The document summarizes the results of a survey conducted among 40 students and 7 faculty members at LM Thapar School of Management in Derabassi about their interest in playing pool. Some key findings from the survey include: - The majority of respondents (86%) were male students, and none of the female respondents had a source of income. - Most respondents (76%) had a monthly income between 0-10,000 rupees. The majority (86%) were Hindu. - When asked about their interest in billiards/pool, 57% said once a month, with smaller percentages giving other answers. - On spending behavior, 38% said they would spend 50 rupees, 19

1. Sharp Shooters
Statistical tests & graphical analyses on
Consumer Behavior

2. Survey Report
PLAY OR WANT TO PLAY POOL?
21
10
YES NO
Survey Conducted on 40 students & 7
faculty members of LM Thapar School
of Management , Derabassi.
• 33 candidates(all students) respond
86%
14%
Ratio
Male
Female
to the survey.
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

3. Survey Report
• None of the female candidate is employed/ have source of
income.
• 5 male candidates out of 21 have source of income .
• 16 candidates are depended for income.
• Separating sample demographically we found 18 students
belong to “Hindu” cast & 3 students are “Sikhs”. None of
student is from any other category.
Income(In Rs.)
76%
24%
Not Applicable 0-10000
RELIGION
Hindu
86%
Sikh
14%
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

4. Interset towards billiards/pool
24%
5%
9%
5%
57%
Once a month
Every now & then
Can't say
Once a week
Survey Report
Spending behavior of students
38%
19%
43%
Rs. 50 Rs. 100 Rs. 150
• Pie Chart shows the interest of students , how frequently they love to play games.
• Bar graph explains the spending attitude of students.
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

5. Survey Report
Behavior towards
choice of meal
5%
27%
5%
58% 5%
Snacks
Soft drinks
hard drinks
Snacks with soft
drinks
Snacks with hard
drinks
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011
Need of meal
90%
10%
Yes No
Attitude towards the need of “snacks & beverages” while playing pool/cards.

6. Attitude towards Sharp Shooters(Attribute Cleanliness)
14%
5%
14%
10%
57%
Low priority Level 2 Level 3 Level 4 Highly needed
• 57% of students want the environment and
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011
the surroundings should be clean.
• Cleanliness attribute dominant the need of
Air-condition.

7. Attitude towards Sharp Shooters(Attribute Air Condition)
10
8
6
4
2
0
Low priority Level 2 Level 3 Level 4 Highly
needed
Need of Air Condition
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011
19%
10%
14%
14%
43%
Low priority Level 2 Level 3
Level 4 Highly needed
Majority of students from above survey clearly shows that Air Condition is necessary for
Efficiency of the services.

8. Attitude towards Sharp Shooters(Attribute Music)
19%
10%
14%
24%
33%
Low priority Level 2 Level 3 Level 4 Highly needed
• 33% of students want the music to be played
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011
during gaming.
• it is highly recommended but not as same as
previous ones.

9. Attitude towards Sharp Shooters(Attribute Quality Products)
Low priority
19%
Level 2
5%
Level 3
9%
Level 4
19%
Highly
needed
48%
• Students are very conscious about the
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011
products they will be served with.
• Quality products are the second most highly
needed attribute with a weightage of 48%

10. Attitude towards Sharp Shooters(Attribute Interior)
Low priority
19%
Level 2
5%
Level 3
Highly
needed
24%
Level 4 19%
33%
Students doesn't prioritize interior as a important
attribute as compare to others.
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

11. Attitude towards Sharp Shooters(Attribute Schemes & Benefits)
Low priority
28%
Level 2
0%
Level 3
Highly
needed
29%
Level 4 14%
29%
Schemes & benefits are highly needed by the
students and are important as other attributes.
Source:-https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

12. Multiattribute
Attitude Models
Beliefs about a product’s attributes or
features are important because they
determine the favorability of one’s attitude
toward the product.
Find out details about Fishbein & Ideal Point Multiattribute Attitude Model

13. The Fishbein Multiattribute Attitude Model
• Ao = attitude toward the object
• bi = strength of the belief that object has attribute i
• ei = evaluation of attribute I
• n = number of salient or important attributes
 Model proposes that attitude toward an object is based on the summed set of beliefs about the object’s
attributes weighted by the evaluation of these attributes.
 Attributes can be any product or brand association.

14. The Fishbein Multiattribute Attitude Model
Beliefs
Attributes Evaluation SharpShooters
• Air Condition +3 +4
• Cleanliness +4 +5
• Music +3 +2
• Quality Products +5 +4
• Price +2 +5
• Interior +1 +1
• Schemes & Benefits +5 +5
Total bi*ei score 94

15. The Fishbein Multiattribute Attitude Model
• Brand attitude scores (Ao) are calculated by multiplying the belief scores by their corresponding evaluation
score for each attribute (bi x ei).
• We calculate 94 as the Brand attitude score for “Sharp Shooters”. we can compare this brand with competitors
on the basis of Brand Score calculated through Fishbein Model , and find out which brand is more acceptable
by the customers.

