Here are the key points I gathered from your questions:
- Bang Energy has traditionally relied on a distributor model for distribution, but recently signed an exclusive deal with PepsiCo to leverage their extensive distribution network in the US.
- E-commerce is an important direct-to-consumer channel, but Bang will benefit from PepsiCo's presence on store shelves up and down streets across various geographies.
- Distribution cadence and promotional plans will need to be tailored by sales channel and geography to optimize visibility and velocity.
- The economics and margins under the PepsiCo deal will be an important factor in Bang's growth and ability to invest in marketing.
- Sponsorships and geo-targeted promotions can
Socko Energy is a new energy drink launched by Bliss Beverage. It contains caffeine, vitamins, and sugar substitutes but has fewer carbs than competitors. The document discusses Socko's marketing partnerships with entertainment companies, upcoming brand extensions, national distribution in stores and nightclubs, and an integrated marketing campaign including events and sponsorships.
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
- Lucozade targets sports people primarily through sponsorships of various sports teams and events. It has different drink varieties that target both males and females. The logo represents speed and enhancement.
- Rockstar targets an active lifestyle through sponsorships of extreme sports and music festivals/artists. It uses celebrity endorsements and focuses advertising on websites and social media. The logo incorporates a star to appeal to its music associations.
- Scheckters is the first organic and fairtrade certified energy drink. It targets health-conscious consumers, especially vegetarians, with natural ingredients. It relies heavily on online marketing and social media promotion due to limited advertising.
Energy drink companies market their products to specific consumer groups like extreme sports enthusiasts, students, and gamers. The top energy drinks are Red Bull, Rockstar, and Monster, which target male teenagers and young adults. Energy drink advertisements use symbols, appeals to needs for sex, affiliation and escape, and imply that drinking their product will make one's life more exciting or empowering.
This document provides information on the marketing strategies and campaigns of three major energy drink brands: Red Bull, Monster Energy, and Rockstar. It summarizes their target markets, promotional activities, sponsorship activities, website and print presence. Red Bull targets young adults aged 18-25 and sponsors diverse extreme sports and music events. Monster Energy sponsors motocross and supercross events and uses "monster girls" promoters. Rockstar sponsors rock concerts and targets rock music fans through sponsorship of bands. All three use aggressive sponsorship of sports and music events along with website and print advertising to promote an active lifestyle and image associated with their brands.
The document discusses three popular energy drink brands: Red Bull, Monster, and Rockstar. It provides details on their history, target markets, marketing strategies, and market share. Red Bull is the longest-established brand and current market leader with around 50% share. Monster has around 18% share and focuses its marketing on event sponsorships. Rockstar, which was founded most recently in 2001, has around 14% share and targets a rock music lifestyle image.
PepsiCo launched Amp Energy in 2001 to compete in the growing energy drink market but sales have declined, dropping Amp to 5th place behind Red Bull, Monster, Rockstar, and NOS. To revitalize the brand, PepsiCo eliminated all 15 flavors of Amp and reinvented it with 3 new flavors and formulations. This marketing plan outlines Amp's target markets, competitive analysis of top energy drinks, and new media strategy to reposition Amp and boost sales among its core consumers of families and young professionals.
Jerry Baldwin, Zev Siegl, and Gordon Bowker founded Starbucks in 1971. In the 1980s, Howard Schultz joined Starbucks and was inspired by Italian coffee bars. He proposed the idea to Starbucks but was rejected. In 1987, he bought Starbucks and transformed it into a global coffee brand focused on customer experience. Starbucks has grown to over 17,000 stores in 50 countries through aggressive expansion. It faces competition from other coffee chains and must balance global growth while maintaining quality and service.
Socko Energy is a new energy drink launched by Bliss Beverage. It contains caffeine, vitamins, and sugar substitutes but has fewer carbs than competitors. The document discusses Socko's marketing partnerships with entertainment companies, upcoming brand extensions, national distribution in stores and nightclubs, and an integrated marketing campaign including events and sponsorships.
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
- Lucozade targets sports people primarily through sponsorships of various sports teams and events. It has different drink varieties that target both males and females. The logo represents speed and enhancement.
- Rockstar targets an active lifestyle through sponsorships of extreme sports and music festivals/artists. It uses celebrity endorsements and focuses advertising on websites and social media. The logo incorporates a star to appeal to its music associations.
- Scheckters is the first organic and fairtrade certified energy drink. It targets health-conscious consumers, especially vegetarians, with natural ingredients. It relies heavily on online marketing and social media promotion due to limited advertising.
