The document outlines Bosch's approach to the Internet of Things (IoT) and its associated business models, emphasizing the importance of open ecosystems and privacy considerations for user acceptance. It highlights the challenges of scalability and unpredictability in successful IoT business ventures while introducing Bosch's IoT cloud infrastructure designed to support various application patterns. The content also discusses the integration of sensors, software, and services as vital components for transforming Bosch into a robust product company.

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OPENING KEYNOTE
IOT AND THE CLOUD
DR. VOLKMAR DENNER
CHAIRMAN OF THE BOARD OF MANAGEMENT
ROBERT BOSCH GMBH

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IoT has significant potential for disruption
Basic formula for IoT well understood
Intelligent, connected assets
Value-added backend services
Advances in technology drive change
Sensors, battery technology,
networking, localization, data centers
IoT business models leverage
technology
But still difficult to predict which
business models will be successful
Some companies taking very big bets
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CHALLENGES

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IoT business models require elasticity
Hard to predict
Which IoT business models will be
successful?
When will they take off?
Challenges
Elastic scalability required to
address growth and peak demand
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# of assets
Usage / server
load
e.g. car-sharing
demand after
soccer game

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Being part of an open IoT ecosytem is key to success
Verticals require cross-domain
integration
 Requires open standards
Technology
 Multi-layer protocol interoperability
 Standardized interfaces and APIs
 Open source
Marketplaces
 Domain-specific app marketplaces,
e.g. I4.0 (see tomorrow)
Platforms
 Strategic alliances
Verticals
Users
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IoT
enablers
Industry
players

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Privacy and security are key for user acceptance
Privacy
Enforcement of well-defined privacy
policies
Transparent and user friendly
Security
Measures for all IoT elements,
i.e. assets, network, backend
Application- and component-
specific defense-in-depth strategy
State-of-the-art technology
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SOLUTIONS

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Proven architecture
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Smart things
Services &
applications
Middleware

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Next: cloud
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Smart things
Services &
applications
Middleware

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officially launched today!
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Strategic completion of our sensor,
software, and service portfolio
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Foundation for IoT solutions delivered by
Bosch and our partners
Strong focus on privacy and security
Important milestone in our transformation into a
product company with advanced IT capabilities

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Three layers of the Bosch IoT Cloud
Scalable infrastructure, developer-friendly platform, and business-enabling services
SaaSIaaSPaaS
Infrastructure as a Service
Platform as a Service
Software as a Service
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IaaS: Infrastructure as a Service
Scalable, virtualized, and easily configurable IT infrastructure
IaaS
Storage Network SecurityComputing
No need to reinvent the wheel:
Bosch is building on proven standards
Cloud Foundry (open source community)
Pivotal (commercial support)
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PaaS: Platform as a Service
Developer-friendly platform for efficient IoT service development
IaaS
Storage Network SecurityComputing
Rich set of tools for rapidly connecting and managing assets and devices
PaaS
Bosch IoT Cloud base services
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Marketplace

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SaaS: Software as a Service
Enabling new IoT business models with powerful IoT solutions
SaaSIaaSPaaS
Storage Network SecurityComputing
Connected
home &
building
Connected
mobility
Connected
city
Connected
energy
Connected
industry
Marketplace
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Bosch IoT Cloud base services

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Is there room for another cloud player?
Big 5
Big 5 cloud players focus on
IaaS/PaaS for web applications
Bosch strategy and USPs
Bosch IoT Cloud builds on existing
IaaS from partners
Bosch PaaS layer focuses on IoT
enabling tools
Bosch SaaS layer focuses on IoT-
enabled business apps
Bosch has unmatched domain know-
how, which is built into the IoT cloud
Bosch can build on strong brand and
customer trust
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HOW DOES AN IOT
CLOUD DIFFER FROM A
NORMAL CLOUD?

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An IoT cloud must support 5 unique patterns
These patterns cover all key requirements derived from Bosch customer projects
Cloud-based apps Cloud-based development of responsive web apps (e.g. user profile
management), not IoT specific, running on user PCs and mobiles
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Autonomous apps (e.g. lane assist), no reliable IP connection needed
at runtime, over-the-air software updates
Apps and data distributed between asset and elastic cloud (e.g.
connected horizon), reliable data exchange needed
Data from assets automatically replicated in cloud, cloud apps build on
local data (e.g. machine readouts and predictive analytics), additional
value generated by mashing up data sets
Apps leverage data shared by multiple assets (e.g. network of cars
sharing information on traffic jams, accidents, wrong-way drivers)
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APP
APP
APP
APP
APP
APP

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DEMO TIME!

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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
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APP
APP
APP
APP
APP
APP
User profile

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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Remote software updates (over the air)
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APP
APP
APP
APP
APP
APP

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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Connected horizon
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APP
APP
APP
APP
APP
APP

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#3: Distributed IoT apps – connected horizon
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Augmented map
data, e.g. with
speed limit
ahead …
… which triggers
automatic sailing
mode

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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Basic example
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APP
APP
APP
APP
APP
APP

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Digital twin in the cloud
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 Apps access digital twin
directly in the cloud
 Secure „sand box“ approach –
apps don’t have to access
asset directly
 Apps don’t have to worry
how data get into cloud –
dramatic cost reduction
(factor 10)
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APP APP APP

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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Usage-based insurance
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APP
APP
APP
APP
APP
APP

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An IoT Cloud has to support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Welcome home
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APP
APP
APP
APP
APP
APP

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#4: Digital twin – welcome home
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An IoT cloud must support 5 unique patterns
Demo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT Community-based parking
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APP
APP
APP
APP
APP
APP

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#5: Social IoT – community-based parking
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App s
App store
APP
APP
APP
APP
APP
APP
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
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APP
APP
APP
APP
APP
APP
App store

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Privacy and security
APP
APP
APP
APP
APP
APP
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
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WRAP-UP

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Summary
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
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APP
APP
APP
APP
APP
APP

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Flexible deployment options
Hosted by
Bosch
A) Full cloud
SaaS
IaaS
PaaS
Hosted by
customer
B) Private cloud
Hosted by
Bosch
C) Hybrid
SaaS
IaaS
PaaS
Hosted by
customer
Data
forwarding
SaaS
IaaS
PaaS

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Roadmap
IoT Cloud deployment,
internal projects
Bosch divisions &
business partners
Open
access
2015 2016 2017
Open IoT cloud
ecosystem
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Let’s get serious about IoT!
I4.0 solutions launched
5.1 mdevices connected using
Bosch IoT Suite components today
IoT market presence
What’s holding
you up?
IP-enabled product classes at Bosch
IoT solutions powered by the
Bosch IoT Cloud
37
47%2015
502016
3

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Thank you!
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Bosch IoT Cloud completes
current Bosch IoT portfolio
Sensors, software, and
services now available in the
Bosch IoT Cloud
Bosch IoT Cloud is secure
Privacy and security are key
for user acceptance
Bosch IoT Cloud is the basis
for digital transformation
Bosch platform to leverage
disruptive potential of new IoT
business models