The Journey from Print to to Online Journalism is Cloudy (Cloud Foundry Summit 2014)


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Keynote delivered by Lajos Lange, Matthias Naber from Axel Springer, and Tore Sagstuen from Fjord IT.

In order to ensure diverse, independent and high quality journalism in the future there is a need to rethink the classic publisher business while IT has to become part of the core products. On the way to digital transformation, we have to adapt to agile methodologies, and historically grown, complex infrastructures have to be reinvented in order to speed up the development process. With Cloud Foundry, we realized our vision of an innovative, fully automated service delivery platform by accelerating the time and quantity to market rate and reducing IT costs at the same time. The service oriented nature of the PaaS approach enables a modularization strategy for applications. We will discuss how Cloud Foundry’s capabilities helped to establish a culture of prototyping in combination with continuous delivery and business intelligence in order to form minimal viable products.

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    Axel Springer erreicht täglich über die Hälfte der in Deutschland lebenden Bevölkerung.
  • LL

    Blogs, Buzzfeed, Google News, Huffington Post >> Konkurrent
  • LL

    Das Geschäftsjahr 2011 haben wir sehr erfolgreich abgeschlossen und erneut ein Rekordergebnis erzielt.

    Das Wachstum der Konzernerlöse von rund 10% auf knapp 3,2 Milliarden Euro zeigt erneut die Erfolge der Internationalisierung und vor allem der Digitalisierung unseres Geschäfts.

    Das EBITDA des gesamten Konzerns – das Ergebnis vor Steuern, Zinsen und Abschreibungen – ist mit rund 16% stärker gestiegen als die Erlöse: Mit einem Wert von rund 540 Millionen Euro erzielte Axel Springer eine neue Bestmarke.

    Bemerkenswert ist bei dem linken Balkendiagramm das weiß/schwarz dargestellte Verhältnis von Umsatzerlösen Digital zu Umsatzerlösen Print: 2002 erwirtschafteten wir weniger als 2 % unserer Erlöse online. Demgegenüber wurde 2010 bereits jeder vierte Euro im digitalen Umfeld verdient und 2011 betrug der Anteil der digitalen Medien an den Konzernerlösen erstmals mehr als 30 %.

    Die EBITDA-Rendite verbesserte sich von 17,6% auf 18,6% und unterstreicht die Ertragsstärke des Unternehmens. Der Konzernüberschuss übertraf den Vorjahreswert mit € 289,4 Mio. um 5,6 %.

  • LL

    Eine Strategie ohne Werte ist nichts wert. Deshalb hat die Axel Springer AG neben strategischen Zielen auch Werte definiert, die jeden Mitarbeiter bei seiner Arbeit leiten und die Unternehmenskultur bei Axel Springer ausmachen.

    Die Unternehmenskultur von Axel Springer beruht auf drei Werten Unternehmertum, Integrität und Kreativität.

    Dr. Mathias Döpfner hatte diese unlängst mit dem Satz „seid erfolgreich, tut Gutes und habt Spaß“ griffig umschrieben.

    Der Dreiklang
    „Erfolgreich sein“ (rote Folien)
    „Gutes tun“ (grüne Folien)
    „Spaß haben“ (blaue Folien)
    gibt dieser Präsentation seine Struktur.
  • Tore:
  • Tore
  • Tore
  • 60 Jahre
    Hard manual work + difficult to adapt production
  • Heroku
    no private instance (BDSG)

    No public provider
    Bad documentation at the time of analysis

    Not mature at the moment of evaluation

    Properietery closed source
    Not a mature product either

    PaaS cannot be extended

    Microsoft Azure
    - No private instance

    Winner: Cloudfoundry
    Open source
    Build on standards (buildpacks)
    Backed by important players in the market (ECM, VMWare)

    Criteria: Storage, Robustness, Autoscale, Pricing

  • Special focus to data regulations in Germany
    Explain how CF won the evaluation

    Private cloud located in the EEA
    conform with the German data security regulations,0101-393021-0-2-3-0-jpg-.html
  • Tore

  • Threads and opportunities ausarbeiten.

