5 marketing breakthroughs to Amplify Your Business

Simple Marketing
Breakthroughs to
AMPLIFY
Your Business

This is for anyone who is looking to grow their business
with online marketing. Simple as that. Consultants,
coaches, realtors, auto-shops, agencies,
photographers, food trucks. If you want to connect with
more customers and make more sales…
this is for you.
For business owners AND marketing teams.

In the next 45 minutes…
We’ll dive into the 5 Marketing Breakthroughs
that have skyrocketed our clients’ businesses
and generated 7 figures in sales in the last
four months alone.

• A quick fix that will allow you to massively improve the amount of
leads and sales your website is delivering.
How to avoid the #1 biggest mistake we see small businesses
make with their online marketing that is DESTROYING any
chance of success.
How to do ALL of this WITHOUT a blog, a Twitter feed, SEO,
making tons of videos, or any of the “marketer” stuff you don't
really want to do.
You’ll Discover

A step-by-step plan to
get more qualified
leads, more sales
and more lifelong
customers with
simple marketing
strategies.
Our Promise
to You

But there is a
very cool
free gift
at the end!
Nothing is for
Sale on this
Webinar

• Do you have some months where cash just pours into your business...but
you can’t seem to maintain it?
Do you start out each month wondering where the clients and sales are going
to come from?
Have you ever spent money on agencies that didn’t deliver?
Is your current marketing plan not working and your growth has stalled or
flatlined?
Does this sound like you?

Do you feel like there
is an invisible ceiling
on how much
your business
can really grow?

As real as those
challenges may be…
They might not be the
REAL problems
holding you back.

It’s likely that you
haven’t applied 5
Marketing
Breakthroughs.
We’ve identified 5 Key
Marketing Breakthroughs that
once applied to your business,
can be the shortcut you’ve been
waiting for to massive and
predictable business growth.

•You'll have complete control over how many new leads and
sales your bring in each month.
You’ll never have to question where the next sale is coming from.
In fact, you’ll have a full pipeline of wallet out, ready to buy
customers.
You’ll have a step-by-step, paint-by-numbers plan to predictably
grow your company.
You’ll enjoy more free time to focus on the parts of your business
that you love and finally be able to stop worrying about marketing
IF you apply these breakthrough
principles to your business:

There is ONE thing you need to know.
There are 5 Core Marketing Breakthroughs you need
to apply to drastically change the trajectory of your
business, dramatically increase your bottomline while
creating a predictable waterfall of new leads and
customers flooding into your business.
We are going to walk you through exactly how to apply
those breakthroughs today.

• We live in the marketing trenches
One of the top Facebook marketing
agencies in the U.S.
Generated 100,000’s of leads and
millions of visitors for ourselves and
our customers
Used online marketing to drive over
Who we are…
Matt McLelland Mike Wade
Tom McLelland

There were times in our business when we had no idea where the next
customer would come from.
When we look back at those moments, at those major marketing failures
and products that didn’t sell and projects we had to close.
It usually came down to not following the principles we’re going to go over
in this training.
It hasn’t always been like this…

Having worked with hundreds of businesses over the years. We’ve
seen entrepreneurs thrive and experience incredible life changing
breakthroughs.
We’ve seen businesses go from just scraping by to managing
thousands of new customers per month.
It all comes down to following the right strategy.
It hasn’t always been like this…

Operate with total Integrity
There is power in keeping your word. It may sound strange that
Integrity is the first breakthrough to driving new customers into your
business. But it’s a fundamental principle of success.
Think about it. Of the people you do business with - which ones
keep their word… all the time? My partner Mike Wade has drilled this
into our organization. We call it honoring our word.

Operate with total Integrity
How many times have you had a vendor commit something to you
and they failed to deliver? Or they deliver late? How does that
make you feel? What confidence do you have in them?
If you are going to massively change your business, you need to
recommit to honoring your word - all the time!
This is true of all your marketing material and branding as well. If you
over-sell or overstate or promise and don’t deliver- your customers

Stop Confusing
Your Future
Customers!