Energy drink companies market their products to specific consumer groups like extreme sports enthusiasts, students, and gamers. The top energy drinks are Red Bull, Rockstar, and Monster, which target male teenagers and young adults. Energy drink advertisements use symbols, appeals to needs for sex, affiliation and escape, and imply that drinking their product will make one's life more exciting or empowering.
This document provides information on the marketing strategies and campaigns of three major energy drink brands: Red Bull, Monster Energy, and Rockstar. It summarizes their target markets, promotional activities, sponsorship activities, website and print presence. Red Bull targets young adults aged 18-25 and sponsors diverse extreme sports and music events. Monster Energy sponsors motocross and supercross events and uses "monster girls" promoters. Rockstar sponsors rock concerts and targets rock music fans through sponsorship of bands. All three use aggressive sponsorship of sports and music events along with website and print advertising to promote an active lifestyle and image associated with their brands.
The document discusses three popular energy drink brands: Red Bull, Monster, and Rockstar. It provides details on their history, target markets, marketing strategies, and market share. Red Bull is the longest-established brand and current market leader with around 50% share. Monster has around 18% share and focuses its marketing on event sponsorships. Rockstar, which was founded most recently in 2001, has around 14% share and targets a rock music lifestyle image.
PepsiCo launched Amp Energy in 2001 to compete in the growing energy drink market but sales have declined, dropping Amp to 5th place behind Red Bull, Monster, Rockstar, and NOS. To revitalize the brand, PepsiCo eliminated all 15 flavors of Amp and reinvented it with 3 new flavors and formulations. This marketing plan outlines Amp's target markets, competitive analysis of top energy drinks, and new media strategy to reposition Amp and boost sales among its core consumers of families and young professionals.
Jerry Baldwin, Zev Siegl, and Gordon Bowker founded Starbucks in 1971. In the 1980s, Howard Schultz joined Starbucks and was inspired by Italian coffee bars. He proposed the idea to Starbucks but was rejected. In 1987, he bought Starbucks and transformed it into a global coffee brand focused on customer experience. Starbucks has grown to over 17,000 stores in 50 countries through aggressive expansion. It faces competition from other coffee chains and must balance global growth while maintaining quality and service.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Monster Beverage Corporation produces energy drinks, including the flagship Monster Energy brand. The document provides an overview of Monster's marketing strategy, product lines, target demographics, distribution network, and financial performance. It analyzes Monster's strengths in establishing a loyal customer base through unique branding and endorsements, though weaknesses include reliance on caffeinated drinks and lack of traditional advertising.
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Zanah conducted research on the demographics of AMP Energy's primary consumers and its top three competitors - Red Bull, Monster, and Rock Star. The research included Spectra 2013 reports showing the lifestyle behaviors and demographic skews of highest consuming households. It also analyzed total consumption indexes based on factors like household size, age, occupation, race, and income. Zanah gathered this market data to help determine the best positioning strategy for AMP Energy to compete effectively in the energy drink market.
Coca Cola Income Statement
- Coca Cola is the world's largest beverage company offering over 500 sparkling and still drink brands worldwide.
- The document analyzes Coca Cola's gross profit margin and net profit margin from 2010-2012, finding gross profit margin decreased each year while net profit margin decreased from 2010-2011 but increased from 2011-2012.
- It also provides background on Coca Cola's experimentation and founding in 1886 by Dr. John Pemberton and discusses its growth into a global brand under subsequent leadership.
The document is the February 21, 2009 issue of Metro City Magazine. It provides contact information for the magazine's editors and contributors. The table of contents lists articles on local music, style, sports, health, shopping and nightlife. The editor's letter discusses new initiatives by Columbia's mayor and upcoming articles on business statistics, effects of the Gulf of Mexico oil spill, and a profile of local rapper Da Boi Boi YG.
PDB acquired Crescent, an organic functional beverage company, and disagreed on its positioning strategy. Research showed the energy drink market was growing but had health concerns, while the sports drink market faced obesity concerns. Consumer studies found Crescent appealed more to health-conscious consumers than traditional energy or sports drink buyers. A "broad appeal" organic refreshment positioning may maximize its revenues by appealing to more consumers.
American cuisine continues to be influential in the UK market and shows no signs of slowing. Burgers remain popular, with chains like Five Guys expanding rapidly. American regional cuisines like Southern and Western dishes are growing in popularity. Charred and smoked flavours from techniques like barbecue also remain trends. Emerging influences include Brazilian cuisine inspired by the Olympics, as well as Cuban, Halal, and Asian cuisines. Seaweed and protein consumption are increasing as consumers seek more nutritious options.
