Ejam Travel is a subsidiary of Ejam Group that focuses on integrated mobile marketing and tourism services. It has 5 means of commercial realization: 1) Europe tours utilizing Ejam's luxury coaches and partnerships with European travel companies. 2) Vertical-channel tourism using Ejam's new media matrix and key accounts to target specific audiences and create theme-based products. 3) Tailor-made trips customized for individual or small group travel. 4) Tourism destination management through investment and renovation of destinations. 5) Integrated tourism marketing combining online and offline resources for creative planning and full-service solutions.

1. Introduction
of Ejam Travel

2. CONTENT
Ejam Travel Introduction
About Ejam Group
5 means of Commercial Realization
01
02
03

3. 01 About Ejam Group

4. A leading new media group company featuring in the integrated solutions of Mobile
Marketing&Services, focusing on the “Mobile Marketing +" way of business;
The major business scope covers the integrated mobile marketing, incubation of quality
content, tourism, sports, investment, entertainment, etc
We i g u o j i a n g
Mobile Marketing Tourism
E j a m Tr a v e l
Sports
E j a m S p o r t s
Investment
E j a m I n v e s t m e n t
Entertainment
E j a m E n t e r t a i n m e n t
Ejam Group【834498】

5. Advantageous New Media Capability
New media and self media has been one of the most popular media frequently used
media among modern young generations with below New Media Advantages:
• Mobility | Content-focus | Sporadical time Usage
• Cluster Effect | Flexibility | Interaction
• Precise characters&tags of the audience
Ejam New Media Matrix: Self-Media, Big Data, MC Ads
Platform, Selected Wechat Public Account, APP, etc
(reaching 250millionprecise audience)

6. • Precise Vertical channels&audience
• Brands Creative planning
• Crossover resources integration
• Full media solution
• Solid overseas tourism resources
• Previous successful cases and know-how
“Mobile Marketing + ” by integration of the advantages of each business
unit to establish the Closed Loop and gain the edge from the market

7. cover
400Million+
precise target
cover
127Million+
precise target
其
它
城
市
北
京
上
海
省
会
深
圳
广
州
Wechat Media matrix of
Vertical key account by Industry
Targeting 400 million mobile netizen in the Industry account matrix
Wechat Media matrix of
Area wechat public account
Targeting 127million mobile netizen in the Area matrix
Ejam Group - New Media Matrix | Wechat
GuangzhouShanghai
ShenzhenBeijing
Provincial
capitalsOther cities

8. 02 About Ejam Travel

9. Acquisition
Share holder
Share holder
EJAM Group【834498】
(listed in New Third Market)
RASTAR Group【300043】
(listed in A-share Market)
Founded in 1900
La Liga Club
In Barcelona
About us | Business Network
consultancy
Strategic Partner

10. Game-watching tour Business Investigation Overseas camp Crossover IP project
Ejam Travel is the subsidiary company to Ejam Group
By leveraging the “Mobile Marketing +” and the capital capability, we integrated the
advantageous overseas tourism resources to bring below services to the market:

11. 2015 vs 2014
+3.2 times
2015 vs 2014
+18%
2014 Travelers
2015 Travelers
No of annual traveler ↑ Annual Travel Consumption ↑
2015 vs 2014
+28.6%
2014年 2015年
Rmb10,000
-20,000
account for
23%
Annual travel expense
btw 10,000-20,000
got the top rank
2014 2015
data source：芒果网发布《2015年度旅游市场盘点报告》，阿里旅行与挖财10月8日发布的《旅行消费数据报告》
The Cake of Tourism is getting bigger and bigger…
Annual Travel frequency ↑ No of annual Travel Expense ↑

12. Europe Tours
Vertical-channel
Tourism
Tailor-made
Trip
Tourism
destinations
management
Integrated
Tourism
Marketing
How we make a difference?
Empowered by the new media resources and capital support, by aligning with the
advantages tourism resources and quality vertical channels, we are reaching 5
distinguished means of Commercial Realization, including:
1
2
3
4
5

13. 03 5 means of Commercial
Realization

14. ALL ROUND EUROPE
TOURS
Ⅰ

15. Europe still ranks the 1st Tourism Destination

16. EEEjam
Europe
Luxury Coaches
80+ luxury buses in good
shape, theater design, wifi
coverage, usb interface, hot
water to make sure the
comfortability
Professional Personnel
Experienced team of
guidance with 15+ years of
industry experience,
profound understanding of
Europe tourism
3Quality Hotels
90 years accumulation of
the hotel resources and
partnership to make sure
the quality hotel at
competitive price
21
Ejam B.V - Joint venture with our European partners Havi
Travel, founded in 1927, one of the biggest and renowned bus
company with profound European tourism resources and
expertise to make sure the delivery of high service level