If you confuse…
you LOSE.
Most businesses assume their
customers KNOW way more
about their product/service
than they actually do.
Stop Confusing Your Future Customers!

Make an effort to meet people
where they are to take them
where they want to go.

Attention spans are shrinking…

People are consuming more content,
more ads more everything than ever
before.
If you’re business isn’t
communicating in simple, clear
terms… you’re losing the attention of
your market and your losing money.
Let’s break this down…

Insiders Vs
Outsiders
Every industry has its own
language or words that they use
that only make sense to
INSIDERS…
But when we use these words in
our marketing we end up making

Let’s say I’m a web designer and
you meet me at a conference
and ask what I do..
I respond:
“I build fully functional, responsive web
pages and drive scalable traffic using
PPC, SEO, and SMM. We also deploy
multivariate A/B testing, heat map
tracking and CRO to improve ROI and
reduce bounce rates.”

But what if I instead
responded with this:
“I help businesses make
more money by building them
websites that actually make
sales.”

How Do I know?
How do I know if my website or
any of my marketing collateral
is confusing my customers?
It’s simple…
Take the caveman test.

The Caveman Test
If people don’t understand
exactly what you do and exactly
how to become your customer
in the first 5 seconds of landing
on your website, you’re losing
money.

How to fix it:
1. Remove any distracting links/images/sections
that are not absolutely necessary
2. Include a call to action above the fold and in the
top right hand corner of your website that makes
it easy for your customer to take the exact action
you want them to take
3. Stop talking about yourself… Start talking
about your customer’s problems and how
much better their life will be when they let you
solve them. That’s what business is… it’s solving

By simplifying your message, and removing all of
the clutter from your website, you’ll get a better
response from customers and more leads and
sales from your website.
We’ve helped businesses go from ZERO to
1,000’s of leads per month with these steps
alone.
But how do you know what words to actually
use on your website?
These changes may sound
simple… But they WORK!

Answer 5 Key
QUESTIONS to
Make More
Money

In Breakthrough #2, we learned that the words you use
on your website can make or break your business.
We spoke a lot about what NOT to do, but in
Breakthrough #3 we’re going to show you a simple
framework that makes writing your website, your sales
pages, your Facebook and Google ads and your emails
much easier, much faster and much more effective at
Answer these questions
to make more money…
Answer 5 Key Questions to Make More Money

Over the last 10 years of doing this, we’ve identified 5
key questions that will set you up with 90% of the
sales copy you’ll ever need to write. Your website,
Google ads, emails, newsletters, posters, Facebook
posts… you name it.
(Think of how these apply to your business. You’ll want
to rewatch this section a few times to really fine tune
Answer these questions
to make more money…

How does this problem make your
customers feel?
It shouldn’t be so hard to...
QUESTION 1
What Problem do You
Solve and for Whom?

• Do you have experience solving the
same problem?
Been doing this a long time?
How many customers have you helped?
Do you have any recent testimonials or
reviews?
QUESTION 2
What Gives You
the Right?

• What do I need to do to solve the problem?
What do you want me to do on your website
and why?
What should I expect working with you?
What are the exact steps I need to take?
How does it work?
Is there a 3 step process? (People love 3 step
QUESTION 3
What’s the Plan?

QUESTION 4
How Will My Life
Be Better?

QUESTION 5
What could go wrong?

Case Study
Business Funding

1. What Problem do You Solve and for Whom?
What Gives You the Right?
What’s the Plan?
How Will My Life Be Better?
What Could go Wrong?
Does your website/sales copy answer these
questions CLEARLY?

