Supercharge Your Application Delivery 
The Journey to Enterprise PaaS 
Al Sargent – Director, Pivotal CF Product Marketing, Pivotal 
Jay Marshall – Principal Cloud Development Strategist, vCloud Air, VMware 
© Copyright 2014 Pivotal. All rights reserved. 1
Agenda 
§ Software has become economic weapon (again) 
§ Evolution of Cloud Architecture 
§ Era of Agile Operations 
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir 
© Copyright 2014 Pivotal. All rights reserved. 2
Agenda 
§ Software has become economic weapon (again) 
§ Evolution of Cloud Architecture 
§ Era of Agile Operations 
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir 
© Copyright 2014 Pivotal. All rights reserved. 3
“Software is Eating the World” 
© Copyright 2014 Pivotal. All rights reserved. 4
Next Generation IT is Creating Huge Value 
>$50B Market Valuation <2% Revenue Growth 
© Copyright 2014 Pivotal. All rights reserved. 5
IT Automation Doesn’t Close the Gap 
Cloud 
Innovation 
Gap 
Traditional IT 
Startups 
Traditional IT 
Time 
Expectations 
Client-Server 
© Copyright 2014 Pivotal. All rights reserved. 6
IT Automation Doesn’t Close the Gap 
Startups 
DevOps, CD, Agile 
PaaS 
Ops Automation 
IaaS 
Cloud 
Innovation 
Gap 
Traditional IT 
Traditional IT 
Time 
Expectations 
Client-Server 
© Copyright 2014 Pivotal. All rights reserved. 7
Closed Cloud Silos Haven’t Closed the Gap 
LEGACY SILOS 
MODERN SILOS 
§ Captive apps and data 
§ Closed source/proprietary 
§ Vendor lock-in 
§ Talent and expertise gap 
© Copyright 2014 Pivotal. All rights reserved. 8
CIOs Need Portability, Flexibility, Compatibility 
OR 
“Hotel California” Cloud 
“You can check out anytime you 
like… but you can NEVER leave” 
Hybrid Cloud 
On-Premises 
Data Center 
Compatible 
Public Cloud 
Little Compatibility Full Compatibility 
© Copyright 2014 Pivotal. All rights reserved. 9
Agenda 
§ Software has become economic weapon (again) 
§ Evolution of Cloud Architecture 
§ Era of Agile Operations 
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir 
© Copyright 2014 Pivotal. All rights reserved. 10
Today’s Developers Have New Values 
Ÿ Agile teams and rapid iteration 
Ÿ Continuous delivery, no planned downtime 
Ÿ Horizontally scalability (data and app) 
Ÿ Micro-Services, standardized service 
binding and discovery 
Ÿ First class mobile support 
Ÿ Deep user analytics 
© Copyright 2014 Pivotal. All rights reserved. 11
Changing Dev & Release Practices are Driving PaaS 
Adoption 
**Enterprise initiatives in 2014* 
Continuous Delivery Agile DevOps Source: Xebia Labs Survey Report 
60 
50 
40 
30 
20 
10 
0 
© Copyright 2014 Pivotal. All rights reserved. 12
Core Application Patterns Are Changing 
© Copyright 2014 Pivotal. All rights reserved. 13
New Software Patterns Tax Operational Processes 
50 Configuration Touches 
mod proxy 
1 2 4 4 40 
1. Register Hostname with DNS (1) 
2. Configure F5 Load Balancing Group (2) 
3. Configure Apache HTTPd Worker Pool (4) 
4. Configure mod_proxy Connector Routing (4) 
5. Configure Apache Tomcat Connector Pool (40) 
© Copyright 2014 Pivotal. All rights reserved. 14
Is Your Enterprise Ready? 
© Copyright 2014 Pivotal. All rights reserved. 15
Agenda 
§ Software has become economic weapon (again) 
§ Evolution of Cloud Architecture 
§ Era of Agile Operations 
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir 
© Copyright 2014 Pivotal. All rights reserved. 16
Cloud Platform Evolution Drives Developer Productivity 
TRADITIONAL IAAS 
Your Application 
Database 
Code 
Web 
Server 
Messaging 
Operating System 
IAAS 
Virtualization Platform 
Physical Servers 
Your Application 
Database 
Code 
Web 
Server 
Messaging 
PAAS 
Your Application 
Code 
PAAS 
IAAS 
© Copyright 2014 Pivotal. All rights reserved. 17
Enterprise PaaS Enables Ops Speed, Consistency, Simplicity 
50 Configuration Touches Platform as a Service 
© Copyright 2014 Pivotal. All rights reserved. 18
Application & 
Services 
Dial Tone 
On Your 
Hybrid Cloud 
© Copyright 2014 Pivotal. All rights reserved. 19
The single most powerful thing you can do is enable your devs with 
a fast and flexible PaaS. 
