Vodafone is a British multinational telecommunications company headquartered in London. It operates networks in 26 countries and has partner networks in over 50 additional countries. Vodafone owns Vodafone India, the second largest mobile network operator in India with around 185 million customers. Vodafone India provides cellular services across India and launched 3G and 4G services. The company was embroiled in a $2.5 billion tax dispute with Indian authorities over its 2007 acquisition of Hutchison Essar but the case was settled in January 2012. Vodafone India is led by CEO Sunil Sood and has over 7,000 employees.

1. VODAFONE
Power to you
AUGUST 10, 2016
SHALIN SHAH
16030141063

2. Vodafone
Vodafone Group is a British multinational telecommunications company, with headquarters in London.
Among mobile operator groups globally, Vodafone ranked fifth by revenue and second (behind China Mobile)
in the number of connections (435.9 million) as of 2014.
Vodafone owns and operates networks in 26 countries and has partner networks in over 50 additional
countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate
clients in 150 countries.
Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It
had a market capitalization of approximately £89.1 billion as of 6 July 2012, the third-largest of any company
listed on the London Stock Exchange. It has a secondary listing on NASDAQ.
History Behind the name “Vodafone”:
The name Vodafone comes from voice data fone, chosen by the company to
"reflect the provision of voice and data services over mobile phones."
Heads of Vodafone Group:

3. 1.Vittorio Colao
Chief executive
Board director since 9 October 2006 and appointed Chief Executive on 29 July 2008.
Vittorio joined the Board as Chief Executive, Europe and Deputy Chief Executive. The early part
of his career was spent in the Milan office of McKinsey & Company working on media,
telecommunications and industrial goods, with additional responsibility for recruitment.
In 1996 he joined Omnitel Pronto Italia, which subsequently became Vodafone Italy, and he was
appointed Chief Executive in 1999. He was then appointed regional Chief Executive Officer,
Southern Europe for Vodafone Group Plc in 2001, became a member of the Board in 2002 and
was appointed to the role of Regional Chief Executive Officer for Southern Europe, Middle East
and Africa for Vodafone in 2003.
In 2004 he left Vodafone to join RCS Media Group, the leading Italian publishing company,
where he was Chief Executive until he rejoined Vodafone as CEO, Europe. Vittorio is Vice
Chairman of the European Round Table of Industrialists and also joined the board of Unilever as
a Non-Executive Director in July 2015.
2.Nick Read
Chief financial officer
Nick Read, chief financial officer, was appointed group chief financial officer and a member of
the Vodafone Group Plc board on 1 April 2014.
Since joining Vodafone in 2001, Nick has held a variety of senior roles including CFO, CCO and
CEO of Vodafone Ltd, the UK operating company. In his role immediately prior to group CFO, he
was the Regional CEO for Africa, Middle East and Asia Pacific for five years and was a board
member of the listed companies of Vodacom, Safaricom, and Vodafone Qatar, our subsidiaries
in India and Egypt, and our joint ventures, VHA in Australia and Indus Towers in India.
Prior to joining Vodafone, he held senior global finance positions with United Business Media
Plc and Federal Express Worldwide.
Nick is a fellow chartered management accountant and a chartered global management
accountant, with a BA (Hons) in Accounting and Finance.

4. 3. Nick Jeffery
Group enterprise director
Executive Committee member since April 2013
Nick Jeffery was appointed group enterprise director in January 2013. Prior to this, he was chief
executive of Cable & Wireless Worldwide.
Nick joined Vodafone in 2004 and was appointed chief executive of Vodafone Global Enterprise
in 2006. He began his career with Cable & Wireless Plc (Mercury Communications) in 1991 and
led the company’s UK and international markets business units.
4. Matthew Kirk
Group external affairs director
Executive Committee member since March 2009
Matthew Kirk, group external affairs director, was appointed to his current position and joined
the Executive Committee in March 2009. Matthew joined Vodafone in 2006 as group director of
External Relationships.
Prior to that, he was a member of the British Diplomatic Service for more than 20 years and
before joining Vodafone served as British Ambassador to Finland.
5.Rosemary Martin
Group general counsel and company secretary
Executive Committee member since March 2010
Rosemary Martin was appointed group general counsel and company secretary in March 2010.
She previously served as CEO of the Practical Law Group, having spent 11 years with Reuters
Group Plc with the last five years as group general counsel and company secretary.
Before joining Reuters, Rosemary was a partner with Rowe & Maw (now Mayer Brown). She is a
member of the Financial Conduct Authority’s Listing Group Advisory Panel and was a non-
executive director of HSBC Bank Plc (the European arm of HSBC Group) until April 2016.

