T-Mobile is the third largest mobile operator in the world with operations in Europe and the United States. It was founded in 1990 as Deutsche Bundespost Telekom and privatized in 1996. In the UK, T-Mobile allied with Orange to form Everything Everywhere, now rebranded as EE. In Poland, T-Mobile acquired Era, though it faced challenges with rebranding. In the US, T-Mobile merged with MetroPCS to become the fourth largest carrier by subscribers with around 42.5 million customers combined. International cooperation and mergers have helped T-Mobile grow but do not always lead to easy integration or success.

1. Justyna Kuć
Anna Pietras
Małgorzata Starzyk
Ilkhomjon Niyazov
Mamura Madaliyeva
Fotima Saydullaeva
T mobile
CASE STUDIES
Intrenational cooperation

2. Overview
History
T mobile in UK: alliance
T mobile in Poland: acqusition
T mobile in USA:merge
Conclusion
AGENDA

3. Overview
Today T-Mobile has level as third largest operator in
the world after Spanish Telefonica and Vodafone.
• a holding company for
Deutsche Telekom
• present in 11 European
countries

4. History
Present in : Austria, Croatia, Czech Republic, Hungary,
Republic of Macedonia, Montenegro, the Netherlands, Poland,
Slovakia, and the United Kingdom – as well as the United
States, Puerto Rico, and the US Virgin Islands.
• founded in 1990 as
Deutsche Bundestpost
Telcom
• Privatized in 1996
• In 2002 started using
T-Mobile brand
• In 2010 started merge with
other companies

5. T-mobile in UK
Alliance with orange
Merging of two big brands T-Mobile (Deutsche Telecom) and
Orange (France Telecom). The new mobile operator has got
the name “Everything Everywhere”, later rebranded into
“EE”.
What?

6. T-mobile in UK
Alliance with orange
After merging “Everything Everywhere” had 30 million
customers. Revenue of the company from customer is $9459bln.,
and operating income is $2.171bln. EE has approximately 15000
employees currently.

7. T-mobile in Poland
Acquisition of era
Era wasn’t very sucessful during those days. That acquisition
was risky because of difficult rebranding process.
What?

8. T-mobile is the biggest mobile operator in Poland
with 15,049 mln users.
In Customers’ ranking from 2012 based on quality of
customer service and customer satisfaction is at the
last place of 4 biggest operator.
T-mobile in Poland
Acquisition of era

9. T-mobile in USA
Merge with Metro PCS Communication
T-Mobile and MetroPCS Communications agreed to merge.
They are planning to become one company in 2013.
What?

10. After merging those two brand customers became about 42.5
million or about 11.7% of the Wireless Market of the US. The
new company will continue to use the T-Mobile name and
keep MetroPCS as a separate branding that will extend to
new cities, according to fillings with the FCC.
0
10
20
30
40
50
60
AT&T Sprint and
Verizon
T-Mobile
Percentage of Customers in US
T-mobile in USA
Merge with Metro PCS Communication

11. Conclusion
Even if cooperation is fitted to the special condition
it's not always very successful.

12. T mobile
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