This document provides a summary of a marketing and branding manager's experience and qualifications. They have over 10 years of experience leading marketing strategies for major brands like Unilever, NDTV, and startups. Some of their accomplishments include boosting sales by 20% for Axe in India, successfully launching new Axe products, and developing award-winning branding campaigns. They have expertise in various areas of marketing including digital, social media, brand management, and client relationships.
The buzz of a 100 minds behind your brand
40 years. 500 brands, Need we say more about our experience?
Professionals drawn from world’s top Agencies ensure enormous savings on Ad budgets
Our popular outdoor media wing ensures excellent visibility through customized packages
CRISIL has given us the highest SE-1A rating for Highest Performance Capability
Miles People was created as an IT solution for fitness training online and selling sports products. The project was developed as an extension of successful fitness centres in Cairo and the current team has 7 years of experience in the industry. The founders from different backgrounds create add value to the business idea especially, the founders cover experiences in IT development, mobile apps, business development, marketing, and operation management.
The training services were designed in 3 models, 1st group fitness training via a closed online channel, 2nd private training for nutrition and personal training programs, 3rd recorded training programs for purchasing. The sports store still in the early stage and we plan to develop another platform for the sports store and enter the fashion industry by designing our own sports clothing brand.
Our message:
Inspiring youth to be healthy and sporty by using technology and smart applications to facilitate the practice of sport via the Internet and safely.
Our vision:
Developing and selling well-designed sports products and training that consider the needs of different groups and generations.
Our dream to be 1st and the most widespread platform that connects fitness and sports trainers with trainees over the world.
Follow us on social media:
https://www.tiktok.com/@milespeople/
https://facebook.com/milespeople
https://www.linkedin.com/company/milespeople
https://www.instagram.com/milespeople
https://twitter.com/milespeople
https://www.pinterest.com/MilesPeople/
https://youtube.com/milespeople
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
Internationally acclaimed management cartoonist, author and brand management expert Prof. Prriya Raj will be
conducting an innovative Management Development programme (MDP) on Brand Management sharing brand
management tools and techniques to create, develop, sustain and grow powerful brands.
Reap the benefits of strategic branding for long-term corporate advantage in this two day MDP by attending the MDP or
nominating your key-executives responsible for brand-building and brand-related activities.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
The buzz of a 100 minds behind your brand
40 years. 500 brands, Need we say more about our experience?
Professionals drawn from world’s top Agencies ensure enormous savings on Ad budgets
Our popular outdoor media wing ensures excellent visibility through customized packages
CRISIL has given us the highest SE-1A rating for Highest Performance Capability
Miles People was created as an IT solution for fitness training online and selling sports products. The project was developed as an extension of successful fitness centres in Cairo and the current team has 7 years of experience in the industry. The founders from different backgrounds create add value to the business idea especially, the founders cover experiences in IT development, mobile apps, business development, marketing, and operation management.
The training services were designed in 3 models, 1st group fitness training via a closed online channel, 2nd private training for nutrition and personal training programs, 3rd recorded training programs for purchasing. The sports store still in the early stage and we plan to develop another platform for the sports store and enter the fashion industry by designing our own sports clothing brand.
Our message:
Inspiring youth to be healthy and sporty by using technology and smart applications to facilitate the practice of sport via the Internet and safely.
Our vision:
Developing and selling well-designed sports products and training that consider the needs of different groups and generations.
Our dream to be 1st and the most widespread platform that connects fitness and sports trainers with trainees over the world.
Follow us on social media:
https://www.tiktok.com/@milespeople/
https://facebook.com/milespeople
https://www.linkedin.com/company/milespeople
https://www.instagram.com/milespeople
https://twitter.com/milespeople
https://www.pinterest.com/MilesPeople/
https://youtube.com/milespeople
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
Internationally acclaimed management cartoonist, author and brand management expert Prof. Prriya Raj will be
conducting an innovative Management Development programme (MDP) on Brand Management sharing brand
management tools and techniques to create, develop, sustain and grow powerful brands.
