This document provides an overview of Power Brands' brand management program and services. Power Brands is a leading beverage development and management firm that has developed over 500 beverage brands. Their brand management program offers services including launch planning, distributor management, key account management, independent account growth, marketing and promotion, and ongoing brand management through a dedicated sales team. The goal is to provide clients with expert brand launch and growth support at a lower cost than building out an in-house team.

1. www.powerbrands.us
Brand&Management&Program&

2. www.powerbrands.us
Table&of&Contents&
1.
2.
3.
4.
5.
6.
7.
About&Us&
Launch&Planning&
Distributors&
Key&Account&Channel&
Independent&Accounts&
MarkeFng&/&PromoFon&
Summary&

3. www.powerbrands.us
01&
IntroducFon&

4. IntroducFon&
About&Us&
Our&ExperFse&
Power&Brands&is&America’s&leading&beverage&
development&and&management&firm.&We&have&
developed&over&500&beverage&brands&and&
managed&the&launch&and&growth&of&many&&brands&
into&the&marketplace.&Neuro&FuncFonal&Drinks,&SK&
Energy&Shots,&and&EvoluFon&Fresh&are&recent&
examples&of&brands&we&have&worked&with.&
Our&Brand&Management&Program&is&run&by&
industry&professionals&that&have&experience&
working&for&fortune&500&companies&as&well&as&very&
specific&experience&and&success&working&in&the&
beverage&startup&space.&
Brand&Management&
At&Power&Brands&we&understand&that&every&
company&has&different&resources&and&expectaFons&
when&launching&their&brands.&&We&pride&ourselves&
on&working&very&closely&with&our&clients&to&ensure&
that&we&develop&sales&and&management&plans&that&
set&them&up&for&long&term&success.&
The&following&are&our&key&areas&of&competency:&
•
•
•
•
•
•
•
•
•
Beverage&Brand&Development&
Distributor&RelaFonship&Management&
Chain&Headquarter&RelaFonship&Management&
Independent&Account&AcquisiFon&&&Growth&
MarkeFng&&&Brand&PromoFon&
ProducFon&&&LogisFc&Management&
Web&&&Social&Media&
Brand&Financial&Strategy&
Intellectual&Property&ProtecFon&
4&

5. www.powerbrands.us
02&
Launch&Planning&

6. Launch&Planning&
Prelaunch&
Launch&
The&beverage&industry&is&not&a&“one&size&fits&all”&
approach,&for&this&reason&a&custom&launch&
strategy&is&developed&for&each&unique&brand.&As&
a&client&of&Power&Brands,&you&will&collaborate&
with&a&team&of&high&level&experts&to&tailor&a&
specific&program&for&your&brand;&&
&
• Developing&a&goctocmarket&strategy&
• Development&of&Retailer&PresentaFons&
• Point&of&Sale&Material&Development&
• Distributor&Engagement&PresentaFons&
• Retail/Distributor&IncenFve&Programs&
• SpecificaFon/Sale&Sheets&Development&
• ProducFon/LogisFcs&Strategy&
• Website&development&
• Social&Media&acFvaFon&
• Capital&Raising&Strategy&
Upon&compleFon&of&the&prelaunch&phase,&Power&
Brands&will&immediately&leverage&our&retailer&and&
distributor&network&to&begin&moving&your&brand&into&an&
iniFal&test&market.&Post&test&market,&and&based&on&the&
findings&we&will&then&rapidly&expand&the&distribuFon&
footprint&and&markeFng&acFvity;&
•
•
•
•
•
•
•
•
•
•
Distributor&PresentaFons/Contract&NegoFaFons&
Distributor&Management&
Independent&Account&Growth&
NaFonal&&&Regional&Chain&PresentaFons&&
MarkeFng/PromoFonal&Program&ImplementaFon&
New&Market&RollcOut&Strategies&
Assistance&with&Capital&Raising&AcFvity&
Oncgoing&ProducFon&and&LogisFcs&Management&
Media&Support&and&Management&
Online/Social&Media&Strategy&ImplementaFon&
6&

