The presentation discusses different modes of entry into international business such as exporting, licensing, franchising, specialized entry modes like management contracts and turnkey projects. It also summarizes discussions on topics like the Internet of Things, Sun Tzu's Art of War, PERT technique for project management, asset management, the importance of customer service operations, and leveraging experience in strategic roles.

1. Presentation for Viva Pawan Tejwani

2. WeTube

3. Different Modes of entry
into international business
– by Mr. Puneet Thakkar

4. Different Modes of
entry into
international
business – by Mr.
Puneet Thakkar - 1
• Exporting
• Types:
• Indirect Exporting
• Tie up with intermediary /middle
man and do not involve in direct
export.
• Direct Exporting
• Work direct with foreign businesses
and ship to them directly.
• Intra corporate transfers
• Licensing – needs IEC (Import Export Code)
• When someone or some company
leases the rights to do the business at
some location under their name.
• Example: Manish Malhotra.
• Franchising
• E.g: McDonalds, Subway etc.

5. Different Modes of
entry into
international
business – by Mr.
Puneet Thakkar - 2
• Specialized entry modes
• Management contracts
• E.g: schools, colleges, hospitals
have contracts with cafeteria
outside.
• Turnkey projects
• Based on timelines, owns
overall design and
implementation of the project
and delivers to the contractee.
• E.g: TnM models.
• Contract manufacturing
• E.g: Apple Inc. with Foxconn.

6. Leaders Of Tomorrow
(IT)
Prof. P H Pendse -
Dean IT & Business
Design

7. Leaders Of
Tomorrow (IT)
Prof. P H
Pendse - Dean
IT & Business
Design - 1
Demystifying IOT
Device
interconnectivity
Smart cities
Better governance
Areas of business
Compared to Internet in 90s. The
potential may not be known now
but as every business wants to
be on internet now, they didn’t
want to do it before.
SME’s Reduce headcount and still get
the value out of it.

8. Leaders Of
Tomorrow (IT)
Prof. P H
Pendse - Dean
IT & Business
Design - 2
• Remotely available for operations
• Better returns for entrepreneurs from regulatory
standpoint
Skillset
• Key principle is Convenience
• E.g: auto lock door after 1 minute of unlock. (takes
out visual ability to deal with the problem)
Consumer impact
• E.g: Digital India is the major step towards MSEM.
• Companies are already getting into 5G and everyone
is habitual to 4G.
• Hardware needs to be available cheaper and hence it
requires some time but already work is being done.
Infrastructure Needs
Leaders Of
Tomorrow (IT)
Prof. P H
Pendse - Dean
IT & Business
Design - 2
• Remotely available for operations
• Better returns for entrepreneurs from regulatory
standpoint
Skillset
• Key principle is Convenience
• E.g: auto lock door after 1 minute of unlock. (takes
out visual ability to deal with the problem)
Consumer impact
• E.g: Digital India is the major step towards MSEM.
• Companies are already getting into 5G and everyone
is habitual to 4G.
• Hardware needs to be available cheaper and hence it
requires some time but already work is being done.
Infrastructure Needs

9. The Art of War by Sun Tzu -
Prof. Percy Vaid

10. The Art of War by Sun
Tzu - Prof. Percy Vaid - 1
• Understand the enemy and use it to demoralize the enemy.
• Market application – competition management
• If you know your enemy and yourself … you shall win all the
battles
• In peace prepare for war and in war prepare for peace
• Business application: don’t get overwhelmed by success
or don’t get setbacks from slowdowns, example IBM
computers in 1970’s
• The clever combatant looks to the effect of combined energy
and does not require too much from individuals
• Corporate application - work in teams, don’t be
dependent on one resource or type of resource to be
safe from monopoly.

11. The Art of War by Sun
Tzu - Prof. Percy Vaid - 2
• Strike at vulnerable points and attack in unexpected
quarters
• The spot where we intend to fight must now be
made known, else enemy can prepare for attack
from several fronts
• Application: ensure that the product line
launches are close to your heart and not
leaked to anyone. Patent infringement.
• IF the enemy leaves door open, rush in!
• Any opportunity left out by the competitor
should be attacked in terms of making your
service available if valuable to create more
value for customers.

