Clients Attraction Secrets for Consultants How to get all the new consulting clients and referrals you want in a recoverin...
The BIG Question… Why so many consultants struggle with marketing and rarely achieve the level of financial success they d...
Answer: 3 BIG Myths and Lies… Automated Profits Powered By Biggest Myth #1: If you build it – they will come, and if you d...
What You Will Discover… <ul><li>Implement and automate  effective lead generating strategies  that will consistently get y...
Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for...
Who Is Adam Urbanski  and   Why Should You Listen to Everything I Teach?
 
 
Why Should You Listen to Me… <ul><li>Turned $194 into a million $ business and sold it. </li></ul><ul><li>Built my consult...
My Business Today… <ul><li>Information Marketing  </li></ul><ul><li>Business Consulting  </li></ul><ul><li>Seminar Busines...
 
Adam Urbanski’s  www.AttractClientsLikeCrazy.com  Boot Camp
Adam Urbanski working from one of his home offices.
Adam Urbanski working from one of his home offices.
The key to success is having a great support team!  Part of Adam Urbanski’s support team...
The key to success is having a great support team!
Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training pro...
Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training pro...
What About Results?
What About Results?
What About Results?
The Right Business Model…
4 Elements of Effective Business Model Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front End Pro...
The BIG Money Is In The  Backend   Profit Multipliers
Ineffective Prospecting “ Big” Ticket Coaching Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front...
100% of Efforts on Front End Ineffective Prospecting Big Ticket Project <ul><li>Limited Lead Generation  </li></ul><ul><li...
Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for...
<ul><li>Research and report on best practices </li></ul><ul><li>Create an info-product / write a book </li></ul><ul><li>Cr...
My First Kick-Butt Special Report By My Name 1. Invite Friends 2 . Host a Teleseminar 8. Promote it 7. Enhance it 3. Recor...
My First Attraction Tool -  Action Plan <ul><li>Set date and time </li></ul><ul><li>Secure bridge line  </li></ul><ul><li>...
<ul><li>1.  Schedule   Teleclass </li></ul><ul><li>Date & Time  </li></ul><ul><li>Topic  </li></ul><ul><li>Special Offer <...
<ul><li>Form one good strategic alliance per month </li></ul><ul><li>Create a “turn-key” system </li></ul><ul><li>Make it ...
Teleseminar Interview System
Teleseminar Interview System
Teleseminar Interview System
Teleseminar Interview System
<ul><li>Offer your services as an expert speaker… </li></ul><ul><li>Host your own seminars and  tele-seminars… </li></ul><...
Tele-Training Lead Generation & Sales
Tele-Training Lead Generation & Sales
Let Your Prospects Promote for You…
<ul><li>Establish presence on LinkedIn, Facebook and Twitter… </li></ul><ul><li>Identify “Ponds” and COI… </li></ul><ul><l...
Facebook Lead Generation…
Facebook Lead Generation…
Facebook Lead Generation…
Live IPS Boot Camp   (4 days – May 20-23, 2010) Confidential
Bonus 1
Questions? Automated Profits Powered By
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Client Attraction Secrets for Consultants

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Client Attraction Secrets for Consultants

