This document discusses Vodafone's marketing strategy in India using Zoozoos characters. Vodafone launched Zoozoos to represent their value added services in commercials, creating a viral marketing campaign. The Zoozoos became instantly popular on social media and television, with videos receiving millions of views within weeks. This low-cost advertising strategy established a strong brand presence for Vodafone in India and helped them become one of the top mobile carriers in the country.
Vodafone's social media strategy , online marketing, SEM process, SEO process, Comparision among competitors in the Online world for ad's eg, Facebook ,YouTube,Twitter etc.
Vodafone's social media strategy , online marketing, SEM process, SEO process, Comparision among competitors in the Online world for ad's eg, Facebook ,YouTube,Twitter etc.
This case study concentrates on how the promotion using high profile sports stars can help to keep a leading brand at the forefront of public awareness.
This case study concentrates on how the promotion using high profile sports stars can help to keep a leading brand at the forefront of public awareness.
THIS PRESENTATION IS A MERE GLIMPSE OF MY NUMEROUS STRUGGLES AS A SINGER. I HAD ADDED MANY ARTISTIC TEXTURES TO BOTH MY PICS AND THE WHOLE PRESENTATION AS WELL. I HOPE YOU WOULD ENJOY THE MOST BY VIEWING MY PRESENTATION AND REFRESH YOUR MOOD!
Sinau is a Javanese word, means Learning. The chinese character "欣“ (xin) has the meaning of "happy; joyful", while the "翱" (ao) means "take wing". It means passionate learner who take a wing in his / her professional development.
SinauOnline is based on constructive learning approach which will put learner in the focus of the learning process. On the core of its approach is to encourage people to learn through sharing (speak coordinated blogging), and jointly create an open learning materials, which than be provided and packaged for everybody interested in.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Multination corporation (MNC) are
often divided into three broad
groups :-
Horizontally integrated
multinational corporations
Vertically integrated
multinational corporations
Diversified multinational
3. Multinationals have played an
important role in globalization .
Given their international reach and
mobility , many countries and
sometimes regions within countries ,
sometimes compete with each other
to have MNC’s locate their facilities (
subsequent tax revenue ,
employment and economic activity )
4. One Billion plus population
India amongst top 10 largest
economies , 4th largest in terms of
purchasing power parity
250 – 300 Middle Classes
Gross Domestic Product ( G.D.P)
growing over 8-9% . Makes it one of the
fastest growing economies.
Easier Access to Capital
5. Sustaining a high level of
investment
Technological gap
Exploitation of natural resources
Undertaking the initial risk
Development of basic economic
infrastructure
Foreign exchange gap
6. MNC’s have become vehicle of
technology to the developing countries.
Greater employment and career
opportunities are provided by these
MNC’s
MNC’s make commendable contributions
to the inventions and innovations in the
host country
Practice of MNC’s bring to the host
country , latest technique in the fields
7. MNC’s create monopolies in the
market and eliminate local
competitors
MNC’s may create depletion of
resources due to its continuous use
by overseas countries
MNC’s generally import raw
material due its overuse by
overseas companies
8. The name Vodafone
comes from Voice data
fone, chosen by the
company to
“Reflect The Provision
Of Voice And Data
Services Over Mobile
Phones.“
9.
10. Vodafone's original logo, used until the
introduction of the speechmark logo in 1997
In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics plc's, the UK's largest maker of
military radio technology, agreed a deal with Lord Weinstock of General Electric Company plc to
allow Racal to access some of GEC's tactical battlefield radio technology. Briefing the head of Racal's
military radio division Gerry Whent to drive the company into commercial mobile radio, Whent
visited GE's factory in Virginia, USA in 1980.
In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK cellular
telephone network licences, with the other going to British TelecomThe network, known as Racal
Vodafone, was 80% owned by Racal, with Millicom holding 15% and Hambros Technology Trust 5%.
Vodafone was launched on 1 January 1985.Racal Strategic Radio was renamed Racal
Telecommunications Group Limited in 1985.On 29 December 1986, Racal Electronics bought out the
minority shareholders of Vodafone for GB£110 million.
Under stock market pressure to realise full value for shareholders (the mobile unit was being valued
at the same amount as the whole Racal group), in September 1988, the company was again renamed
Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the company. The flotation
valued Racal Telecom at GB£1.7 billion On 16 September 1991, Racal Telecom was demerged from
Racal Electronics as Vodafone Group.
11. 21st century
The headquarters of Vodafone Romania in Bucharest.On 28 July 2000, the Company reverted
to its former name, Vodafone Group plc. In April 2001, the first 3G voice call was made on
Vodafone United Kingdom's 3G network.In 2001, the Company acquired Eircell, the largest
wireless communications company in the Republic of Ireland, from eircom. Eircell was
subsequently rebranded as Vodafone Ireland. Vodafone then went on to acquire Japan's third-
largest mobile operator J-Phone, which had introduced camera phones first in Japan.On 17
December 2001, Vodafone introduced the concept of "Partner Networks", by
signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone
international services to the local market, without the need of investment by Vodafone. The
concept would be used to extend the Vodafone brand and services into markets where it does
not have stakes in local operators. Vodafone services would be marketed under the dual-
brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC
Mobil-Vodafone etc.)
In 2007, Vodafone entered into a title sponsorship deal with the McLaren Formula One
team, which has since traded as Vodafone McLaren Mercedes.In May 2011, Vodafone Group
Plc bought the rest of the shares of Vodafone Essar from Essar Group Ltd with value of
$5 billion and became a solely owned of Vodafone Essar.
12. Vodafone in INDIA came with
acquiring Hutchison essar
limited.
Vodafone was launched
officially on 21st September
2007.
Than on hutch was rebranded
13. Vodafone has given
birth to the Zoozoo:
a special character
created specifically
to convey a value
added service (VAS)
offering in each of
the newly released
commercials.
14. Vodafone has come with creative
advertising campaign for its various
plans.
This strategy has captured the
imagination of millions.
The strategy is a buzz that lives up to the
brand image of great creative's and
clever marketing.
In the first 10 days of IPL (Indian premier
league) it has reached a cumulative of 89
million people.
15. This has helped the company to raise not only its
profits through sales but has also tremendously
increased its brand value.
Zoozoos have become so popular that Vodafone
has succeeded in its effort of viral or buzz
marketing. Their add campaign has gained so much
popularity all over the world.
The viewership for the add is highest among all
the adds. What’s interesting is that there are
some 25 such commercials planned under this
campaign, 10 of which are already on air.
16. Zoozoos have been
successful in giving
Vodafone a makeover and
establishing maximum
brand presence.
The charm of the Zoozoo
was itself a great self-
marketing strategy and
they were instant success
among masses. Within few
days, Zoozooz created a
huge audience for them,
17.
18. Zoozoos dominating social
networking sites.
Created Strong
Association.
Wallpapers, ringtones, vid
eos, contests.
pictures, stories etc of
Zoozoos.
Videos had 3million hits in
3 weeks.
Most watched video.
Most watched brand in
breaks.
Vodafone becomes INDIA’s
19. Low cost ads made a very good impact.
Zoozoo Concept highlights the presence
of Vodafone in India very dominantly.
The strategy of strong advertising not
only saves lots of money but also
creates a positive impact in society
regarding their brand.
Advertises more relate to common man
,leads to more customers.
Within a very short period they acquire
3’rd place in communication market.