This document analyzes the positioning of Crescent Pure, a healthy, energizing beverage produced by Crescent Pure and acquired by Portland Drake Beverages in 2013. It considers positioning the drink as an energy drink, sports drink, or organic drink. Market research shows consumers describe energy drinks as refreshing but too sweet for teens, and sports drinks as hydrating but perceive both as low nutrition. The document recommends positioning Crescent Pure as a natural, functional organic drink to attract health-conscious consumers, though this would require a large marketing budget and distribution channels. Break-even analysis shows the company could profit $10,320 from projected annual production capacity.
- Monster Energy is the #2 energy drink brand with $3.6 billion in sales in 2006 and growth rates of 34-46% annually in major retail channels.
- It targets active young males aged 18-24 who enjoy extreme and alternative sports and has a "mean" brand personality.
- Key strengths are its innovation in flavors and packaging, sponsorship of extreme sports, and value at twice the buzz of competitors for less cost. Opportunities lie in expanding to blue collar males aged 25-34.
The document summarizes Coca-Cola's plan to re-launch Diet Coke in India using stevia as a natural sweetener instead of aspartame. Some key points:
1) Diet Coke previously failed in India due to issues with its artificial sweetener aspartame and lack of promotion. Coca-Cola will now use stevia, a natural sweetener, to avoid health concerns.
2) An aggressive marketing strategy will include celebrity brand ambassadors, extensive advertising, and association with sports and fitness.
3) The product will be positioned as the only cola with a natural ingredient, targeting health-conscious consumers. Coca-Cola hopes this will change perceptions of Diet Coke
The document discusses considerations for Dr Pepper Snapple Group's potential entry into the US energy beverage market in 2008, including an analysis of the market, competitors, potential target consumers, product line and positioning options, marketing channels, pricing, and promotional strategies. Key decisions center around choosing a target demographic, product attributes like package size and flavors, a differentiating positioning, and an advertising approach.
Playboy Energy Drink and Pure NRG FX have partnered to deliver a great product with a globally recognized brand direct to consumers through network marketing, DRTV (infomercials), and Mass Appeal Marketing. http://www.PlayboyEnergyAustralia.com
The document discusses the marketing strategies used to target youth for alcoholic energy drinks. It notes how these drinks are designed to appeal to youth through packaging that mimics non-alcoholic energy drinks and through viral marketing campaigns on social media. The combination of alcohol and caffeine in these drinks also poses public health risks. Researchers recommend actions for communities and governments to curb marketing of these drinks to youth.
The document appears to be a project report submitted by Mr. Priyarajan M.B. to Prof. Archana Kenia for an Agency Management course at K.G. Mittal College in Mumbai, India, covering research and analysis on launching a new Amul Power Mix biscuits product along with details on the target audience, competition, marketing strategy, and packaging.
Crescent Pure is a functional beverage launched by Peter Hooper to provide a healthier alternative to energy and sports drinks. It was later acquired by Portland Drake Beverages, an organic beverage manufacturer. Market research showed that positioning Crescent as an energy drink would reinforce existing perceptions but highlight health risks, while positioning it as a sports drink could attract more female customers but require a higher price. The marketing director, Sarah Ryan, recommends positioning Crescent as a broad organic beverage to appeal to its diverse target audience.
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John Pemberton and became one of the world's most popular and recognizable brands. It grew from modest beginnings selling 9 drinks per day to becoming a global corporation selling over 1.5 billion drinks daily in over 200 countries. Coca-Cola uses marketing strategies like dominating fountain sales in fast food restaurants and testing new packaging like curved cans to promote brand recognition and sales growth worldwide.
- Coca-Cola was created in 1886 by Dr. John Pemberton, an Atlanta pharmacist who invented a distinctive tasting soft drink.
- It is now the world's largest beverage company, refreshing consumers with over 500 brands including Diet Coke, Fanta, Sprite and Minute Maid.
- Coca-Cola uses a multisegment targeting strategy, marketing its products to different demographic, behavioral and psychographic segments globally through its vast distribution system reaching over 200 countries.
Power Brands has developed over 800 beverage brands and has managed over 100 regional, national and global beverage brand validation, incubation and scale-up programs.
We have successfully launched beverage brands with multi-million dollar budgets, as well as smaller local & regional beverage programs.
Power Brands has the destinct competative advantage of having its insight, ideation, development, manufacturing, sales and marketing teams all under one roof, an unprecedented beverage launch and incubation platform.
Darin Ezra Founder/CEO has been in the beverage industry for 25 years.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Monster Beverage Corporation produces energy drinks, including the flagship Monster Energy brand. The document provides an overview of Monster's marketing strategy, product lines, target demographics, distribution network, and financial performance. It analyzes Monster's strengths in establishing a loyal customer base through unique branding and endorsements, though weaknesses include reliance on caffeinated drinks and lack of traditional advertising.