Breakthrough’s 2+3 are all about simplifying your message, getting
your story straight and putting it all together on your website.
Now I want to show you how to combine the absolutely insane
power of Facebook advertising with your new bulletproof sales copy.
There has never, in the history of the world, been a more
powerful platform to help you reach your perfect customers.
The Secret Weapon of FACEBOOK

The problem is that there are so many variables that can make or
break a campaign.
You might have tried Facebook ads before with no luck, or maybe
you’re seeing some results but not where you want to be yet.
Facebook is constantly evolving and the strategies that worked a
year ago might not work today.

It wasn’t long ago that all you needed
to do to get an avalanche of visitors
and customers from Facebook was buy
some fake “likes”, share a couple
memes and boom… you had 1,000’s of
followers you could market to.
But as more businesses saw the power
of Facebook and started jumping on,

Right now:
• Click costs are going up
• Organic reach of your posts is going down.
• There is more competition than ever
• The news feed is sold out
It’s become almost a 100% pay to play game.
And guess what…
That’s good news!

These changes are weeding out the
lot of the lazy and sleazy marketers
and creating new opportunities for
you and me to make a lot of
money.
These changes do not mean that
Facebook advertising is dead.
It means it’s time to go on the

According to Forbes 500 Million
people watch videos on Facebook
everyday.
To Succeed on Facebook…
USE VIDEO!

We just finished up a Facebook
video ad campaign where we made
back a minimum of $10 in sales for
every dollar we spent.
We spent $49,000 in ads over a few
months (sounds like a lot) but our
client made it back 10x over. All
To Succeed on Facebook… Use Video

So in total we spent $50 on video
software + $49,676 in ads over 3
months and made well over
$500,000 in immediate sales.
Imagine if you had this in place
for your business.
A system where you put $10 in and
To Succeed on Facebook… Use Video

This is the what makes Facebook marketing so
powerful.
By mastering Facebook paid advertising, you can
predictably drive new customers into your
business every single day.
We’re not going to go into the technical side of
actually creating Facebook ads today…
Short 30-60 second videos, in square format,
that work with both the sound on and sound off,

You can create separate “audiences” or
groups of people that taken certain
actions…
• Visiting your website
• Liking your post
• Watching your video
• Filling out a form
And you can then create ads that show
only to THEM!
To Succeed on Facebook… Create Custom Audiences

Original Video
Watched at least 75%
Follow Up Video 15X ROI :)
Visit Website

These custom audiences can be applied to
more than just videos.
Have you ever visited somebody’s website and
then started noticing that you were being followed
around by that companies ads everywhere you
go?
You can do the same with Facebook.
You add a little piece of code to your website
called the “Facebook Pixel” and Facebook will

This is a really powerful way to help people that
may have gotten distracted or just weren’t ready to:
•Fill out your consultation request
•Purchase your product
•Pick up the phone
People need to interact at least 7 times with your
brand before they make a decision.
The Facebook Pixel basically handles that for you
on autopilot.

Last tip.
DO NOT SEND PEOPLE
STRAIGHT TO YOUR WEBSITE!
Instead create simple, focused
landing pages with only ONE thing
for a visitor to do.
To Succeed on Facebook… Use Landing Pages

Landing pages, if built correctly, can
perform 10-15x better that your
website.
Look at the difference in two of our
pages…
To Succeed on Facebook… Use Landing Pages
VS.

1. Create short 30-60 second videos
Use custom audiences to boost your ROI
Use landing pages to increase conversions and make more
$$$
Facebook is the most powerful marketing
platform ever created. To succeed:

Entrepreneurs are a rare breed. There
is the indomitable spirit to succeed
and the confidence to step out on your
own.
However, that confident spirit can lead
to many struggles when we think we
can do it all. And that we know it all.
The “Can Do”
Entrepreneur Spirit:
Blessing/Curse
Don’t go it alone

I understand this attitude. When my co-founder, Tom first began his ad
agency he had a client ask him to build a website. This was new territory back
then. He’d never done it before but he needed the client so he said, “yes.”
The problem was - he had no clue how to build a website. He was a graphic
designer - not a programmer.
Don’t go it alone

