Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

(S)mar(t)keting se01 ep04

429 views

Published on

Last lesson of (s)mar(t)keting with a guest, Chiara Gius, from Canada, with a speech titled "When “going” echoes “being”: trends in contemporary tourism", 2 case histories #mydestination140 and Turismo Emilia Romagna and instructions for the final hypertext.

Published in: Travel, Business, Technology
  • Be the first to comment

  • Be the first to like this

(S)mar(t)keting se01 ep04

  1. 1. (S)mar(T)keting Se01 Ep04 - “When going echoes being: trends in contemporary tourism”- Chiara Gius is ON AIR from Canada - Case histories of social media marketing aimed to promote tourism - Students' final project Rimini 28/10/2013
  2. 2. Chiara Gius - post doctoral fellow
  3. 3. When “going” echoes “being”: trends in contemporary tourism http://prezi.com/lnokwlmxxj9_/when-going-echoes-being-trends-in-contemporay-tourism/? utm_campaign=share&utm_medium=copy
  4. 4. Question time - Twitter
  5. 5. Being an evil tourist means... ?
  6. 6. Case Histories Social media marketing aimed to promote tourism - #Mydestination140 - Emilia Romagna Tourism
  7. 7. Emilia Romagna Turismo
  8. 8. #mydestination140
  9. 9. Final project Students should attend at least 5 out of the 8 seminars offered in 2013-14. Attendance will be checked through identification and signature. To gain the 3 ECTS students should write a short essay on one of the topics covered in the seminars, under the guidance of one of the invited speakers. Evaluation will be on a PASS / FAIL basis.
  10. 10. Final paper First 20 students booked using #smartketing and #finalpaper in a tweet to @vbazzarin Two possible topics: #myjobintourism or #rewindmarketing Style: hypertext no more than 1,000 words Structure: framework analysis (open data / blogs ), thesis, counter thesis, synthesis, conclusion Dissemination: email me or post it and tag us Deadline: 20th December 2013
  11. 11. http://dati.emilia-romagna.it
  12. 12. http://blogs.worldbank.org
  13. 13. Students booked are...
  14. 14. Students booked are...
  15. 15. Contacts Twitter: @vbazzarin #smartketing mailto: valentina.bazzarin@unibo.it

×