Reap the benefits of strategic branding for long-term corporate advantage in this two day MDP by attending the MDP or
nominating your key-executives responsible for brand-building and brand-related activities.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
Marketing Communications Professional with 13 years experienceSahifa Shaikh Mehta
Just to give you a quick introduction, I have 13 years Marketing Communications experience across various industries including Manufacturing, Food, Technology, Consumer & PR. I am currently working as the Director - Marketing Communication in a Singapore based company in Gurgaon/
What is Brand Extension?
Brand Extension is a strategy by which a company creates a new product or service category under its existing renowned brand. This strategy allows the company to launch the new product to the market with pre-established brand awareness.
It also allows an organization to launch new products easily, obtain higher profits, reduce costs necessary to launch a new business and meet customers’ needs and wants.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
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MARKETING AND BRANDING MANAGER
Creative Strategic Marketing | 360 Degree Branding | Sales Leadership | Multimedia Marketing
ward-winning, passionately creative strategic thinker and change catalyst whose ideas have spurred
dramatic growth for major brands and organizations worldwide. Top sales performer and growth strategist
promoted rapidly for exceeding sales targets, developing new business and markets, reducing costs, and
creating innovative and exclusive brand content and solutions across traditional and new media channels.
Career Performance Highlights
Boosted growth to 20% over target and the highest-ever post first launch sales in India,
reversing a 10-year revenue decline brought on by obsolete product mix and packaging.
Led a 15 member cross-functional team to successfully launch Axe Gold Temptation,
one of top 3 Axe variants post launch in India.
Developed and led 360 degree branding integration strategy for Unilever Axe that
captured Unilever’s highest NDTV media ad spends for 2012.
One of 2 (out of 20+ sales team) to receive outstanding performance award for
exceeding sales targets and developing new clients.
#1 Revenue winner for 2012 − exceeded individual revenue target by 20%.
Areas of Expertise
► Global Marketing Communications ► Brand Building / Brand Management ► Startups & Turnarounds
► Digital & Social Media Marketing ► New Business & Market Development ► Target Marketing
► Market Research & Analysis ► Marketing Mix / New Product Launch ► Brand Advertising
► Consumer Buying Behavior ► Client Relationship Management (CRM) ► Competitive Intelligence
► Customer Experience Enhancement ► Cross-Functional Team Leadership ► Public & Media Relations
► Brand Asset Management ► Sales Closings and Techniques ► Budgets & Forecasts
“Ridhhisha joined the Brand Axe at a time when it needed intense support and a lot of work and innovation … she shouldered that
responsibility perfectly… demonstrated leadership…ensured smooth and OTIF achievement.” ~ Legal Manager, Unilever
PROFESSIONAL EXPERIENCE
MARKETING CONSULTING SERVICES Jersey City, NJ, USA 2014-Present
Marketing & Branding Consultant
Devise and manage complete marketing and branding strategy for startup and established organizations. Key Project:
Nice Kream: In charge of full marketing strategy for this Liquid Nitrogen Ice Cream Parlor startup. Conceptualized
and designed brand logo and digital marketing communications (e.g. Facebook, website, banners, and
testimonials). Performed market research, competitive analysis and associated functions.
HINDUSTAN UNILEVER LIMITED (HUL) Mumbai, India 2012-2014
India’s largest CPG Company, owned by Anglo-Dutch multinational Consumer Goods Company, Unilever.
Assistant Brand Manager / Brand Development – Axe Brand
Charged with executing brand strategy for the Axe product line, composed of deodorant body sprays and male grooming
products, through New Product Development and Integrated Brand Communication divisions for South Asia. Led product
innovation efforts and coordinated cross-functionally across supply chain, finance, R&D, brand development, buying, legal
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M: 917-215-2941 ridhhisha14@gmail.com
http://www.linkedin.com/in/ridhhishashah
RIDHHISHA SHAH
Consumer Packaged Goods | Fashion and Retail | Broadcast Media
Unilever … L’Oréal … Procter & Gamble … Volkswagen … eBay
“[Ridhhisha] always had a unique way of first understanding the brand communication of a client
and presenting very creative & compelling solutions for brand association
which led to new business conversions.”
