This document provides an introduction and overview of resources for marketing students at Sheppard Library. It describes the services offered at the library including specialist desks, librarians, and IT help. It outlines how to access and use resources such as the library catalog, reading lists, databases, journals, and more. Step-by-step instructions are given for searching the catalog and databases, evaluating results, and accessing full text articles and reports. Key databases for marketing such as Business Source Complete, Keynotes, and Passport GMID are highlighted.
BNC Webinar: Thema Refresher - Tom Richardson - June 2018BookNet Canada
Publishers! As interest in Thema's multilingual subject category scheme grows among retailers in Canada and abroad, make sure you're up to speed on what it is, how it works, and if it's in your best interest to start using it in your metadata. Join Tom Richardson, BookNet Canada's Bibliographic Manager, to learn the basics of Thema, find out our recommendations for publisher adoption, and discover the tools and resources you can start using today.
Slideshow illustrating several ideas or inventions of the American Industrial Revolution using LEGO bricks and promoting them using propaganda techniques. By 5th graders in LEGO Group 3.
BNC Webinar: Thema Refresher - Tom Richardson - June 2018BookNet Canada
Publishers! As interest in Thema's multilingual subject category scheme grows among retailers in Canada and abroad, make sure you're up to speed on what it is, how it works, and if it's in your best interest to start using it in your metadata. Join Tom Richardson, BookNet Canada's Bibliographic Manager, to learn the basics of Thema, find out our recommendations for publisher adoption, and discover the tools and resources you can start using today.
Slideshow illustrating several ideas or inventions of the American Industrial Revolution using LEGO bricks and promoting them using propaganda techniques. By 5th graders in LEGO Group 3.
Slideshow illustrating several ideas or inventions of the American Industrial Revolution using LEGO bricks and promoting them using propaganda techniques. By 5th graders in LEGO Group 1.
Slideshow illustrating several ideas or inventions of the American Industrial Revolution using LEGO bricks and promoting them using propaganda techniques. By 5th graders in LEGO Group 4.
Slideshow illustrating several ideas or inventions of the American Industrial Revolution using LEGO bricks and promoting them using propaganda techniques. By 5th graders in LEGO Group 2.
Ringgold Webinar Series: 3. Lean and Mean - Publication Metadata to Enhance D...Ringgold Inc
The third session took place on Wednesday 15 February and covered making content easily discoverable. Well-structured and complete metadata about your published works are the key to ensuring content can be easily found, purchased, and used - particularly within the emerging Demand Driven Acquisition Model. The discussion explored:
- The changing landscape of discovery and collection development
- Current industry initiatives surrounding publication metadata
- Review of discovery platforms and discovery layers
- Ringgold's ProtoView service - supporting publishers with the creation and targeted dissemination of quality metadata
The aim of this lecture is to give an overview of the research process and to include resources to look for marketing information and company financial data.
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories, customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories,
customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the
circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
The eLibrary is designed to meet the needs of the library, academic and research community. Its value lies in the quality and convenience of its publications database. Each article, book, and working paper is enriched with semantic and bibliographic metadata, including topics, regions, countries, abstracts and keywords using a controlled vocabulary. Users save time with Quick and Advanced search options that narrow searches across and within World Bank publications and return highly relevant results across all content types.
For more information or to request a free trial contact us at onlineresources@worldbank.org.
13. Journals and Databases
• Large collections of many journals containing
many articles
• Different databases cover different subjects
• They all work slightly differently but all have a
Search Box
• Financial information, industry
reports, ccountry data
• Trade journals,newspaper articles
14. Planning!
• Have an idea of what you want to find
• Write down lots of subject keywords to help
you find it
• Include synonyms-words with similar
meanings or different spellings of the same
word (eg organization/organisation)
15. Phrase Searching
• When searching by phrase you might want to
try different phrases that have a similar
meaning
• Some of the results may be the same but you
may also get some new and significant results
Eg.For Market Research try:
Market Analysis,Consumer Research,Product
Research
16. Journals
• Contain articles that discuss current research
in very specific areas
• Short academic, ‘magazines’ that are
published regularly
• Organised by date, volume and issue
number, even when online
• You will use the databases to locate the
journal articles using search strategies
17. Journal Citation
• Here is an example of a typical reference you
would find in a database.
• Sengupta,J & Chan.(2010),”Insincere Flattery
Actually Works:A Dual Attitudes
Perspective”,Journal of Marketing
Research,Vol.47,no 1,pp.122-133
21. My Study
Primary Marketing
Databases
Keynotes
Business Source
Complete
Passport to GMID
22. Databases/Keynote
• Access to overr 3000 UK and European Market
Intelligence Reports
• New titles added or updated every month
• Access to Business Ratio Reports which
compare,contrast and analyse the financial
performance of the leading companies in each
sector
23. Keynote
Market Research Reports
Company Profiles
Market Sectors
Products