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Zanah conducted research on the demographics of AMP Energy's primary consumers and its top three competitors - Red Bull, Monster, and Rock Star. The research included Spectra 2013 reports showing the lifestyle behaviors and demographic skews of highest consuming households. It also analyzed total consumption indexes based on factors like household size, age, occupation, race, and income. Zanah gathered this market data to help determine the best positioning strategy for AMP Energy to compete effectively in the energy drink market.
Coca Cola Income Statement
- Coca Cola is the world's largest beverage company offering over 500 sparkling and still drink brands worldwide.
- The document analyzes Coca Cola's gross profit margin and net profit margin from 2010-2012, finding gross profit margin decreased each year while net profit margin decreased from 2010-2011 but increased from 2011-2012.
- It also provides background on Coca Cola's experimentation and founding in 1886 by Dr. John Pemberton and discusses its growth into a global brand under subsequent leadership.
The document is the February 21, 2009 issue of Metro City Magazine. It provides contact information for the magazine's editors and contributors. The table of contents lists articles on local music, style, sports, health, shopping and nightlife. The editor's letter discusses new initiatives by Columbia's mayor and upcoming articles on business statistics, effects of the Gulf of Mexico oil spill, and a profile of local rapper Da Boi Boi YG.
PDB acquired Crescent, an organic functional beverage company, and disagreed on its positioning strategy. Research showed the energy drink market was growing but had health concerns, while the sports drink market faced obesity concerns. Consumer studies found Crescent appealed more to health-conscious consumers than traditional energy or sports drink buyers. A "broad appeal" organic refreshment positioning may maximize its revenues by appealing to more consumers.
American cuisine continues to be influential in the UK market and shows no signs of slowing. Burgers remain popular, with chains like Five Guys expanding rapidly. American regional cuisines like Southern and Western dishes are growing in popularity. Charred and smoked flavours from techniques like barbecue also remain trends. Emerging influences include Brazilian cuisine inspired by the Olympics, as well as Cuban, Halal, and Asian cuisines. Seaweed and protein consumption are increasing as consumers seek more nutritious options.
This document analyzes the positioning of Crescent Pure, a healthy, energizing beverage produced by Crescent Pure and acquired by Portland Drake Beverages in 2013. It considers positioning the drink as an energy drink, sports drink, or organic drink. Market research shows consumers describe energy drinks as refreshing but too sweet for teens, and sports drinks as hydrating but perceive both as low nutrition. The document recommends positioning Crescent Pure as a natural, functional organic drink to attract health-conscious consumers, though this would require a large marketing budget and distribution channels. Break-even analysis shows the company could profit $10,320 from projected annual production capacity.
- Monster Energy is the #2 energy drink brand with $3.6 billion in sales in 2006 and growth rates of 34-46% annually in major retail channels.
- It targets active young males aged 18-24 who enjoy extreme and alternative sports and has a "mean" brand personality.
- Key strengths are its innovation in flavors and packaging, sponsorship of extreme sports, and value at twice the buzz of competitors for less cost. Opportunities lie in expanding to blue collar males aged 25-34.
The document summarizes Coca-Cola's plan to re-launch Diet Coke in India using stevia as a natural sweetener instead of aspartame. Some key points:
1) Diet Coke previously failed in India due to issues with its artificial sweetener aspartame and lack of promotion. Coca-Cola will now use stevia, a natural sweetener, to avoid health concerns.
2) An aggressive marketing strategy will include celebrity brand ambassadors, extensive advertising, and association with sports and fitness.
3) The product will be positioned as the only cola with a natural ingredient, targeting health-conscious consumers. Coca-Cola hopes this will change perceptions of Diet Coke
The document discusses considerations for Dr Pepper Snapple Group's potential entry into the US energy beverage market in 2008, including an analysis of the market, competitors, potential target consumers, product line and positioning options, marketing channels, pricing, and promotional strategies. Key decisions center around choosing a target demographic, product attributes like package size and flavors, a differentiating positioning, and an advertising approach.
Playboy Energy Drink and Pure NRG FX have partnered to deliver a great product with a globally recognized brand direct to consumers through network marketing, DRTV (infomercials), and Mass Appeal Marketing. http://www.PlayboyEnergyAustralia.com
The document discusses the marketing strategies used to target youth for alcoholic energy drinks. It notes how these drinks are designed to appeal to youth through packaging that mimics non-alcoholic energy drinks and through viral marketing campaigns on social media. The combination of alcohol and caffeine in these drinks also poses public health risks. Researchers recommend actions for communities and governments to curb marketing of these drinks to youth.