5. 6. Ronald Schellekens
Group HR director
Executive Committee member since January 2009
Ronald Schellekens, group HR director, joined Vodafone and the Executive Committee in
January 2009. He is responsible for the Vodafone Human Resource Management function, as
well as Health & Safety and Vodafone's Property and Real Estate.
Prior to joining Vodafone, Ronald was executive vice president Human Resources for Royal
Dutch Shell Plc’s global downstream business. Prior to working for Shell, he worked for PepsiCo
for nine years in various international, senior human resources roles, including assignments in
Switzerland, Spain, South Africa, the UK and Poland.
In his previous role, he was responsible for the Europe, Middle East & Africa region for PepsiCo
Foods International. Prior to PepsiCo, he worked for nine years for AT&T in Human Resources.
7. Johan Wibergh
Group Technology Officer
Executive Committee member since May 2015
Johan Wibergh joined Vodafone and the Executive Committee in May 2015 as group technology
officer. Johan joined Vodafone from Ericsson where he held the position of executive vice
president and head of the networks segment.
In this role, he led all aspects of business strategy, R&D, product management and sales for the
segment. He also has international experience in leadership roles in Brazil and the United
States.
Johan started his career in software development and system integration working for Diab Data
AB and Bull AB. He joined Ericsson in 1996, initially to deliver internal IT solutions, and then
went on to lead the creation of Ericsson’s managed services business.

6. Vodafone India:
Vodafone India is a 100% subsidiary of Vodafone Group. Vodafone plc. Is the parent company of
Vodafone India ltd is situated in London, UK. It commenced operations in 1994 when its predecessor
Hutchison Telecom acquired the cellular license for Mumbai. Brand Vodafone was launched in India in
September 2007, after Vodafone Plc. acquired a majority stake in Hutchinson Essar in May 2007. From a
single operation base with 31 million customers, the company has expanded its operations across the
country to cover all 22 telecom circles and service 180 million customers. This journey is a strong
testimony of Vodafone's commitment and success in a highly competitive and price sensitive market.
Vodafone India Ltd. is the second largest mobile network operation India by subscriber base, after Airtel with
a market share of 18.42%. It is headquartered in Mumbai, Maharashtra. It has approximately 185 million
customers as of June 2015. It offers both prepaid and postpaid GSM cellular phone coverage throughout
India with better presence in the metros. Vodafone India provides services on basis of 900 MHz and
1800 MHz digital GSM technology. Vodafone India launched 3G services in the country in the January–March
quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. It has already
launched its 4G services in Kolkata, Mumbai, Delhi and Kochi from February 2016 and plans to expands its
network to various cities.
In July 2011, Vodafone Group bought the mobile phone business of its partner Essar for $5.46 billion. This
meant Vodafone owns 74% of Essar. On 11 February 2007, Vodafone agreed to acquire the controlling
interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance
Communications, Hinduja Group, and Essar Group, which is the owner of the remaining 33%. The whole
company was valued at USD 18.8 billion.The transaction closed on 8 May 2007. In April 2014, India
based Piramal Group sold its 11% Stake in Vodafone India to Prime Metals, an indirect subsidiary of Vodafone
Group.
Vodafone-Hutchison tax case
Vodafone was embroiled in a $2.5 billion tax dispute with the Indian Income Tax Department
over its purchase of Hutchison Essar Telecom services in April 2007. It was being alleged by the
Indian Tax authorities that the transaction involved purchase of assets of an Indian Company,
and therefore the transaction, or part thereof was liable to be taxed in India.[17]
Vodafone Group Plc. entered India in 2007 through a subsidiary based in the Netherlands,
which acquired Hutchison Telecommunications International Ltd.’s (HTIL) stake in Hutchison
Essar Ltd (HEL)—the joint venture that held and operated telecom licenses in India.
This Cayman Islands transaction, along with several related agreements, gave Vodafone control
over 67% of HEL and extinguished Hong Kong-based Hutchison’s rights of control in India, a deal
that cost the world’s largest telco $11.2 billion at the time.