Cloud Foundry … provides ease of deployment is the same whether 
you're deploying a Node.js prototype, or a Java project with scads of 
external services. 
© Copyright 2014 Pivotal. All rights reserved. 20
Pivotal CF provides PaaS for VMware vCloud Air 
Application and PaaS Services 
Common identity, API, management, security, networking 
Virtual Private Cloud 
Logically isolated multi-tenant 
Guaranteed resources 
Dedicated Cloud 
Physically isolated 
“Your own private cloud” 
Disaster Recovery 
Logically isolated multi-tenant 
Warm stand-by 
VMware Global Support Services 
© Copyright 2014 Pivotal. All rights reserved. 21
Agenda 
§ Software has become economic weapon (again) 
§ Evolution of Cloud Architecture 
§ Era of Agile Operations 
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir 
© Copyright 2014 Pivotal. All rights reserved. 22
Huge investments are being made in Enterprise PaaS 
“Private PaaS has the potential 
to provide a high-productivity 
developer experience that's a 
hallmark of PaaS in addition to 
the visibility and governance IT 
desires, by making IT's needs 
transparent to developers.” 
Donnie Berkholz, Analyst, 
RedMonk 
© Copyright 2014 Pivotal. All rights reserved. 23
Axel Springer accelerates software 
development with Pivotal CF 
Ÿ Vision of cloud based service platform 
supporting rapid development 
Ÿ Evaluated private and public cloud 
frameworks 
Ÿ Speeds software development product 
from 14 hours to 10 minutes 
Ÿ Reimagines their business by going 
from 14% to 47% income from digital in 
5 years 
© Copyright 2014 Pivotal. All rights reserved. 24
Rapid Innovation Needs a Platform for Operational Agility 
IaaS PaaS Dev PaaS Ops 
Ÿ Better SLAs 
Ÿ Flexibility 
Ÿ Speed 
Ÿ Availability 
Ÿ Faster Time To Market 
Ÿ Mobile + Data Services 
Ÿ Agile and Iterative 
Ÿ Leverage OSS 
• Continuous Delivery 
• No Downtime 
• Instant scaling 
• Consistency & Automation 
© Copyright 2014 Pivotal. All rights reserved. 25
Pivotal CF & VMware Enable Business Agility 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
Pivotal CF 
vSphere 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
Pivotal CF 
vCloud Air 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
App 
Ap(rupnti me) 
Ap(runptim e) 
(runtime) 
Run on vSphere today. Rapidly scale applications. 
© Copyright 2014 Pivotal. All rights reserved. 26
Pivotal CF & VMware Provide Hybrid Flexibility 
Distribute your applications and services however you want 
Dev / Test 
Prod 
vCloud Air vPSrpohde. re 
Based on application 
life cycle stage 
Tier 2 
Apps 
Tier 1 
Apps 
vSphere vCloud Air 
Based on enterprise 
requirements 
Burst 
Predictable Scale 
Scale 
vSphere vCloud Air 
Based on scale 
requirements 
© Copyright 2014 Pivotal. All rights reserved. 27
A Cloud Platform to Respond to Disruptive Change 
Ÿ Every enterprise needs to have a 3rd Platform 
architecture plan 
• Pivotal CF + vCloud Air are the leading enterprise 
alternative to public clouds for these new patterns 
© Copyright 2014 Pivotal. All rights reserved. 28
© 2014 Pivotal Software, Inc. All rights reserved. 
More Information 
Register for the Cloud Platform Roadshow 
pivotal.io/platform-as-a-service/cloud-platform-roadshow 
Subscribe to “All Things Pivotal” podcast 
pivotal.io/podcasts 
Learn about VMware vCloud Air 
vCloud.VMware.com
A NEW PLATFORM FOR A NEW ERA

Supercharge Your Application Delivery

  • 1.
