This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
JEGI & IAB Social Media Ecosystem ReportAmir Akhavan
JEGI is pleased to share with you the recently released Social Media Ecosystem Report, developed by Amir Akhavan, who covers Technology, Marketing Services, and Interactive at the firm, and supported by the Interactive Advertising Bureau (IAB). In the evolving world of technology, change is a constant state, wherein today’s news often becomes instant history. As such, this report is intended to do two things: first, to capture a moment in time, to bring its readers up to date on some of the latest developments, as brands become publishers, as advertisers seek ever more finite detail about their targets, and as users reinforce their role as kings of the hill; and second, to provide some observations about where the social ecosystem is likely to go. For more information, contact Amir Akhavan at amira@jegi.com or 212-754-0710.
Attend Strategic Social Media for Healthcare to learn from industry visionaries on how to make the leap by taking your online presence to the next level, how to integrate new media efforts with traditional approaches and how to effectively engage with and attract current and future patient-consumers.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
JEGI & IAB Social Media Ecosystem ReportAmir Akhavan
JEGI is pleased to share with you the recently released Social Media Ecosystem Report, developed by Amir Akhavan, who covers Technology, Marketing Services, and Interactive at the firm, and supported by the Interactive Advertising Bureau (IAB). In the evolving world of technology, change is a constant state, wherein today’s news often becomes instant history. As such, this report is intended to do two things: first, to capture a moment in time, to bring its readers up to date on some of the latest developments, as brands become publishers, as advertisers seek ever more finite detail about their targets, and as users reinforce their role as kings of the hill; and second, to provide some observations about where the social ecosystem is likely to go. For more information, contact Amir Akhavan at amira@jegi.com or 212-754-0710.
Attend Strategic Social Media for Healthcare to learn from industry visionaries on how to make the leap by taking your online presence to the next level, how to integrate new media efforts with traditional approaches and how to effectively engage with and attract current and future patient-consumers.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
PR 2.0: Managing News in a Digital WorldTracy Playle
A report written for the CIPR Education and Skills Sector group looking at use of online tools for education PR and trends in adoption of web 2.0 technologies for press and media relations.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
A deep research study was conducted on the topic, where I have compared and highlighted both Social Networks and Word-of-Mouth and how both has influenced the buying behaviour of the consumers.
Master's Dissertation - The Effectiveness of Online Brand Communities and Use...Zach B. Miller
This is my Master's Dissertation in full. The purpose of my study was to build upon the most recent work in digital marketing research. More specifically, I tested the digital marketing tactics of building online brand communities and user engagement on how they actually influence purchase. In order to do this I chose the company Rooster Teeth as a case study. I chose Rooster Teeth as they are one of the highest subscribed YouTube channels and have a history of digital marketing excellence. I completed a massive cross-sectional research analysis with over 1,500 participants, used SPSS to analyze the quantitative data, and offered new insights to digital marketing researchers as well as an actionable plan to the case study organization.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
PR 2.0: Managing News in a Digital WorldTracy Playle
A report written for the CIPR Education and Skills Sector group looking at use of online tools for education PR and trends in adoption of web 2.0 technologies for press and media relations.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
A deep research study was conducted on the topic, where I have compared and highlighted both Social Networks and Word-of-Mouth and how both has influenced the buying behaviour of the consumers.
Master's Dissertation - The Effectiveness of Online Brand Communities and Use...Zach B. Miller
This is my Master's Dissertation in full. The purpose of my study was to build upon the most recent work in digital marketing research. More specifically, I tested the digital marketing tactics of building online brand communities and user engagement on how they actually influence purchase. In order to do this I chose the company Rooster Teeth as a case study. I chose Rooster Teeth as they are one of the highest subscribed YouTube channels and have a history of digital marketing excellence. I completed a massive cross-sectional research analysis with over 1,500 participants, used SPSS to analyze the quantitative data, and offered new insights to digital marketing researchers as well as an actionable plan to the case study organization.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
Medicine Avenue 2 The History of Medical Advertising from 1990 - 2008. Chapter - Digital Communications Emerge; written by Tim Pantello (Tribal DDB Worldwide) and Mark Bard (President of Manhattan Research)
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Medical Imaging - Opportunities for Business Seminar
24/01/12
Session 3b - Developing Your Product and Market
This sessions shows businesses how to develop a social media strategy and how to select export markets
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
Opportunities with Pharma IQ - the Network for Pharma and Biotech Professionals
= Engage with a Global Pharma Community
= Position yourself as a Pharma Business Leader
= Achieve Unparalleled Campaign Results
I invite you to join as a member of the PEX Network Group http://tinyurl.com/3hwakem, you will have access to Key Leaders Globally, Events, Webinars, Presentations, Articles, Case Studies, Blog Discussions, White Papers, and Tools and Templates. To access this free content please take 2 minutes for a 1 time FREE registration at http://tiny.cc/tpkd0
konectar Social Media Analytics - Identifying DOLSAissel
konectar Social Media Analytics - Helping top Medtech Companies to analyze Digital Presence of Digital Opinion Leaders.
https://www.aissel.com/konectar/social
2011 Pharma Brand Champions Will Possess Six Key Marketing Skills AdvanceMarketWoRx LLC
In our ever-changing media landscape, coupled with increasingly powerful ePatient communities, a demand for new standards has arisen. As a result, Pharma [and in reality all marketers] must accelerate their skills in six key areas to separate their marketing communications, and become brand champions. Originally published in DTC Perspectives, March 2011.
This NEHI report reviews current tech trends which will impact the future of chronic disease management. The report categorizes these technologies into 4 classes based on the significant evidence supporting clinical and financial benefits. The technologies reviewed are:
Extended Care eVisits
Home Telehealth
In-Car Telehealth
Medication Adherence Tools
Mobile Asthma Management Tools
Mobile Cardiovascular Tools
Mobile Clinical Decision Support
Mobile Diabetes Management Tools
Social Media Promoting Health
Tele-Stroke Care
Virtual Visits
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.