The document appears to be a project report submitted by Mr. Priyarajan M.B. to Prof. Archana Kenia for an Agency Management course at K.G. Mittal College in Mumbai, India, covering research and analysis on launching a new Amul Power Mix biscuits product along with details on the target audience, competition, marketing strategy, and packaging.
Crescent Pure is a functional beverage launched by Peter Hooper to provide a healthier alternative to energy and sports drinks. It was later acquired by Portland Drake Beverages, an organic beverage manufacturer. Market research showed that positioning Crescent as an energy drink would reinforce existing perceptions but highlight health risks, while positioning it as a sports drink could attract more female customers but require a higher price. The marketing director, Sarah Ryan, recommends positioning Crescent as a broad organic beverage to appeal to its diverse target audience.
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John Pemberton and became one of the world's most popular and recognizable brands. It grew from modest beginnings selling 9 drinks per day to becoming a global corporation selling over 1.5 billion drinks daily in over 200 countries. Coca-Cola uses marketing strategies like dominating fountain sales in fast food restaurants and testing new packaging like curved cans to promote brand recognition and sales growth worldwide.
- Coca-Cola was created in 1886 by Dr. John Pemberton, an Atlanta pharmacist who invented a distinctive tasting soft drink.
- It is now the world's largest beverage company, refreshing consumers with over 500 brands including Diet Coke, Fanta, Sprite and Minute Maid.
- Coca-Cola uses a multisegment targeting strategy, marketing its products to different demographic, behavioral and psychographic segments globally through its vast distribution system reaching over 200 countries.
Power Brands has developed over 800 beverage brands and has managed over 100 regional, national and global beverage brand validation, incubation and scale-up programs.
We have successfully launched beverage brands with multi-million dollar budgets, as well as smaller local & regional beverage programs.
Power Brands has the destinct competative advantage of having its insight, ideation, development, manufacturing, sales and marketing teams all under one roof, an unprecedented beverage launch and incubation platform.
Darin Ezra Founder/CEO has been in the beverage industry for 25 years.
Power Brands is America’s leading beverage development and management firm. Power Brands also specializes in food and other FMCG.
We have developed over 800 brands and have managed the launch and growth of a multitude of consumer brands into the marketplace across the United States and in many other countries.
Power Brands founders have both been in the FMCG business for over two decades and have owned and managed many FMCG brands as well as working for fortune 50 consumer product companies.
Neuro Functional Drinks, SK Energy Shots, Evolution Fresh and Fruzinga drinkable yogurts are some recent examples of brands we have helped pioneer.
Power brands process presentation_5-21-14 mm editDarin Ezra
Power Brands is a leading beverage formulation and brand management firm with offices globally. They have over 15 years of experience launching over 500 beverage projects. Their services include beverage formulation, packaging development, branding/design, identifying suppliers, prototype development, production, and product management. They help clients every step of the way from concept to shelf.
This document provides an overview of Power Brands' brand management program and services. Power Brands is a leading beverage development and management firm that has developed over 500 beverage brands. Their brand management program offers services including launch planning, distributor management, key account management, independent account growth, marketing and promotion, and ongoing brand management through a dedicated sales team. The goal is to provide clients with expert brand launch and growth support at a lower cost than building out an in-house team.
- VitaminFizz is a line of fruit-flavored vitamin waters produced by Power Brands and led by CEO Darin Ezra.
- It contains natural flavors, is low in calories through the use of cane sugar and sucralose, and provides 50% of the daily value of vitamins B, C and other nutrients per can.
- Market research shows high approval ratings for taste and ingredients. The product targets women, men, and children aged 1-99.
- Power Brands plans to market VitaminFizz through consumer sampling, point-of-sale materials, consumer programs, social media, advertising and event sponsorships.
- VitaminFizz has a low retail price
Power Brands is a beverage incubator that helps clients develop new beverage brands. It guides clients through every step of the process from concept development to production. This includes formulating recipes, designing packaging, creating labels, identifying suppliers, producing prototypes, and setting up manufacturing. Power Brands has expertise across all beverage categories and provides clients with resources and guidance to launch their new brands successfully.