7. www.powerbrands.us
03&
Distributors&

8. Distributors&
Distributors&
Distributor&Management&
The&costs&associated&engaging&distributors&
coupled&with&the&complexiFes&in&managing&them&
can&be&challenging.&&Power&Brands&has&
successfully&built&out&naFonal&and&internaFonal&
distribuFon&pladorms&for&brands&we&have&
launched.&&We&bring&laser&focus&and&cost&
effecFve&programs&to&bear&when&launching&
brands&within&distributor&networks.&Without&the&
correct&approach&in&hand&there&are&many&
distracFons&and&unnecessary&expenditures&that&
can&easily&sidetrack&a&project,&draining&financial&
resources&and&Fme.&&Power&Brands&will&guide&
you&through&this&process&to&ensure&your&return&
on&investment&is&maximized&
Power&Brands&will&immediately&idenFfy&the&right&
distributors&for&your&project&based&on&geography,&
retail&channels,&capabiliFes&and&cost.&&Power&
Brands&will&present&and&represent&your&brand&to&
our&network&of&distributors.&
The&following&is&an&overview&of&our&process:&
• Develop&distributor&presentaFons&
• Present&your&brand&to&our&network&of&
distribuFon&partners&
• Sign&on&distributors&for&your&brand&in&your&
targeted&launch&market&
• Build&out&your&pricing&and&promoFons&
programs&that&drive&distributor&execuFon&
• Manage&distributors&to&grow&your&selling&
accounts&and&case&sales&
8&

9. 04&
Key&Account&Channel&

10. Key&Account&Channel&
Overview&
ExecuFon&
Our&Key&Account&Management&(KAM)&team&
focuses&on&selling&our&client’s&brands&into&the&
appropriate&local,&regional&and&naFonal&chains.&&
&
Power&Brands&will&create&and&prioriFze&a&retail&
target&list&specific&to&your&brand.&&We&will&
determine&the&costs&associated&with&obtaining&
chain&authorizaFons&and&retail&acFvaFon&by&
account.&&&
&
Based&on&the&budget&guidelines&for&the&brand,&
Power&Brands&will&present&a&comprehensive&
rollout&strategy&including&expected&costs,&
results&and&Fmelines.&
&
When&your&brand&is&ready&to&launch&into&market,&
Power&Brands’&Key&Account&Managers&will:&
• Present&your&brand&to&local,&regional&and&naFonal&
chain&accounts&
• Work&closely&with&brokers&(as&necessary)&
• Execute&chain&programs&and&TPR’s&(Temporary&
Price&ReducFons)&to&drive&volume&&
• Coordinate&with&our&Field&MarkeFng&Manager&
(FMM)&to&execute&sampling&and&markeFng&
programs&for&chain&accounts&
• Work&with&the&Power&Brands&and&distributor&sales&
teams&to&ensure&all&chain&programs&are&executed&
10&

11. www.powerbrands.us
05&
Independent&Account&Growth&

12. Independent&Account&Channels&
Independent&and&Nonc
TradiFonal&Accounts&
Independent&accounts&are&an&integral&part&of&the&
retail&landscape&in&most&US&markets.&&These&
accounts&typically&include&independent&grocers,&
convenience&stores&and&gas&staFons.&&These&
locaFons&are&vital&to&most&brands&as&they&
provide&a&quick&route&to&market&and&can&build&
brand&visibility&and&drive&trial.&
Another&important&retail&is&the&“nonctradiFonal”&
segment.&Accounts&in&this&channel&include&
universiFes,&school&districts,&hospitality,&military,&
athleFcs&and&entertainment.&
Power&Brands’&KAM&team&and&sales&personnel&
are&well&versed&in&acFvaFng&these&important&and&
oien&overlooked&retail&channels.&
How&we&execute:&
Power&Brands’&team&of&dedicated&sales&personnel&work&
closely&with&with&our&distributor&partners&to&grow&these&
important&retail&channels;
&
• For&each&brand&we&represent&a&targeted&list&of&accounts&
is&created,&based&on&the&brands’&geographic&and&
demographic&prioriFes&
• We&leverage&our&distributor&relaFonships&to&open&new&
accounts,&execute&markeFng&programs,&and&sell&
incremental&cases&
• We&call&on&our&acFve&accounts&on&a&regular&basis&to&
ensure&our&brands&are&properly&priced,&posiFoned&and&
have&all&current&pointcofcsale&(POS)&material&
• Our&sales&representaFves&have&specific&objecFves&they&
must&achieve&each&month,&by&brand.&&These&objecFves&
are&how&they&are&evaluated&and&compensated&
12&

