SW Digital media pack

StrategyEye South West SIC Digital Media Review Trend Analysis and Discussion

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction: Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],longlist (trend spider) trend presentation ,[object Object],[object Object]

Introduction: Key Findings from the Digital Media SIM Key findings from Strategic Industry Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],L M H ,[object Object],YouTube User-generated video site The most popular video sharing site, with 163m unique visitors worldwide in April 2007 ( Source: ComScore ). The company was b ought by Google for USD1.65bn, and is battling several copyright lawsuits, including a USD1bn suit from Viacom Webbliworld Social network for children Webbliworld is a “child” of Bristol-based Aardman. Users are known as “Webblis” and communicate via lists of pre-written phrases as a moderation feature. The site is policed and has a parents page, as well as an application for reporting inappropriate content Artist Log Specialist music artist network A Music focused blog platform that enables artists to chat, communicate and post videos of their own work. The website is centred around the upload of videos, which other members and visitors to the site can view Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],L M H 2) Virtual Worlds Lindenlab Virtual World provider Developer Second Life, a collaborative, immersive and open-ended virtual world that enables its users to act in a parallel, “realistic” space governed by virtual economies and social relationships. Linden Lab has forged several partnerships with content owners and advertisers to deliver content to the inhabitants of Second Life Habbo Hotel Virtual World provider Low-end graphics, “room”-based Virtual World that enables its users to communicate via Instant Messaging. Aimed at teenagers but also used by organisations hosting virtual parties and conferences Doppelganger Virtual World Provider Developer of avatar based virtual world vSide that specialises in music enabling users to interact with live acts represented by real artists. The virtual world features virtual concerts and interviews with favourite artists. Music labels are ever more turning to virtual worlds as diversification in digital cross promotional strategies. Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

3) E-Learning & Distance Learning

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size L M H SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3) E-Learning & Distance Learning Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category Grockit Online learning Grockit is a web learning environment for MBA entrants. Online sessions are taught via collaboration software such as WebEx and MMOL “games”, and currently cater to GMAT preparation. The company is able to exploit the learning benefits of user-collaboration whilst undercutting competitors Available Light Productions Interactive agency The Bristol-based company creates web and E-learning products. They are specialists in Flash based E-learning sites for major broadcasters and educational websites. Clients include BBC, Channel 4 Learning, Teachers TV and Grid Learning Futurelab Learning & Training Solutions Future labs is a not for profit specialist in educational ICT. Recent projects include Newtoon, a mobile phone and web activity which aims to embed physics learning in mobile gaming. Also, prototype virtual world “Ecolibrium” aimed at ecological learning seeking funding for further development

4) Audiovisual Production for New Distribution Channels

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4) Audiovisual Production for New Distribution Channels L M H Veoh Media player provider A Startup company that provides internet TV using peercasting. VeohTV is a downloadable video player, that isn’t restricted to licensed content (although it has secured content partnerships with content providers such as Time Warner, Paramount Pictures and CBS). A 6 mo. 223% growth in users is attributed to the launch of Veoh player (Source: Newswire) Joost Internet TV platform Joost is a broadband TV platform which only offers content endorsed by copyright owners that is produced according to professional standards. Advertising is its main revenue source, and to date it has signed trials with brands such as Coca Cola and Nike Nokia on Demand Music download company In October 2006 Loudeye Corp. was purchased by Nokia and rebranded to Nokia On Demand. As part of this transaction, Nokia acquired OD2 previously owned by Loudeye. Nokia has extended its offering portfolio to include open distribution of content through the launch of Ovi, a mobile and online music portal. Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

5) Broadband Media Distribution

[object Object],[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size L M H SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5) Broadband Media Distribution Tiscali Internet-telephony-IPTV company Tiscali provides “Triple Play” services (voice, broadband and IPTV) to consumers, ass well as hosting services for companies. According to Ofcom , Tiscali’s IPTV services reached 62,000 households in June 2007 BBC UK public broadcaster The BBC’s TV streaming site in the UK was the most popular until being overtaken by YouTube. It recently launched the BBC iPlayer, which allows for the free viewing of BBC archive programs for 7 days Chew TV IPTV-exclusive TV channel A Truro-based broadband TV channel “run by young people for people”. The channel has been involved in community initiatives such as the Chew Music Tour project, in which young people organised and carried out a music band tour of UK schools and venues Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size L M H SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6) RFID & NFC Transport For London Public transport authority TFL uses RFID technology for its Oyster Card payment system. Future trials include smart billboards that contain embedded NFC chips which enable users to obtain travel information, and a partnership with Barclays to use Oyster cards for third party micro-payments O2 Mobile network operator O2 has been experimenting with the use of NFC technology for ticketing and VIP admission at its events, e.g. at the Wireless Festival in London Nokia Mobile phone manufacturer In June 2007 Nokia entered into a j oint venture with Giesecke & Devrient GmbH to create and operate a platform for over-the-air transactions with NFC enabled devices Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size L M H SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7) Avatars & Online Personas Saw You Avatar provider Saw You is the parent company behind the WeeMee avatar firm, which recently signed a partnership with Microsoft to provide animated characters for Windows Live Messenger's users in the US, the UK, Spain, Belgium, Holland, France, Germany, Norway, Sweden, Australia and Canada Zweitgeist Avatar provider Produces persistent avatars, or Weblins, which provide a visible presence on the internet . Users develop an avatar that appears to, and allows to interact with, other Weblin users on websites they view 3D Works Design company Dorset based company offering computer generated three dimensional visualisation. Provides interactive multimedia solutions for property developers, manufacturers and industrial designers. Interactive design capabilities could provide scope to move into avatar design Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size L M H SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8) Green ISPs Green WiFi Wireless service provider The company works closely with the MIT “one laptop per child” initiative, and offers solar-powered WiFi solutions built with low-cost components and open source software, which are meant to be used in poor urban areas with lacking infrastructure. Eclipse Internet Carbon neutral ISP UK broadband internet service provider with carbon neutral status . The company accounts for carbon usage offset with programmes including wind farms in India, a methane capture project in Pennsylvania and a Ugandan forestry project Bristol Wireless Communications Technology Provider Engages in projects that are committed to social improvement by building wireless computer networks that are both economically and environmentally sustainable Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category

[object Object],[object Object],[object Object],[object Object],Key Player Profiles Market Size SW Ticket To Play D . N . A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],L M H 9) Pervasive Media Key : Company with SW HQ Multinational company with significant presence in SWE Leading Company in Category MoMedia Interactive outdoor advertising Agency focuses on urban community campaigns, offering an effective advertising platform that integrates on-screen content with text and web interactivity, increasing advertisers’ public exposure through interactive messages, promotions, and info-tainment programmes. HP Labs – Mobile Bristol Pervasive Mobile Media HP Labs have developed Mobile Bristol, a project that explores and develops experimental test-beds for technology and research on pervasive mobile media. The aim of the project is to recreate a “digital” canvas over Bristol featuring digital experiences. University of the West of England Higher Education Leading creative University, UWE’s School of Creative Arts includes the Bristol School of Animation, which is renowned for animation production, set design, sound design, interactive multimedia and CGI animation. Training is supported by studios including Aardman Animations, Fictitious Egg, Bolex Brothers and the BBC Animation unit

SW Digital media pack

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SW Digital media pack