Power Brands is a leading beverage formulation and development firm that provides services across the entire beverage development cycle from concept to production. Their services include beverage formulation, packaging development, label design, prototype development, and production. Power Brands has experience launching both large and small brands and provides expertise in formulation, design, marketing, financing, and production under one roof. Their development process typically takes 60-120 days and involves a creative brief, formulation, design, client reviews, and identifying suppliers.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. “AN ENERGY DRINK IS A TYPE OF DRINK CONTAINING STIMULANT COMPOUNDS, USUALLY CAFFEINE,
WHICH IS MARKETED AS PROVIDING MENTAL AND PHYSICAL STIMULATION - MARKETED AS ENERGY BUT
DISTINCT FROM FOOD ENERGY. THEY ARE A SUBSET TO THE ENERGY PRODUCTS CATEGORY, WHICH
INCLUDES BARS AND GELS, AND DISTINCT FROM SPORTS DRINKS, SPORTS PERFORMANCE.
ACCORDING TO THE MAYO CLINIC, IT IS SAFE FOR THE TYPICAL HEALTHY ADULT TO CONSUME A TOTAL
OF 400 MG OF CAFFEINE A DAY. ENERGY DRINKS HAVE THE EFFECTS OF CAFFEINE AND SUGAR, BUT
THERE IS LITTLE OR NO EVIDENCE THAT THE WIDE VARIETY OF OTHER INGREDIENTS HAVE ANY EFFECT.
MOST EFFECTS OF ENERGY DRINKS ON COGNITIVE PERFORMANCE, SUCH AS INCREASED ATTENTION AND
REACTION SPEED, ARE PRIMARILY DUE TO THE PRESENCE OF CAFFEINE. ADVERTISING FOR ENERGY
DRINKS OFTEN FEATURE INCREASED MUSCLE STRENGTH AND ENDURANCE, BUT THERE IS NO SCIENTIFIC
CONSENSUS TO SUPPORT THESE CLAIMS.” WIKIPEDIA
WHAT ARE ENERGY DRINKS?
3. PEPSI, WAS ORIGINALLY MARKETED AS AN ENERGY BOOSTER. COCA-COLA’S NAME WAS DERIVED FROM ITS TWO
ACTIVE INGREDIENTS, BOTH KNOWN STIMULANTS: COCA LEAVES AND KOLA NUTS - A SOURCE OF CAFFEINE.
FRESH COCA LEAVES WERE REPLACED BY “SPENT” ONES IN 1904 BECAUSE OF CONCERNS OVER THE USE OF
COCAINE IN FOOD PRODUCTS; THE FEDERAL LAWSUIT “UNITED STATES VS FORTY BARRELS AND TWENTY KEGS
OF COCA-COLA” PRESSURED COCA-COLA COMPANY INTO REDUCING THE AMOUNT OF CAFFEINE IN ITS
FORMULA BY 1916. THESE DEVELOPMENTS BROUGHT AN END TO THE FIRST WAVE OF ENERGY DRINKS.
IN THE UK, LUCOZADE ENERGY WAS INTRODUCED IN 1929 AS A HOSPITAL DRINK FOR "AIDING THE RECOVERY”.
IN JAPAN, THE ENERGY DRINK DATES AT LEAST AS FAR BACK AS THE EARLY 1960S, WITH THE LAUNCH OF THE
LIPOVITAN BRAND. HOWEVER, IN JAPAN, MOST OF THE PRODUCTS OF THIS KIND BEAR LITTLE RESEMBLANCE TO
SOFT DRINKS, AND ARE SOLD INSTEAD IN SMALL GLASS MEDICINE BOTTLES, OR CANS STYLED TO RESEMBLE
SUCH CONTAINERS. THESE EIYŌ DORINKU, "NUTRITIONAL DRINKS”, ARE MARKETED PRIMARILY TO WHITE
COLLAR WORKERS. BACCHUS, A SOUTH KOREAN DRINK, CLOSELY MODELED AFTER LIPOVITAN, ALSO APPEARED
IN THE EARLY 1960S AND TARGETS A SIMILAR DEMOGRAPHIC.
A SUBSET OF THE EARLY SOFT DRINK INDUSTRY
4. IN 1985, JOLT COLA WAS INTRODUCED IN THE UNITED STATES. ITS MARKETING STRATEGY
CENTERED ON THE DRINK'S CAFFEINE CONTENT, BILLING IT AS A MEANS TO ENHANCE
WAKEFULNESS. THE DRINK'S INITIAL SLOGAN READ: "ALL THE SUGAR AND TWICE THE
CAFFEINE.” IN 1995, PEPSICO LAUNCHED JOSTA, THE FIRST ENERGY DRINK INTRODUCED
BY A MAJOR US DRINK COMPANY, PEPSI DISCONTINUED THE PRODUCT IN 1999. PEPSI
WOULD LATER RETURN TO THE ENERGY DRINK MARKET WITH THE AMP BRAND.