    Goal: Creating a own Marketplace like (like on the public Cloud Foundry installation) to allow rapid prototyping without the need for any administrator to prepare the required resources.

    Currently we offer a MongoDB (via Community-provided service implementation)

    We plan to add the following services to our marketplace:

    - MySQL
    - Postgres
    - Redis
    - Neo4J (GraphDB for celepedia)
    - Elastic Search

    But also develop our own generic Services that can be reused or shared (overlaps with previous slide):

    - Datastorage (generic key-value)
    - Image Manipulation
    Community service

    Speed up project ramp up time

    Populate the marketplace
    Invite subsidiary and AS Start-Ups
    Do “Hackathons” to promot the platform
    Improve *

  • Fail early / often
  • Together with the short build-measure-learn cycles, the development should also keep up to the speed.

    The point where we came from (see Welt Online development until 2011) points out, that there were quite old-fashioned software development strategies. Release cycles were roughly about 2 weeks with little chance to make changes in between.
  • CD = schnelle adaption
    BI = umwelteinflüsse verstehen
    + ---------
    = MVP

    Evolution Slide = Überleben

    Ziel des Projekt war darauf ausgelegt eine Basis zu bauen, durch die man deutlich schneller auf marktsituationen reagieren kann.

    Minimal viable features -> das kleinste ding bauen, was uns darüber lernen lässt, ob features gut ankommen

  • The Journey from Print to to Online Journalism is Cloudy (Cloud Foundry Summit 2014)

    1. 1.  Founded 1946  Nowadays more than 12.800 employees  Leading the German print market  With subsidiaries, joint ventures and licenses in more than 40 countries  Diverse digital media channels
    2. 2.
    3. 3. Saving the Diverse, Independent, and High Quality Journalism
    4. 4. 20132008 2013 figures are based only on continuing operations Revenues Digital Others (incl. Services / Holding) 86% 14% 53% 47%
    5. 5. Note: Selection; cumulated figures.
    6. 6.  Founded 1997  European Green Data Power  100% renewable energy  Own patent - free cooling  Carbon Footprint Dashboard
    7. 7. Submitted by Sencer Uneri
    8. 8. Build Software Installation Testsystem Automated Tests Manual Tests Installation Production Change Automated Manual 14 hours
    9. 9. @picture-alliance/dpa
    10. 10. Innovative Architecture Time & Quantity To Market Flexible Change Management Quality Synergies Cost Reduction
    11. 11. Public: Private:
    12. 12. Datability is all about the ability to use large volumes of data sustainably and responsibly.
    13. 13. Network Storage Server OS Patch DB App Server Config Software SDP Lagacy Infrastructure Infrastructure Platform Software Scale days days days days days
    14. 14. Infrastructure as a Service Platform as a Service Software as a Service
    15. 15. Infrastructure as a Service Software as a Service
    16. 16. • No downtimes • Operated by 2 people • Great response from our developers • Excellent community support • Excellent monitoring capabilities Strengths Weaknesses • Datadog integration • Upgrading vs. Reinstallation • We broke BOSH (twice) • Issues with the services provided by PCF (MySQL, RabbitMQ) • Auto-Scaling • File System service • Hybrid Clouds Opportunities
    17. 17. Volkswagen MQB Modular Transversal Toolkit © Volkswagen
    18. 18. Infrastructure as a Service Platform as a Service Software as a Service Community Services Location Service … Image Service Apps Services … AND MANY MORE…
    19. 19.
    20. 20. David Kelley
    21. 21. All-Hands: Service Delivery Platform Lajos Lange Head of Online Development (DIE WELT Gruppe) Axel-Springer-Str. 65 10888 Berlin Tel: +49 30 2591 73497 Mobil: +49 (0) 1577 383 3858 Email: Twitter: @LajosLange ‫إصغائكم‬ ‫سن‬ُ‫ح‬ ‫على‬ ً‫ا‬‫شكر‬ Thank You 谢谢 Merci Beaucoup Terima Kasih 有難う Muchas Gracias Hartelijk Dank