domestic sourcing to save itself from rupee depreciation.
Refrigerators - 59-60%
Washing machines - 20-22%
AC - 10-11%
Microwave ovens - 3%
Started selling in India: Washing machines, refrigerators, microwave ovens, and air
conditioners.
Problems: Cost Control
Sales: Earns the revenue from:

6. WHIRLPOOL CORPORATION
In 1988, Whirlpool bought a 53% stake in the large-appliance division
of Philips N.V
It was a joint venture called Whirlpool International.
The purchase made Whirlpool the world's largest manufacturer of
major appliances, with annual sales of approximately $6 billion.
Corporate Restructuring:
Competition: Voltas, LG, Godrej, Bluestar

7. NISSIN FOODS
1958: Japanese food company that specializes in
Set up Factories in Haryana, Odisha & began its own distribution in
India
Founded By: Momofuku Ando, a Taiwanese migrant
production and sale of convenience food and instant noodles.
Came to India: In 1987
Mode of entry: Factory in Bangalore was established by 1991, introducing
TopRamen and Cup noodles for the Indian Market.

8. NISSIN FOODS
Nissin Scoopies and Top Ramen variety of Nissin enjoys 6th and 8th
position in Top 10 Most Selling Noodle Brands in India.
Problems: After the Maggi controversy, even they went through
checking of lead and it was found high in their TopRamen variety and
they had to withdraw their noodles.
Sales: In India was valued at INR 93.66 Bn in 2017 and is expected to
expand at a compound annual growth rate (CAGR) of ~5.6% during 2018-
2023.

9. NISSIN FOODS
Nissin Food Products Co., Ltd.
Nissin Cisco Co., Ltd.
Nissin Frozen Foods Co., Ltd.
Acquisition of an equity stake in MYOJO FOODS CO., LTD., 2006.
Corporate Restructuring: Subsidiaries like
Acquisition: Acquisition of an equity stake in Angleside Ltd. in Russia
(current name: Mareven Food Holdings Ltd. in 2009.
Competition: Maggi, Knorr, Sunfeast, Patanjali, Ching's, etc

10. HYUNDAI
Founded by: Chung Ju-yung
Founded in: 29 December, 1967
operates the world's largest integrated automobile
manufacturing facility in Ulsan, South Korea
About the Company: Autombile company

11. HYUNDAI
Largest automobile exporter in India
The second largest car manufacturer in India
Entry in Indian Market: May 1996, Hyundai Motor
India Limited (HMIL) was formed
Mode of Entry: Launched its first production plant
at Irungattukottai (near chennai) in Tamil Nadu in
1996.
Production: HMIL became the second largest
automobile manufacturer in India within a few
months of its inception.

12. HYUNDAI
Domestic sales in 2019 = 510,260
Problems: HIME started its journey in India giving a
tough comeptition to Maruti.
Sales: HMIL has 475 dealers and more than 1,300 service
points across India.
Presently markets 10 models – Eon, Grand i10, Xcent,
Elite i20, i20 Active, Verna, Creta, Elantra, Tucson, and the
newly launched Santro.

13. HYUNDAI
HMIL is a wholly owned subsidiary of HMC, South Korea.
Hyundai came to the rescue and purchased 51% of the company,
allowing Kia to continue marching toward their destiny. These
days, their relationship is both more equal and more complicated.
Hyundai Motor Group owns about 1/3 of Kia's total shares and Kia
owns about 20 of Hyundai Motor Company's subsidiaries
Corporate Restructuring:
Competition: M&M, Maruti, TATA

14. NESTLÉ
Known as Nestlé S.A. (Société Anonyme/ Public
Limited Company)
Founder: Henri Nestlé
Founded in 1905
Largest food company in the world, measured
by revenues and other metrics.
About the company: Swiss multinational food and
drink processing conglomerate corporation.

15. NESTLÉ
First production facility built in 1961 at Moga,
Punjab.
Second plant was set up at Choladi in Tamil Nadu,
the plant was built primarily to process the tea
grown in the area.
Company entered the confectionery business in 1990
by introducing Nestlé premium chocolate.
Entry & Mode of Entry in Indian Market: Nestlé India
Limited was incorporated at New Delhi on 28 March
1959

16. NESTLÉ
Fined 45 lakhs
Incinerated 38,000 tonnes of Maggi at 11 cement
plants across India.
raised doubts among customers
Problems: Nestlé India's instant noodles product 'Maggi
Noodles' was banned by the Government of Delhi for a
15 day period after lead and monosodium glutamate in
samples of the product were found to be beyond
permissible limits.