IN EUROPE, ENERGY DRINKS WERE PIONEERED BY THE LISA COMPANY AND A PRODUCT
NAMED "POWER HORSE", BEFORE DIETRICH MATESCHITZ, AN AUSTRIAN ENTREPRENEUR,
INTRODUCED RED BULL. MATESCHITZ DEVELOPED RED BULL BASED ON THE THAI DRINK
KRATING DAENG - RED BULL IN THAI, ITSELF BASED ON LIPOVITAN. SOLD IN SMALL BROWN
BOTTLES WITH PAPER LABELS.
RED BULL BECAME THE DOMINANT BRAND IN THE US AFTER ITS INTRODUCTION IN 1997.
STRATEGY CENTERED ON THE DRINK'S CAFFEINE CONTENT
5. RED BULL ENJOYS A LIGHTHOUSE IDENTITY IN A CATEGORY IT CREATED
WHEN ADRENALINE JUNKIES MET RED BULL, THEY DIDN’T SEE A
BEVERAGE COMPANY, THEY SAW A KINDRED SPIRIT. WHO BETTER TO
CARRY THE MESSAGE OF THE EXTREME SPORTS JUNKIE THAN THE SPORT’S
NUMBER ONE AMBASSADOR AND KEEPER OF THE FLAME?
IN THE CROWDED 90’S-ERA SOFT DRINK CATEGORY DOMINATED BY COKE
AND PEPSI, TINY RED BULL SHOWED UP IN THE U.S. WITH A
RELENTLESSLY AGGRESSIVE GRASSROOTS FOCUS ON AN UNDERSERVED
NICHE OF ADRENALINE JUNKIES. BEFORE RED BULL HAD EVEN REGISTERED
ON THE COLA GIANTS’ RADAR, THE COMPANY MANAGED TO
SINGLEHANDEDLY CREATE THE ENERGY DRINK SEGMENT THAT IT WOULD
SOON DOMINATE. IN THE PROCESS, THE BRAND WON THE HEARTS AND
MINDS OF EXTREME SPORTS ENTHUSIASTS AND BECAME THEIR CHAMPION.
6. RED BULL HAS A LOT OF COMPANY IN THE CATEGORY IT
CREATED, BUT THE THREAT HASN’T COME DIRECTLY FROM
CATEGORY LEADERS COKE OR PEPSI UNTIL RECENTLY.
RED BULL DEMONSTRATED THAT A SEGMENT OF
UNDERSERVED CONSUMERS WAS WILLING TO PAY 300%
MORE FOR 33% LESS PRODUCT. THAT’S RIGHT, AT JUST EIGHT
OUNCES, RED BULL COSTS THREE TIMES WHAT YOU’LL PAY FOR
A 12-OUNCE CAN OF COKE.
TAKING A PAGE OUT OF RED BULL’S PLAYBOOK, MONSTER
ADOPTED THE ROCKSTAR 16OZ CAN AND SUPERCROSS FANS
AS THEIR VERY OWN. MONSTER CREATED A FAN EXPERIENCE
FROM THE GROUND UP USING ITS STATUS AS THE SERIES TITLE
SPONSOR TO TAKE THE SPORT TO NEW HEIGHTS.
RED BULL CREATED MONSTER CHALLENGERS
7. While Red Bull focused on extreme sports, Monster dug deeper
still, and trained its attention on the original extreme sport;
motorsports, and motorcycle racing in particular.
Here again, it was Monster’s relentless focus on an under-
appreciated niche consumer segment that won fans and launched
the brand to unexpected heights. Like Red Bull, the company didn’t
rely on the usual advertising channels to achieve any of its success.
Instead, Monster turned all of its early marketing energy to the
goal of courting Supercross fans, a motorcycle racing series held in
stadiums around the country and culminating in a championship.
MONSTER DUG DEEPER STILL …
8. BY BEHAVING LIKE FANS MONSTER CONNECTED DEEPLY WITH SUPERCROSS FANS – THIS ALSO
PROVIDED INSIGHT INTO THE CONSUMERS THE BRAND WAS TRYING TO ATTRACT. RATHER THAN
FOCUSING ON SELLING PRODUCT, THE COMPANY SOUGHT TO BOOST THE ENTERTAINMENT VALUE OF
SUPERCROSS EVENTS AND HELP GROW THE SPORT. MONSTER ACCOMPLISHED BOTH OF THOSE GOALS
AND USED THE EXPERIENCE TO EXPAND INTO MORE PRESTIGIOUS RACING FORMATS.
IN 2017, MONSTER BECAME A TITLE SPONSOR FOR
NASCAR IN THE MONSTER ENERGY NASCAR CUP SERIES.