~ Associate Account Manager, NDTV Good Times
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2. RIDHHISHA SHAH Page 2
and regulatory divisions and creative agencies to ensure timely execution of brand strategy and product launches.
Conceptualized and redesigned product packaging to target local consumer trends and a youthful market.
− Spurred sales growth to 20% over target and the highest-ever post first launch sales in India.
− Reversed 10-year revenue decline brought about by outdated product mix and obsolete packaging.
Devised and executed first of its kind Axe Bullet (5 ml. promotional packs) product trial campaign, dramatically
improving reach and brand perception in the target market − also reduced launch timelines by ~33%.
Led the highly successful launch of Axe Gold Temptation variant in India, with sole management of 15-member
cross-functional team (R&D, finance, supply chain, branding, legal and regulatory).
− Variant became one of the top 3 Axe deodorant body spray variants in India post-launch.
Spearheaded first-ever major customer engagement digital marketing campaign for Axe Sri Lanka.
− Leveraged the Axe brand’s strong digital presence in India and globally to aid Sri Lanka local marketing manager
in launching this first-time campaign that led to the engagement of 100K+ consumers in just 3 months’ time.
Led and project managed complete packaging redesign (incorporating QC, legal and regulatory) of Axe Deodorant
body spray product line (11+ variants) surrounding major company decision to set up India-based manufacturing plant.
− Reduced overall project duration by delivering designs 25% ahead of schedule.
NEW DELHI TELEVISION LIMITED (NDTV) / AIDEM VENTURES Mumbai, India 2010-2012
NDTV is a leading Indian commercial broadcasting television network with 3 news channels and one Lifestyle channel,
NDTV Good Times.
Aidem Ventures is an independent Indian media consulting, marketing and advertising sales company and former media
representative for NDTV.
Senior Sales Executive (2011-2012) / Sales Executive (2010-2011) − NDTV Good Times Network
Progressed rapidly to senior position while selling ad space for NTDV Good Times lifestyle channel. Hired initially by Aidem
Ventures independent media and sales agency, and then by NDTV Group upon acquisition of entire agency sales team for
exceptional performance. Managed business development, strategic partnerships and CRM. Identified opportunities across
categories and industries and developed relevant brand content. Prepared marketing budgets and sales forecasts. Key clients
included, among others, Unilever, L’Oréal, Procter & Gamble, Abbott, Wipro, Amul, Diageo, Volkswagen and eBay.
Distinguished as one of 2 out of a 20+ sales team to receive 2012 outstanding performance award for
exceeding sales targets and demonstrating entrepreneurial success in developing new clients.
Exceeded 2012 revenue target by 20%; distinguished as top revenue earner on sales team.
Transformed marketing strategy to reach beyond standard TV brand advertisers to first-time niche luxury clients.
− Strategy led to new clientele contributing to >10% of sales target.
Innovated the integration of a key client’s exclusive products and services with bridal show, resulting in client
extending its affiliation with channel for an additional 2 years.
Developed and led 360 degree branding integration strategy for Unilever Axe, capturing Unilever’s highest NDTV
media ad spends for 2012.
FLORA2000 Mumbai, India 2009-2010
Global luxury flower and gifting online retailer.
Marketing & Business Development Executive
Charged with overall marketing and business development, incorporating new market entry strategy and online customer
experience enhancement (e.g. product visualization, website design, social media, email and blog marketing, BTL
communications) and associated functions.
Developed new markets in 15 countries, contributing to 10% of total company sales within one year.
Reduced costs by approximately 10% through strategic vendor negotiations.
“…On two of the biggest properties on the channel … she demonstrated very clear thinking in developing comprehensive communication
briefs…great liaison between client & production teams…ensuring quality of content produced…” ~ Channel Head, NDTV Good Times
EDUCATION AND CREDENTIALS
Master of Business Administration–Concentration in Marketing
MET INSTITUTE OF MANAGEMENT Mumbai, India
Bachelor of Management Studies– Concentration in Finance
H.R. COLLEGE OF COMMERCE AND ECONOMICS Mumbai, India
Certifications
Google AdWords Certified ♦ Basic Photography Certified