17. NESTLÉ
Production: The company's products include food,
beverages, chocolate, and confectioneries, such as:
Maggi, Nescafé, Milkmaid, Cerelac, KitKat, Néstea etc
Sales: Nestle is expanding its rural sales network and
expects to have around 30-35% of its total sales coming
from the country's hinterland in the next 2-3 years.
Last year in December : Rs. 12615.78 (in crores)

18. NESTLÉ
Nestlé India Limited is the Indian subsidiary of
Nestlé
Nestle India Limited had acquired 26% stake in
Indocon Agro and Allied Activities Private Limited
Engaged in milk collection business in Western India
Corporate Restructuring:
Competition: Hindustan unilever (subsidiary of
Unilever)- coffee, Tata Consumer Products, Britannia
industries ltd., Amul

19. H & M
Swedish multinational clothing-retail company
Headquarters: Stockholm, Sweden
Founded by Erling Persson
Known for its fast-fashion clothing & accessories
for men, women, teenagers and children.
About the company: Stands for Hennes & Mauritz AB

20. Entry in the Market: H&M entered India on 2 October
2015 by opening its first store in New Delhi.
Mode of Entry: Currently has 39 stores in the country
Opened wholly owned stores, making the total of 39
stores now.
Launched online at hm.com in 2018 and also gave
access on Myntra to buy its products.
Sales: More than 550 stores in 12 countries making it
one of the most successful cothing retailers.
H & M

21. Problems: The study by the Asia Floor Wage Alliance
(AFWA) found workers faced problems such as low
wages, fixed-term contracts, forced overtime and loss of
job if pregnant.
Corporate Restructuring: H&M includes 8 brands-
COS,Monki, Weekday, H&M HOME, ARKET.
Competition: GAP, Forever21, Max, Lifestyle, Westside,
Madame
H & M

22. Started in 1996 by A. Velumani, ex-scientist at
Bhabha Atomic Research Centre (BARC), Mumbai,
Maharashtra.
Thyrocare mainly deals with thyroid testing along
with more than 200 tests and 50-odd profiles
comprising different tests for preventive care and
wellness under its brand, Aarogyam.
About the company: Thyrocare Technologies Limited is
a chain of diagnostic and preventive care laboratories,
based in Navi Mumbai.
THYROCARE

23. Entry in Foreign Market: The company has 1,122 outlets
and collection centers across India and parts of Nepal,
Bangladesh and the Middle East.Outside India :
Thyrocare Gulf, Thyrocare Nepal, Thyrocare Bangladesh
Limited.
Mode of Entry: The first laboratory was set up in
Byculla, Mumbai, with an initial focus on thyroid testing
considering a huge potential for thyroid testing in India.
THYROCARE

24. Transporting specimens or reports are very costly
considering courier and air-cargo costs
Problems: To provide high-quality diagnostics at a low
cost, they needed scale.
Sales: Thyrocare is today the world’s largest thyroid
testing laboratory. It has a single world-class centralized
laboratory in Thane which can handle 500,000 tests a
day.
THYROCARE

25. In 2010, Thyrocare raised its first private equity funding with INR 188
crore from New Delhi-based CX Partners for a 30% stake. It set up a
subsidiary, Nuclear Healthcare Limited, which uses PET-CT to detect
and locate cancerous cells
In 2014, Siemens Healthcare's Diagnostic Division installed it's world's
largest laboratory automation track – Aptio Automation – at its
laboratory in Mumbai. Thyrocare became the first laboratory in India to
install this automation by Siemens.
Corporate Restructuring:
Competition: Dr Lal Path Labs, SRL diagnostic, Metropolis.
THYROCARE

26. About the company: Standard Chartered PLC
(Public Limited Company) is a British
multinational banking and financial services
company headquartered in London, England.
Founded As: Chartered Bank of India, Australia
and China on 29 december 1853As Standard
Chartered on 18 November 1969
Founder: James Wilson
STANDARD
CHARTERED BANK

27. India’s largest international bank with 100
branches in 43 cities.
Include Corporate & Institutional Banking,
Commercial & Private Banking as well as
Retail Banking.
Entry in the market: Standard Chartered Bank
has been operating in India since 1858.
Mode of Entry: Chartered opened its first
branches in Mumbai (Bombay), Kolkata
(Calcutta)
STANDARD
CHARTERED BANK