OVER THE PAST 20 YEARS, AND PRETTY MUCH UNDER THE RADAR, MONSTER GREW SALES NORTH OF
$3 BILLION. IN THE PROCESS, IT BECAME THE BEST PERFORMING STOCK IN THE U.S. FOR 15
CONSECUTIVE YEARS, WITH SHARE GROWTH OF 60,000%.
MONSTER CONNECTS DEEPLY WITH FANS
9. BANG HITS WITH A ONE TWO PUNCH
BANG ENERGY CAME OUT OF LEFT FIELD TO DISPLACE ROCK STAR WITH ITS METEORIC RISE TO #3
IN THE ENERGY DRINK SEGMENT. ROCK STAR HAD HELD THE POSITION FOR ALMOST 20 YEARS.
IN 2012, BANG'S PARENT COMPANY, VITAL PHARMACEUTICALS INTRODUCED BANG, MARKETED
AS A LOW SUGAR HEALTHY ALTERNATIVE TO OTHER ENERGY DRINKS.
BANG’S MISSION STATEMENT IS “TO MAKE HIGH-QUALITY NUTRITIONAL SUPPLEMENTS BACKED
BY SCIENTIFIC RESEARCH”. IN 2019, THE COMPANY OPENED A $52 MILLION DOLLAR
MANUFACTURING AND DISTRIBUTION FACILITY IN PHOENIX ARIZONA, WHICH WILL OPERATE
ALONGSIDE THEIR DISTRIBUTION FACILITY
• IN APRIL 2020 PEPSICO ENTERED A EXCLUSIVE DISTRIBUTION AGREEMENT WITH VPX TO
DISTRIBUTE BANG IN THE UNITED STATES.
10. PREVIOUSLY, THE COCA-COLA CO. SPENT $2.15 BILLION FOR A 17% STAKE IN ENERGY DRINK MAKER
MONSTER BEVERAGE CORP, RECENTLY LAUNCHING THEIR OWN COCA-COLA ENERGY
IN 2020 PEPSICO BOUGHT ROCKSTAR ENERGY DRINKS FOR $3.85 BILLION, RUSS WEINER, CEO
AND FOUNDER OF ROCKSTAR CASHES IN A FORTUNE AND CHECKS OUT OF ENERGY FOR GOOD. ON TOP
OF THIS RECENT ANNOUNCEMENT, BANG ENERGY, WILL NOW BE EXCLUSIVELY DISTRIBUTED BY
PEPSICO. THIS GIVES PEPSI 3RD AND 4TH IN THE ENERGY CATEGORY WITH BANG OFFERING THE FIRST
REAL CHALLENGE TO THE ENERGY DRINK GIANTS IN ALMOST TWO DECADES.
CHANGING OF THE GUARD
11. TOTAL U.S. ENERGY DRINKS LAST 52 WEEKS ENDING 07/11/20 - NIELSEN
TOTAL U.S. ENERGY DRINKS LAST 13 WEEKS ENDING 07/11/20 - NIELSEN
12. HIGH-OCTANE SPORTS TYPICALLY GO HAND IN HAND WITH CAFFEINATED DUDES DOWNING ENERGY
DRINKS TO ENHANCE THEIR PERFORMANCE. IT MIGHT NOT BE THIS WAY FOR LONG, THOUGH.
AS THE ENERGY DRINK MARKET CONTINUES TO GROW - U.S. SALES INCREASED TO $14.2 BILLION
IN 2019 FROM $10.1 BILLION IN 2014 (EUROMONITOR) BEVERAGE GIANTS COCA-COLA AND
PEPSICO ARE MAKING MOVES INTO THE CATEGORY. IN ADDITION TO THEIR MARKETING MUSCLE,
THESE MOVES COULD TRANSFORM THE ENERGY DRINKS SECTOR FROM ONE THAT TARGETS YOUNG
MEN DOING INTENSE SPORTS INTO SOMETHING MORE BROADLY MARKETED TO ALL.
SOME BELIEVE THAT ONLY MARKETING TO ONE CONSUMER GROUP WAS THE STRENGTH BEHIND
RED BULL AND MONSTER’S SUCCESS, OTHERS BELIEVE IT ALSO RESTRICTED GROWTH WITH OTHER
TYPES OF CONSUMERS AND THEREIN LIES OPPORTUNITY.
EXPANDING BEYOND MEN DOING EXTREME SPORT
13. Q & A
i. Distribution Model
ii. E-commerce vs up and down the street
iii. Cadence by channel and Geography
iv. Economics
v. Promotional Plan
vi. Geo Targeting
vii. Target consumers
viii. Sponsorship
ix. Test and Learn