7. In January 2012, the Indian Supreme Court passed the judgement in favor of Vodafone, saying
that the Indian Income tax department had "no jurisdiction" to levy tax on overseas transaction
between companies incorporated outside India. However, Indian government thinks otherwise.
It believes that if an Indian company, Hutchison India Ltd., conducts a financial transaction,
government should get its tax out of it. Therefore, in 2012, India changed its Income Tax Act
retroactively and made sure that any company, in similar circumstances, is not able to avoid tax
by operating out of tax-havens like Cayman Islands or Lichtenstein. In May 2012, Indian
authorities confirmed that they were going to charge Vodafone about ₹20000 crores (US $3.3
billion) in tax and fines. The second phase of the dispute is about to start. The Bombay high
court on Thursday directed the Income-Tax Appellate Tribunal (ITAT) to hear a Rs. 8,500 crores
transfer-pricing tax dispute relating to the Indian arm of Vodafone Group Plc from 21 February
on a daily basis till a final order is passed.
Heads of Vodafone India:
Name Designation
Mr. Sunil Sood Managing Director & CEO
Mr. Naveen Chopra COO
Mr. Thomas Reisten CFO
Mr. Deepak Bhatia VP-Sales & Marketing
Mr. Ranjan Tyagi GM-HR
Mr. Siddharth Banerjee SVP-Branding & Marketing
Mr. Sandeep Kataria Director-Consumer Commercial
Mr. Nick Gliddon Director – Vodafone business services
Mr. Vishant Vora Director - Technology

8. 1.Sunil Sood
Managing Director and CEO for Vodafone India.
Prior to this new role, Sunil was the Chief Operating Officer (COO) for Vodafone India. Being
part of the senior leadership team at Vodafone India, Sunil was responsible for the day to day
operations and the P&L management for all circles in the country. He also spearheaded the new
business development initiative of Mobile Commerce for the organization.
Sunil also served as the Director - Business Operations for Vodafone India before becoming
COO. Sunil started his Telecom sojourn in the summer of 2000 as Vice President, Sales &
Marketing for Hutch in Delhi. He soon became a Business head and led the Gujarat, Kolkata and
Chennai operations.
Prior to joining telecom, Sunil has had a long career with Pepsi in various roles within India and
abroad (CEO for Pepsi in Bangladesh). Sunil has also spent 4 years in Nigeria where he was
working to establish the market for Nestles milk and infant formulae in the country.
Sunil did his schooling from St. Columbus School, Delhi and followed it up with a B Tech from IIT
– Delhi and PGDM from IIM - Kolkata. He is also an alumnus of Harvard Business School (AMP).
Sunil is married to Tanya and has 2 children. He is an ardent lover of art and takes active
interest in promoting upcoming talent. He likes to spend much of his spare time with his family.
Sunil relaxes by going for a swim or listening to music. He lives by the credo “Success will never
come without risks.”
2. Naveen Chopra
Chief Operating Officer (COO) at Vodafone India Ltd.
He succeeds Sunil Sood in this role with effect from April 1, 2015. He continues to be on the
Executive Committee of the company. In this role, Naveen will be fostering collaborative
decision-making and will front end the key responsibility of Operations and P&L management.
In addition, he will be expected to foster and drive new business development initiatives the
company embarks upon.
Naveen had been Director– Vodafone Business Services since Feb 2010 and was instrumental in
establishing Vodafone’s presence in the B2B Space. During his tenure, he has built Vodafone’s
capability as total communications player offering connectivity solutions in both wireline and
mobility along with a successful Carrier business. Naveen ably led his team to achieve and think
beyond the expected in his quest for innovation and service, which provides end-to-end
business solutions for its Enterprise customers.