28. International Business Environment: Standard
Chartered Bank has downsized employee
strength in the country by 200 as digital
banking alternatives gain steam.
Sales: They have increased their lending to
clients by nearly 20 per cent from $8.2 billion to
$9.9 billion ending December 2016, making a
substantial contribution to individuals and
businesses in India
STANDARD
CHARTERED BANK

29. Corporate Restructuring: Standard Chartered also has the following
subsidiaries operating in India:
Standard Chartered Securities (India) Ltd
Standard Chartered Investments and Loans (India) Ltd
Standard Chartered Finance limited
Standard Chartered GBS Pvt Ltd
Competition: HDFC, ICICI, AXIS, SBI Banks
STANDARD
CHARTERED BANK

30. Headquartered in Memphis, Tennessee.
The company is known for its overnight shipping service and pioneering a
system that could track packages and provide real-time updates on package
location, a feature that has now been implemented by most other carrier
services.
About the company: American multinational delivery services company
Entry In India: FedEx first began operations in India in 1984.
Mode of entry: They were the first carrier to launch an all-cargo flight from India,
and today they offer more flights to and from India than any other cargo company.
FEDEX

31. Production: The FedEx "Hub Network" is a system of 25 distribution centers
located in or near major cities. All packages designated for ground shipment go
through one.
When a package enters the hub, the shipping address is scanned and entered into
the FedEx system.
The package eventually reaches a truck heading to one or more destination hubs.
Packages scheduled for local service go straight to a delivery vehicle.
Sales: Across the world, the $39-billion FedEx is clearly the sector leader. But in
India, even after running for 15 years, it hasn’t been able to close the gap with DHL,
it’s rival.
In early 2008, FedEx officials in India thought of Project Indigo (the India Domestic
and International Growth Opportunity), a plan to bring about structural changes
in the way FedEx was running its India operations for the past 11 years.
FEDEX

32. The acquisition included AFL WiZ Express, which offered domestic express
services through more than 150 Express Service Centres in 144 cities, with more
than 1,000 couriers across India.
International Business Environment: The company acquired the logistics, distribution
and express businesses of AFL Pvt Ltd (AFL) and affiliate business Unifreight India Pvt.
Ltd (UFL)
Competiton: Ekart, Blue Dart, DHL, Xpressbees, India post
FEDEX

33. Founded On 23 April 2006
Headquarters-
Operational: Stockholm, Sweden
Corporate: New York City, U.S.
Founders : Daniel Ek, Martin Lorentzon
COMPANY PROFILE: Swedish music streaming and media services
provider
Entry in Indian Market: Spotify launched in India on February 28, 2019.
Mode of Entry: Spotify comes to India with the Spotify app available to
download for free on play store. Within the first week of its launch, it
secured 1 million users on the platform.
SPOTIFY

34. The unavailability of songs from popular artists was a major
disadvantage for Spotify in India, a very competitive market with
dozens of players.
While free accounts remained available by invitation, the launch
opened paid subscriptions to everyone. At the same time, Spotify AB
announced licensing deals with major music labels.
International Business Environment: The streaming platform doesn't
have tie-ups with telcos or smartphone brands in India. Apps like
JioSaavn and Wynk Music are free for Jio and Airtel users respectively.
Production: Spotify developed itself over the years in many unique ways
and offered different yet similar kinds of schemes in different countries
SPOTIFY

35. More than 200 million Indians stream music online.
Sales: As a user continues to use Spotify, the app starts recommending
playlists based on the user's listening habit. Spotify hosts over 3 billion
playlists in India.
Corporate Restructuring: Spotify India has also made a deal with T Series,
and hence, it has got access to 160,000 songs which Spotify can stream on
its platform.Spotify India holds nearly about 15 percent of the Indian
streaming market after a year of its launch.
Competition: JioSaavn, Wynk, Gaana, Apple & Amazon Music
SPOTIFY

36. Founded in 2012.
Founded By: Stanford University's computer science professors
Andrew Ng and Daphne Koller.
Offers massive open online courses (MOOC), specializations, degrees,
professional and master track courses.
About the company: American Massive open online course (MOOC)
Entry in Indian Market: In November, 2014.
Mode of Entry: Online mode; Partnered with Indian School of Business
COURSERA

37. University partners include University of São Paulo in Brazil,
University of London in the UK, Indian School of Business of India,
helps in creating content.
Problems: Connectivity remains a major barrier in many parts of the
country.
Production: Coursera mainly works with universities and colleges but also
with corporations (like Google) and governments.
Competition: Udemy, Skilsoft, Udacity, Khan AcademyC, odeacademy,
Shaw Academy
COURSERA

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