    Supercharge Your ApplicationDelivery The Journey to Enterprise PaaS Al Sargent – Director, Pivotal CF Product Marketing, Pivotal Jay Marshall – Principal Cloud Development Strategist, vCloud Air, VMware © Copyright 2014 Pivotal. All rights reserved. 1
  • 2.
    Agenda § Softwarehas become economic weapon (again) § Evolution of Cloud Architecture § Era of Agile Operations § Enterprise Cloud Apps: Pivotal CF and vCloudAir © Copyright 2014 Pivotal. All rights reserved. 2
  • 3.
    Agenda § Softwarehas become economic weapon (again) § Evolution of Cloud Architecture § Era of Agile Operations § Enterprise Cloud Apps: Pivotal CF and vCloudAir © Copyright 2014 Pivotal. All rights reserved. 3
  • 4.
    “Software is Eatingthe World” © Copyright 2014 Pivotal. All rights reserved. 4
  • 5.
    Next Generation ITis Creating Huge Value >$50B Market Valuation <2% Revenue Growth © Copyright 2014 Pivotal. All rights reserved. 5
  • 6.
    IT Automation Doesn’tClose the Gap Cloud Innovation Gap Traditional IT Startups Traditional IT Time Expectations Client-Server © Copyright 2014 Pivotal. All rights reserved. 6
  • 7.
    IT Automation Doesn’tClose the Gap Startups DevOps, CD, Agile PaaS Ops Automation IaaS Cloud Innovation Gap Traditional IT Traditional IT Time Expectations Client-Server © Copyright 2014 Pivotal. All rights reserved. 7
  • 8.
    Closed Cloud SilosHaven’t Closed the Gap LEGACY SILOS MODERN SILOS § Captive apps and data § Closed source/proprietary § Vendor lock-in § Talent and expertise gap © Copyright 2014 Pivotal. All rights reserved. 8
  • 9.
    CIOs Need Portability,Flexibility, Compatibility OR “Hotel California” Cloud “You can check out anytime you like… but you can NEVER leave” Hybrid Cloud On-Premises Data Center Compatible Public Cloud Little Compatibility Full Compatibility © Copyright 2014 Pivotal. All rights reserved. 9
  • 10.
    Agenda § Softwarehas become economic weapon (again) § Evolution of Cloud Architecture § Era of Agile Operations § Enterprise Cloud Apps: Pivotal CF and vCloudAir © Copyright 2014 Pivotal. All rights reserved. 10
  • 11.
    Today’s Developers HaveNew Values Ÿ Agile teams and rapid iteration Ÿ Continuous delivery, no planned downtime Ÿ Horizontally scalability (data and app) Ÿ Micro-Services, standardized service binding and discovery Ÿ First class mobile support Ÿ Deep user analytics © Copyright 2014 Pivotal. All rights reserved. 11
  • 12.
    Changing Dev &Release Practices are Driving PaaS Adoption **Enterprise initiatives in 2014* Continuous Delivery Agile DevOps Source: Xebia Labs Survey Report 60 50 40 30 20 10 0 © Copyright 2014 Pivotal. All rights reserved. 12
  • 13.
    Core Application PatternsAre Changing © Copyright 2014 Pivotal. All rights reserved. 13
  • 14.
    New Software PatternsTax Operational Processes 50 Configuration Touches mod proxy 1 2 4 4 40 1. Register Hostname with DNS (1) 2. Configure F5 Load Balancing Group (2) 3. Configure Apache HTTPd Worker Pool (4) 4. Configure mod_proxy Connector Routing (4) 5. Configure Apache Tomcat Connector Pool (40) © Copyright 2014 Pivotal. All rights reserved. 14
  • 15.
    Is Your EnterpriseReady? © Copyright 2014 Pivotal. All rights reserved. 15
  • 16.
    Agenda § Softwarehas become economic weapon (again) § Evolution of Cloud Architecture § Era of Agile Operations § Enterprise Cloud Apps: Pivotal CF and vCloudAir © Copyright 2014 Pivotal. All rights reserved. 16
  • 17.
    Cloud Platform EvolutionDrives Developer Productivity TRADITIONAL IAAS Your Application Database Code Web Server Messaging Operating System IAAS Virtualization Platform Physical Servers Your Application Database Code Web Server Messaging PAAS Your Application Code PAAS IAAS © Copyright 2014 Pivotal. All rights reserved. 17
  • 18.