9. Naveen joined Vodafone (then Hutch) in November 2004 as the Corporate Head of Marketing.
As Chief Marketing Officer, he was responsible for consolidating marketing functions, launching
new services, market expansion and overall revenue management.
In December 2006, Naveen was the Business Head for Mumbai, the company’s’ premier circle.
In June 2008 he took up the additional charge of running the Rajasthan circle as well.
Prior to Vodafone, he has spent 16 years with Britannia Industries Ltd. heading marketing for
the company as his last role.
Naveen Chopra is an alumnus of Mayo College and completed his BA (Hons) in Economics from
Delhi University. As an extraordinary leader, Naveen believes in walking your talk by rolling up
his sleeves and inspiring excellence in the organisation.
3. Thomas Reisten
Chief Financial Officer
joined Vodafone (Germany) in March 1998, after completing his post-graduation at the
University of Muenster, majoring in Accounting and International Markets Management. In
September 2000, he was designated as ‘Controller’ and within a month was appointed Team
Leader – Business Planning, a role he held till June 2001.
He was soon promoted to head the planning and products department. In this role, he was
responsible for all company planning and providing financial support to the commercial areas of
the business. Thomas relocated to Tokyo in March 2004 taking up the role of Senior Regional
Finance Manager, Vodafone Asia Pacific region. He moved on to assume the role of Director of
Vodafone, New Zealand and Australia during this time.
Other roles held by Thomas were Head of Finance, Customer Units in Japan (between April
2005 and June 2006); Senior Director, Financial Controlling and Accounting, Vodafone Romania
(between July 2006 and July 2007); Finance Director – Group Commercial Finance, Vodafone
Group Services, Newbury, UK (between August 2007 and November 2010).
Prior to moving to Vodafone India as CFO, Thomas was the CFO, Vodafone Ireland, where he
was based in Dublin, between December 2010 and December 2013. Here Thomas was
responsible for driving significant improvements in profitability and refocusing the business on
commercial investment, leading to the company regaining top line performance and winning
market share.

10. 4. Sandeep Kataria
Director –Consumer Commercial at Vodafone India
He is the Director –Consumer Commercial at Vodafone India with effect from November 2015
Sandeep joined Vodafone in June 2015 as Director Marketing Capability for the Vodafone
Group. As the Director –Consumer Commercial, Sandeep will have the overall strategic
responsibility for the Commercial functions of our Consumer business. As part of the senior
leadership team, Sandeep is responsible for driving the consumer commercial portfolio to
greater heights while addressing the new and emerging priorities of the business.
Prior to joining Vodafone, Sandeep was with Yum Restaurants since 2010 where he held the
roles of the Chief Marketing Officer of Indian Subcontinent across KFC, Pizza Hut and Taco Bell
and CEO of the Pizza Hut UK business. Sandeep has over 17 years of experience in Unilever
where he was tasked with roles across general management, global brand management and
strategy in India and Global Operations based out of UK. With a strong blend of creative and
operational strengths, Sandeep has achieved exciting company and product turnarounds and is
recognized for his success in growing sales and profits.Sandeep is a Master’s in Business
Administration from XLRI, Jamshedpur India and holds a Bachelor’s degree in Technology from
IIT, Delhi.
5. Nick Gliddon
Director –Vodafone Business Services
He is the Director –Vodafone Business Services designate and will succeed in this role from May
1, 2015. As a member of the Executive Committee at Vodafone India, he will be entrusted with
the responsibility of strategizing and implementing the growth strategy of Vodafone in the
enterprise space.
Nick is presently the Enterprise Business Unit Director (EBU) for Vodafone Egypt and a member
of Vodafone Egypt’s Executive Committee. As EBU Director Nick is accountable for marketing,
sales, technical and operational resources that look after the Enterprise business in Egypt.
Prior to joining Vodafone Egypt on the 1st of October 2012, Nick was Head of Northern Europe
for Vodafone Global Enterprise. Vodafone Global Enterprise is the business unit accountable for
the end to end management of Vodafone’s largest corporate customers world-wide.
Nick joined Vodafone in March 2008 from Siemens IT Solutions and Services, the systems
integration and software practice of Siemens AG. At Siemens Nick was part of the
Telecommunications and Media practice, leading the international sales team for Western
Europe, Nordics and North America.
Prior to Siemens Nick held a number of Senior Sales, Business Development and General
Management Roles with Hutchison Whampoa and Cable & Wireless Plc. From April 2000 to