16. The Ideal Point Multiattribute Attitude Model
• Ao = attitude toward the object
• Wi = importance of attribute i
• Ii = the ‘ideal’ performance on attribute i
• Xi = belief about product’s actual performance on attribute i
• n = number of salient attributes
 Consumers indicate where they believe a product is located on scales representing the various levels of salient
attributes.
 The closer the ‘actual’ rating is to the ‘ideal’ ratings, the more favorable the attitude.

17. The Ideal Point Multiattribute Attitude Model
Beliefs
Attributes Importance(Wi) Ideal Point(Ii) SharpShooters
• Air Condition +4 +3 +4
• Cleanliness +5 +3 +5
• Music +3 +3 +2
• Quality Products +4 +5 +4
• Price +4 +2 +5
• Interior +2 +1 +1
• Schemes & Benefits +5 +4 +5
Total Wi |Ii-Xi| score 38

18. The Ideal Point Multiattribute Attitude Model
 Unlike Fishbein model, where a higher scores indicate more favorable attitudes, lower scores are better under
the ideal-point model. In fact, the best score a brand can receive is 0.
 We calculate 38 as the Brand attitude score for “Sharp Shooters”. we can compare this brand with competitors
on the basis of Brand Score calculated through Ideal Point Model , and find out which brand is more
acceptable by the customers.

19. Snapshots

20. Snapshots

21. Snapshots
Link for filling the form
https://docs.google.com/forms/d/1HPTqCk_KlYGRuGbQ4auHSpw
fnFPmPlM3W-hDP6gZW-s/formResponse
Link for checking the list of filled forms
https://docs.google.com/spreadsheets/d/12VWQm5t60EZz8bsp9
x_1wqGlZbZLCDA81oBwSkgzooM/edit#gid=854804011

22. Snapshots Excel Sheet(double click the sheet to see detail)
Timestamp 1.Do you play Billiards/ want to 2.Gen tdrye rit in future? 3.Marital Status 4.Occupation 5.Income 6.Religion 7.How much money do you8 .wHaonwt ftroe qsupeenntdly p yeor uh opulary b baislliisa 9/14/2014 13:29:39 Yes Male Single Student 0-10000 Hindu 50 Once a month
9/14/2014 14:38:37 Yes Male Single Student 0-10000 Hindu 150 Every now and then
9/14/2014 14:38:51 Yes Male Single Student Not applicable Hindu 50 Can't Say
9/14/2014 14:41:29 Yes Female Single Student Not applicable Hindu 50 Can't Say
9/14/2014 14:43:00 Yes Male Single Student 0-10000 Hindu 50 Can't Say
9/14/2014 14:54:57 No
9/14/2014 15:03:32 Yes Male Single Student Not applicable Hindu 100 Can't Say
9/14/2014 15:08:42 Yes Male Single Student Not applicable Hindu 100 Can't Say
9/14/2014 15:18:36 Yes Female Single Student Not applicable Hindu 100 Once a month
9/14/2014 15:38:38 Yes Male Single Student Not applicable Sikh 100 Can't Say
9/14/2014 16:57:27 Yes Male Single Student Not applicable Hindu 50 Can't Say
9/14/2014 16:59:36 Yes Male Single Student Not applicable Sikh More than 150 Once a week
9/14/2014 17:15:07 Yes Male Single Student Not applicable Hindu 100 Can't Say
9/14/2014 17:26:43 No
9/14/2014 17:26:55 No
9/14/2014 17:27:31 No
9/14/2014 17:27:30 No
9/14/2014 17:27:31 No
9/14/2014 17:27:33 No
9/14/2014 17:27:35 No
9/14/2014 17:27:39 No
9/14/2014 17:33:40 Yes Male Single Student 0-10000 Hindu 100 Once a month
9/14/2014 17:36:12 No
9/14/2014 18:02:22 Yes Male Single Student Not applicable Hindu 50 Can't Say
9/14/2014 18:25:14 Yes Female Single Student Not applicable Hindu 100 Can't Say
9/14/2014 19:07:51 Yes Male Single Student Not applicable Hindu 100 Twice or more a week
9/14/2014 19:39:09 Yes Male Single Student Not applicable Hindu 100 Can't Say
9/14/2014 22:22:21 Yes Male Single Student Not applicable Hindu 50 Once a month
9/14/2014 22:32:29 Yes Male Single Student 0-10000 Hindu 50 Once a month
9/14/2014 23:37:09 Yes Male Single Student Not applicable Sikh 150 Once a week
9/15/2014 1:40:08 Yes Male Single Student Not applicable Hindu 100 Can't Say

23. Varun
501304050