1. Protection, monetization and promotion of video content in Internet and social networks. September 15, 2011 Television as business. Prepared by: Vladimir Nabatov, Projects manager LLC “X-Media Digital”. v.nabatov@xdigital.ru

2. Penetration ofthe broadband access: Russia 36-47%, Ukraine - 20 %, USA - 77%. Reduction of DVD market in Russia in 2010– 15%. TV-advertising market in Russia – about USD 4.7 bln Video advertising market in Internet – USD 20 mln Distribution of tablet computers andSmart TVprovoke the reduction of TV-watching.Tablet computers: 30% of time during TV watching. Users more actively use new media. New media compete with traditional ones for watchers. Video in the Internet. Statistics. *130.7 bln. Rubles (АКАР data)

3. As of now, none of models of video monetization in Internet provide the level of incomes for franchisor which can be comparable to the traditional media. Video content monetization

4. Ecosystem of online-distribution Team-work on protection, promotion and monetization: synergy.

6. Collection of information on audiences

7. Audience management

8. Video quality

9. Formation of environment for the content Video content protection. Why to protect?

10. Understanding of monetization schemes and reacting against them Video content protection. How to protect? Public video hostings File hostings “Pirate”sites P2P sites

11. Video content protection. Pirate traffic sources *WebSheriff project statistics. Spring, 2011

12. Video content protection. Video portals audience Daytime audience in Russia, thd. persons

13. Understanding of monetization schemes and reacting against them Automation of a content searching and deletion process Video content protection. How to protect? Public video hostings File hostings “Pirate”sites P2P sites

16. Advertising model

17. Mixed modelVideo content monetization. Models

18. Video content monetization. Paid model Money Content Site User Franchisor

19. Video content monetization. Advertising model Money Content Advertiser Site User Franchisor

21. Offline playback possibility

22. Relatively high cost of movie: USD 1 to 5

24. Review is free for user

25. High prime cost of content delivery

28. Pre-rolls

29. Site branding

30. Sub-standards

31. Deep contact with audience

34. Social networks

35. Own media resources

37. Protection, monetization and promotion of video content in the Internet and social networks. Questions? September 15, 2011 Television as business. Prepared by: Vladimir Nabatov, Projects manager LLC “X-Media Digital”. v.nabatov@xdigital.ru