11. March 2003 he lived and worked in the USA in Reston Virginia.Nick holds a BA (Hons) Degree in
Marketing & Engineering and a Dip (M) from the Chartered Institute of Marketing.
6. Vishant Vora
Director Technology Vodafone India Ltd.
He has over two decades of experience in Mobile Telecom. As Director, Technology, he plays a
strategic role in the technology and network infrastructure for the company in India.
Vishant joined Vodafone, Romania in 2000, to move to India in 2010 to assume his new role. His
prior work assignments have taken him all over the world, including USA, Europe and Asia.
Vishant has done his schooling in the US. He graduated in Bachelor of Science in Electrical
Engineering (BSEE) from Lawrence Technology University in Michigan, USA.
7. Suvamoy Roy Choudhury
Director –Human Resources at Vodafone India Limited
In his role at Vodafone India, Suvamoy is responsible for driving organization effectiveness and
change, learning and capability development, talent management and resourcing, creating a
performance culture and ensuring a safe place to work through Health, safety and well-being
initiatives. As a member of the Executive Committee at Vodafone India, Suvamoy will play an
important role in providing a strategic direction to continue to build the employment brand for
the organization.
Suvamoy joins Vodafone after a long and successful stint of 9 years with Reckitt Benckiser
where he was Director - Human Resources, South Asia.
Suvamoy started his career with ICI India as a Management Trainee in 1988. He worked across
different businesses and locations in ICI – Fertilizers, Explosives and Specialty Chemicals. After 8
years at ICI, Suvamoy joined the telecom company, Motorola, as HR manager, for a short stint
of just over a year. He then moved to Baxter Healthcare as General Manager - HR, where he
spent more than 9 years in various Regional assignments before moving to Reckitt Benckiser in
2007.
He is an alumnus of Presidency College, Kolkata and the Tata Institute of Social Sciences,
Mumbai.
8. Kumar Das
General Counsel Vodafone India Ltd.
joined Vodafone in 2010 and is an integral member of the senior leadership team at Vodafone
India. Prior to Vodafone, he was General Counsel and Director-Legal for the Nokia Group of
companies in India, where he remained from 2005 up to 2010.