13. www.powerbrands.us
06&
MarkeFng&&&PromoFon&

14. MarkeFng&&&PromoFon&
Grass&Root&MarkeFng&
MarkeFng&Strategies&&&TacFcs:&
Our&inchouse&Field&MarkeFng&Manager&
specializes&in&understanding&each&of&our&
brands’&target&consumer,&focusing&on&
targeted&demographics&and&acFvaFng&local&
events&that&generate&awareness&for&the&
brands&we&represent.&
• Target&micro&markets&and&develop&markeFng&
programs&that&impact&specific&areas&where&the&
brand&has&distribuFon&and&the&core&target&
consumer&resides&and&shops&
MarkeFng&Development&
Power&Brands&will&work&with&you&to&develop&a&
brand&specific&markeFng&program&suitable&for&
your&budget.&&The&markeFng&programs&will&be&
designed&to&maximize&awareness&and&trial&for&
your&brand&with&opFmal&cost&effecFveness.&&We&
then&coordinate&with&our&sales&people&and&
leverage&our&distributors&to&focus&their&sales&
efforts&in&support&of&the&markeFng&programs,&
ensuring&strong&retail&support&and&execuFon.&
• CreaFng&impressions&in&consumers&minds&around&
your&brand&by&developing&cost&effecFve&campaigns&
that&leave&lasFng&impressions&
• UFlizing&effecFve&POS&and&sampling&teams&to&drive&
awareness&and&trial&
• GeneraFng&social&media&content&to&drive&traffic&to&
your&Facebook&page&and&website,&leveraging&social&
media&to&drive&retail&acFvaFon&
• Building&channelcspecific&events&that&are&brand&
specific&and&leverage&the&strength&of&your&brand&
14&

15. MarkeFng&&&PromoFon&
Sampling&Team&
Sampling&Process&
Power&Brands&sampling&teams&are&a&shared&
resource&across&the&brands&in&our&pordolio,&which&
helps&us&beker&opFmize&our&assets&and&provide&
cost&savings&to&our&clients.&&Our&Field&MarkeFng&
Manager&hires,&schedules&and&coordinates&all&
sampling&events&on&behalf&of&our&clients.&&&
• We&will&develop&a&sampling&budget&with&you&to&
determine&the&opFmal&amount&of&sampling&
events&to&execute&monthly&
• Our&samplers&are&trained&on&the&key&selling&
points&of&your&brand&and&can&effecFvely&
communicate&key&brand&akributes&in&easy&
talking&points&
• We&then&focus&these&sampling&events&around&
new&account&acFvaFon,&display&programs&and&
specific&brand&building&events&(local&markeFng&
events)&
• We&track&and&measure&the&success&of&our&
sampling&events&to&ensure&the&proper&
uFlizaFon&of&your&sampling&budget&
Building&Awareness&
Building&awareness&in&a&targeted,&cost&effecFve&
manner&is&criFcal&to&a&startup&beverage&brand’s&
success.&&EducaFng&the&right&consumer&in&the&
right&geography&with&the&right&message&is&
paramount.&&SupporFng&new&account&placements&
with&a&targeted&and&cost&effecFve&brand&
awareness&campaign&will&drive&recogniFon,&trial&
and&repeat&sales.&
15&

16. www.powerbrands.us
07&
Summary&

17. Summary&
&Why&build&out&an&enFre&team?&
&
&
&
&
&
&
&
By&aligning&and&working&with&Power&Brands&you&receive&the&benefits&of&a&dedicated&sales&force&at&a&significant&cost&savings.&&
Power&Brands&Brand&Management&assets&include&but&are&not&limited&to:&
&
Territory)Sales)Managers)(Sales)Representa9ves))
Regional)Manager))
• Working&with&and&building&relaFonships&with&
• Managing&&expanding&your&distributor&network&
your&distributor&sales&teams&
• Building&&&managing&sales&&&markeFng&programs&
• Opening&new&accounts&
• Overseeing&your&goctocmarket&strategy&
• Upselling&your&brand&
&
• POS&Management&
Key)Account)Manager)
• Sales&execuFon&–&Street&level&
• Semng&up&regional&independent/chain&accounts&
• Managing&regional&and&chain&account&program&
Field)Marke9ng)Manager)
execuFon&with&your&distributor&network&
• CoordinaFng&and&measuring&the&success&of&
Field)Sales)Manager)
sampling&campaigns&
• Manages&the&sales&and&account&development&of&
• Developing&and&execuFng&local&markeFng&
the&Territory&Sales&Managers&
campaigns&
• Works&closely&with&distributors&to&ensure&they&
&
are&focused&on&the&brands&we&represent&
&
&
&
17&

