This document provides an overview of Voyage-Privé.com, a French online travel agency founded in 2006 that is the 5th largest online travel agency and 7th largest e-tourism platform in France. It generates €400 million annually in revenue with over 350 employees. The luxury travel industry has grown 48% from 2010-2015, generating €172 billion annually from 46 million international luxury trips. Voyage-Privé is developing a new concierge service to provide customized, surprise luxury trips in Europe, competing against traditional booking, concierge, and innovative travel companies. The service aims to target middle class digital users and millennials with customized itineraries priced around €4,500 per person per week

1. Jordan BABER
Mathilde CHARRIER
Julie de MELO
Sophie DJORDJEVIC
Marius QUESTE
Clément REUS

2. VOYAGE-PRIVE.COM
FOUNDED IN 2006
• 5th “Online” Travel Agency in
France
• 7th E-Tourism Platform in France
• 400 millions € in Revenues
• 350+ employees

3. Source: Luxury Travel Trend 4th Edition
MARKET OVERVIEW
✈ +48% growth in luxury travel industry
(from 2010 to 2015)
✈ 46 million luxury international trips worldwide
(in 2014)
✈ €172 billion revenues
(in 2014)
Germany - 2.2 millions
Italy - 2.2 millions
UK - 1.5 million
France - 1.3 million
in visitors

4. COMPETITORS ANALYSIS 3 main sectors
Tens of competitors
TRADITIONAL
B O O K I N G
CONCIERGE
SERVICES
INNOVATIVE
CONCEPTS

5. SERVICEDESCRIPTION

6. SERVICE BLUEPRINT
1-4
5-6
7-8
SUPPLIER IT/TECHNICAL MISCOMMUNICATION

7. SEGMENTATION & TARGETING
• 5 Segments of users on
Voyage Privé
• 2 Targeted Segments for
our Service
MIDDLE CLASS
DIGITAL USERS
THE MILLENIALS THE BUTTERFLIES THE GYPSETS THE ASPIRERS

8. PROMOTION
✈ Digital
✈ Print
✈ Medias
✈ Partnerships
✈ Influencers
✈ Sponsorship Program
PRICE
COSTS
.
Insurances, flights, hotels,
cars, drivers, tolls, gas,
boats, meals, activities.
≈ €4500/person/week
MARKETING MIX

9. PLANNING ADVISERS
USERS
IT Team
Hotels
Drivers
Restaurants
Touristic
offices
Promotional
gifts
Other
activities
Airlines
Give
feedback
Deliver the
perfect trip
Drivers are the only one to know about the full trip
Marketing Team
Direct
delivery
Design,
Order
STAKEHOLDER MAP

10. S
W
O
.T
S T R E N G T H S
•Innovative experience
•Tailored service
•Network of high end partners already developed
(hotels, spas, restaurants) globally
•Attractive prices (economies of scale)
•High financial and marketing capabilities to develop a
new project
•Possibility to develop new types of partnerships (with a
luxury car brand or even private jets for example)
W E A K N E S S E S
•The surprise effect may backfire in case the
client isn’t satisfied
•Only in Europe for the first version of the
project
•Difficult to let enough liberty to customers
during the trip (be adaptable)
•Need of different insurances if cancellations
(problem of repayment to customers and from
suppliers).
O P P O R T U N I T I E S
•Development of efficient software which can
analyze the questionnaire and propose the best
suppliers to PAs
•Trend of uniqueness in travels
•Increase of the travel luxury market
•Hotels and restaurants need more and more help
to fill their rooms and tables
•Possibility to attract Asian customers who never
organize their trip in Europe by themselves.
T H R E A T S
•Threats of new entrants (competitors)
•Risk of plagiarism of the idea by other big
players of the market but on the lower-end
segment (Expedia for example)

11. Thank you for
attention!
Marius – Sophie – Julie - Clément – Mathilde - Jordan