12. Kumar started his professional career in 1989 when he joined Hindustan Unilever Ltd. as a
Management Trainee – Legal. He had a successful stint of over 16 years with the organization
and was promoted as Head of Legal and Regulatory Affairs in 2003 for the Foods Business in
India.
An alumnus of Hindu College, University of Delhi, Kumar, after completing his B.Sc. (Honors)
pursued a career in law and received his LLB degree from Campus Law Centre (Delhi) in 1998
and thereafter a Master’s Degree in Law from University of Delhi. In 2000, he completed his
post-graduation with an MBA in Justice Administration from Edith Cowan University, Perth
(Australia) and the Indian Law Institute (New Delhi).
9. P. Balaji
Director-Regulatory, External Affairs and CSR of Vodafone India.
An Executive Committee member at Vodafone India, Balaji leads the company’s Regulatory,
Public Policy & Government Relations activities. He spearheads the External Affairs function
overseeing Corporate Communications, Reputation Management. He administers the
Corporate Social Responsibility and the Vodafone Foundation in India. He leads a team focusing
on advocacy for industry issues.
Prior to Vodafone, Balaji was in the mobile devices industry as Managing Director of Nokia and
Sony Mobile Communications, India. He has extensive experience in telecom
technology/equipment sector. He held leadership roles in Ericsson India, was on the executive
board of India operations and handled diverse roles in Marketing, Strategy, Sales, Technical
Solutions, Communications, Corporate affairs and Business Development. He made significant
contributions to the global strategy formulation for the group.
Balaji has over 24 years of experience in Telecom & IT, in diverse functions including sales,
marketing, strategy, operations, and product management. He has been associated with start-
up and turn-around ventures of TATA group, AT&T, Ericsson, Lucent and Sony during this period
and has held Senior Leadership positions in these companies.
Balaji was the Chairman of several taskforces/expert groups set up by the Department of
Telecommunications and Planning Commission on policy matters. He was a member of National
Council of apex industry chambers like CII, FICCI and ASSOCHAM and Co-Chairman of their
telecom national sub-committees. He is the former President of Telecom Equipment
Manufacturers Association (TEMA) and Northern Region Chairman of the Telecom Export
promotion council.
An Electronics Engineer from IIT Roorkee, Balaji did his MBA from IIM-Ahmedabad in
Marketing, Finance and Strategy. He was selected for the leadership program of Tata group and
worked closely with senior leaders in the Tata group.

13. Achievements:
The Brand Trust Report, 2011 published by Trust Research Advisory has ranked Vodafone as the
16th most trusted brand in India.
How Vodafone India gets help from its parent company?
Vodafone group is having tie-up with many companies where they done lots of R&D
where the after successful testing and results it might be available to its subsidiaries. Vodafone
is currently working on R&D of 5G with the companies like Nokia, Ericson, intel, QUALCOMM
and etc. So this all are the advantage which subsidiary company get from the parent company.
Vodafone is having also tie-ups with some technology partners where some technology or
software or application is available to Vodafone only then the subsidiaries of Vodafone is easily
access those facilities.
Vodafone is providing advantages to its customer that they are having global coverage because
today Vodafone is operating its business in 26 countries and it is having partner networks more
than of 50 countries.
There are many other services which initially started with parent company after the success of
these services, the services are also available to its subsidiary companies for launch in their
related manner.
Vodafone India is providing services in two segments: consumer and business. In consumer
segment it covers many value added services and other R&D and facilities for customers and
some new schemes and offers to attract new customers. As a part of other side there ere is
business segment where the company provides organizations and businesses to communication
solutions. So there will be advantages which Vodafone get from the parent company in manner
of technological, operations, back-office and another works.
In India Vodafone is having many competitors and Indian telecom market is such competitive
but Vodafone manage and sustain and become well-known and one of the major telecom
partner of India because Indian have faith in foreign brands where Vodafone is having its own
value as a brand. The company always marketing their name as well as products in very unique
way where it attracts more number of customer. The company always trying to do some new or
innovative thing to make their product/service better for their customer in terms of service,
experience or etc.

14. Vodafone Subscribers:
Total number of Vodafone India Subscribers: 141,519,840, i.e. 21.54% of the
total 657,158,013 Indian mobile phone subscribers.
Telecom
Cicle
No. of
Subscribers
Telecom
Cicle
No. of
Subscribers
Telecom Cicle
No. of
Subscribers
North East 928,563 Goa 7,134,576 Gujarat 15,801,117
Jammu &
Kashmir
666,009
Karnataka 6,452,620 Andhra
Pradesh
2,224,689
Assam 2,188,073
Kerala 6,067,506 Uttar
Pradesh(West)
8,999,073
Odisha 2,789,575 Kolkata 4,084,284 Rajasthan 8,565,366
Chennai 2,091,411 Punjab 4,309,853 Tamil Nadu 9,777,927
Madhya
Pradesh &
Chhattisgarh
4,101,877
Bihar
6,381,278
Uttar
Pradesh(East)
14,526,236
Himachal
Pradesh
475,329
Delhi
8,449,120
Maharashtra 12,977,123
Mumbai 6,160,353 Haryana 4,437,015 West Bengal 11,165,667