The document outlines the potential of the beauty industry, highlighting a $52 billion market with significant opportunities in cosmetics, which grew 10% over five years. It promotes Market America's unfranchise business model as a means for individual financial success through innovative products and a unique marketing system, emphasizing education and customer service. The goal is to empower individuals to create ongoing income while providing consumers with superior shopping options and customizable cosmetics solutions.

7. IT ’S TIME TO CREATE YOUR OWN FINANCIAL FUTURE!

8. BEAUTY CARE — $52 BILLION IN SALES Making people BEAUTIFUL makes MONEY! The beauty industry grew 10% over the past 5 years. The internet is the most popular way to purchase beauty.

9. COSMETICS — $23 BILLION Cosmetics Sales make up 44% of Beauty Care Sales. Sales grew 18% over the past 5 years

10. COSMETICS We can divide Color Cosmetics into 2 distinct categories: Premium Color Cosmetics – Sold in department stores & salons (Macy ’s – Saks - Sephora) High $$$ Mass Color Cosmetics – Sold in drug stores and discount stores (Walmart – Target - CVS) Low $$$

11. PREMIUM COLOR COSMETICS SEGMENT

12. MASS COLOR COSMETICS SEGMENT

13. High-end over priced products Lack of education for the consumer Low-end bad ingredients Typical trial-and-error makeup selection In-Store makeovers: Crowded Retail Stores The Wrong Lighting Impersonal Service CHALLENGES

14. Need for cost-effective, innovative packaging Differentiate from the competition Providing the most innovative product choices in color cosmetics Maintaining high quality and affordability Moving with the market or standing still Educational support for the representative CHALLENGES

15. MOTIVES ® BY LOREN RIDINGER Custom-formulated Complements every skin tone, type and color Perfect formulas and pigmentation for easy and foolproof application Powders are micro-pulverized for a smooth flawless finish

16. MOTIVES PROVIDES… Unique Opportunity Customize your cosmetics collection Match your exact coloring Define your image Complimentary in-home personal consultation by a Certified Motives Senior Consultant Learning experience Makeup Application and Lesson Teach you how to maximize your beauty and style

17. MOTIVES ® BY LOREN RIDINGER IS…. Unlike Department Stores: Custom Blend Color-Matching Liquid Foundations Mineral Powder Foundations Mineral Blushes Mineral Bronzer Our Products Are Unique Customized for you Perfect color to match your individual style

18. MOTIVES® MISSION STATEMENT PEOPLE EMPOWERING PEOPLE… The ability to make people look and feel better while achieving the lifestyle they have always dreamed about.

20. Headquartered in Greensboro, North Carolina Market America ’ s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future.

21. Founded in 1992, m a ® is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing .

22. The company employs 675 people globally with international operations in the United States, Australia, Canada, Hong Kong, Taiwan and the Philippines.

23. With more than 3 million customers and 180,000 Independent Distributors and UnFranchise ® Owners worldwide, Market America has generated over $3.8 billion * in accumulated retail sales. *As of December 31, 2010. Estimated retail sales are based on suggested retail price.

24. Since the company ’s inception, individuals have earned over $2.2 billion * in commissions and estimated retail profits. *As of December 31, 2010. Estimated retail profits are based on suggested retail price.

25. Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

26. We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People. ®

27. The 45-Year Plan For every 100 people who reach the age of 65... 1% Wealthy 5% Still Working 4% Financially Fit 28% Dead 62% Flat Broke

28. The 45-Year Plan Your options to earn additional income: Work more hours Get a second job Own your own business Franchise Investments Inheritance Go back to school Lottery

29. The 45-Year Plan 95 percent of people spend up to 45 years of their lives making the other 5 percent successful. They work a plan for someone else ’ s financial success — not their own!