  1. 1. Clients Attraction Secrets for Consultants How to get all the new consulting clients and referrals you want in a recovering economy Adam Urbanski Presents Prepared Exclusively for
  2. 2. The BIG Question… Why so many consultants struggle with marketing and rarely achieve the level of financial success they desire? If consulting is a $125 billion business… (“The World’s Newest Profession” by Christopher McKenna) Automated Profits Powered By
  3. 3. Answer: 3 BIG Myths and Lies… Automated Profits Powered By Biggest Myth #1: If you build it – they will come, and if you do a good job you’ll get referrals… Biggest Myth #2: My clients / my business are different and this type of marketing won’t work for me. Biggest Myth #3: You can’t consult/train and market at the same time.
  4. 4. What You Will Discover… <ul><li>Implement and automate effective lead generating strategies that will consistently get you new business. </li></ul><ul><li>Use the most effective online and offline marketing strategies , including social networking methods. </li></ul><ul><li>Get other people to willingly and enthusiastically spread your marketing materials like a wildfire – and constantly fill your pipeline with qualified prospects . </li></ul><ul><li>Develop a simple marketing tool that will quadruple your referrals and double your closing rates . </li></ul><ul><li>Give your consulting practice an instant jumpstart, and attract all the new clients you can handle , by tapping into the credibility and contacts of more established colleagues. </li></ul>Automated Profits Powered By
  5. 5. Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for Consultants 1 Becoming an Authority 2 3 4 5 Strategic Referral Systems and JVs Speaking / Executive Tele-Briefings Online Networking & Social Media Direct Response
  6. 6. Who Is Adam Urbanski and Why Should You Listen to Everything I Teach?
  7. 9. Why Should You Listen to Me… <ul><li>Turned $194 into a million $ business and sold it. </li></ul><ul><li>Built my consulting practice into a multi-million $ business with thousands of clients world-wide. </li></ul><ul><li>Have hundreds of students who went from zero to making multiples of six, even seven figures a year. </li></ul><ul><li>In the last 10 years launched several online marketing, coaching, and consulting gurus. </li></ul>Automated Profits Powered By
  8. 10. My Business Today… <ul><li>Information Marketing </li></ul><ul><li>Business Consulting </li></ul><ul><li>Seminar Business </li></ul><ul><li>Licensing </li></ul><ul><li>Coaching </li></ul><ul><li>Niche Markets </li></ul>Automated Profits Powered By
  9. 12. Adam Urbanski’s www.AttractClientsLikeCrazy.com Boot Camp
  10. 13. Adam Urbanski working from one of his home offices.
  11. 14. Adam Urbanski working from one of his home offices.
  12. 15. The key to success is having a great support team! Part of Adam Urbanski’s support team...
  13. 16. The key to success is having a great support team!
  14. 17. Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training programs…
  15. 18. Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training programs…
  16. 19. What About Results?
  17. 20. What About Results?
  18. 21. What About Results?
  19. 22. The Right Business Model…
  20. 23. 4 Elements of Effective Business Model Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front End Profit Multipliers Back End New Business: 80% 20% Est . Business: 20% 80%
  21. 24. The BIG Money Is In The Backend Profit Multipliers
  22. 25. Ineffective Prospecting “ Big” Ticket Coaching Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front End Profit Multipliers Back End Traditional Consulting-Business Model
  23. 26. 100% of Efforts on Front End Ineffective Prospecting Big Ticket Project <ul><li>Limited Lead Generation </li></ul><ul><li>Poor Value Proposition </li></ul><ul><li>Low Trust – No Credibility </li></ul><ul><li>No Systems - Labor Intensive </li></ul><ul><li>Poor Conversion </li></ul><ul><li>Only One Offer </li></ul><ul><li>No follow up </li></ul><ul><li>No Profit Multipliers </li></ul>Traditional Consulting-Business Model
  24. 27. Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for Consultants 1 Becoming an Authority 2 3 4 5 Strategic Referral Systems and JVs Speaking / Executive Tele-Briefings Online Networking & Social Media Direct Response
  25. 28. <ul><li>Research and report on best practices </li></ul><ul><li>Create an info-product / write a book </li></ul><ul><li>Create assessment tools </li></ul><ul><li>Hang out with other experts </li></ul><ul><li>Develop a signature system </li></ul>How to Become an Authority Automated Profits Powered By
  26. 29. My First Kick-Butt Special Report By My Name 1. Invite Friends 2 . Host a Teleseminar 8. Promote it 7. Enhance it 3. Record it 4. MP3 Product 5. Create a CD 6. Transcribe it
  27. 30. My First Attraction Tool - Action Plan <ul><li>Set date and time </li></ul><ul><li>Secure bridge line </li></ul><ul><li>Schedule help with audio-recording </li></ul><ul><li>Select topic & write a kick-butt title </li></ul><ul><li>Write a short promo message with 5 bullet points </li></ul><ul><li>Invite friends/clients/colleagues </li></ul><ul><li>** Ask for input from registered members </li></ul><ul><li>Create an outline </li></ul><ul><li>** Remind people who “registered” </li></ul><ul><li>“ Play” with your bridgeline to learn how it works </li></ul><ul><li>Teach the teleseminar </li></ul><ul><li>Have the MP3 file edited and turned into an audio CD </li></ul><ul><li>Transcribe the audio </li></ul><ul><li>Enhance the transcript into an e-book </li></ul><ul><li>**Consider harvesting 3-5 articles from your transcript </li></ul>Automated Profits Powered By
  28. 31. <ul><li>1. Schedule Teleclass </li></ul><ul><li>Date & Time </li></ul><ul><li>Topic </li></ul><ul><li>Special Offer </li></ul>7. Prepare an Outline for TeleSem. 8. Teach the TeleSem. 2. Secure Bridgeline 3. Secure Recording 6. Set up Autoresp. & Broadcasts 14. Send Audio Online Broadcast 15. Audit and Turn Into a PDF 17. Audit Site <ul><li>4. Write Sales Copy for: </li></ul><ul><li>Opt-in Page </li></ul><ul><li>Thank-u Page </li></ul><ul><li>Email Blasts </li></ul><ul><li>Autoresp. </li></ul>5. Set up Website 13. Change Site to “ Download Now” 16. Upload PDF and Update Web-Links 9. Record TeleSem. 10. Edit Audio 11. Upload Audio to Website 12. Transcribe Audio 18. Send “PDF Online” Broadcast You Admin Assist Copywriter Webmaster Audio Tech. Transcriber
  29. 32. <ul><li>Form one good strategic alliance per month </li></ul><ul><li>Create a “turn-key” system </li></ul><ul><li>Make it “idiot-simple” for your partners </li></ul>Marketing by Strategic Alliances… Automated Profits Powered By
  30. 33. Teleseminar Interview System
  31. 34. Teleseminar Interview System
  32. 35. Teleseminar Interview System
  33. 36. Teleseminar Interview System
  34. 37. <ul><li>Offer your services as an expert speaker… </li></ul><ul><li>Host your own seminars and tele-seminars… </li></ul><ul><li>Let your prospects and clients do the marketing… </li></ul>Speaking & Executive Tele-Briefings… Automated Profits Powered By
  35. 38. Tele-Training Lead Generation & Sales
  36. 39. Tele-Training Lead Generation & Sales
  37. 40. Let Your Prospects Promote for You…
  38. 41. <ul><li>Establish presence on LinkedIn, Facebook and Twitter… </li></ul><ul><li>Identify “Ponds” and COI… </li></ul><ul><li>Build relationships & establish your expertise… </li></ul><ul><li>“ Siphon” connections off social networks into your own follow up system… </li></ul><ul><li>Follow up, make the right offers, and monetize your efforts… </li></ul>Leverage Social Networking Online… Automated Profits Powered By
  39. 42. Facebook Lead Generation…
  40. 43. Facebook Lead Generation…
  41. 44. Facebook Lead Generation…
  42. 45. Live IPS Boot Camp (4 days – May 20-23, 2010) Confidential
  43. 46. Bonus 1
  44. 47. Questions? Automated Profits Powered By

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