Airport Sampling Program for Mondelez
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Mondelez tasked Momentum with increasing brand awareness and trial of Trident, Stride, and Dentyne gum among millennials during the summer travel season. Momentum identified airports with high millennial traffic and partnered with Hertz rental car facilities at those airports to distribute over 400,000 gum samples, 217,000 hang tags, and 90,000 branded key fobs. This resulted in over 1.7 million brand impressions, and passengers responded positively by requesting more samples and saying the promotion surprised and delighted them.
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Catering to Passenger Expectations in the On-Demand Economy
Raymond Kollau presented on how the rise of the on-demand economy has generated new passenger expectations for fast, simple, and efficient experiences across multiple industries. This has implications for onboard catering as passengers now expect to be able to order food and snacks whenever they want during a flight. Some airlines have begun offering on-demand catering options in premium cabins, while low-cost carriers allow passengers to order items from an in-flight buy-on-board store via the in-flight entertainment system. Technology companies and catering providers are developing solutions to enable digital ordering and flexible meal delivery to satisfy the growing demand for on-demand options in air travel.
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Suisse ombrelle presentation for v cs
This document outlines plans and marketing strategies for various private jet and luxury travel services. It describes developing smartphone applications to facilitate booking private jet charters, luxury packages, and purchasing private jets. It also discusses building business networks offering high-end concierge services and developing advertising and lead generation platforms. The goal is to capitalize on the growing private jet travel market and connect providers and consumers of luxury services through an integrated digital platform.
Targeted Airport Sampling Program with Theraflu
Theraflu set out to make a positive impression on airport passengers by targeting key airports close to their target markets. An airport marketing agency created an engaging 45-day sampling campaign at Boston Logan airport during the holiday season, where brand ambassadors distributed over 158,300 Theraflu samples to arriving and departing passengers, surpassing their 150,000 sample goal. The successful program increased Theraflu's brand awareness through 4.5 million exposures and gained recognition and positive regard from passengers, crews, and airport staff.
Application of Data Science in the Airline industry
The document discusses how data science helps address challenges in the airline industry. It outlines problems such as high costs, increasing demand, and inefficient operations. Solutions discussed include revenue management systems to optimize pricing, biometric technology to streamline check-ins, predictive models to forecast fuel needs, and crew scheduling software. Several airlines that utilize these data science tools are highlighted, such as Delta, Air France, and Alaska Airlines. The conclusion emphasizes how data science enables optimization, higher customer satisfaction, reduced costs and times across the industry.
Gobp who we are - advertiser
We can advertise your products in the sky. Now its possible for customers to know about your products while travelling above 30,000ft.
Cell Phones And Driving
Cell phone use while driving poses significant safety risks. Talking on a phone requires taking attention away from driving and can increase the risk of accidents by up to 4 times. Even hands-free devices can be distracting as conversations take the driver's focus off the road. While cell phones can help in emergencies by calling for roadside or medical assistance, non-emergency use should be avoided, especially in hazardous driving conditions, as it can endanger both the driver and others on the road.
Smart Parking Solutions for Cities & Universities: 2016
ParkMe is a leading provider of real-time parking data and solutions. They have built the world's most comprehensive parking database containing over 90,000 locations in over 4,000 cities globally. Consumers can access ParkMe's parking data and services through mobile apps, online maps, and integrated with in-car navigation systems. ParkMe also works with cities and universities to provide parking analytics and customized parking solutions to improve parking operations and reduce traffic.
Iam Kit 2012
InterAir Media is an expert in airline and airport advertising, providing advertisers access to affluent airline passengers. They have relationships with major carriers worldwide, allowing them to place ads on all available media including in-flight magazines, airport displays, lounges and more. Airline passengers are a desirable demographic as they are well-educated, frequent business travelers with high incomes. Airport and in-flight placements provide a captive audience for advertisers, with passengers spending extended time in terminals and on planes. InterAir Media's expertise and bulk-buying power allows advertisers to create strategic, multi-pronged campaigns across airlines cost-effectively.
Similar to Airport Sampling Program for Mondelez (12)
Catering to Passenger Expectations in the On-Demand Economy
Catering to Passenger Expectations in the On-Demand Economy
Tnooz-Datalex webinar - BIG ideas for travel retail
Tnooz-Datalex webinar - BIG ideas for travel retail
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Application of Data Science in the Airline industry
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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- 1. Airport Sampling Program Case Study Mondelez
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