12. PERT - Program Evaluation and
Review Technique Prof Gaurang
Chandrana

13. PERT - Program
Evaluation and
Review
Technique Prof
Gaurang
Chandrana
PROGRAM EVALUATION AND REVIEW
TECHNIQUE.
GIVES MINIMUM AND TOTAL TIME
REQUIRED TO COMPLETE ANY
PROJECT.
IT WAS DEVELOPED FOR US NAVY TO
CALCULATE OVERALL TIME TAKEN FOR
TRANSPORT OF ONE SHIPMENT TO
ANOTHER.
1968 OLYMPICS WERE PLANNED
USING PERT.

15. Assetology Prof.
Lalit Popli

16. Assetology Prof.
Lalit Popli - 1
• Investment is a science and art.
• Financial Assets
• Bonds
• Fixed Deposits etc.
• Physical assets
• Real estate
• Gold
• Understanding of asset and picking of sub asset is
important
• Strategic decision of which asset to invest in.

17. Assetology Prof.
Lalit Popli - 2
• Interaction between assets is like cause and effect.
• Effect of one asset on another
• E.g. Interest rates based on money supply
• Fiscal <-> Inflation cause and effect relationship for
government asset planning.
• Study of asset dependency i.e. assetology helps in
investment in correct place and hence helps reduce the
risk of investment by knowledge of simple dependency
graph.

18. WeLounge

19. Mr. Gautam Borah – Vodafone
Vice President – Customer service
Operations at Vodafone

20. Mr. Gautam Borah – Vodafone
Vice President – Customer service Operations at Vodafone
Author of Monetizing
innovation
Talks about Concept of
customer satisfaction in India.
Atithi devo bhava – treat the guest like
the god, treat the same for customers
Why Happy Customers is the
norm
He’s the purpose of customer service
existence.
Word of mouth marketing.
Pro’s of being a customer
service executive
Connected to ground
Relationship building and hence further
business with the customer

21. Mr. Gautam Borah – Vodafone
Vice President – Customer
service Operations at Vodafone
• Customer service operations are the core of any
business if you want to survive in Indian telecom
industry.
• The telecom industry is changing the way it used to
be, cheaper and quality services are taking place of
older technology.
• The quality of the service and assistance in case of
bad service is what makes the customer stay.
• The par existence of customer service makes sure
that the customer happiness is achieved and it’s
only by means of customer happiness we are able
to get the latest of the technologies implemented
to further improve the service.

22. Ms. Padmini Misra - Cox & Kings
CPO and Global Head HR

23. Ms. Padmini
Misra - Cox
& Kings
CPO and
Global Head
HR
Interacted extensively with startups globally at leadership level for
the good part of last 34 years.
Hospitality teaches the dignity of service.
Offered entire BPO training with retired kathakali trainer to the first
Indian team which initially had known GE to be the bulb company.
It’s very important for the right kind of talent to map in.
Says, Never be scared of numbers, have numbers on your fingertips.
Learnings: Don’t chase success, chase learnings and always be
humble in every aspect of your life.

24. Ms. Padmini
Misra - Cox
& Kings
CPO and
Global Head
HR
Ms. Padmini specified on
how her diversified
experience was helping her
to achieve higher with
empathy and humility in all
the areas she worked in.
Her initial challenge was to
train the best of the talent
when she herself wasn’t
aware of all the nitty gritty
of entire system.
Introduction of processes
and multiple regulations in
all her internal systems
made sure that the
customer was delivered
the highest of the quality
services.
The diversified experience
in the Hospitality field and
in different countries has
given her the timely
exposure to best of the
services she could offer
and hence now she’s able
to offer best of the services
with the brand she got in
India.

25. MS. Anuj Galgotia – RNA Corps
VP and Head

26. MS. Anuj
Galgotia –
RNA Corps
VP and Head
Started in 1990
Always interested in strategic management
It’s all about experience that comes with time, you
have to be in the system to understand it in depth and
simultaneously apply for what you’ve learnt.
One should be trained to deal with Chaos in the
business and leadership.
One should always be ready to paint the bigger canvas
with bigger responsibilities and higher complexities in
order to continually grow in career.

