Last lesson of (s)mar(t)keting with a guest, Chiara Gius, from Canada, with a speech titled "When “going” echoes “being”: trends in contemporary tourism", 2 case histories #mydestination140 and Turismo Emilia Romagna and instructions for the final hypertext.

1. (S)mar(T)keting Se01 Ep04
- “When going echoes being: trends in contemporary
tourism”- Chiara Gius is ON AIR from Canada
- Case histories of social media marketing aimed to
promote tourism
- Students' final project
Rimini 28/10/2013

2. Chiara Gius - post doctoral fellow

3. When “going” echoes “being”:
trends in contemporary tourism
http://prezi.com/lnokwlmxxj9_/when-going-echoes-being-trends-in-contemporay-tourism/?
utm_campaign=share&utm_medium=copy

4. Question time - Twitter

5. Being an evil tourist means... ?

6. Case Histories
Social media marketing aimed to promote
tourism
- #Mydestination140
- Emilia Romagna Tourism

7. Emilia Romagna Turismo

8. #mydestination140

9. Final project
Students should attend at least 5 out of the 8 seminars offered in
2013-14. Attendance will be checked through identification and
signature. To gain the 3 ECTS students should write a short essay
on one of the topics covered in the seminars, under the guidance of
one of the invited speakers. Evaluation will be on a PASS / FAIL
basis.

10. Final paper
First 20 students booked using #smartketing and #finalpaper in a tweet to @vbazzarin
Two possible topics: #myjobintourism or #rewindmarketing
Style: hypertext no more than 1,000 words
Structure: framework analysis (open data / blogs ), thesis, counter thesis, synthesis,
conclusion
Dissemination: email me or post it and tag us
Deadline: 20th December 2013

11. http://dati.emilia-romagna.it

12. http://blogs.worldbank.org

13. Students booked are...

14. Students booked are...

15. Contacts
Twitter: @vbazzarin
#smartketing
mailto: valentina.bazzarin@unibo.it