Vladimir Oane discusses applying customer development in real life. He talks about 3 key phases: 1) ensuring your idea solves a real problem by engaging users before building anything, 2) building the right features by testing them with customers even before writing code, and 3) communicating effectively by designing messaging with customers in mind and testing acquisition channels and funnels. The overall message is the importance of continuously testing assumptions with customers throughout the development process.

1. Vladimir Oane
Web maniac. Founder and CEO at
uberVU.com, a social media monitoring
& analytics system.

2. Applying
customer development in
real life

3. Customer development is all
about testing assumptions

4. 1. The BIG idea & vision
Making sure you are not deluding
yourself. We did...

5. Phase 1: Delusions

6. Lessons learned
Engage your users before building
anything
Make sure you are solving a
problem by...
…. asking the right questions

7. Phase 2: Reality check

8. 2. Building the right features
Make sure you don’t broke it by
design

9. Phase 1: Cool factor
“Wouldn’t be cool to ….”

10. Phase 2: Purpose driven development
“Let’s see if this solves our
customer’s problems”

11. Introducing bug/complaint
driven development

12. Lessons learned
Test any product features … even
before you write code
The biggest problem for a startup is
people not using the product

13. 3. Communicating
What to tell people about
your stuff

14. Phase 1: Blind messaging

15. :)
Customers

16. :)
Customers Channels

17. :)
Customers Channels Funnel

18. Phase 2: Improvement

19. Lessons learned
Design with customers in mind
Test your acquisition channels
Understand your funnel

20. Don’t be stupid!
TEST

21. Thank you!
What a terrific audience!