17. UK
Netherlands-Belgium-
Luxembourg -German
East Europe
Spain-Portugal
Spain-South France
France-Switzerland
-Italy1 2
3 4
5
6

18. Airliners Hotels
Sights Insurance
Agency&
Distributor
OTA/Vertical
channels
End
Customers
Whole
sale
Product
packing
Sell
Upstream SP
Direct Sales
Shorten the supply chain to maintain the competitiveness
Sales Strategy and
approach

19. Vertical-channel
TourismⅡ

20. New media vertical channels
City new media matrix
Weiguojiang key accounts
Theme tourism
Vertical-channel
Tourism
creative models to maximize the commercial realization
IP crossover project
Mobile world congress barcelona
Sports, Parenting, Overseas education,
Island, Health&medical, Beauty…
Advantageous new
media matrix of
vertical channels with
precise audience
Theme-oriented
tourism products to fit
the tailor-made
requirement
Integration of
resources to create
“tourism+” crossover
project

21. cover
400Million+
precise target
cover
127Million+
precise target
其
它
城
市
北
京
上
海
省
会
深
圳
广
州
Wechat Media matrix of
Vertical key account by Industry
Targeting 400 million mobile netizen in the Industry account matrix
Wechat Media matrix of
Area wechat public account
Targeting 127million mobile netizen in the Area matrix
Ejam Group - New Media Matrix | Wechat
GuangzhouShanghai
ShenzhenBeijing
Provincial
capitalsOther cities

22. Super Girl with RCDE
from La liga
Xinwei “China Girl”
model competition
ZEN Pegasus to
Mount Qomolangma
Rio Olympics 2016
To B (vertical) alliance and cooperation to create IP and
realize crossover project and return
Vertical-channel
Tourism

23. crossover of Sports+Entertainment+Tourism
pioneer performance from La liga ever in the history
Super Girl + La Liga
International crossover marketing
of Entertainment+Sports
Front shirt sponsorship Live experience Entertainment+SportsLa Liga
performance
Vertical-channel
Tourism - cases

24. crossover of Sports+Entertainment+Tourism

25. Soccer kingdom with soccer legend Real Brazil experience Onsite game watching
Opening ceremony with
Miss World
• Solid experience with Miss World, Rivaldo
• Luxury life style, yacht party from the sea
• Slum experience to feel the down-to-early Brazil
• Onsite witness of Olympic games 2016
Olympic 2016
Experience the Brazil passion
with KOL
Vertical-channel
Tourism - cases

26. Olympic 2016 - Experience the Brazil passion with KOL

27. Soft coral diving 18 hole international golf course School visit and local interaction
China Girl model
competition
• South pacific experience: luxury hotel, SPA, Golf
• Outdoor excitement: jungle experience, diving, sailing
• Cultural exchange: local school, cultural experience
Overseas Final of 2016
China Girl model competition in Fiji
Vertical-channel
Tourism - cases

28. Onsite experience Hostess onsite show Experience French
Europe 2016
• Famous host from Guangdong TV lead the way
• City of world fashion and passion of soccer
• Solid French experience
The passion of Europe cup 2016
Joint program with local TV
Vertical-channel
Tourism - cases

29. Tailor-made TourismⅢ

30. 3 edge to guarantee the results
Quality experience with
competitive cost
• Integration of advantageous tourism,
creative planning to bring value-added and
rewarding experience
Quality Service
• Customized itinerary to cover all-round
tourism requirement
Advantageous resources
• Resources exchange and trade-off via
Ejam B.V.
• Vertical resources: Sports, Military,
Health&Medical, etc
• Merged and acquired the core tourism
resources via the investment capability
Customized Single person delegation&On-demand travel experience
Advantageous resources oriented to guarantee quality service with competitive price,
thus high customer satisfaction
Tailor-made
Tourism

31. Real Spain taste - Flamingo Barcelona – Nor Camp Picasso Museum
Solid onsite
experience
• World heritage and historic place visiting
• Spain sports investigation trip: soccer academy,
onsite La liga experience
• Spain style: flamingo, tapas and
Spain Sports investigation tourism
of EMBA delegation of Cheung Kong Business
school
Tailor-made Tourism
- cases

32. Tourism destinations
management
Ⅳ

33. Investment on the tourism destination
• Empowered by the investment division of Ejam Group, to get the
advantageous upstream resources for the tourism management and operation;
• Renovation on both concept and infrastructure to fit the market
Tourism Destination
Management

34. Integrated Tourism
Marketing
Ⅴ

35. creative planning,
service solution
Integration of
online and offline
KPI satisfaction to make sure
the service delivery
Integration of full-media resources, to create brands value
creative planning, media assortment, crossover integration
Online 2 offline interaction
Integrated Tourism
Marketing

36. Thank You
Very Much