18. Summary&
Building&your&own&Sales&&&
Management&Structure&
Building&out&the&level&of&infrastructure&and&headcount&
that&Power&Brands&has&available&to&you&on&your&own,&
you&would&be&overinvesFng&your&resources&and&
spreading&your&capital&too&thin.&&The&example&below&is&a&
very&realisFc&example&of&the&costs&associated&with&
building&out&your&own&sales&and&management&structure&
in&the&beverage&industry:
&
&
Avg.)Monthly)Salaries:)
• Western&Regional&Manager&&
• Key&Account&Manager&
• Field&MarkeFng&Manager&&
• Field&Sales&Manager&
• Sales&Reps&(4)&
&
&$10,000&
&$7,000&
&$6,500&
&$6,500&
&$16,800&
• Total )
&
)$46,800)per)month)
&$561,600&per&year&
•
1/7/14&
______________________________________________________________&
)
&
The&Power&Brands&Benefit&
The&benefit&of&working&with&Power&Brands&is&our&ability&
to&leverage&these&costs&across&mulFple,&nonccompeFng&
brands&and&create&a&fully&funcFonal&sales&organizaFon&
composed&of&highly&talented&and&successful&beverage&
professionals.)&
CompeFFve&Advantage&
The&Brand&Management&pladorm&provided&by&Power&
Brands&is&a&standard&organizaFonal&structure&that&
many&successful&$50&million+&beverage&organizaFons&
have&in&place.&&You&will&have&a&compeFFve&advantage&
by&uFlizing&Power&Brands&resources&and&access&to&its&
senior&leadership&who&have&developed&over&500&
beverage&brands&and&launched/managed&two&of&the&
most&successful&beverage&brands&in&the&last&10&years;&
Neuro&and&SK&Energy&Shots.&
18&

19. Services&Overview&
AddiFonal&Details&
Next&Steps&
There&is&no&longcterm&contract&and&no&minimum&
amount&of&Fme&you&need&to&commit&to&with&us.&&We&
are&confident&that&once&we&begin&the&brand&
management&process&that&you&will&see&an&immediate&
increase&in&your&volume&and&account&distribuFon&
growth,&&as&well&as&improved&brand&development&and&
exposure.&
&
The&Brand&Management&Program&begins&with&an&iniFal&
meeFng&with&senior&management&at&Power&Brands&(in&
person&or&via&Skype/conference&call).&&We&then&outline&
milestones&and&decide&on&key&metrics&that&will&be&
reported&to&you&on&a&weekly&basis.&&We&foster&an&
environment&of&open&communicaFon&and&clarity&on&&
expectaFons&and&deliverables.&&This&process&has&been&
developed&and&refined&during&our&most&recent&
successful&launches&over&the&last&several&years&with&
Neuro&and&SK&Energy&Shots.&
If&you&are&interested&in&talking&further&about&the&
Power&Brands&Management&Program,&please&reach&
out&to&us&directly.&
)
&
&
We&are&more&than&happy&to&conduct&a&
consultaFon,&free&of&charge,&to&talk&about&how&we&
can&work&together&to&grow&and&develop&your&
brand.&
&
We&look&forward&the&opportunity&to&work&with&you&
and&help&you&grow&into&a&naFonally&recognized&
leader&in&your&category!&
&
&
&
&
19&

20. www.powerbrands.us
07&
Management&Team&

21. Management&Team&
Darin&Ezra&&
MarFn&Molina&
As&Cocfounder&and&CEO&of&Power&Brands,&Darin&brings&an&
expansive&depth&and&breadth&of&beverage&brand&
management&experience.&Darin&has&managed&and&launched&
dozens&of&beverage&brands&globally.&Recently&heading&up&
the&management&team&that&pioneered&the&awardcwinning&
design&and&successful&naFonal&and&European&launch&of&
Neuro,&(est.&over&$100&million&brand),&and&successfully&
spearheading&the&launch&of&SK&Energy&for&CurFs&Jackson&
(50cCent),&distributed&in&over&50,000&locaFons&naFonwide.&&
MarFn&brings&over&23&years&of&food&&&beverage&markeFng&
experience&with&industry&powerhouses&such&as&Nestle&USA&
and&Pepsi.&As&cocfounder&and&CEO,&MarFn&oversees&
innovaFon&and&R&D&operaFons&at&Power&Brands.&&To&date&
Power&Brands&has&completed&over&500&beverage&projects&
and&its&projects&have&garnered&more&than&30&naFonal&and&
internaFonal&awards.&Most&recently&MarFn&managed&the&
recbranding&of&EvoluFon&Fresh&juices,&ulFmately&leading&
to&its&recent&$30&million&acquisiFon&by&Starbucks.&
&
)
Jason&Fontaine&&&
)
Jason&brings&over&18&years&of&consumer&products&sales&
and&distribuFon&experience&with&companies&such&as&
E&J&Gallo,&Wine&Warehouse,&Nestle&Waters,&and&Red&
Bull.&Jason&ran&all&aspects&of&the&5th&largest&Red&Bull&
distributor&in&the&country.&Jason&founded&and&managed&
a&full&service&DSD&distributor&that&distributed&naFonal&
brands&such&as&Nesquik,&Voss&Water&as&well&as&local&
crai&beer&brands.&
&
&&
SupporFng&Team&
•
•
•
•
&
&
Anna&Kernbaum&–&CreaFve&Director&
NiyaF&&Parikh&c&ProducFon/Development&Manager&
Kiersten&Slader&–&Key&Account&Manager&
25&beverage&addiFonal&specialists&(under&one&roof).&
21&