The document discusses the need for a new 3rd generation application platform to help software change industries. It proposes an application and data services centric platform that focuses on real-time deployment, scaling, and ease of use while also providing operational benefits. Containers are described as essential to enable seconds-level deployment, scaling, networking configuration, and health management through standardized container units and Docker integration. The value of VMware integration is noted for automated setup and scaling using a mixed VM/container model blending speed and isolation with enterprise operational processes. However, containers alone are not enough and value comes from building common services into each managed container to avoid separate development by each group.

1. 1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
3rd Generation
Application Platform
James Watters
VP Product and Ecosystem, Cloud Foundry
@wattersjames

2. 2© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$10B valuation
Travel & Hospitality
$17B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$26B valuation
Tesla--Automotive

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Core Application Patterns Are Changing

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To Do List
 Application and Data Services Centric Platform
– Transform human centric data center processes into a software
factory
 Move towards real time deployment scaling and operations
 Focus on ease of deployment, but deliver exceptional
operational benefits

5. 5© Copyright 2014 Pivotal. All rights reserved.
Why Containers are Essential
 Speed: seconds vs. minutes
– Seconds to deployment
– Seconds to scaling
– Seconds to network configuration
– Seconds to health management
 Units of currency
– Leverage Docker popularity and simplicity for apps and data
services
– Push and application artifact (.WAR) or a Docker image

6. 6© Copyright 2014 Pivotal. All rights reserved.
Value of VMware Integration
 Being deeply integrated into vSphere APIs
allows automated platform set up and
scaling
 Mixed VM/container model ideal blend of
speed and isolation
 Enterprise customers leverage existing
infrastructure operations process

7. 7© Copyright 2014 Pivotal. All rights reserved.
Containers Alone Aren’t Enough
 Enterprises do not want app
development groups each writing
their own platforms
 Value is unlocked when standard
common services are built into
each managed container

8. 8© Copyright 2014 Pivotal. All rights reserved.
From Data Center to Software Factory
Pivotal CF: Containers surrounded with services
Application
Containerization &
Cluster Scheduling
Native and
Extended Data
Services
Automatic App Server
& OS Configuration with
Buildpacks
Policy, Identity and
Roles Management
App Health
Management,
Load Balancing,
Rapid Scaling,
Availability Zones
IaaS Provisioning,
Scaling & Configuration
Application
Network Security
Groups
Application
to Services
Binding and
Access
Logging as a service,
Application metrics &
performance,
Metric based scaling

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Already Strong in the Enterprise

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Demo Video
Diego Sneak Peak!

11. A NEW PLATFORM FOR A NEW ERA