30. The 2- to 3-Year Plan A Plan For Your Financial Success *The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business

31. The 2- to 3-Year Plan Like a franchise: Systemization, standardization, uniformity State-of-the-art management systems Merchandising and marketing tools Growing visibility Own multiple business locations Standardized training systems The UnFranchise ® Business Development System

32. The 2- to 3-Year Plan Unlike a franchise: No franchise fees No monthly royalties No territorial restrictions Start part time with flexible hours Minimal startup expenses plus potential tax advantages Little risk The UnFranchise ® Business Development System

33. The 2- to 3-Year Plan Two ways to earn income: Provide products Service 10-15 Preferred Customers Earn 30-1,000% gross retail profit 2) Time leveraging Duplicate efforts Develops & manages only 2 sales and distribution organizations The UnFranchise ® Business Development System

34. Which would you prefer? The 45-Year Plan The 2- to 3-Year Plan

35. A Product Brokerage Company market america Identifies the latest market-driven products Eliminates the burden of manufacturing Moves with the marketplace Does not rely solely on the sales of any one product or service 2,500 exclusive products and services Access to multibillion-dollar markets Market America ’s Mall Without Walls ® ®

36. Multibillion-Dollar Markets market america Health & Nutrition Anti-Aging Cosmetics Personal Care Weight Management Financial Services Home & Garden Pet Care Telecommunications Internet Auto Care ®

37. Exclusive m a ® Brands

38. Customizable Products

39. Cosmetics m a ®

40. Priming and Base

42. Eyes

44. Cheeks

46. Lips

48. Touch Up, Add-Ons and Tools

49. The Web Portal • Make It Your Homepage • Quick, Accurate Product & Content Search • News, Weather & Sports • Entertainment • Social Networking • Comparison Shopping • Hot Deals & Recommendations • Thousands of Exclusive m a ® Brands and Products • Program • E-mail, Blogs, Video, m a TV, m a Newsstand • Thousands of Partner Stores • Millions of Products & Services • Custom Nutrition Services • m a Travel • Gift Cards & Certificates

50. Millions of products and services…

51. Get Paid to Shop Earn up to 50 percent cash back for purchasing Market America branded products and those from our Partner Stores where you see the m a ® Cashback logo. Earn 1/2 percent on referral purchases forever

52. www.MOTIVESCOSMETICS.COM COSMETICS & SKIN CARE ON ONE SITE

53. Taps into the fastest growing distribution channel in beauty care All the benefits of the ma portal focused on the beauty care customer to increase sales Personalized site that is consistently updated Constant selling- 24/7 Free leads for new customers and customer managers MOTIVESCOSMETICS.COM MAXIMIZING SALES

54. HIGHER CASH BACK ON MOTIVES®

56. Disclaimer The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business. Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise ® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

57. Five steps to building a successful UnFranchise ® Business Apply Create Qualify Activate Teach, Manage & Support Others The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence.

58. Apply Complete the Independent Distributor Application and Agreement

59. Apply UnFranchise Owner (Independent Distributor) Subscription Fee Buy product at Independent Distributor Cost and earn gross retail profit Participate in the Management Performance Compensation Plan (MPCP) and earn commissions Sales Representative No cost Buy product at Independent Distributor cost and earn gross retail profit

60. Recommended Motives ® Business Building Tools Mini Website: www.motivescosmetics.com/yourbusiness Code: #6060 DC: $40.00 A direct advantage for Professional Representation for your business Online purchase ability with MasterCard and Visa Qualify for corporate referrals from national PR exposure UFMS Downloads All UnFranchise Owners have online access to all materials to aid in Business Expansion and Education Programs Find a Motives Certified Trainer in your area and determine what Motives by Loren Ridinger can do for your business

61. Create Personal use Retail sales Merchandising systems Web Portal Catalogs Product Cards Ways to create BV and IBV: Transfer Buying Preferred Customer AutoShip Internet Marketing One-to-One Marketing Building Share of Customer

62. Motives ® Offers Multiple Ways To Create Business Volume and Cash Flow

63. Motives ® Retail Events For In The Home Martini Mineral Party Motives Open House Skin Care Clinics Motives Makeovers Girls Night In Special Occasions/Celebrations New Baby New Job Birthday Bridal Showers

64. Motives ® Retail Events Outside the Home Day of Beauty – Salons and Day Spa Motives Clinics for Special Groups PTA Garden Club Day Trading Red Hat Society® Executive Makeovers Weddings High School Prom Nights Cotillions

65. Building Share of Customer 10-15 Customers shopping regularly —

66. Qualify Accumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV) The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!

