Geely Holding Inc is one of China's top ten auto manufacturers and among the country's top 500 firms. Established in 1986, Geely launched auto manufacturing in 1997 and is now a fully integrated automaker with design, R&D, production, distribution, and servicing. The document discusses Geely's internal and external factors, proposed strategies to improve product quality, branding, market penetration, sales, technology, and talent acquisition. It provides recommendations on vision, mission, objectives, and strategies around financial goals, market share, product development, and improving the brand image.

1. Geely Holding Inc

2. Company background

3. Company Background Geely is one of China’s top ten auto manufacturers and also among the country’s top 500 firms.Established as an independent firm in 1986, Geely launched its auto manufacturing business in 1997 Geely is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing. National Innovation Plot CompanyGeely Group is striving for world Top 500 in the world in 2015.

4. Internal and External Analysis

5. Five Forces of Competition Model1.Market saturation2. Government restriction 3.Capital requirements

6. Internal Factor Evaluation

7. Competitive Profile Evaluation

8. External Factor Evaluation

9. Proposed Strategies

10. Constantly improving the product qualityDeveloping and explore more products like SUV, MVP, Hybrid and electricity power vehicles, enable to decline the gap with market demand. To making more advertising and promotion to improve its brand image to public.Penetrate the different level markets.Deepen online sale management and reliability.

11. Geely is not only manufacturer but only is a listener, very clear to know what its customers feedback.Strength the financial management, No money hard to expand its business. Set the clear goal how and what the way to improve car advanced technologies using in the car.Absorb talented to join the organization.

12. To explore more Dealership shop in Tier 1 cities to make up niche market in Tier 1 cities.Developing High Grade products to avoid the price war.Set a planning to deal with when face with high raw material in period of time.To make refer another foreign company prior to export the products.

13. Enhance the global management level. Learn the invested country culture, law and consumer behavior.Adjust the current strategy according the market demand and another competitors products.Mergers and Acquisitions is another way to expand the market share and quick way to improving the technologies requested.To make more publicity to improve the brand image.

14. Internal-External Matrix (

15. Grand Strategy Matrix

16. BCG Matrix

17. Summary of Matrices

18. QSPM resultsThree Major Strategies

19. Recommendations

20. Vision Statement

21. Mission Statement

22. Modified Mission Statement Geely’s mission is, Make good car that are safest, most environment-friendly, most fuel efficient and Humanity.

23. Strategic ObjectivesFINANCIAL OBJECTIVESTo increase revenues by 25% annually, from RMB 20,099,388 thousand (USD31 billions) in 2010 to RMB 25,124,253 Thousand (USD3, 865,269 Billions) in 2011.MARKETING OBJECTIVESTo increase the automobile market share in China from 4% in 2010 to 6 % in 2014Implementation earlier More channels sales, it able to increase the market share of present and future-make products To achieve to 30% of its total sales units export yearly PRODUCT OBJECTIOVETo increase more competitive products catering to the demand of markets.Further development R&D automotive engine and transmission to meet international standards as far as possible.Better improve automotive financial services industry

24. Recommended Business StrategiesImproving the brand image through commercial, advertisement , car showsdeveloping SUV, MVP, Hybrid and e electrical power vehicles as well as improving the after sell services, Strengthen sales efforts and add more flagship stores in metropolitans like Beijing, Shanghai, and Guangzhou. Increasing the funds to support on R&D, deepen core technologies, and strengthen the advanced technologies

28. Learning & Growth Perspective

29. Internal Business Processes Perspective

30. Customer Perspective

31. Financial Perspective

32. Financial Projection

33. Financial Projection

34. Financial Projection

35. Balanced scorecard Strategy Map

36. Corporate Social Responsibility I believe that businesses must not shirk their Responsibilities to society and should do everything they can to help the disadvantaged and advance social progress.Mr. Li Shufu,

37. Geely’s SCR ActivitiesGreen Environment Some of the Programs SupportedThe Future Talent FundThe WenChuan EarthquakeThe Charity China TourGreen Environment