    Enterprise PaaS EnablesOps Speed, Consistency, Simplicity 50 Configuration Touches Platform as a Service © Copyright 2014 Pivotal. All rights reserved. 18
  • 19.
    Application & Services Dial Tone On Your Hybrid Cloud © Copyright 2014 Pivotal. All rights reserved. 19
  • 20.
    The single mostpowerful thing you can do is enable your devs with a fast and flexible PaaS. Cloud Foundry … provides ease of deployment is the same whether you're deploying a Node.js prototype, or a Java project with scads of external services. © Copyright 2014 Pivotal. All rights reserved. 20
  • 21.
    Pivotal CF providesPaaS for VMware vCloud Air Application and PaaS Services Common identity, API, management, security, networking Virtual Private Cloud Logically isolated multi-tenant Guaranteed resources Dedicated Cloud Physically isolated “Your own private cloud” Disaster Recovery Logically isolated multi-tenant Warm stand-by VMware Global Support Services © Copyright 2014 Pivotal. All rights reserved. 21
  • 22.
    Agenda § Softwarehas become economic weapon (again) § Evolution of Cloud Architecture § Era of Agile Operations § Enterprise Cloud Apps: Pivotal CF and vCloudAir © Copyright 2014 Pivotal. All rights reserved. 22
  • 23.
    Huge investments arebeing made in Enterprise PaaS “Private PaaS has the potential to provide a high-productivity developer experience that's a hallmark of PaaS in addition to the visibility and governance IT desires, by making IT's needs transparent to developers.” Donnie Berkholz, Analyst, RedMonk © Copyright 2014 Pivotal. All rights reserved. 23
  • 24.
    Axel Springer acceleratessoftware development with Pivotal CF Ÿ Vision of cloud based service platform supporting rapid development Ÿ Evaluated private and public cloud frameworks Ÿ Speeds software development product from 14 hours to 10 minutes Ÿ Reimagines their business by going from 14% to 47% income from digital in 5 years © Copyright 2014 Pivotal. All rights reserved. 24
  • 25.
    Rapid Innovation Needsa Platform for Operational Agility IaaS PaaS Dev PaaS Ops Ÿ Better SLAs Ÿ Flexibility Ÿ Speed Ÿ Availability Ÿ Faster Time To Market Ÿ Mobile + Data Services Ÿ Agile and Iterative Ÿ Leverage OSS • Continuous Delivery • No Downtime • Instant scaling • Consistency & Automation © Copyright 2014 Pivotal. All rights reserved. 25
  • 26.
    Pivotal CF &VMware Enable Business Agility App Ap(rupnti me) Ap(runptim e) (runtime) Pivotal CF vSphere App Ap(rupnti me) Ap(runptim e) (runtime) App Ap(rupnti me) Ap(runptim e) (runtime) App Ap(rupnti me) Ap(runptim e) (runtime) Pivotal CF vCloud Air App Ap(rupnti me) Ap(runptim e) (runtime) App Ap(rupnti me) Ap(runptim e) (runtime) Run on vSphere today. Rapidly scale applications. © Copyright 2014 Pivotal. All rights reserved. 26
  • 27.
    Pivotal CF &VMware Provide Hybrid Flexibility Distribute your applications and services however you want Dev / Test Prod vCloud Air vPSrpohde. re Based on application life cycle stage Tier 2 Apps Tier 1 Apps vSphere vCloud Air Based on enterprise requirements Burst Predictable Scale Scale vSphere vCloud Air Based on scale requirements © Copyright 2014 Pivotal. All rights reserved. 27
  • 28.
    A Cloud Platformto Respond to Disruptive Change Ÿ Every enterprise needs to have a 3rd Platform architecture plan • Pivotal CF + vCloud Air are the leading enterprise alternative to public clouds for these new patterns © Copyright 2014 Pivotal. All rights reserved. 28
  • 29.
    © 2014 PivotalSoftware, Inc. All rights reserved. More Information Register for the Cloud Platform Roadshow pivotal.io/platform-as-a-service/cloud-platform-roadshow Subscribe to “All Things Pivotal” podcast pivotal.io/podcasts Learn about VMware vCloud Air vCloud.VMware.com
  • 30.
    A NEW PLATFORMFOR A NEW ERA