So, he got the deposit from the client and quickly paid for someone to train
him how to use Dreamweaver.
He ended up building the site and starting a completely new chapter in his
career and has since built hundreds and hundreds of websites.
The bold attitude to take a challenge with little knowledge was good. But the
smarter thing he did was to hire someone to show him how to do it.
Don’t go it alone

A recent article in Forbes confirmed the
power of a coach or mentor.
‘Successful athletes obviously understand the
power of coaching. The United Kingdom
Coaching Strategy describes the role of the
sports coach as one that "enables the athlete to
achieve levels of performance to a degree that
may not have been possible if left to his/her own
endeavours." ‘
Don’t go it alone

It’s odd to me that people think that athletes
are the only people who need a coach to
guide them to excellence. Don’t we all want
to win?
The truth is - there is a faster, more
efficient and more profitable way - and
that’s by connecting with a coach or
program that will help you avoid the pitfalls.
They will also show you the shortcuts to
Don’t go it alone

A step-by-step
plan to
immediately start
getting new leads,
new sales and new
lifelong customers
with an easy to
implement
marketing plan.
Today we
promised

• A quick fix that will allow you to massively improve the amount of
leads and sales your website is delivering.
How to avoid the #1 biggest mistake we see small businesses
make with their online marketing that is DESTROYING any
chance of success.
How to do ALL of this WITHOUT a blog, a Twitter feed, SEO,
making tons of videos, or any of the “marketer” stuff you don't
really want to do.
We explored

1. Operate with total Integrity
Stop confusing your future customers
Answer 5 critical questions to make more money
The Secret Weapon of Facebook
Don’t go it alone - the power of coaching
5 Breakthroughs

You can take this information that
we’ve shared today and do nothing.
It’s just another webinar…
You can choose to do nothing and
simply continue on your current
course.
But you and I both know that you’re on
this webinar because something in
your business is not working.
Now you have a choice

If you want to take your business to
the next level.
If you want the freedom and joy of
running a thriving business with
customers clamoring to pay you for
your services…
Then here’s what we have for you…
Now you have a choice

We’ve set aside time in the next
week to speak to you personally
about how you can apply these
breakthrough principles to your
business starting TODAY.
The cost: FREE.
How can we help…

Today we covered principles in
broad strokes, but you need to
know how to apply them
specifically in your business.
I Invite You to Schedule a Free
Breakthrough call today.
How can we help…

AmplifyMyBusiness.com/apply
Spaces are limited - Sign up NOW

• You must be completely committed to hitting your income goals with total
integrity and a true concern for your clients’ well-being.
You must have real expertise and bring real value to deliver to your customers.
You need to be willing to invest time/resources to making the changes needed to
succeed.
You need to be open to guidance.
Who is this for?

• We want to help your business grow.
On the call, we’ll help you get total clarity about EXACTLY what’s holding your
business back from hitting your goals.
We’ll identify the next steps you need to improve your marketing.
We’ll answer any questions you have about marketing.
Finally….If you want our support - and if we think it’s a good fit - we may invite you
to join our marketing mastermind program to coach you step-by-step through the
process of crushing your marketing and income goals.
Why are we doing this?

• We’ll put you through the SAME systems we put our highly successful customers
through. The curriculum is designed to get you to six-figures per month and
beyond with MAXIMUM leverage.
We’ll expect you to see a rapid increase in leads, customers and cashflow within 2
to 3 weeks.
You’ll join a vibrant community of entrepreneurs who have been where you are and
LOVE answering questions.
If we work together…

5 marketing breakthroughs to Amplify Your Business

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 5 marketing breakthroughs to Amplify Your Business

Similar to 5 marketing breakthroughs to Amplify Your Business (20)

Recently uploaded

Recently uploaded (20)

5 marketing breakthroughs to Amplify Your Business