27. MS. Anuj
Galgotia –
RNA Corps
VP and
Head
The best of the experiences come from the balanced lifestyle
you have.
You are just a part time achiever at home front if you are a full
time person in your professional career.
It’s best to be dependent on reliant sources for best of the
knowledge and implementation, this helps in achieving best of
the services in HR and Admin both.
The HR and Admin both roles have it’s ups and downs and we
should be thorough in dealing with the day to day chaos, in fact
we should be trained in them in order to achieve more.

28. Newswire

29. THE FUTURE OF
TRADE

30. THE FUTURE OF
TRADE
• Technology could bridge the current $1.5 trillion trade
finance gap, unlocking new opportunities for trade across
borders.
• The organization gathered 250 global industry leaders,
academics, and experts in six commodity trade hubs to
discuss how trade will change in the next decade and how it
will drive the global economy into the On the digitalization
front, the report found that global trade and trade finance
are at the cusp of a digital revolution driven by financial
technology and blockchain.
• Reducing supply chain barriers to trade could increase
global GDP by five percent, and trade volumes by 15
percent.
• The report sets out to identifiy how each will this impact
global trade, evaluating 10 key commodities trading hubs
based on three factors: commodity endowment,
institutions, and location.

31. THE WORLD’S TWO LARGEST
ECONOMIES ARE DISENTANGLING

32. THE WORLD’S
TWO LARGEST
ECONOMIES ARE
DISENTANGLING
As Derek Scissors of the American Enterprise Institute points out in a recent
article, there were good reasons for the US to accept Chinas larger role in the
world economy.
Low-cost goods from China helped American consumers and retailers and
there are still US interests that benefit from trade with China and from its
larger presence on the world stage.
At the same time, it was hoped that, with Chinas growing role in the global
economy and with its membership in the World Trade Organization, that it
would start playing by international rules, especially when it came to respect
for intellectual property rights.
The Trump administrations trade and economic policies towards China
represent a negative reaction to developments on the other side of the
pacific, signaling that the US will no longer tolerate how China operates in
the global economy.

33. SEAFOOD EXPORT
RISES 22% TO
NEARLY $7.1
BILLION IN 2017-18

34. SEAFOOD
EXPORT RISES
22% TO
NEARLY $7.1
BILLION IN
2017-18
Seafood export rose 22
per cent to nearly $7.1
billion in 2017-18 as
compared to $5.8 billion
a year before.
The US was followed by
Southeast Asia, 31.6 per
cent in dollar terms.
The European Union
took 15.8 per cent and
Japan took 6.3 per cent.
Export to the US rose
31.6 per cent and to
Southeast Asia by 29.4
per cent, in dollar
terms.
In the latter, Vietnams
share was 79.3 per cent,
followed by Thailand at
11.6 per cent.

35. SHOULD INTERNATIONAL TRADE IN
INTELLECTUAL PROPERTY BE REGULATED?

36. SHOULD
INTERNATIONAL
TRADE IN
INTELLECTUAL
PROPERTY BE
REGULATED?
• Intellectual property is created, protected, sold, traded,
shared, and stolen on an ongoing basis.
• That’s why the World Trade Organizations TRIPS agreement
was negotiated during the 1986-1994 Uruguay Round,
which introduced intellectual property rules into the
multilateral trading system for the first time.
• TRIPS does not discourage IP owners from selling and
trading it in ways that may provide short-term business
benefits but damage long-term international competition.
• IP transferred to gain access to Chinese markets, for
example, can be used for long-term global advantage It
encourages the concentration of trade in the hands of a
relatively few world economic powers.
• Should international trade in intellectual property be
regulated?

37. ADOPTION OF DIGITAL PAYMENT
SOLUTIONS IS LIKELY TO RISE FURTHER IN
ASIA-PACIFIC

38. ADOPTION OF
DIGITAL PAYMENT
SOLUTIONS IS LIKELY
TO RISE FURTHER IN
ASIA-PACIFIC
• The adoption of digital wallets and contactless card-
based payments by retailers in developing countries
across Asia-Pacific is likely to rise further and become a
standard, according to Global Data With safety, trust
and convenience emerging as important factors, the
adoption of digital wallets and contactless card-based
payments by retailers in developing countries across
Asia-Pacific is likely to rise further and become a
standard, according to Global Data.
• As a result, all types of retailers understood the need to
offer cashless payment methods to remain competitive,
said Andreas Olah, Lead Analyst for Digital Retail,
Global Data.
• In Europe, Swedish mobile payments company iZettle
offers a mobile card reader which is a popular choice
among several smaller retailers, cafes and restaurants.
• Adoption rates are likely to rise for digital wallets, as
well as for contactless card-based payments as they are
becoming the standard in many countries.