67. Activate Personally sponsor and place one qualified Independent Distributor in your left organization and one qualified Independent Distributor in your right organization

68. Activate Q: Why just two sales and distribution organizations? A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations

69. Building Your Team is Fun ! One-to-One Social Networking

70. Social Media

72. Teach, Manage & Support Others Teach others how to: Apply Create Qualify Activate

73. People lead to more people

74. The system searches for BV & IBV to infinity System Search System Search Retail sales, expanding distribution, Preferred Customers ordering through your Web Portal, personal use, expanding customer base and word-of-mouth advertising

75. Horizontal Marketing Horizontal Marketing is an organizational structure that most businesses use. With a horizontal structure, an economic incentive to help others succeed does not exist. Real Estate Agencies (e.g., Century 21 ® ) Insurance Companies (e.g., AllState ® ) Chain Stores (e.g., Ace Hardware ® ) Franchises (e.g., McDonalds ® ) MLM/Network Marketing or Direct Sales (e.g., Avon ® ) Examples of Horizontal Marketing:

76. Horizontal Marketing Organizational Structure Insurance Company Franchise Corporation Regional Sales Manager Agents/Brokers Master Franchisers District Sales Manager Sales Representative Local Franchise Local Sales Territory ALL IN COMPETITION

77. Disadvantages of Horizontal Marketing • Additional locations multiply costs • Creates competition • Territorial restrictions • Time/resources spread too thin • No cooperation/collaboration • MLM — system to duplicate horizontal marketing ALL IN COMPETITION

78. Vertical Marketing Vertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.

79. Vertical Marketing Organizational Structure

80. Advantages of Vertical Marketing • The UnFranchise ® System eliminates the pitfalls of horizontal marketing • Compounding efforts • Encourages teamwork/support • No territorial restrictions • When one succeeds, everyone benefits • Minimal costs to expand • Leverages duplication and standardization • Everyone receives 100 percent credit for sales and volume generated • Maximizes the probability of individual success • Synergistic • Gain from other ’ s work, volume and sales

81. How Commissions are earned 1,200 total BV from your left and right = $300 2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300 3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300 5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600 1,200 2,400 3,600 5,000 1,200 2,400 3,600 5,000 System Search System Search | 1,200 total IBV from your left and right = $300

82. How Commissions are earned System Search System Search 1,200 2,400 3,600 5,000 1,200 2,400 3,600 5,000 As your business organization grows, the frequency of commissions earned increases until it occurs weekly.

83. How Bonuses are earned Every time you and any BDC in your left sales organization plus any BDC in your right sales organization completes the BV commission cycle in the same week, you receive a management bonus of $600!

84. Earn More Income Open additional Business Development Centers to increase your commissions Weekly earnings potential: $10,800

85. Master UnFranchise ® Owner Enables you to leverage your efforts by opening multiple BDCs from the beginning Put in twice the work for three times the pay! Annual earnings potential: $561,600

86. Components That Drive Your Success Product Brokerage Internet Marketing & Support Training & Support One-to-One Marketing THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS — RESULTING IN A STREAM OF ONGOING INCOME.

87. Motives Education Program Motives Day 1 – Product Knowledge/ Application & Technique Getting the Look – Hands on Application Workshop All About Eyes - Hands on Workshop Motives Day 2 – Custom Cosmetics / Liquid & Minerals Skin Care 101 – Creating your perfect Regimen Winning with Motives – Expanding Distribution

88. Market America and Motives ® By Loren Ridinger is your conduit to wealth! Overview You need to create customers for cash flow Expand distribution to create wealth through ongoing income Continue your m a education and share all you learn With a great cosmetic line, proper training & support and the ultimate marketing plan... Simple decision.

89. You are probably thinking... CAN Motives ® By Loren Ridinger WORK for me? We ’re thinking... Are YOU right for Motives ® By Loren Ridinger?

90. You ’re probably thinking, “ Can Market America work for me?” “ Are you right for Market America?” I ’m thinking,

91. One thing is certain — Before you decide, ask yourself: If you don ’ t try anything, then everything will stay the same. Am I happy in my current financial situation? Do I have enough free time to spend with family or do the things I enjoy? How prepared am I for retirement? Once you choose, the rest is easy... Get your questions answered Try m a ® -branded products Visit my Web Portal Give it a Trial Run — we will work together Get started on the 2- to 3-Year Plan