- VitaminFizz is a line of fruit-flavored vitamin waters produced by Power Brands and led by CEO Darin Ezra. - It contains natural flavors, is low in calories through the use of cane sugar and sucralose, and provides 50% of the daily value of vitamins B, C and other nutrients per can. - Market research shows high approval ratings for taste and ingredients. The product targets women, men, and children aged 1-99. - Power Brands plans to market VitaminFizz through consumer sampling, point-of-sale materials, consumer programs, social media, advertising and event sponsorships. - VitaminFizz has a low retail price