Victoria's Secret Final Presentation
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The digital media strategy targets teenage girls and young women ages 14-23 through advertising, social media, email subscriptions, and a mobile app with the goals of increasing brand awareness, loyalty, and revenue for Victoria's Secret PINK over 6 months with a budget of $40,000 per month. Key tactics include a fashion show contest and making a fan an "Angel for a day" to better engage the target demographic.
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In World Expo 2010 Shanghai – the most visited Expo in the World History
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- 2. TARGET AUDIENCE • Women • Men • Teens (Girls)
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