39. IMPORT OF MEDICAL DEVICES FROM US
ON THE RISE; HERE'S ALL YOU NEED TO
KNOW

40. IMPORT OF
MEDICAL
DEVICES FROM
US ON THE RISE;
HERE'S ALL YOU
NEED TO KNOW
From Rs 61.5 billion in 2014-15, import of medical devices from
the US was Rs 74.2 bn in 2017-18.
India imports around 80 per cent of its medical devices
requirement and a fourth of that comes from the US. The overall
medical devices market in India is estimated to be Rs 640 bn.
Rajiv Nath, forum coordinator, Association of Indian Medical
Device Industry, says in contrast, the US government bars Indian
manufacturers from bidding for any tender there.
It is strange that companies that sell stents in Italy for less than Rs
20,000 and less than Rs 40,000 in Germany, are crying foul in
India where they price the stents at Rs 30,000 each, said Sabat.

41. ENGINEERING
EXPORTS GROW 20
PER CENT IN APRIL-
MAY PERIOD

42. ENGINEERING EXPORTS GROW 20 PER CENT IN
APRIL-MAY PERIOD
The Indian engineering exports have
managed to grow by close to 20 per cent
for the April-May, 2018 , reflecting a so far
so good scenario even as the US China
tariff war has spread to some key trading
markets in Europe, Canada and Mexico
and shows no early signs of abating, said
the EEPC India, the apex body of
engineering exporters.
It is so far so good making it imperative
for us to keep engaged with the major
trading powers of the world and staying
on course to remain champion of free
trade, as mandated in the World Trade
Organisation , said EEPC India chairman
Mr Ravi Sehgal.

43. PHARMA
COMPANIES BAG
40% OF US
GENERICS

44. PHARMA
COMPANIES
BAG 40% OF
US
GENERICS
The volume share of Indian pharma companies in the US generic
market has grown to nearly 40 per cent in August despite regulatory
woes and pricing pressures.
The US, the most lucrative generics market valued at around $60
billion, accounts for 40-60 per cent of revenues of most domestic
companies including Sun Pharma, Cipla, Lupin and Aurobindo with an
overall share of around $10 billion.
Not only have drug approvals of plain-vanilla generics surged in the US,
but an increasing number of domestic companies are manufacturing
complex first generic products.
PwC India leader Sujay Shetty says complex generics and speciality
products, which are difficult to manufacture, and niche drugs could
add value for domestic companies in the near to mid-term as they are
more resilient to pricing pressure.

45. GLOBAL DEBT HITS A
NEW RECORD AT $247
TRN, $29 TRN HIGHER
THAN END OF 2016

46. GLOBAL DEBT
HITS A NEW
RECORD AT
$247 TRN,
$29 TRN
HIGHER THAN
END OF 2016
The pace of the debt increase in the first quarter is a
concern to the IIF as they note that the quality of the
debt has declined, particularly in emerging markets
The pace of the debt increase in the first quarter is a
concern to the IIF as they note that the quality of the
debt has declined, particularly in emerging markets.
Total emerging market debt rose by $2.5 trillion to a
new record of $58.5 trillion in the first quarter raising
concern.

47. INDIA'S CRUDE OIL
IMPORT JUMPS 10.5%
IN OCT, HITS HIGHEST
LEVEL IN 7 YEARS

48. INDIA'S CRUDE OIL
IMPORT JUMPS
10.5% IN OCT, HITS
HIGHEST LEVEL IN 7
YEARS
• Indias crude oil imports in October rose
to their highest level in at least more
than seven years, data from the
Petroleum Planning and Analysis Cell of
the oil ministry showed on Tuesday.
• Crude imports in October climbed 10.5
per cent from a year earlier to 21.02
million tonnes, the highest monthly
import figure in PPAC data going back
to April 2011.
• Indias oil imports from Iran fell by
about 12 per cent to about 466,000
bpd in October.

49. Thank You!